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Cultural intelligence is the game of the moment. When culture feels like it’s in flux, the natural inclination is to gather more signals. But what if this interrogation of culture is shallow, where we see only what’s bubbling to the top of the volcano, and miss the transition before the eruption? Andreas Krasser, CEO of Omnicom Asia, calls this the cultural flux zone, where deep currents meet surface signals. Andreas says getting to this messy bit in the middle, full of tension and randomness, requires a different process of synthesis, one that is hugely benefited by multicultural thinking.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Andreas at krasserandreas.com
- Connect with Andreas on LinkedIn
- Read about Andreas' Cultural Volcano model and the CulturalFLux
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
