Deciphering Google Ads with a Googler

Topic focus: Google Ads

Keywords: Ad Relevance, Ad Strategy, Targeting, Behaviour, Google, Google, Google. 

Meet Josh Drasta,

Josh has spent the past six years working in Social Media Intelligence and the Ad space.

Currently, he is a part of the Google EMEA office working as an Agency Development Manager, providing the management of a portfolio of agencies and brands - analytical, and sales power to drive advertiser growth, acquisition growth and overall business growth.

Over the course of his career, he's worked with brands such as Danone, P&G, Japan Airlines, Pernod Ricard, or Petronas, as well as with the BIG 6 advertising agencies.

LinkedIn: https://www.linkedin.com/in/drasta/

Website: https://iamdrjosh.wordpress.com/

Case Studies:

The impact of the pandemic on holiday shopping

https://www.thinkwithgoogle.com/consumer-insights/pandemic-holiday-shopping/

Data-driven marketing

https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/cloudy-chance-sales-what-weather-based-marketing-means-brands-india/

Funnel Strategy

https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/creativity/kpis-essential-framework/

Getting to Know Josh

Favorite Car

https://www.peugeot.ie/range/find-your-vehicle/peugeot-traveller.html

Last Downloaded Song

https://open.spotify.com/track/3eJBKLhpOauQJlgoOSPErD?si=-50BdWTWSYOziIJOyLzifQ