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Public Transit is facing modal competition and it is important to leverage all modes to their highest and best use. It is important for public transit agencies to evolve and reinvest the service to compete with other modes of transport. Consumer behaviors are changing, especially post pandemic in the US. It is important to offer point to point service. Dallas Area Rapid Transit (DART) is the public transit authority in a 700 square mile service area, covering 13 cities in the north Texas. The agency has a mandate to serve more than 2.7 million people in the Dallas regional area.
Nadine Lee is the President and CEO of Dallas Area Rapid Transit (DART). She aims to improve the rider experience, enhance service reliability, and increase ridership in the car-centric Dallas region. With nearly 30 years of experience in the transit industry, she brings a wealth of expertise in public transportation management and infrastructure projects. Prior to joining DART, she held key leadership positions at Los Angeles County Metropolitan Transportation Authority (LA Metro), where she worked as Chief of Staff and Deputy Chief Innovation Officer. One of her notable accomplishments at LA Metro was leading the development of the "Vision 2028" strategic plan aimed at improving mobility for Los Angeles County residents. Before her time at LA Metro, she played a crucial role in Denver’s Regional Transportation District (RTD), where she managed projects like the Flatiron Flyer Bus Rapid Transit, which significantly boosted ridership.
