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Before anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and data variability.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
institutemanagerialanalytics@gmail.com
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سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به David Dirks است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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