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The habits that worked during a busy summer can become painfully obvious when real estate slows down. So what should agents stop doing now to prepare for the winter market?
In this episode of Real Estate First Friday, Matthew Hodge and Luis Fermin sit down with team leader Britany Boatwright to break down the habits that can quietly stall a real estate business. Britany explains why agents should stop chasing every new strategy, give their systems at least 90 days to work, and return to the people already sitting in their database instead of constantly searching for the next hot lead.
They also tackle one of the biggest conversations in real estate right now: AI. Britany shares why agents risk automating away the human connection that makes clients trust them in the first place, plus how information overload from conferences, coaches, and communities can pull agents away from what actually works.
As the market moves toward winter, the message is simple: identify what created results, eliminate the distractions, and double down on a repeatable system.
KEY POINTS:
Bad business habits become harder to hide when the market slows down.
Avoid implementing too many new ideas at once. Focus on 1 to 3 priorities.
Give strategies 90 days to work instead of constantly starting and stopping.
Stop chasing new leads while neglecting relationships already in your database.
Understand the sales cycle and nurture consumers who are not ready yet.
Use AI for efficiency, but never to replace human connection and trust.
Avoid information overload from too many coaches, conferences, and communities.
Choose trusted sources that align with the business you actually want to build.
Identify what produced your past wins and double down on those activities.
Build repeatable systems now to stay productive through the slower winter market.
QUOTES:
“You don't ever get great by simply avoiding the hard work, and it doesn't happen overnight.” – Britany Boatwright
“Give yourself 90 days. Real estate is always a 90-day cycle, so you don't want to start and stop. That's how you never become great.” – Britany Boatwright
“Don't allow AI to just automate everything you do because it will come off very soulless.” – Britany Boatwright
RESOURCES
GUEST RESOURCES
Britany Boatwright
Website | www.zillow.com/profile/BritanyBoatwright
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