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Nils Arend, the founder of The Speed Project, shares the story of designing his life, step by step, from the beginning. He traces the foundation of his principles from his adolescence in Germany to decades later founding and then exiting his successful advertising agency. He talks about the importance of setting ambitious goals but then detaching yourself from the outcome, how he avoids settling, why he loves America, and his running origin story, which leads to the foundation of The Speed Project—a 300 mile journey through the desert from Los Angeles to Las Vegas that Nils first completed in 2013 with Blue Benadum. There’s so much wisdom in this conversation about dreaming big and designing your own life. Here’s Alexi’s conversation with Nils Arend.
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