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In part two of our conversation with Tom Dover, Senior Director and Head of Monetized Partnerships at Microsoft Advertising, Daevid Richards and Paul Luckett dig into what comes next for publisher technology now that Microsoft Invest has been retired. Tom walks through Microsoft Monetize's new Copilot-powered MCP server, how AI is opening new audience and revenue verticals for publishers, and how curated marketplaces are reshaping supply path optimization. The conversation moves through identity and addressability in a post-cookie world, why trust is the real currency between platforms and publishers, and how a company the size of Microsoft keeps moving fast on AI. Tom closes with career advice for the next generation of ad tech professionals.This conversation is essential viewing for publishers, ad tech leaders, and anyone navigating programmatic advertising, identity resolution, and AI-driven monetization strategy.
Chapters:00:00 Welcome Back & Recap: Setting Up Part 200:53 Automating Floor Pricing & the New Monetize MCP Server04:29 How AI Will Reshape Publisher Monetization07:48 Curated Marketplaces & Supply Path Optimization10:05 Content Marketplaces: Programmatic's Next Frontier11:33 Identity & Addressability After the Cookie15:05 Trust, Safeguards & the Microsoft Ecosystem15:31 Moving Fast: AI as Microsoft's Gravitational Pull16:16 Advice to a Younger Tom Dover21:04 Wrap-Up & Thank You21:44 Season Outro: What's Next on Media Tech Talk💬 Guest: Tom Dover, Senior Director & Head of Monetized Partnerships – Microsoft Advertisinghttps://www.linkedin.com/in/tom-dover-9b3a3122/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/🔗 Links:Microsoft Monetize – https://about.ads.microsoft.com/en #MediaTechTalk #MicrosoftAdvertising #AdTech #ProgrammaticAdvertising #PublisherMonetization #AI #Copilot #SupplyPathOptimization #Identity #DigitalAdvertising
