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Here are a few standout insights from our featured panelists:
✨ Keenya Kelly shared how TikTok helped her build a thriving local community in Houston. With a new account focused on her personal life, she drew 1,200+ people to a meetup and hosted a live event with over 400 attendees. Her message: TikTok isn't just for dances—it's a goldmine for building connection, credibility, and community. Her advice? Start creating content now, before it gets saturated.
✨ Beth Nydick discussed how podcasts can dramatically boost visibility and trust when used strategically. She encouraged us to match ourselves with the right audiences and align our podcast efforts with business goals.
Bonus tip: Repurpose your podcast content in welcome sequences and sales funnels to extend its value and impact.
✨ Nicole Pearl offered a behind-the-scenes peek into what media pros really look for. It's not about follower count—it's about your unique POV. She encouraged us to pitch "micro angles" (specific, service-driven segments) and warned against relying too much on AI-generated pitches. Relationships and relevance still win.
✨ Gloria Chou revealed three free tools to help you get featured in the media:
– Perplexity: Helps identify relevant media outlets and contacts
– Source of Sources: Curated journalist queries looking for sources
– Substack: Follow journalists to discover what they're working on now
She emphasized that anyone—even those just starting—can get featured with the right tools and a clear message.
✨ Kelsey reminded us that visibility only matters if it leads to results. She encouraged us to track what happens next after you show up on a podcast, summit, or social media. Where are your buyers coming from? What sparked their trust? Her approach to intentional visibility helps you replicate what works—and stop doing what doesn't.
