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Welcome to Little Talks, your weekly dose of marketing news, trends, and insights from Littlefield Agency.
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Grab your coffee, turn up the volume, and let's get into it.
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Welcome back to another edition of Little Talks with Littlefield Agency.
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I am Sam Littlefield, sugared up, ready to go with my co-partner here.
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Rupe.
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So we bring in uh bagels on, and Claude is here, of course.
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We love love having Claude here on the pod.
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She's gonna uh do some are you doing some talking today, kinda?
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Yeah.
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And chime in.
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She doesn't want to be on camera, but uh I'm changing alarm systems at work from home this morning and um walk in there, sugar lamas.
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And uh we we usually do bagels um every Monday, and I guess we switched it up this week, which I told Sarah I was like, hey, that's great, but we can't do this every week because we've got a budget to stick to.
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Oh, Sarah got them?
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Oh, that's awesome.
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Yeah, and then because I know you don't like bagels, and then Julie Evans brings pumpkin banana bread.
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See, I like both those things.
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And then we have staff eating lunch on Wednesday, which is fajitas, and then Thursday is our quarterly offsite, and you get a nice summit club lunch.
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And Roop, if he doesn't give me a tin on my Q3 offsite, I'm gonna be pissed.
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Well, see what happens.
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Let's see how the meeting goes.
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Well, you know what?
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We got some great news.
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We actually had some very fun news this week.
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It is great to um interact with our listeners.
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Uh the first thing is Kendall Kayler.
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We call her Kenny.
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Her name is her last name's not Kaylor anymore.
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Kenny Miles.
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Sounds like a saxophonist.
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Oh, that's gonna take some getting into it.
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Got married.
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Kenny is married, she's hitched.
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Claudia was at the wedding.
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Um, I saw pictures and videos.
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It looked unbelievable.
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It was beautiful.
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Holy smokes.
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Very beautiful actress Emma Roberts was at the wedding.
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Emma Roberts was at the wedding at the Merck.
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Uh Claude got to meet Emma, said she was quite lovely.
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So Emma.
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Claude even plugged the pod.
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No, she didn't, but that'd be that'd have been cool.
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Wait, what was your drink of choice on uh Saturday night?
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Uh I was Cocktail or wine?
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I was drinking some mules.
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They had that was one of the special teams.
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Love good mules.
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Okay.
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I was having some mules, and then I was drinking wine too.
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Love it.
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Mule mule and wine night.
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That's wonderful.
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So Kenny, Kenny Miles literally sounds like a saxophone.
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Who's the saxophone guy?
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Kenny G's who you're drinking.
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Yeah, Kenny Miles, though, does sound like Miles Davis.
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Miles Davis.
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Yeah, so Kenny, Kenny Miles.
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There we go.
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Kenny, we're so excited for you.
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She is on her honeymoon.
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Where's she honeymooning?
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I'm not sure.
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Okay.
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Well, she's on her honeymoon.
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She's living the dream, and her dream came true.
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So what a uh what a great thing.
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Um, big news for us that we had zero idea of expecting.
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Um, we had our media and analytics team in Denver last week for a Mogul as a media partner of ours.
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Great people, Andrew and Marty.
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We've uh we just had Matt Fogarty on our podcast a couple weeks ago, check that out.
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And then they had two people come here.
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And they had two people come here when I was out in Florida, and then we sent the entire media and analytics team to Denver for their annual conference, and it's you know just best practices learning, how how can we you know better serve our clients?
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And on the last day, we get inundated with pictures and news that our agency won Mogul's agency partner of the year.
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Which is huge.
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Yeah, didn't see that coming.
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Well, and then Chris Kaiser, you know, who loves the spotlight, gets up there and gives a freaking speech.
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Yeah, and he's kissing babies.
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It's amazing.
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Great.
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Uh Mogul has stayed in our vernacular the last month.
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Yeah, yeah.
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Every week there has been something mogul happening.
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Yeah, no, it's been that they're they're an awesome partner, and now we're really loving them because out of all the agency, I mean they work with a lot of agencies across the nation, and we were agency of the year, which is just really cool.
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So uh Chris and Kelly, Cime, Tom, Mel, and Beth, congratulations.
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That is just super cool.
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You can see them winning the award on our LinkedIn.
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Yeah, there's a there's a LinkedIn post, Cloud Nice Jobs on uh IG, IG post, maybe too.
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Yeah, we're just we're just cruising.
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Um, and then the last thing is uh tomorrow morning I fly out.
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It's a very quick day trip.
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I land in Nashville at 9 a.m.
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I come home, I'm back in Tulsa uh later that evening.
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Um, supporting my guy, a savant, a marketing wizard, Trent Guyer, our client.
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We cannot wait um to see you.
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It'll just be uh me in Nashville.
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Uh Trent is speaking, so there's a huge conference called Shop Talk.
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Thousands attend.
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Um, and I believe there's a one or two Shop Talks a year.
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Their fall edition is in Nashville.
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There's a few thousand attendees, and Master B2B, Trent and I were at their uh conference in Chicago earlier this year.
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Um they had their first ever segment at Shop Talk, and Trent is on a frickin' panel.
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I know.
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We knew him when.
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He's always don't forget about us, he's our season ender every year.
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Yeah, 100% is our season.
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Our season finale.
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Um he and I are actually so I fly in tomorrow morning.
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Trent speaks around one o'clock.
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Um he's on a pan panel with a guy named Jared Abelson.
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Jared's a great guy.
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I've met him in Chicago.
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He's hilarious.
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I think those two are gonna just play really, really well off of each other.
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And then um, Trent and I literally go to uh we enjoy the rest of the conference.
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We're gonna go to dinner, we're gonna talk about our podcast finale because we're gonna solidify a date, and then um and then I jet back.
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So, Trent, we're really excited to uh to see you in action, um to see you uh Jared, Brian Beck, Andy Hoare, um all the people at Master B2B.
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So we've got a uh we've got a fun week ahead.
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I wish you were coming with me, dude.
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I've done a lot of travel lately myself.
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As have you.
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It's been a lot of travel lately.
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Well, you know, it's funny too.
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We're talking Julie Evans, who's our head of finance in HR, she was actually in Vermont.
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We forgot to plug last week.
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She's in Vermont.
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So we had Vermont, we had Denver, we had Boston the weight.
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Boston the week before, I'm in Nashville tomorrow.
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Um and we're just roadrunning, man.
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That's good, it's a good time.
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So I'm actually in Idaho next week for a magnet thing.
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We'll we'll talk about that more.
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But um let's get into our topic.
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Claude, let's do it.
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Rude, what's our topic uh today?
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Well, we're we're following up from our sessions at Unbound and Specialized Content.
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Yep, yep.
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So uh uh kind of taking some of the things we we learned there and putting them into single episodes.
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So this week, maybe next week and the week after, we've definitely got some stuff from Unbound, we'll dive deeper into.
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But we're calling today.
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I mean, I'm I'm eating my cake immediately because this is the every year my favorite sessions are from Jay Schwedelson.
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Uh-huh.
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And uh Jay had uh two or three three sessions this year.
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Which is which is amazing.
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That's really cool.
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We missed him on the main stage, unfortunately.
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We were sorry, Jay.
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Wow.
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We were we were double booked.
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Wow, guys.
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But it was the one to miss because he released a YouTube video of the whole thing.
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Is that what you slacked me on Friday?
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We're gonna watch that this afternoon.
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Oh, cool.
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I might join you.
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Yeah, it would be good.
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Um but the one the one we went to that uh we're gonna talk about today, uh by the way, the script just says J Day.
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Yeah, not May Day.
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This is J Day.
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Um there were multiple J Days at Unbound, but um the one one we get the most out of, I think, was the one we actually got to attend, where he gives us tips and tricks and learnings and things.
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And by the way, Jay doesn't, I suspect, does not do all this himself.
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He has a massive team of people.
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He's got incredible teams.
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Running tests and trying things out and uh pulling analytics working.
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Well, and what I love, if you've never sat in on a Jay Schwedelson presentation, it's just rapid fire.
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I mean, he's just he's just filled with facts and it's really, really cool.
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And obviously he's very entertaining, he's very engaging.
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Um if you haven't checked our podcast, he will sing if we think you know he does it all.
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He's a man of many trades.
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And if you want to talk reality TV with anybody, you want to talk about it.
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But but he really he's he's entertaining, he's engaging, but he is is just a vast amount of knowledge.
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And so I think you're gonna hit through some highlights, you and Claudia today.
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We learn something every year from Jay, um, usually around email.
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This year it's kind of a combo of email and AI.
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Nice um he's starting to talk more about AI in in this speeches and things I've seen him give uh lately.
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Good.
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Take it away, my friend.
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Yeah, we've got like kind of six quick bullets here we thought we'd go through.
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Yeah, do you like a rapid fire?
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Channel that Jay energy.
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Let's see it.
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Give everyone a sneak peek.
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I I wish I had his energy, I really do.
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Um, how many cups of coffee are you in right now?
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One and a half, stiff, my knee hurts, I got problems.
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Wow, geez.
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Okay, well, with that being said, get it together, boy.
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Yeah, yeah, yeah.
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So stuff we learned from Jay this year.
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Um one was something that I had already had uh some insight into and some s some thoughts about, and he kind of solidified them.
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This idea of live text decides what gets read and your read in your inbox now.
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Okay.
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So Elaborate.
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Anyone that has opened email uh in Apple Mail or Gmail, or I assume Outlook, I don't use Microsoft products, but I assume Outlook has a little AI helper up at the top that will summarize your inbox and kind of try to surface what it believes is most important for you to read.
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Prioritize this thing.
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Yeah, prioritize this.
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Leslie literally just did this last week.
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Leslie did you you've told me Dr.
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Todd does this.
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Dr.
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Todd does it.
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I have not yet, I probably will, but behind in the times.
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The number is anywhere from 10 to 20 percent of people who use these email clients now do leverage and and rely on and use the AI uh summary of their inbox.
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I just I have a feeling that number just continues to grow.
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Well, I kind of get it.
