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What if you could work less, earn more, and deeply serve your clients — all at the same time? In this episode, we sit down with Loren Fogelman, founder of Business Success Solution, to break down why up to 57% of accounting firm owners are undercharging — and exactly what to do about it. Loren walks through the difference between fixed fees and true value pricing, how to tackle scope creep, and her proven good-better-best framework for raising rates with confidence.
From her background as a sports psychologist, Loren draws powerful parallels between elite athletes and growth-minded firm owners — and shares the real story of a client who raised fees 60% across her entire client base in under 90 days while retaining 90% of them. If you're ready to stop trading time for money and start building a firm that works for you, this episode is a must-watch.
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