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Originally aired October 2025.
Exploring the intersection of creativity and innovation, Geoff Thatcher, Founder and Chief Creative Officer of Creative Principals and author of The CEO’s Time Machine, shares how AI is transforming live experiences, from personalized exhibits to universal storytelling. Geoff explores the possibilities and the pitfalls of AI, from his five rules for using it well to why “better” and “easier” aren’t the same thing, and how to keep AI from stealing the moments of inspiration that make us human.
01:39 Introducing Geoff Thatcher
02:48 Thinking about AI Differently
13:47 What Does it Mean to “Create” Now?
19:32 Augmented Intelligence
22:27 Death By PowerPoint
23:57 Five Rules for Using AI
24:47 Difference between Better and Easier?
30:16 Don’t Let AI Steal Moments of Inspiration
33:18 Always Use the Most Reliable Source
34:57 Use AI to Tell Stories
37:36 The Worry of Getting Lazy
39:48 Humanizing AI!
LinkedIn: https://www.linkedin.com/in/geoffthatcher/
Website: https://www.creativeprincipals.com/
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