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Um the first thing I do in the morning when I wake up is go through the tabs and delete the 49 messages that are promotionals I got every night.
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Um I kind of look forward to a world where I don't have to do that.
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AI can just I I don't want these.
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Unsubscribe, handle them for me.
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I just want the stuff that Sam sent me that he thought of this morning.
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Oh, thank you.
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Well, you're one of my pro yeah, you're a priority on my list.
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How honored, thank you.
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He's the boss, he has to be.
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Um I don't want to hear it.
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Yeah, him and my wife.
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Sorry.
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So uh anyhow, the AI kind of summarizes your inbox and floats to the top what is most important.
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And uh if your your emails are all image uh based, uh AI doesn't read an image and they don't spend the extra energy when they're sending bots out to your website or to your inbox to take that image and figure out what's in it.
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It takes a lot of tokens and overhead to do that.
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You can do it yourself uh in in uh Claude and ChatGPT and things like that, Gemini.
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But it doesn't that's not how it works when the bots are crawling.
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So he started talking about a thing called live text and how it decides what gets read.
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So AI inboxes, um, those summaries, yeah, Microsoft has one.
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It's called copilot.
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They only read type text, not words baked into images, logos, or alt text.
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They don't even read the alt text on an image.
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They hit that image bracket code and they're out.
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Um so it means that if you are leading with images or have a lot of images in your uh email, it's probably not even going to get surfaced to AI summary or overviews are the top of your inbox because there's no way for AI to understand what it's about.
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Um Microsoft reports 30 million paid copilot seats, and JSI did some data showing 64% of AI email summaries misrepresented the original.
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And I and by the way, they do.
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They all that they'll be like, hey, it's uh the other day I had something, I was like, what?
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I clicked on it and it was not that at all.
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So well I have two thoughts on that.
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One, it's important to be clear and not use over uh overly exaggerated sales type language in your emails because AI will confuse it or not read it at all.
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Unless you're trying to get people to open it, like Sam just did, and it's like, what is this?
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This is a confusing click, and then you go into it.
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So then I'm then I'm just for flustering.
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Right, right.
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Okay.
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So the thing is you want good, clean text in your email.
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You want to be clear and concise about what you're doing.
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And there's some actually um AEO principles that apply to web pages that are kind of relevant here.
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Like you know, bullet points are good, uh easily summarizable by AI.
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Um but anyhow, live text is the thing.
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Okay.
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Probably here's talk a lot more about it moving forward.
00:11:11.679 --> 00:11:18.480
Um I think there was even a line in one of these that said uh on one of the slides that said, sorry, um, sorry, creative department.
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Oh, yeah.
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You're not needed here anymore.
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And I was like, mm-hmm.
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Our guys are gonna love it.
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You're gonna love that.
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But um anyhow, I get it.
00:11:26.240 --> 00:11:26.960
I get what he's after.
00:11:27.120 --> 00:11:28.399
Live text is important.
00:11:28.879 --> 00:11:31.039
Um writing the first sentence for the AI.
00:11:31.440 --> 00:11:32.159
Oh, that's yeah.
00:11:32.240 --> 00:11:37.440
So putting action, product, and deadline, the first 200 live text characters lifted click-through rates by 20 percent.
00:11:37.759 --> 00:11:37.919
Okay.
00:11:38.399 --> 00:11:44.639
Um so that just means the average Gmail AI summary is only 29 words.
00:11:45.039 --> 00:11:45.440
Yeah.
00:11:45.679 --> 00:11:46.240
Yeah.
00:11:46.559 --> 00:11:49.600
So he talked a lot about how you're building these summaries and making these emails.
00:11:49.840 --> 00:11:54.240
And he he said, you know, this email already operates as an HTML 1.0.
00:11:54.399 --> 00:11:55.679
It's already very basic.
00:11:55.919 --> 00:11:57.039
I don't know why it's still this way.
00:11:57.360 --> 00:11:59.440
Well, and that's what that's what I'm gonna bring up because I think it's hilarious.
00:11:59.519 --> 00:12:01.679
You know, Jay says it's 1995 all over again.
00:12:01.919 --> 00:12:07.679
And you're talking about bullet points, and that's exactly like I go back to those 90s emails and and landing pages, right?
00:12:08.000 --> 00:12:08.960
Text, text, text, text.
00:12:09.360 --> 00:12:13.919
I mean, you know, I I I think um authentic humans are are again the key here.
00:12:14.320 --> 00:12:21.840
And uh you know, things that surface and keep you out of the promotional tab or or or help you stay in the AI overview summaries are being a human.
00:12:22.000 --> 00:12:26.720
So emails that come from Sam Littlefield versus emails that come from Littlefield Agency make the difference there.
00:12:26.879 --> 00:12:27.200
Yeah, totally.
00:12:32.080 --> 00:12:33.440
Yeah, so talk to me about a listicle.
00:12:33.679 --> 00:12:36.960
Yeah, so these listicles are articles that have a lot of lists to them.
00:12:37.200 --> 00:12:38.799
So like top ten this, top five.
00:12:39.200 --> 00:12:39.679
You don't say.
00:12:39.919 --> 00:12:40.639
It's pretty simple.
00:12:40.879 --> 00:12:41.840
I don't know why you asked.
00:12:42.240 --> 00:12:43.679
Um but those are those are ones.
00:12:44.480 --> 00:12:45.519
Yeah, those are ones that are winning right now.
00:12:45.840 --> 00:12:46.799
That one's that one really caught my eye.
00:12:47.039 --> 00:12:48.399
That was in a lot of sessions, I think.
00:12:48.480 --> 00:12:49.759
Uh Claude, did you hear about it?
00:12:49.919 --> 00:12:53.919
I uh heard it a couple times that listicles were they're in.
00:12:54.399 --> 00:12:58.000
They they were the most cited format for um germ division.
00:12:58.320 --> 00:13:00.399
It's because it's easy for AI to understand.
00:13:00.799 --> 00:13:01.279
Yeah.
00:13:01.600 --> 00:13:06.559
And that was one of his points that stuck out to me was make it impossible to misunderstand.
00:13:06.960 --> 00:13:07.120
Yes.
00:13:08.000 --> 00:13:08.639
AI is just whatever.
00:13:08.960 --> 00:13:09.279
Simple, no, no.
00:13:09.440 --> 00:13:11.279
So we're really saying concise, simple, straightforward.
00:13:11.519 --> 00:13:11.600
Yeah.
00:13:12.159 --> 00:13:15.759
Even for humans, most people will scan bullet points before they'll read paragraphs like that.
00:13:15.919 --> 00:13:18.000
I mean, that's at the I yeah, that's my natural go-to these days.
00:13:18.559 --> 00:13:20.559
I mean, it's kind of dumb and down the internet, but isn't it already?
00:13:21.279 --> 00:13:22.159
You've always done that, though.
00:13:22.480 --> 00:13:22.960
That's true.
00:13:23.279 --> 00:13:23.840
That's true.
00:13:24.000 --> 00:13:26.399
Um, you give Roop a book, he reads headlines.
00:13:26.879 --> 00:13:28.639
I look for the audiobook.
00:13:29.440 --> 00:13:29.679
Read two.
00:13:30.879 --> 00:13:31.200
Yeah, right.
00:13:32.399 --> 00:13:32.559
Correct.
00:13:32.799 --> 00:13:33.840
Okay, this this extra is good.
00:13:33.919 --> 00:13:35.600
Recency is a ranking signal for AI.
00:13:35.840 --> 00:13:41.440
So you remember the days where we used to like repurpose our own blog posts and we just like slap a new date, do a couple of you know things in.
00:13:42.000 --> 00:13:43.039
I think this is different now, right?
00:13:43.279 --> 00:13:44.960
Yeah, that's not gonna cut it quite anymore.
00:13:45.279 --> 00:13:46.080
You remember those days though?
00:13:46.320 --> 00:13:46.480
Yes.
00:13:46.879 --> 00:13:47.279
Good days.
00:13:47.519 --> 00:13:47.759
Yes.
00:13:47.919 --> 00:13:50.480
You can still do some of that as long as you're adding to that article.
00:13:50.799 --> 00:13:51.440
With recent information.
00:13:52.480 --> 00:13:52.879
Yeah, yeah, yeah.
00:13:53.440 --> 00:13:54.720
You can't just change a date though.
00:13:54.799 --> 00:14:01.360
Um and the recency here for as a ranking signal for AI, um, this started kind of surfacing a couple of months ago.
00:14:01.440 --> 00:14:06.000
Uh there were, again, several sessions at Beyond Jay's even at Unbound that talked about this.
00:14:06.080 --> 00:14:14.879
And the the idea is that um somewhere within, I think it was six weeks, is about the length that an article will be cited by AI before they move on to the next thing.
00:14:15.039 --> 00:14:15.200
Yep.
00:14:15.840 --> 00:14:22.320
Which makes you think, oh my God, that means I gotta write the same article or the same concept over and over every f every you know, six times a year.
00:14:22.639 --> 00:14:24.000
But you don't, actually.
00:14:24.320 --> 00:14:30.399
Um in in fact, I think in some niches like B2B, there's not a lot of content being generated for it anyhow.
00:14:30.480 --> 00:14:34.000
So like you probably have a little bit longer shelf life there for the content you have.
00:14:34.559 --> 00:14:44.799
Um but it just means you know, keep it fresh, have an ongoing program, always be ready to have content out there um to be digested, and and you can't, you know, once a month isn't enough.
00:14:45.120 --> 00:14:52.399
Well, and I I look at it too, just in my own you know, human digestion of how I go and sift through content.
00:14:52.559 --> 00:14:55.200
If something's well over a year, I don't even pay attention to it.
00:14:55.840 --> 00:14:58.159
You know, I remember years ago, before the pandemic, right?
00:14:58.240 --> 00:15:00.639
If something was in like two or three years, okay, that's that's good.
00:15:00.799 --> 00:15:01.039
That's decent.
00:15:01.279 --> 00:15:01.679
That's decent.
