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In Episode 42, Guest Host Dave Andreadakis, Chief Growth Officer at Bluewater, chats with Brad Macdonald, Vice President of Loyalty Strategy at Epsilon, and Yuping Liu-Thompkins, Founder & Director of Loyalty Science Lab at Old Dominion University at the recent Loyalty Summit CXM in Los Angeles.
First up – Dave and Yuping Liu-Thompkins discuss how data and AI can be used to better measure and gain insights into the customer perspective of loyalty programs.
Then Dave chats with Brad about how technology and AI can support loyalty programs and why loyalty managers shouldn't be afraid to try new things.
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