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Welcome back to Mayhem & Masterplans! Fresh off hosting the premiere of the Unmute event series in New York City, Max, Simon, and Andreas explore the rapidly approaching reality of the "pulse-less" workforce. They debate whether companies should abandon traditional job roles in favor of outcome-based agentic workflows, question how to feed cultural context to AI, and lay out the first five autonomous AI agents each founder would hire tomorrow.
In this episode, we:
🔹 Recap the Unmute New York premiere – Andreas details bringing the intimate European internal communications roundtable format stateside, gathering leaders from IBM, Johnson & Johnson, and Zoom for unfiltered discussions on corporate comms challenges.
🔹 Ponder internal comms for the pulse-less workforce – Andreas poses a provocative question to enterprise leaders: if a significant portion of future corporate workers are autonomous AI agents, whose job is it to onboard them on company history, culture, and core values?
🔹 Advocate for outcomes over roles – The trio discusses rethinking modern organizational design, shifting from conventional multi-task job descriptions to hyper-focused, outcome-driven agentic deployments where performance matters far more than token counts or billable hours.
🔹 Debate the necessity of the "Context Repository" – Andreas explains his practice of maintaining a living context file and decision log for agents at Forward Momentum, while Max pushes back on whether rigid documentation slows down agile startup momentum.
🔹 Examine onboarding models for AI agents – The hosts draw parallels between training agents and onboarding human hires, noting that providing upfront context—like brand kits and specific parameters—prevents hallucination and eliminates endless corrective prompts.
🔹 Compare L'Oréal’s flexible branding to rigid corporate guidelines – Max shares his experience working at L'Oréal, illustrating how decentralized, adaptable corporate identity rules can empower fast-paced brand evolution, contrasted against traditional strict design manuals.
🔹 Identify the true differentiator in software – Simon and Andreas emphasize that in an era where anyone can prompt an AI like Lovable to clone YouTube in an afternoon, human taste, vision, and curated community remain the ultimate moats.
🔹 Draft the founders' first five AI hires – The team reveals their immediate wish lists for autonomous agents, spanning whole-product QA testers, lead-generation researchers, proactive customer success trackers, and executive assistants.
🔹 Shout out Germany's global Grammy nod – Max highlights German producer team Kitschkrieg and Blumengarten scoring three major Grammy nominations, proving German music's massive global footprint.
As always, we close with what’s been on repeat:
🎵 Mario Biondi – This is What You Are (Andreas's pick: "The Italian Barry White")
🎵 Gas, Gas Daypatron – I'm on Fire (Simon's Boss cover)
🎵 At the Gates – The Dissonant Void (Max's latest heavy listen)
🎧 Subscribe to Mayhem & Masterplans for unfiltered conversations on leadership, communication, and navigating the nuances of entrepreneurship and daily life.
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📍 Simon on LinkedIn
📍 Andreas on LinkedIn
🎙️ Produced by: Hypecast
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