00:15:01.919 --> 00:15:04.000
Um now it's like, man, I'm looking within the last six months.
00:15:04.159 --> 00:15:04.399
Seriously.
00:15:04.559 --> 00:15:04.639
Yeah.
00:15:05.360 --> 00:15:05.840
And there's something to do.
00:15:11.360 --> 00:15:12.320
That's over a year, I think.
00:15:13.039 --> 00:15:13.759
You think right?
00:15:13.919 --> 00:15:14.000
Yeah.
00:15:14.159 --> 00:15:14.240
Yeah.
00:15:14.399 --> 00:15:15.679
365 in a year, my friend.
00:15:15.840 --> 00:15:15.919
Yeah.
00:15:16.080 --> 00:15:16.320
Good job.
00:15:16.799 --> 00:15:18.080
Those are newer than Google results.
00:15:18.240 --> 00:15:23.039
So content with a recent date in the title is 50% more likely to appear in LLM results.
00:15:23.200 --> 00:15:23.279
Yeah.
00:15:23.600 --> 00:15:30.960
So if you've got an article that says something in the headline about, you know, this quarter or this year or this month, those kind of things do well.
00:15:31.360 --> 00:15:35.679
Um and pages not updated in a year are two times less likely to be cited at all.
00:15:36.240 --> 00:15:37.279
This next one is good.
00:15:37.360 --> 00:15:40.320
Uh un-AI your copy and lean into human content.
00:15:40.399 --> 00:15:44.559
So it's really we all know, you know, AI slot, we talk about it all the time.
00:15:44.720 --> 00:15:48.399
Um it's actually starting to, I'm really seeing it on LinkedIn lately.
00:15:48.639 --> 00:15:51.360
Um and don't don't get me wrong, right?
00:15:51.440 --> 00:15:57.679
I because chat chat knows my voice and who I am so well through everything that I've fed it over the last couple of years.
00:15:57.840 --> 00:16:02.879
Um, I'm always soundboarding when I do my you know a couple of LinkedIn posts a week.
00:16:03.039 --> 00:16:08.080
Um, but I really edit it from a Sam standpoint because it's just getting ridiculous.
00:16:08.320 --> 00:16:14.639
And I do just this morning as I went through and you know caught up over the weekend with LinkedIn, I'm like, yep, chat.
00:16:14.799 --> 00:16:16.559
Yep, yep, yep, yep, yep, yep, yep.
00:16:16.720 --> 00:16:18.080
And it's just it's it's almost annoying.
00:16:18.399 --> 00:16:24.000
So we're gonna we're actually gonna do a whole uh episode um podcast coming up maybe next week even on LinkedIn.
00:16:24.320 --> 00:16:27.120
I think we should have a lot of that'd be a good uh natural cycle.
00:16:27.759 --> 00:16:30.639
It's been all over the place with how they um handle AI.
00:16:30.720 --> 00:16:34.399
At one point they had uh AI helpers on every post to help you write and do things.
00:16:34.720 --> 00:16:38.480
Then they got rid of that and added a button for folks that said, Do you think this is AI slot?
00:16:38.720 --> 00:16:39.679
Literally the word AI slot.
00:16:39.840 --> 00:16:39.919
Yeah.
00:16:40.080 --> 00:16:43.840
So you could you could report suspected AI users, even though they just encouraged it.
00:16:44.000 --> 00:16:47.519
Now that button's kind of disappearing and they're kind of adding it back in a few places.
00:16:47.679 --> 00:16:53.440
Um Microsoft's making some purchases and deals with Reddit, which used to be a big citation source for everyone else.
00:16:53.519 --> 00:16:54.399
Now it's not as much.
00:16:54.480 --> 00:16:58.799
Will it become important for um uh co-pilot in LinkedIn?
00:16:58.960 --> 00:16:59.279
I don't know.
00:16:59.519 --> 00:16:59.759
Yeah, right.
00:17:00.240 --> 00:17:00.799
We'll do a whole episode.
00:17:01.039 --> 00:17:06.160
Uh recently, I think you were with me, is when the Oklahoma State professors came over to pick our m minds on all things AI.
00:17:06.720 --> 00:17:11.200
And they told us that um students are actually this is kind of an aside, but relevant.
00:17:11.359 --> 00:17:19.759
Um, they're actually turning in papers with like purposeful mistakes um just so they don't think that AI perfectly wrote something.
00:17:19.920 --> 00:17:25.839
And I was like, they're intentionally making their paper bad, and they're like, yeah, it's insane.
00:17:26.000 --> 00:17:28.559
And I go, wow, that is just what a what a time to be alive.
00:17:28.720 --> 00:17:38.960
But yeah, I I couldn't I I'm really starting to pick up on this, and I'm I'm interested to see also how LLMs digest this content that doesn't have more human in the loop.
00:17:39.359 --> 00:17:47.839
So uh words like unlock, elevate, leverage, seamless, these are all uh AI words that uh Oh my god, what if L what if LFG was an AI word?
00:17:47.920 --> 00:17:48.559
I'd be screwed.
00:17:49.039 --> 00:17:49.519
It wasn't out there.
00:17:49.599 --> 00:17:50.640
I I checked.
00:17:51.119 --> 00:17:52.079
First thing was you checked, yeah.
00:17:52.559 --> 00:17:53.039
Thank God.
00:17:53.200 --> 00:17:53.680
Thanks, Claude.
00:17:53.839 --> 00:17:54.079
My lord.
00:17:54.480 --> 00:17:59.119
Um there were some other kind of uh human content that uh we're doing what people feel like are doing really well.
00:17:59.279 --> 00:18:02.000
Behind the scenes content, that's stuff AI can't really generate.
00:18:02.319 --> 00:18:03.680
Yeah, and I like this too, right?
00:18:03.759 --> 00:18:06.079
So uh walking selfie videos, which is really interesting.
00:18:06.240 --> 00:18:07.839
Uh Leslie is on my you know what.
00:18:08.079 --> 00:18:10.480
She's like, you gotta start like just like walking and talking.
00:18:10.880 --> 00:18:11.440
And you walk a lot.
00:18:11.599 --> 00:18:13.839
And and I do, I walk well, I do walk a lock.
00:18:14.000 --> 00:18:15.440
Um she called it Sidewalk with Sammy.
00:18:15.599 --> 00:18:16.400
I was like, oh, she kind of like that.
00:18:16.640 --> 00:18:17.279
Sidewalk with Sammy.
00:18:17.599 --> 00:18:23.279
49% higher completion on LinkedIn um of selfie videos and a visible play button and emails lifted click through.
00:18:23.359 --> 00:18:23.680
34%.
00:18:24.000 --> 00:18:24.240
That's good.
00:18:24.640 --> 00:18:25.119
Pretty good numbers.
00:18:25.599 --> 00:18:28.000
We randomly did before we saw this, I think.
00:18:28.160 --> 00:18:32.240
We were doing walk and talk video summaries, I think day one and day two on LinkedIn.
00:18:32.400 --> 00:18:32.480
Yeah.
00:18:32.720 --> 00:18:34.079
And I saw this and I was like, yeah.
00:18:34.880 --> 00:18:37.759
Um but the the concept there is a inbound.
00:18:37.920 --> 00:18:38.240
Yeah, it is.
00:18:39.119 --> 00:18:50.720
So the concept there is similar to what we've been saying, that lo-fi kind of authentic content where you're there's a human facing the camera and this last one was kind of kind of fun, interesting.
00:18:50.960 --> 00:18:51.839
Yeah, I don't use these.
00:18:52.000 --> 00:18:53.759
I I'm gonna have a hard time pronouncing the word.
00:18:54.079 --> 00:18:55.920
Uh so call she and uh polymarket.
00:18:57.680 --> 00:18:58.880
Do you are you familiar with those at all?
00:18:59.039 --> 00:18:59.839
Polymarket, maybe?
00:19:00.160 --> 00:19:03.519
I'm familiar with call she because it's all over my social media.
00:19:03.920 --> 00:19:05.119
Uh dude, the amount of ads.
00:19:05.519 --> 00:19:06.240
I've had to block it.
00:19:06.400 --> 00:19:06.480
No.
00:19:06.720 --> 00:19:07.440
That's so full of it.
00:19:07.599 --> 00:19:08.000
It's crazy.
00:19:08.079 --> 00:19:13.200
I it's they've made a I can't even imagine their media budget right now, but it is they're basically targeting the whole world.
00:19:13.599 --> 00:19:14.960
Um polymarket, of course.
00:19:15.039 --> 00:19:22.319
But dude, what if so he's Jay's suggesting prediction markets like Polymarket and Call Shi as a source of content ideas, which is not a bad idea.
00:19:22.720 --> 00:19:26.480
Yeah, he said it's actually shockingly uh has been pretty accurate for him.
00:19:26.559 --> 00:19:31.039
So he can ask it things in his in in any industry, in whatever your industry is.
00:19:31.279 --> 00:19:38.640
What's going to be the trending uh ideas or news in the coming six months, and you'll get a list back with odds on which one's which.
00:19:38.799 --> 00:19:39.119
There you go.
00:19:39.440 --> 00:19:40.240
So place your bet, baby.
00:19:40.480 --> 00:19:41.519
There's this place your bet first.
00:19:42.160 --> 00:19:42.799
This is your dream.
00:19:43.039 --> 00:19:44.960
I am somehow not getting ads for these at all.
00:19:45.119 --> 00:19:46.400
I only know about them from like sessions.
00:19:46.960 --> 00:19:48.000
You should be their number one target.
00:19:48.559 --> 00:19:50.400
I have been getting them nonstop.
00:19:50.559 --> 00:19:51.279
It is crazy.
00:19:51.599 --> 00:19:53.440
And you can literally bet on anything.
00:19:53.680 --> 00:19:54.880
Anything far here.
00:19:55.119 --> 00:19:57.759
The one some of the ones for me is like pop culture.
00:19:57.920 --> 00:19:58.079
Yeah.
00:19:58.240 --> 00:19:59.759
It's like who's gonna end up with who.
