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Ryan Hamilton has spent almost 25 years in the consumer product industry as a sales rep, toy store owner, retail buyer at Barnes & Noble, and founder/CEO of Plus-Plus USA. In this relaunch episode, he introduces the Kill It, Fix It, or Scale It framework — three buckets every product idea falls into — and shares what he's been up to since 2023, including launching licensed products with Peanuts and Atari, navigating tariffs, and developing new product ideas of his own.
Topics covered in this episode:
— The Kill It / Fix It / Scale It framework for evaluating product ideas
— Lessons from licensing with Peanuts and Atari
— How tariffs, AI, and 3D printing are reshaping the product landscape
— What's coming: new product launches, guest founders, an online course, and a book
Learn more about Make Real Stuff: makerealstuff.com
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