درباره این اپیزود
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the Philippines.
Speaking at the 2026 Content360 Conference in a fireside chat marking International Tea Day, Oliver Rabatan, deputy general manager and head of marketing and user operations at CHAGEE Philippines, outlined how the tea chain is approaching localisation not as a campaign layer, but as a structural business strategy.
انگلیسی
انگلستان
رونوشت 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Marketing Connected را جستجو کن.
قسمت های دیگر در این پادکست
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore. She discusses crisis management, reputation strategy, public t…
How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness. From experiential retail and eCommerce competition to sustainabilit…
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.Loob Holding is well known for bringing Taiwanese bubble tea chain Chatime to Malays…
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. While Hong Kong and Singapore are often seen as competitors, they are more akin to non‑identical twins—remarkably simil…
On this episode of Marketing Connected’s In Conversation, Lynette Pang shares how Singapore is reshaping perceptions of itself as more than just a business hub, by making the arts part of everyday life. From public performances and audience-first strategies to the SG Arts Plan and support for artis…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Marketing Interactive است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