00:19:59.839 --> 00:20:02.240
When I was watching Love Island, I was like, oh wow, we're betting on this.
00:20:02.720 --> 00:20:08.799
Dude, my favorite was uh um where uh are Taylor Swift and Kelsey gonna get married.
00:20:09.440 --> 00:20:12.720
Like, or and and oh, when will they will they get engaged by this month or this month?
00:20:13.039 --> 00:20:13.599
Ridiculous.
00:20:13.759 --> 00:20:14.640
Who's putting money on that?
00:20:14.880 --> 00:20:15.359
Somebody is.
00:20:15.680 --> 00:20:15.920
I know.
00:20:16.000 --> 00:20:16.559
I know you're angry.
00:20:17.359 --> 00:20:18.319
A lot of people are soon.
00:20:18.400 --> 00:20:18.480
Yeah.
00:20:18.720 --> 00:20:20.480
Um what a crazy world.
00:20:20.880 --> 00:20:21.759
Leveraging something like that.
00:20:21.920 --> 00:20:30.799
This is just kind of the way you get ideas like this, but I would have never thought of using a tool like this to leverage future content ideas, but like just get there for sure.
00:20:30.960 --> 00:20:31.039
Yeah.
00:20:31.279 --> 00:20:35.920
So those are uh some six uh tips and tricks from our boy Jay, the old J Day.
00:20:36.319 --> 00:20:37.359
And uh this is good.
00:20:37.440 --> 00:20:42.319
Uh there's a couple here that that hit home for me, and uh I think we've got some some good notes and next steps there.
00:20:42.559 --> 00:20:44.240
Um Claude, any closing thoughts there?
00:20:44.559 --> 00:20:44.640
No.
00:20:44.960 --> 00:20:46.480
Next week, I think we should dive into LinkedIn.
00:20:47.039 --> 00:20:48.079
I think I think it's timely.
00:20:48.160 --> 00:20:53.200
I'd uh I I think it'll be good for our listeners from a brand standpoint, also from an individual.
00:20:53.359 --> 00:21:00.319
Um there's I'm starting to see some brands that I follow on LinkedIn, B2B brands, uh manufacturers that are actually like you can they've significantly stepped up the game.
00:21:00.400 --> 00:21:01.920
I actually really enjoy watching their content.
00:21:02.000 --> 00:21:02.640
It's impressive.
00:21:02.799 --> 00:21:02.960
Yeah.
00:21:03.119 --> 00:21:05.519
Um so I think we should have a whole spiel on that.
00:21:05.759 --> 00:21:09.200
But in the meantime, I will uh I'll be with Trent in Nashville.
00:21:09.279 --> 00:21:13.680
I'm pumped, and uh, we'll be back at it next week, and it'll be uh it'll be a good time.
00:21:13.839 --> 00:21:14.240
Yeah.
00:21:14.480 --> 00:21:15.119
Sound good?
00:21:15.279 --> 00:21:16.319
Uh I agree to it, I guess.
00:21:16.480 --> 00:21:18.400
Uh is your back feeling better?
00:21:18.720 --> 00:21:19.119
It's my knee.
00:21:19.359 --> 00:21:19.759
Your knee?
00:21:19.920 --> 00:21:20.319
No, it's not.
00:21:20.640 --> 00:21:20.799
Okay.
00:21:20.960 --> 00:21:22.160
It popped out of hill before this.
00:21:23.759 --> 00:21:24.400
I'm I'm happy to.
00:21:24.480 --> 00:21:26.000
That's Littlefield team first, baby.
00:21:26.240 --> 00:21:27.839
On that note, you all have a wonderful week.
00:21:27.920 --> 00:21:28.480
We will see you.
00:21:28.559 --> 00:21:34.240
We will go uh I'll help I'll provide some content, some photos, some whatever from Shop Talk uh with Trent.
00:21:34.319 --> 00:21:35.599
And uh we'll get back to you next week.
00:21:35.680 --> 00:21:36.079
Thanks so much.
00:21:36.240 --> 00:21:36.720
Adios.
00:21:36.880 --> 00:21:37.359
Bye bye.
00:21:37.599 --> 00:21:38.480
And that's a wrap.
00:21:38.559 --> 00:21:42.000
We hope you found a spark of inspiration for your marketing strategy.
00:21:42.160 --> 00:21:46.480
Don't forget to subscribe and follow us at Littlefield Agency to keep the conversation going.
00:21:46.720 --> 00:21:48.079
Catch you next time.
00:00:00.000 --> 00:00:05.120
Welcome to Little Talks, your weekly dose of marketing news, trends, and insights from Littlefield Agency.
00:00:05.280 --> 00:00:08.640
Grab your coffee, turn up the volume, and let's get into it.
00:00:14.160 --> 00:00:16.879
Welcome back to another edition of Little Talks with Littlefield Agency.
00:00:16.960 --> 00:00:20.719
I am Sam Littlefield, sugared up, ready to go with my co-partner here.
00:00:21.120 --> 00:00:21.440
Rupe.
00:00:21.679 --> 00:00:24.239
So we bring in uh bagels on, and Claude is here, of course.
00:00:24.320 --> 00:00:25.920
We love love having Claude here on the pod.
00:00:26.000 --> 00:00:28.719
She's gonna uh do some are you doing some talking today, kinda?
00:00:28.879 --> 00:00:29.039
Yeah.
00:00:29.199 --> 00:00:29.760
And chime in.
00:00:29.920 --> 00:00:36.079
She doesn't want to be on camera, but uh I'm changing alarm systems at work from home this morning and um walk in there, sugar lamas.
00:00:36.719 --> 00:00:46.320
And uh we we usually do bagels um every Monday, and I guess we switched it up this week, which I told Sarah I was like, hey, that's great, but we can't do this every week because we've got a budget to stick to.
00:00:46.560 --> 00:00:47.600
Oh, Sarah got them?
00:00:48.079 --> 00:00:48.880
Oh, that's awesome.
00:00:49.200 --> 00:00:54.159
Yeah, and then because I know you don't like bagels, and then Julie Evans brings pumpkin banana bread.
00:00:54.479 --> 00:00:55.359
See, I like both those things.
00:00:55.600 --> 00:01:01.520
And then we have staff eating lunch on Wednesday, which is fajitas, and then Thursday is our quarterly offsite, and you get a nice summit club lunch.
00:01:01.600 --> 00:01:06.640
And Roop, if he doesn't give me a tin on my Q3 offsite, I'm gonna be pissed.
00:01:07.040 --> 00:01:08.239
Well, see what happens.
00:01:09.280 --> 00:01:10.239
Let's see how the meeting goes.
00:01:10.480 --> 00:01:10.959
Well, you know what?
00:01:11.040 --> 00:01:11.680
We got some great news.
00:01:11.760 --> 00:01:13.680
We actually had some very fun news this week.
00:01:13.760 --> 00:01:16.159
It is great to um interact with our listeners.
00:01:16.319 --> 00:01:18.640
Uh the first thing is Kendall Kayler.
00:01:18.719 --> 00:01:19.599
We call her Kenny.
00:01:19.760 --> 00:01:21.760
Her name is her last name's not Kaylor anymore.
00:01:22.079 --> 00:01:22.879
Kenny Miles.
00:01:22.959 --> 00:01:24.000
Sounds like a saxophonist.
00:01:24.239 --> 00:01:25.519
Oh, that's gonna take some getting into it.
00:01:25.760 --> 00:01:26.480
Got married.
00:01:26.640 --> 00:01:28.719
Kenny is married, she's hitched.
00:01:28.879 --> 00:01:30.319
Claudia was at the wedding.
00:01:31.120 --> 00:01:33.439
Um, I saw pictures and videos.
00:01:33.599 --> 00:01:34.879
It looked unbelievable.
00:01:35.200 --> 00:01:35.680
It was beautiful.
00:01:35.920 --> 00:01:36.640
Holy smokes.
00:01:36.879 --> 00:01:38.719
Very beautiful actress Emma Roberts was at the wedding.
00:01:38.959 --> 00:01:40.640
Emma Roberts was at the wedding at the Merck.
00:01:40.719 --> 00:01:43.359
Uh Claude got to meet Emma, said she was quite lovely.
00:01:43.439 --> 00:01:44.000
So Emma.
00:01:44.959 --> 00:01:46.159
Claude even plugged the pod.
00:01:46.319 --> 00:01:48.400
No, she didn't, but that'd be that'd have been cool.
00:01:49.359 --> 00:01:51.599
Wait, what was your drink of choice on uh Saturday night?
00:01:51.840 --> 00:01:53.519
Uh I was Cocktail or wine?
00:01:53.760 --> 00:01:55.120
I was drinking some mules.
00:01:55.280 --> 00:01:56.959
They had that was one of the special teams.
00:01:57.200 --> 00:01:57.519
Love good mules.
00:01:58.400 --> 00:01:58.480
Okay.
00:01:58.799 --> 00:02:01.280
I was having some mules, and then I was drinking wine too.
00:02:01.680 --> 00:02:01.920
Love it.
00:02:02.079 --> 00:02:03.120
Mule mule and wine night.
00:02:03.200 --> 00:02:03.519
That's wonderful.
00:02:03.599 --> 00:02:05.920
So Kenny, Kenny Miles literally sounds like a saxophone.
00:02:06.159 --> 00:02:07.120
Who's the saxophone guy?
00:02:07.359 --> 00:02:08.400
Kenny G's who you're drinking.
00:02:09.039 --> 00:02:11.360
Yeah, Kenny Miles, though, does sound like Miles Davis.
00:02:11.759 --> 00:02:12.400
Miles Davis.
00:02:12.639 --> 00:02:14.240
Yeah, so Kenny, Kenny Miles.
00:02:14.319 --> 00:02:14.639
There we go.
00:02:14.800 --> 00:02:15.919
Kenny, we're so excited for you.
00:02:16.000 --> 00:02:16.800
She is on her honeymoon.
00:02:16.879 --> 00:02:18.000
Where's she honeymooning?
00:02:18.319 --> 00:02:18.800
I'm not sure.
