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This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts.
Brian and Denise both have extensive B2C experience and this conversation dives into what merchandising best practices they learned in consumer businesses that they've brought over to the B2B side of the world. And Andy questions whether any of this will matter when bots are doing all of the purchasing.
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اپیزودهای قبلی Master B2B Friday 15 را جستجو کن.
قسمت های دیگر در این پادکست
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quietly becoming an intent box? Why does B2B search still break on a missing dash, even at digitally ma…
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout.
Whether you're asking "what is punchout?" (it's a way for enterprises to make purchases from 3rd parties directly from their own procurement system); or wh…
On the podcast today, Andy and Brian chat with fellow Master B2B guy Jared Blank about why so many companies are eliminating (or have eliminated) the Chief Marketing Officer role, and whether B2B companies in particular have abandoned this position. Plus, does this differ for manufacturers and dis…
Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't.
Andrej breaks down what it actually takes to close that gap, from inventory visibility before c…
This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if you want to learn concrete, practical ways to improve how your brand shows up in LLMs.
Michael als…
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