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In this episode of Life in Digital, host Daniel Bolter is joined by Todd Parsons, Chief Product Officer at Criteo, to explore why performance marketing is undergoing one of its biggest transformations yet. Todd shares how Criteo is helping brands navigate a rapidly evolving landscape, and why traditional approaches to planning, measurement, and optimisation are no longer enough.
Together, Daniel and Todd discuss the shift away from channel silos towards a truly cross-channel, full-funnel strategy, the role product teams play in driving innovation, and where AI is delivering real business impact beyond the buzz. They also look ahead to the future of performance marketing, exploring the trends, technologies, and mindset shifts that brands and agencies need to embrace to stay ahead.
Tune in to stay ahead on the hottest topics in AdTech! This is one you won't want to miss!