00:02:19.039 --> 00:02:19.280
Okay.
00:02:19.360 --> 00:02:20.560
Well, she's on her honeymoon.
00:02:20.639 --> 00:02:22.879
She's living the dream, and her dream came true.
00:02:23.039 --> 00:02:24.719
So what a uh what a great thing.
00:02:24.960 --> 00:02:29.520
Um, big news for us that we had zero idea of expecting.
00:02:29.680 --> 00:02:35.120
Um, we had our media and analytics team in Denver last week for a Mogul as a media partner of ours.
00:02:35.360 --> 00:02:36.719
Great people, Andrew and Marty.
00:02:36.800 --> 00:02:40.240
We've uh we just had Matt Fogarty on our podcast a couple weeks ago, check that out.
00:02:40.479 --> 00:02:41.599
And then they had two people come here.
00:02:41.840 --> 00:02:51.280
And they had two people come here when I was out in Florida, and then we sent the entire media and analytics team to Denver for their annual conference, and it's you know just best practices learning, how how can we you know better serve our clients?
00:02:51.439 --> 00:02:59.680
And on the last day, we get inundated with pictures and news that our agency won Mogul's agency partner of the year.
00:03:00.960 --> 00:03:01.919
Which is huge.
00:03:02.159 --> 00:03:03.280
Yeah, didn't see that coming.
00:03:03.599 --> 00:03:09.520
Well, and then Chris Kaiser, you know, who loves the spotlight, gets up there and gives a freaking speech.
00:03:09.680 --> 00:03:11.439
Yeah, and he's kissing babies.
00:03:11.840 --> 00:03:12.400
It's amazing.
00:03:12.879 --> 00:03:13.120
Great.
00:03:13.280 --> 00:03:16.479
Uh Mogul has stayed in our vernacular the last month.
00:03:16.719 --> 00:03:17.199
Yeah, yeah.
00:03:17.280 --> 00:03:19.120
Every week there has been something mogul happening.
00:03:19.439 --> 00:03:28.479
Yeah, no, it's been that they're they're an awesome partner, and now we're really loving them because out of all the agency, I mean they work with a lot of agencies across the nation, and we were agency of the year, which is just really cool.
00:03:28.639 --> 00:03:33.520
So uh Chris and Kelly, Cime, Tom, Mel, and Beth, congratulations.
00:03:33.680 --> 00:03:34.800
That is just super cool.
00:03:35.120 --> 00:03:36.800
You can see them winning the award on our LinkedIn.
00:03:37.280 --> 00:03:42.080
Yeah, there's a there's a LinkedIn post, Cloud Nice Jobs on uh IG, IG post, maybe too.
00:03:42.319 --> 00:03:44.000
Yeah, we're just we're just cruising.
00:03:44.080 --> 00:03:46.719
Um, and then the last thing is uh tomorrow morning I fly out.
00:03:46.800 --> 00:03:47.759
It's a very quick day trip.
00:03:47.840 --> 00:03:49.280
I land in Nashville at 9 a.m.
00:03:49.680 --> 00:03:52.479
I come home, I'm back in Tulsa uh later that evening.
00:03:52.560 --> 00:03:58.159
Um, supporting my guy, a savant, a marketing wizard, Trent Guyer, our client.
00:03:58.240 --> 00:03:59.599
We cannot wait um to see you.
00:03:59.680 --> 00:04:01.439
It'll just be uh me in Nashville.
00:04:01.599 --> 00:04:05.039
Uh Trent is speaking, so there's a huge conference called Shop Talk.
00:04:05.199 --> 00:04:06.000
Thousands attend.
00:04:06.080 --> 00:04:08.960
Um, and I believe there's a one or two Shop Talks a year.
00:04:09.199 --> 00:04:11.680
Their fall edition is in Nashville.
00:04:11.840 --> 00:04:18.079
There's a few thousand attendees, and Master B2B, Trent and I were at their uh conference in Chicago earlier this year.
00:04:18.319 --> 00:04:23.279
Um they had their first ever segment at Shop Talk, and Trent is on a frickin' panel.
00:04:23.680 --> 00:04:24.319
I know.
00:04:24.720 --> 00:04:25.519
We knew him when.
00:04:25.600 --> 00:04:28.240
He's always don't forget about us, he's our season ender every year.
00:04:28.959 --> 00:04:30.480
Yeah, 100% is our season.
00:04:30.800 --> 00:04:31.680
Our season finale.
00:04:31.759 --> 00:04:34.639
Um he and I are actually so I fly in tomorrow morning.
00:04:34.800 --> 00:04:36.240
Trent speaks around one o'clock.
00:04:36.319 --> 00:04:38.480
Um he's on a pan panel with a guy named Jared Abelson.
00:04:38.639 --> 00:04:39.439
Jared's a great guy.
00:04:39.519 --> 00:04:40.480
I've met him in Chicago.
00:04:40.560 --> 00:04:41.199
He's hilarious.
00:04:41.279 --> 00:04:44.800
I think those two are gonna just play really, really well off of each other.
00:04:44.959 --> 00:04:48.079
And then um, Trent and I literally go to uh we enjoy the rest of the conference.
00:04:48.160 --> 00:04:53.839
We're gonna go to dinner, we're gonna talk about our podcast finale because we're gonna solidify a date, and then um and then I jet back.
00:04:53.920 --> 00:05:01.600
So, Trent, we're really excited to uh to see you in action, um to see you uh Jared, Brian Beck, Andy Hoare, um all the people at Master B2B.
00:05:01.680 --> 00:05:03.680
So we've got a uh we've got a fun week ahead.
00:05:03.839 --> 00:05:05.199
I wish you were coming with me, dude.
00:05:05.519 --> 00:05:07.120
I've done a lot of travel lately myself.
00:05:07.519 --> 00:05:08.000
As have you.
00:05:08.079 --> 00:05:08.879
It's been a lot of travel lately.
00:05:09.120 --> 00:05:09.759
Well, you know, it's funny too.
00:05:09.839 --> 00:05:13.040
We're talking Julie Evans, who's our head of finance in HR, she was actually in Vermont.
00:05:13.120 --> 00:05:14.319
We forgot to plug last week.
00:05:14.399 --> 00:05:15.040
She's in Vermont.
00:05:15.120 --> 00:05:18.160
So we had Vermont, we had Denver, we had Boston the weight.
00:05:18.240 --> 00:05:20.639
Boston the week before, I'm in Nashville tomorrow.
00:05:20.800 --> 00:05:22.639
Um and we're just roadrunning, man.
00:05:22.720 --> 00:05:23.600
That's good, it's a good time.
00:05:23.680 --> 00:05:27.199
So I'm actually in Idaho next week for a magnet thing.
00:05:27.279 --> 00:05:28.399
We'll we'll talk about that more.
00:05:28.560 --> 00:05:31.519
But um let's get into our topic.
00:05:31.680 --> 00:05:33.040
Claude, let's do it.
00:05:33.360 --> 00:05:35.040
Rude, what's our topic uh today?
00:05:35.360 --> 00:05:38.879
Well, we're we're following up from our sessions at Unbound and Specialized Content.
00:05:39.439 --> 00:05:39.839
Yep, yep.
00:05:40.160 --> 00:05:44.959
So uh uh kind of taking some of the things we we learned there and putting them into single episodes.
00:05:45.120 --> 00:05:49.839
So this week, maybe next week and the week after, we've definitely got some stuff from Unbound, we'll dive deeper into.
00:05:49.920 --> 00:05:51.279
But we're calling today.
00:05:51.839 --> 00:05:57.519
I mean, I'm I'm eating my cake immediately because this is the every year my favorite sessions are from Jay Schwedelson.
00:05:57.600 --> 00:05:57.920
Uh-huh.
00:05:58.240 --> 00:06:01.120
And uh Jay had uh two or three three sessions this year.
00:06:01.600 --> 00:06:02.560
Which is which is amazing.
00:06:03.199 --> 00:06:03.600
That's really cool.
00:06:03.920 --> 00:06:05.680
We missed him on the main stage, unfortunately.
00:06:05.920 --> 00:06:06.959
We were sorry, Jay.
00:06:07.199 --> 00:06:07.439
Wow.
00:06:07.680 --> 00:06:08.959
We were we were double booked.
00:06:09.839 --> 00:06:10.720
Wow, guys.
00:06:11.040 --> 00:06:14.160
But it was the one to miss because he released a YouTube video of the whole thing.
00:06:14.639 --> 00:06:15.600
Is that what you slacked me on Friday?
00:06:15.920 --> 00:06:16.639
We're gonna watch that this afternoon.
00:06:16.959 --> 00:06:17.199
Oh, cool.
00:06:17.519 --> 00:06:18.160
I might join you.
00:06:18.399 --> 00:06:19.360
Yeah, it would be good.
00:06:19.439 --> 00:06:24.959
Um but the one the one we went to that uh we're gonna talk about today, uh by the way, the script just says J Day.
00:06:25.199 --> 00:06:26.079
Yeah, not May Day.
00:06:26.240 --> 00:06:27.279
This is J Day.
00:06:27.600 --> 00:06:36.560
Um there were multiple J Days at Unbound, but um the one one we get the most out of, I think, was the one we actually got to attend, where he gives us tips and tricks and learnings and things.
00:06:36.720 --> 00:06:40.480
And by the way, Jay doesn't, I suspect, does not do all this himself.
00:06:40.639 --> 00:06:41.759
He has a massive team of people.
00:06:42.000 --> 00:06:42.560
He's got incredible teams.
00:06:42.959 --> 00:06:46.000
Running tests and trying things out and uh pulling analytics working.
00:06:46.240 --> 00:06:51.360
Well, and what I love, if you've never sat in on a Jay Schwedelson presentation, it's just rapid fire.
00:06:51.600 --> 00:06:54.399
I mean, he's just he's just filled with facts and it's really, really cool.
00:06:54.480 --> 00:06:56.560
And obviously he's very entertaining, he's very engaging.
00:06:56.639 --> 00:07:01.600
Um if you haven't checked our podcast, he will sing if we think you know he does it all.
