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The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands?At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on stage to answer exactly that question.Moderated by the founder and CEO of Right Formula, Robin Fenwick, listen out for some best practice advice on how to bridge motorsport with fashion and culture, and also the big differences and opportunities between sponsoring a team and a series.
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قسمت های دیگر در این پادکست
After Tyler Reddick won the Daytona 500 to kickstart another season, Mics Out picks out the key narratives set to dominate a season of new beginnings and unknowns in Nascar.
How will permanent charters affect team values and investment moving forward? And will the absence of Steve Phelps have a lon…
After Tyler Reddick won the Daytona 500 to kickstart another season, Mics Out picks out the key narratives set to dominate a season of new beginnings and unknowns in Nascar.
How will permanent charters affect team values and investment moving forward? And will the absence of Steve Phelps have a lon…
After Tyler Reddick won the Daytona 500 to kickstart another season, Mics Out picks out the key narratives set to dominate a season of new beginnings and unknowns in Nascar.
How will permanent charters affect team values and investment moving forward? And will the absence of Steve Phelps have a lon…
One month into the new year and Formula 1 has barely paused for breath on the commercial front.
At the time of recording, 34 partnerships had been announced - a rate of more than one per day. But which team has cut through the noise to make the best impression so far?
Cian and Tom review the sponso…
This month, Formula E headed to Mexico City for its best-attended event of the season, and Mics Out went along to witness it first hand.
Across the weekend, Cian sits down with chief executive Jeff Dodds, chief championship officer Alberto Longo, and vice president of sustainability Julia Palle, to…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به BlackBook Motorsport است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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