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In the first episode of Make It Click, hosted by Borderless AI Founder Willson Cross, we sit down with Matt Cohen, Founder & Managing Partner at Ripple Ventures, to unpack what actually makes a startup work, before there’s even a product, customers, or sometimes even a company.From backing founders at the idea stage to helping companies navigate pivots, shutdowns, and everything in between, Matt shares how he evaluates early signals most people miss and why team, problem, recruiting, and fundraising matter more than any pitch deck.In this episode, we get into:- The traits that truly separate great founders from the rest- Why many startups fail - How early-stage investors think about risk, pivots, and second chances- The difference between Canadian and U.S. founder ambition- What founders need to figure out about their life before starting anythingIf you’ve ever thought about building a company, or wondered why some ideas take off while others stall, this conversation offers a clear look at what’s really happening behind the scenes.Because sometimes, the thing that makes a company “click”… isn’t what you think.--- Keep the conversation going: Follow Borderless AI on LinkedIn: linkedin.com/company/hireborderlessConnect with Willson: https://www.linkedin.com/in/willsoncross/Connect with Matt: https://www.linkedin.com/in/matt-cohen1/Interested in diving deeper? Check out our Media Lab: https://www.hireborderless.com/media-lab