00:07:01.680 --> 00:07:02.879
He's a man of many trades.
00:07:03.199 --> 00:07:06.480
And if you want to talk reality TV with anybody, you want to talk about it.
00:07:07.199 --> 00:07:12.160
But but he really he's he's entertaining, he's engaging, but he is is just a vast amount of knowledge.
00:07:12.319 --> 00:07:15.120
And so I think you're gonna hit through some highlights, you and Claudia today.
00:07:15.439 --> 00:07:18.399
We learn something every year from Jay, um, usually around email.
00:07:18.560 --> 00:07:20.560
This year it's kind of a combo of email and AI.
00:07:20.800 --> 00:07:26.399
Nice um he's starting to talk more about AI in in this speeches and things I've seen him give uh lately.
00:07:26.720 --> 00:07:26.879
Good.
00:07:27.040 --> 00:07:27.680
Take it away, my friend.
00:07:28.000 --> 00:07:30.240
Yeah, we've got like kind of six quick bullets here we thought we'd go through.
00:07:30.480 --> 00:07:31.839
Yeah, do you like a rapid fire?
00:07:32.240 --> 00:07:33.199
Channel that Jay energy.
00:07:33.360 --> 00:07:33.680
Let's see it.
00:07:33.839 --> 00:07:34.800
Give everyone a sneak peek.
00:07:35.120 --> 00:07:37.120
I I wish I had his energy, I really do.
00:07:37.360 --> 00:07:40.399
Um, how many cups of coffee are you in right now?
00:07:40.879 --> 00:07:43.839
One and a half, stiff, my knee hurts, I got problems.
00:07:44.319 --> 00:07:45.360
Wow, geez.
00:07:45.519 --> 00:07:48.000
Okay, well, with that being said, get it together, boy.
00:07:48.319 --> 00:07:49.120
Yeah, yeah, yeah.
00:07:49.360 --> 00:07:51.360
So stuff we learned from Jay this year.
00:07:51.439 --> 00:07:57.920
Um one was something that I had already had uh some insight into and some s some thoughts about, and he kind of solidified them.
00:07:58.079 --> 00:08:02.879
This idea of live text decides what gets read and your read in your inbox now.
00:08:03.199 --> 00:08:03.439
Okay.
00:08:03.680 --> 00:08:04.480
So Elaborate.
00:08:04.879 --> 00:08:21.680
Anyone that has opened email uh in Apple Mail or Gmail, or I assume Outlook, I don't use Microsoft products, but I assume Outlook has a little AI helper up at the top that will summarize your inbox and kind of try to surface what it believes is most important for you to read.
00:08:22.000 --> 00:08:22.480
Prioritize this thing.
00:08:22.639 --> 00:08:23.120
Yeah, prioritize this.
00:08:23.360 --> 00:08:24.399
Leslie literally just did this last week.
00:08:24.720 --> 00:08:25.839
Leslie did you you've told me Dr.
00:08:26.000 --> 00:08:26.560
Todd does this.
00:08:26.879 --> 00:08:27.120
Dr.
00:08:27.199 --> 00:08:27.600
Todd does it.
00:08:28.319 --> 00:08:30.800
I have not yet, I probably will, but behind in the times.
00:08:31.360 --> 00:08:40.159
The number is anywhere from 10 to 20 percent of people who use these email clients now do leverage and and rely on and use the AI uh summary of their inbox.
00:08:40.639 --> 00:08:42.559
I just I have a feeling that number just continues to grow.
00:08:42.879 --> 00:08:43.600
Well, I kind of get it.
00:08:43.679 --> 00:08:49.519
Um the first thing I do in the morning when I wake up is go through the tabs and delete the 49 messages that are promotionals I got every night.
00:08:50.559 --> 00:08:53.360
Um I kind of look forward to a world where I don't have to do that.
00:08:53.440 --> 00:08:55.120
AI can just I I don't want these.
00:08:55.279 --> 00:08:56.639
Unsubscribe, handle them for me.
00:08:56.720 --> 00:08:58.799
I just want the stuff that Sam sent me that he thought of this morning.
00:08:59.120 --> 00:08:59.440
Oh, thank you.
00:08:59.759 --> 00:09:02.159
Well, you're one of my pro yeah, you're a priority on my list.
00:09:02.960 --> 00:09:04.000
How honored, thank you.
00:09:04.320 --> 00:09:05.759
He's the boss, he has to be.
00:09:06.240 --> 00:09:08.320
Um I don't want to hear it.
00:09:08.720 --> 00:09:09.519
Yeah, him and my wife.
00:09:10.960 --> 00:09:11.120
Sorry.
00:09:11.840 --> 00:09:17.039
So uh anyhow, the AI kind of summarizes your inbox and floats to the top what is most important.
00:09:17.200 --> 00:09:30.799
And uh if your your emails are all image uh based, uh AI doesn't read an image and they don't spend the extra energy when they're sending bots out to your website or to your inbox to take that image and figure out what's in it.
00:09:30.879 --> 00:09:32.720
It takes a lot of tokens and overhead to do that.
00:09:32.960 --> 00:09:38.000
You can do it yourself uh in in uh Claude and ChatGPT and things like that, Gemini.
00:09:38.559 --> 00:09:40.960
But it doesn't that's not how it works when the bots are crawling.
00:09:41.120 --> 00:09:45.600
So he started talking about a thing called live text and how it decides what gets read.
00:09:45.759 --> 00:09:49.039
So AI inboxes, um, those summaries, yeah, Microsoft has one.
00:09:49.120 --> 00:09:49.759
It's called copilot.
00:09:51.120 --> 00:09:54.559
They only read type text, not words baked into images, logos, or alt text.
00:09:54.720 --> 00:09:56.159
They don't even read the alt text on an image.
00:09:56.480 --> 00:09:59.360
They hit that image bracket code and they're out.
00:10:00.000 --> 00:10:13.200
Um so it means that if you are leading with images or have a lot of images in your uh email, it's probably not even going to get surfaced to AI summary or overviews are the top of your inbox because there's no way for AI to understand what it's about.
00:10:13.519 --> 00:10:21.279
Um Microsoft reports 30 million paid copilot seats, and JSI did some data showing 64% of AI email summaries misrepresented the original.
00:10:21.840 --> 00:10:22.879
And I and by the way, they do.
00:10:23.039 --> 00:10:26.080
They all that they'll be like, hey, it's uh the other day I had something, I was like, what?
00:10:26.320 --> 00:10:28.080
I clicked on it and it was not that at all.
00:10:28.159 --> 00:10:29.759
So well I have two thoughts on that.
00:10:30.080 --> 00:10:41.360
One, it's important to be clear and not use over uh overly exaggerated sales type language in your emails because AI will confuse it or not read it at all.
00:10:42.159 --> 00:10:46.320
Unless you're trying to get people to open it, like Sam just did, and it's like, what is this?
00:10:46.399 --> 00:10:47.919
This is a confusing click, and then you go into it.
00:10:48.000 --> 00:10:49.919
So then I'm then I'm just for flustering.
00:10:50.879 --> 00:10:51.120
Right, right.
00:10:51.600 --> 00:10:51.759
Okay.
00:10:52.080 --> 00:10:54.879
So the thing is you want good, clean text in your email.
00:10:54.960 --> 00:10:57.039
You want to be clear and concise about what you're doing.
00:10:57.120 --> 00:11:01.600
And there's some actually um AEO principles that apply to web pages that are kind of relevant here.
00:11:01.679 --> 00:11:06.320
Like you know, bullet points are good, uh easily summarizable by AI.
00:11:06.799 --> 00:11:08.879
Um but anyhow, live text is the thing.
00:11:09.039 --> 00:11:09.120
Okay.
00:11:09.440 --> 00:11:11.600
Probably here's talk a lot more about it moving forward.
00:11:11.679 --> 00:11:18.480
Um I think there was even a line in one of these that said uh on one of the slides that said, sorry, um, sorry, creative department.
00:11:18.639 --> 00:11:18.879
Oh, yeah.
00:11:19.120 --> 00:11:20.159
You're not needed here anymore.
00:11:20.480 --> 00:11:21.519
And I was like, mm-hmm.
00:11:21.840 --> 00:11:22.799
Our guys are gonna love it.
00:11:23.200 --> 00:11:23.919
You're gonna love that.
00:11:24.080 --> 00:11:26.159
But um anyhow, I get it.
00:11:26.240 --> 00:11:26.960
I get what he's after.
00:11:27.120 --> 00:11:28.399
Live text is important.
00:11:28.879 --> 00:11:31.039
Um writing the first sentence for the AI.
00:11:31.440 --> 00:11:32.159
Oh, that's yeah.
00:11:32.240 --> 00:11:37.440
So putting action, product, and deadline, the first 200 live text characters lifted click-through rates by 20 percent.
00:11:37.759 --> 00:11:37.919
Okay.
00:11:38.399 --> 00:11:44.639
Um so that just means the average Gmail AI summary is only 29 words.
00:11:45.039 --> 00:11:45.440
Yeah.
00:11:45.679 --> 00:11:46.240
Yeah.
00:11:46.559 --> 00:11:49.600
So he talked a lot about how you're building these summaries and making these emails.
00:11:49.840 --> 00:11:54.240
And he he said, you know, this email already operates as an HTML 1.0.
00:11:54.399 --> 00:11:55.679
It's already very basic.
00:11:55.919 --> 00:11:57.039
I don't know why it's still this way.
00:11:57.360 --> 00:11:59.440
Well, and that's what that's what I'm gonna bring up because I think it's hilarious.
00:11:59.519 --> 00:12:01.679
You know, Jay says it's 1995 all over again.
00:12:01.919 --> 00:12:07.679
And you're talking about bullet points, and that's exactly like I go back to those 90s emails and and landing pages, right?
00:12:08.000 --> 00:12:08.960
Text, text, text, text.
00:12:09.360 --> 00:12:13.919
I mean, you know, I I I think um authentic humans are are again the key here.
