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Welcome to the latest Mumbrellacast, live streamed from the Pentagon to your pocket.
The Mumbrella team has been on a bit of a conference crawl this week, our necks weighed down with lanyards, clothing covered in ID badges, coffee cups disposed of thoughtfully.
Eleanor Dickinson reports back from the WPP Media Futures Event and the HumAIn conference, where she was schooled on how agentic AI is changing marketing as we know it. Meanwhile, Tim Burrowes went to the Samsung Ads Newfront event, where he was confronted with a future that involves a 24/7 Mamamia FAST channel.
The Marketing Association of Australia asked Deloitte to examine whether marketers are actually getting access to the company board, and this week they were kind enough to share the results exclusively with Mumbrella.
It turns out most chief marketing officers don't feel as if they are considered among the upper echelon of executives in/by the businesses they work in/for. "Many remain one step removed from the executive team and the board," the report states. "This is ultimately an influence problem."
We unpack the results, and what this means for the future of marketing -- or if it's actually been that way since at least the late 80s, as one Mumbrella reader commented under our story.
This week also gifted us the disturbing news that the US is bringing back the firing squad for the execution of a military psychiatrist who murdered a number of soldiers at an army base. It's the first time they've used a firing squad since WWII, and we haven't even gotten to the (most) disturbing part yet. There are plans to live stream the content online, which gives Australian media organisations the unenviable task of deciding if they will, in turn, be streaming or broadcasting the execution.
Zac Nikolovski asked the local media companies if they will be broadcasting the shooting, then spoke to Sacha Molitorisz, who teaches ethics, law, and media at UTS (and spent 20 years at the Herald) about where to draw the line.
And then Hal Crawford joins the show for this week's heated debate, to argue for the affirmative. The question? When the execution takes place, is it a legitimate act of journalism to air it live? Easy debates are for cowards.
Happy listening.
