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In this episode, we sit down with seasoned digital PR expert Stephen Kenwright to unpack the core elements of a good brand strategy, as well as the role of digital PR within this overarching approach.
We discuss the nuances of leveraging digital PR tactics to build brand awareness versus drive SEO efforts, and why it may not always be possible to achieve both simultaneously.
We also look at the blurring lines between traditional and digital PR, and the advantages of integrating these two disciplines to enable agencies and teams to have higher-level conversations with clients.
You can find Stephen Kenwright and Ride Shotgun on LinkedIn.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
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