00:12:14.320 --> 00:12:21.840
And uh you know, things that surface and keep you out of the promotional tab or or or help you stay in the AI overview summaries are being a human.
00:12:22.000 --> 00:12:26.720
So emails that come from Sam Littlefield versus emails that come from Littlefield Agency make the difference there.
00:12:26.879 --> 00:12:27.200
Yeah, totally.
00:12:32.080 --> 00:12:33.440
Yeah, so talk to me about a listicle.
00:12:33.679 --> 00:12:36.960
Yeah, so these listicles are articles that have a lot of lists to them.
00:12:37.200 --> 00:12:38.799
So like top ten this, top five.
00:12:39.200 --> 00:12:39.679
You don't say.
00:12:39.919 --> 00:12:40.639
It's pretty simple.
00:12:40.879 --> 00:12:41.840
I don't know why you asked.
00:12:42.240 --> 00:12:43.679
Um but those are those are ones.
00:12:44.480 --> 00:12:45.519
Yeah, those are ones that are winning right now.
00:12:45.840 --> 00:12:46.799
That one's that one really caught my eye.
00:12:47.039 --> 00:12:48.399
That was in a lot of sessions, I think.
00:12:48.480 --> 00:12:49.759
Uh Claude, did you hear about it?
00:12:49.919 --> 00:12:53.919
I uh heard it a couple times that listicles were they're in.
00:12:54.399 --> 00:12:58.000
They they were the most cited format for um germ division.
00:12:58.320 --> 00:13:00.399
It's because it's easy for AI to understand.
00:13:00.799 --> 00:13:01.279
Yeah.
00:13:01.600 --> 00:13:06.559
And that was one of his points that stuck out to me was make it impossible to misunderstand.
00:13:06.960 --> 00:13:07.120
Yes.
00:13:08.000 --> 00:13:08.639
AI is just whatever.
00:13:08.960 --> 00:13:09.279
Simple, no, no.
00:13:09.440 --> 00:13:11.279
So we're really saying concise, simple, straightforward.
00:13:11.519 --> 00:13:11.600
Yeah.
00:13:12.159 --> 00:13:15.759
Even for humans, most people will scan bullet points before they'll read paragraphs like that.
00:13:15.919 --> 00:13:18.000
I mean, that's at the I yeah, that's my natural go-to these days.
00:13:18.559 --> 00:13:20.559
I mean, it's kind of dumb and down the internet, but isn't it already?
00:13:21.279 --> 00:13:22.159
You've always done that, though.
00:13:22.480 --> 00:13:22.960
That's true.
00:13:23.279 --> 00:13:23.840
That's true.
00:13:24.000 --> 00:13:26.399
Um, you give Roop a book, he reads headlines.
00:13:26.879 --> 00:13:28.639
I look for the audiobook.
00:13:29.440 --> 00:13:29.679
Read two.
00:13:30.879 --> 00:13:31.200
Yeah, right.
00:13:32.399 --> 00:13:32.559
Correct.
00:13:32.799 --> 00:13:33.840
Okay, this this extra is good.
00:13:33.919 --> 00:13:35.600
Recency is a ranking signal for AI.
00:13:35.840 --> 00:13:41.440
So you remember the days where we used to like repurpose our own blog posts and we just like slap a new date, do a couple of you know things in.
00:13:42.000 --> 00:13:43.039
I think this is different now, right?
00:13:43.279 --> 00:13:44.960
Yeah, that's not gonna cut it quite anymore.
00:13:45.279 --> 00:13:46.080
You remember those days though?
00:13:46.320 --> 00:13:46.480
Yes.
00:13:46.879 --> 00:13:47.279
Good days.
00:13:47.519 --> 00:13:47.759
Yes.
00:13:47.919 --> 00:13:50.480
You can still do some of that as long as you're adding to that article.
00:13:50.799 --> 00:13:51.440
With recent information.
00:13:52.480 --> 00:13:52.879
Yeah, yeah, yeah.
00:13:53.440 --> 00:13:54.720
You can't just change a date though.
00:13:54.799 --> 00:14:01.360
Um and the recency here for as a ranking signal for AI, um, this started kind of surfacing a couple of months ago.
00:14:01.440 --> 00:14:06.000
Uh there were, again, several sessions at Beyond Jay's even at Unbound that talked about this.
00:14:06.080 --> 00:14:14.879
And the the idea is that um somewhere within, I think it was six weeks, is about the length that an article will be cited by AI before they move on to the next thing.
00:14:15.039 --> 00:14:15.200
Yep.
00:14:15.840 --> 00:14:22.320
Which makes you think, oh my God, that means I gotta write the same article or the same concept over and over every f every you know, six times a year.
00:14:22.639 --> 00:14:24.000
But you don't, actually.
00:14:24.320 --> 00:14:30.399
Um in in fact, I think in some niches like B2B, there's not a lot of content being generated for it anyhow.
00:14:30.480 --> 00:14:34.000
So like you probably have a little bit longer shelf life there for the content you have.
00:14:34.559 --> 00:14:44.799
Um but it just means you know, keep it fresh, have an ongoing program, always be ready to have content out there um to be digested, and and you can't, you know, once a month isn't enough.
00:14:45.120 --> 00:14:52.399
Well, and I I look at it too, just in my own you know, human digestion of how I go and sift through content.
00:14:52.559 --> 00:14:55.200
If something's well over a year, I don't even pay attention to it.
00:14:55.840 --> 00:14:58.159
You know, I remember years ago, before the pandemic, right?
00:14:58.240 --> 00:15:00.639
If something was in like two or three years, okay, that's that's good.
00:15:00.799 --> 00:15:01.039
That's decent.
00:15:01.279 --> 00:15:01.679
That's decent.
00:15:01.919 --> 00:15:04.000
Um now it's like, man, I'm looking within the last six months.
00:15:04.159 --> 00:15:04.399
Seriously.
00:15:04.559 --> 00:15:04.639
Yeah.
00:15:05.360 --> 00:15:05.840
And there's something to do.
00:15:11.360 --> 00:15:12.320
That's over a year, I think.
00:15:13.039 --> 00:15:13.759
You think right?
00:15:13.919 --> 00:15:14.000
Yeah.
00:15:14.159 --> 00:15:14.240
Yeah.
00:15:14.399 --> 00:15:15.679
365 in a year, my friend.
00:15:15.840 --> 00:15:15.919
Yeah.
00:15:16.080 --> 00:15:16.320
Good job.
00:15:16.799 --> 00:15:18.080
Those are newer than Google results.
00:15:18.240 --> 00:15:23.039
So content with a recent date in the title is 50% more likely to appear in LLM results.
00:15:23.200 --> 00:15:23.279
Yeah.
00:15:23.600 --> 00:15:30.960
So if you've got an article that says something in the headline about, you know, this quarter or this year or this month, those kind of things do well.
00:15:31.360 --> 00:15:35.679
Um and pages not updated in a year are two times less likely to be cited at all.
00:15:36.240 --> 00:15:37.279
This next one is good.
00:15:37.360 --> 00:15:40.320
Uh un-AI your copy and lean into human content.
00:15:40.399 --> 00:15:44.559
So it's really we all know, you know, AI slot, we talk about it all the time.
00:15:44.720 --> 00:15:48.399
Um it's actually starting to, I'm really seeing it on LinkedIn lately.
00:15:48.639 --> 00:15:51.360
Um and don't don't get me wrong, right?
00:15:51.440 --> 00:15:57.679
I because chat chat knows my voice and who I am so well through everything that I've fed it over the last couple of years.
00:15:57.840 --> 00:16:02.879
Um, I'm always soundboarding when I do my you know a couple of LinkedIn posts a week.
00:16:03.039 --> 00:16:08.080
Um, but I really edit it from a Sam standpoint because it's just getting ridiculous.
00:16:08.320 --> 00:16:14.639
And I do just this morning as I went through and you know caught up over the weekend with LinkedIn, I'm like, yep, chat.
00:16:14.799 --> 00:16:16.559
Yep, yep, yep, yep, yep, yep, yep.
00:16:16.720 --> 00:16:18.080
And it's just it's it's almost annoying.
00:16:18.399 --> 00:16:24.000
So we're gonna we're actually gonna do a whole uh episode um podcast coming up maybe next week even on LinkedIn.
00:16:24.320 --> 00:16:27.120
I think we should have a lot of that'd be a good uh natural cycle.
00:16:27.759 --> 00:16:30.639
It's been all over the place with how they um handle AI.
00:16:30.720 --> 00:16:34.399
At one point they had uh AI helpers on every post to help you write and do things.
00:16:34.720 --> 00:16:38.480
Then they got rid of that and added a button for folks that said, Do you think this is AI slot?
00:16:38.720 --> 00:16:39.679
Literally the word AI slot.
00:16:39.840 --> 00:16:39.919
Yeah.
00:16:40.080 --> 00:16:43.840
So you could you could report suspected AI users, even though they just encouraged it.
00:16:44.000 --> 00:16:47.519
Now that button's kind of disappearing and they're kind of adding it back in a few places.
00:16:47.679 --> 00:16:53.440
Um Microsoft's making some purchases and deals with Reddit, which used to be a big citation source for everyone else.
00:16:53.519 --> 00:16:54.399
Now it's not as much.
00:16:54.480 --> 00:16:58.799
Will it become important for um uh co-pilot in LinkedIn?
00:16:58.960 --> 00:16:59.279
I don't know.
00:16:59.519 --> 00:16:59.759
Yeah, right.
00:17:00.240 --> 00:17:00.799
We'll do a whole episode.
00:17:01.039 --> 00:17:06.160
Uh recently, I think you were with me, is when the Oklahoma State professors came over to pick our m minds on all things AI.
00:17:06.720 --> 00:17:11.200
And they told us that um students are actually this is kind of an aside, but relevant.
00:17:11.359 --> 00:17:19.759
Um, they're actually turning in papers with like purposeful mistakes um just so they don't think that AI perfectly wrote something.
00:17:19.920 --> 00:17:25.839
And I was like, they're intentionally making their paper bad, and they're like, yeah, it's insane.
