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Jahmal Williams embodies skateboarding in its purest form. The Boston native discovered his craft almost by accident in the ‘80s. Since then, he has compiled a body of work that’s a testament to his personal style and creativity. The culmination of this journey is Hopps—Williams’s skate company that was founded roughly 10 years ago. The brand pulls from street culture, fine art, jazz music, and the urban landscape to create an unfiltered look at the intersection between skateboarding and these key elements of modern society. Lee Smith sits down for a lengthy conversation with the East Coast legend that explores his life experiences and the evolution of his creative process in Mission Statement Episode 08.
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Zered Bassett’s tenure as a central figure of East Coast skateboarding spans generations. In many ways, he represents the bridge between the old New York and the new. The fact that he has endured longer than many of the brands that he’s been associated with is a testament to his dedication to his c…
German Nieves is one of the people that bridges the gap between East Coast skateboarding’s golden era and current renaissance. Born in Paterson, New Jersey, Nieves was barely a teenager when he began venturing into New York City, and discovered the Brooklyn Banks. He was instantly enamored. The Ban…
Over the past 12 years, Alex Olson has gone from being the new kid on the block to one of the most influential in our culture. His skateboarding speaks for itself. Beyond that, and perhaps more interesting, is the success that he’s had with his Bianca Chandôn and 917 brands. Olson seems to navigate…
Rick McCrank has an unlikely success story. It begins in Ottawa in the ‘80s. The timing and location don’t provide a clearly visible path to skateboarding superstardom. The culture was still in its infancy; and Ottawa might as well have been Mars in terms of getting on anyone’s radar during those w…
Aaron Herrington represents a long and illustrious lineage in our culture. Escaping small-town U.S.A. to chase big-city dreams is a time-honored tradition in skateboarding. Like so many before him, Herrington gravitated to San Francisco at the tail end of the aughts to immerse himself in the downto…
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