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Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show Notes
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- Vitaly Pecherskiy: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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