00:17:26.000 --> 00:17:28.559
And I go, wow, that is just what a what a time to be alive.
00:17:28.720 --> 00:17:38.960
But yeah, I I couldn't I I'm really starting to pick up on this, and I'm I'm interested to see also how LLMs digest this content that doesn't have more human in the loop.
00:17:39.359 --> 00:17:47.839
So uh words like unlock, elevate, leverage, seamless, these are all uh AI words that uh Oh my god, what if L what if LFG was an AI word?
00:17:47.920 --> 00:17:48.559
I'd be screwed.
00:17:49.039 --> 00:17:49.519
It wasn't out there.
00:17:49.599 --> 00:17:50.640
I I checked.
00:17:51.119 --> 00:17:52.079
First thing was you checked, yeah.
00:17:52.559 --> 00:17:53.039
Thank God.
00:17:53.200 --> 00:17:53.680
Thanks, Claude.
00:17:53.839 --> 00:17:54.079
My lord.
00:17:54.480 --> 00:17:59.119
Um there were some other kind of uh human content that uh we're doing what people feel like are doing really well.
00:17:59.279 --> 00:18:02.000
Behind the scenes content, that's stuff AI can't really generate.
00:18:02.319 --> 00:18:03.680
Yeah, and I like this too, right?
00:18:03.759 --> 00:18:06.079
So uh walking selfie videos, which is really interesting.
00:18:06.240 --> 00:18:07.839
Uh Leslie is on my you know what.
00:18:08.079 --> 00:18:10.480
She's like, you gotta start like just like walking and talking.
00:18:10.880 --> 00:18:11.440
And you walk a lot.
00:18:11.599 --> 00:18:13.839
And and I do, I walk well, I do walk a lock.
00:18:14.000 --> 00:18:15.440
Um she called it Sidewalk with Sammy.
00:18:15.599 --> 00:18:16.400
I was like, oh, she kind of like that.
00:18:16.640 --> 00:18:17.279
Sidewalk with Sammy.
00:18:17.599 --> 00:18:23.279
49% higher completion on LinkedIn um of selfie videos and a visible play button and emails lifted click through.
00:18:23.359 --> 00:18:23.680
34%.
00:18:24.000 --> 00:18:24.240
That's good.
00:18:24.640 --> 00:18:25.119
Pretty good numbers.
00:18:25.599 --> 00:18:28.000
We randomly did before we saw this, I think.
00:18:28.160 --> 00:18:32.240
We were doing walk and talk video summaries, I think day one and day two on LinkedIn.
00:18:32.400 --> 00:18:32.480
Yeah.
00:18:32.720 --> 00:18:34.079
And I saw this and I was like, yeah.
00:18:34.880 --> 00:18:37.759
Um but the the concept there is a inbound.
00:18:37.920 --> 00:18:38.240
Yeah, it is.
00:18:39.119 --> 00:18:50.720
So the concept there is similar to what we've been saying, that lo-fi kind of authentic content where you're there's a human facing the camera and this last one was kind of kind of fun, interesting.
00:18:50.960 --> 00:18:51.839
Yeah, I don't use these.
00:18:52.000 --> 00:18:53.759
I I'm gonna have a hard time pronouncing the word.
00:18:54.079 --> 00:18:55.920
Uh so call she and uh polymarket.
00:18:57.680 --> 00:18:58.880
Do you are you familiar with those at all?
00:18:59.039 --> 00:18:59.839
Polymarket, maybe?
00:19:00.160 --> 00:19:03.519
I'm familiar with call she because it's all over my social media.
00:19:03.920 --> 00:19:05.119
Uh dude, the amount of ads.
00:19:05.519 --> 00:19:06.240
I've had to block it.
00:19:06.400 --> 00:19:06.480
No.
00:19:06.720 --> 00:19:07.440
That's so full of it.
00:19:07.599 --> 00:19:08.000
It's crazy.
00:19:08.079 --> 00:19:13.200
I it's they've made a I can't even imagine their media budget right now, but it is they're basically targeting the whole world.
00:19:13.599 --> 00:19:14.960
Um polymarket, of course.
00:19:15.039 --> 00:19:22.319
But dude, what if so he's Jay's suggesting prediction markets like Polymarket and Call Shi as a source of content ideas, which is not a bad idea.
00:19:22.720 --> 00:19:26.480
Yeah, he said it's actually shockingly uh has been pretty accurate for him.
00:19:26.559 --> 00:19:31.039
So he can ask it things in his in in any industry, in whatever your industry is.
00:19:31.279 --> 00:19:38.640
What's going to be the trending uh ideas or news in the coming six months, and you'll get a list back with odds on which one's which.
00:19:38.799 --> 00:19:39.119
There you go.
00:19:39.440 --> 00:19:40.240
So place your bet, baby.
00:19:40.480 --> 00:19:41.519
There's this place your bet first.
00:19:42.160 --> 00:19:42.799
This is your dream.
00:19:43.039 --> 00:19:44.960
I am somehow not getting ads for these at all.
00:19:45.119 --> 00:19:46.400
I only know about them from like sessions.
00:19:46.960 --> 00:19:48.000
You should be their number one target.
00:19:48.559 --> 00:19:50.400
I have been getting them nonstop.
00:19:50.559 --> 00:19:51.279
It is crazy.
00:19:51.599 --> 00:19:53.440
And you can literally bet on anything.
00:19:53.680 --> 00:19:54.880
Anything far here.
00:19:55.119 --> 00:19:57.759
The one some of the ones for me is like pop culture.
00:19:57.920 --> 00:19:58.079
Yeah.
00:19:58.240 --> 00:19:59.759
It's like who's gonna end up with who.
00:19:59.839 --> 00:20:02.240
When I was watching Love Island, I was like, oh wow, we're betting on this.
00:20:02.720 --> 00:20:08.799
Dude, my favorite was uh um where uh are Taylor Swift and Kelsey gonna get married.
00:20:09.440 --> 00:20:12.720
Like, or and and oh, when will they will they get engaged by this month or this month?
00:20:13.039 --> 00:20:13.599
Ridiculous.
00:20:13.759 --> 00:20:14.640
Who's putting money on that?
00:20:14.880 --> 00:20:15.359
Somebody is.
00:20:15.680 --> 00:20:15.920
I know.
00:20:16.000 --> 00:20:16.559
I know you're angry.
00:20:17.359 --> 00:20:18.319
A lot of people are soon.
00:20:18.400 --> 00:20:18.480
Yeah.
00:20:18.720 --> 00:20:20.480
Um what a crazy world.
00:20:20.880 --> 00:20:21.759
Leveraging something like that.
00:20:21.920 --> 00:20:30.799
This is just kind of the way you get ideas like this, but I would have never thought of using a tool like this to leverage future content ideas, but like just get there for sure.
00:20:30.960 --> 00:20:31.039
Yeah.
00:20:31.279 --> 00:20:35.920
So those are uh some six uh tips and tricks from our boy Jay, the old J Day.
00:20:36.319 --> 00:20:37.359
And uh this is good.
00:20:37.440 --> 00:20:42.319
Uh there's a couple here that that hit home for me, and uh I think we've got some some good notes and next steps there.
00:20:42.559 --> 00:20:44.240
Um Claude, any closing thoughts there?
00:20:44.559 --> 00:20:44.640
No.
00:20:44.960 --> 00:20:46.480
Next week, I think we should dive into LinkedIn.
00:20:47.039 --> 00:20:48.079
I think I think it's timely.
00:20:48.160 --> 00:20:53.200
I'd uh I I think it'll be good for our listeners from a brand standpoint, also from an individual.
00:20:53.359 --> 00:21:00.319
Um there's I'm starting to see some brands that I follow on LinkedIn, B2B brands, uh manufacturers that are actually like you can they've significantly stepped up the game.
00:21:00.400 --> 00:21:01.920
I actually really enjoy watching their content.
00:21:02.000 --> 00:21:02.640
It's impressive.
00:21:02.799 --> 00:21:02.960
Yeah.
00:21:03.119 --> 00:21:05.519
Um so I think we should have a whole spiel on that.
00:21:05.759 --> 00:21:09.200
But in the meantime, I will uh I'll be with Trent in Nashville.
00:21:09.279 --> 00:21:13.680
I'm pumped, and uh, we'll be back at it next week, and it'll be uh it'll be a good time.
00:21:13.839 --> 00:21:14.240
Yeah.
00:21:14.480 --> 00:21:15.119
Sound good?
00:21:15.279 --> 00:21:16.319
Uh I agree to it, I guess.
00:21:16.480 --> 00:21:18.400
Uh is your back feeling better?
00:21:18.720 --> 00:21:19.119
It's my knee.
00:21:19.359 --> 00:21:19.759
Your knee?
00:21:19.920 --> 00:21:20.319
No, it's not.
00:21:20.640 --> 00:21:20.799
Okay.
00:21:20.960 --> 00:21:22.160
It popped out of hill before this.
00:21:23.759 --> 00:21:24.400
I'm I'm happy to.
00:21:24.480 --> 00:21:26.000
That's Littlefield team first, baby.
00:21:26.240 --> 00:21:27.839
On that note, you all have a wonderful week.
00:21:27.920 --> 00:21:28.480
We will see you.
00:21:28.559 --> 00:21:34.240
We will go uh I'll help I'll provide some content, some photos, some whatever from Shop Talk uh with Trent.
00:21:34.319 --> 00:21:35.599
And uh we'll get back to you next week.
00:21:35.680 --> 00:21:36.079
Thanks so much.
00:21:36.240 --> 00:21:36.720
Adios.
00:21:36.880 --> 00:21:37.359
Bye bye.
00:21:37.599 --> 00:21:38.480
And that's a wrap.
00:21:38.559 --> 00:21:42.000
We hope you found a spark of inspiration for your marketing strategy.
00:21:42.160 --> 00:21:46.480
Don't forget to subscribe and follow us at Littlefield Agency to keep the conversation going.
00:21:46.720 --> 00:21:48.079
Catch you next time.
