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In this episode of Life in Digital, host Holly Simpson is joined by Gareth Clark, Managing Director at Gilroy, to explore how B2B marketing is evolving in the age of AI. Gareth shares his career journey and why developing the next generation of B2B marketers is becoming increasingly important as the skills, expectations and demands of the industry continue to change.
The conversation explores how agencies and brands can better identify and develop future leaders, why agencies need to rethink their role in an AI-driven world, and the value of building a connected ecosystem rather than trying to do everything in-house. Holly and Gareth also discuss how changing search behaviour is reshaping brand discoverability, from traditional search engines to LLMs, and the practical steps marketers can take to ensure their brands are found.
Looking ahead, Gareth shares his perspective on what makes a connected buying experience, why it can give B2B brands a competitive advantage, and the traits that will define successful organisations over the next five years.
🎧 Tune in for a conversation on the future of B2B marketing, AI-powered discoverability and building brands and teams ready for what comes next.
