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Rob Hoffman has built multiple millions in revenue across three bootstrapped companies, almost entirely off the back of one SEO playbook. In this episode he reframes SEO as "search everywhere optimization" and breaks down how to get your product cited by ChatGPT and Claude, not just ranked on Google.
He walks through the real cheat codes: how a single LinkedIn post outranked their own website, how a 100-view YouTube video gets cited by AI, the first keywords every new founder should target, and why content written entirely by Claude Code will never rank. He pulls live examples from his own tools the whole way through.
If you've shipped something with Claude Code or Codex but nobody can find it, this is the episode.
Follow Rob Hoffman:
X: https://x.com/RobHoffman_
YouTube: https://www.youtube.com/@the-rob-hoffman
LinkedIn: https://www.linkedin.com/in/rob-hoffman-ceo
Chapters
(0:00) The SEO playbook that made millions
(2:52) Why ChatGPT converts 17x better
(4:19) How AI finds you
(8:23) LinkedIn is the #2 cited source
(14:03) YouTube is a hidden SEO cheat code
(20:10) The first keywords a new SaaS needs
(23:47) Why your AI content won't rank
(34:19) Write the way LLMs read
(45:01) What he'd do tomorrow from zero
New episodes of My First Dollar drop weekly. Builders going from zero to their first dollar of revenue.
Follow if that's the direction you're going.
🔗 Newsletter (My First Dollar) → https://getmyfirstdollar.com
🔥 SuperX (grow faster on X) → https://superx.so
𝕏 Follow me on X → https://x.com/robj3d3
📸 Follow me on Insta → https://instagram.com/robhallam_
