WEBVTT
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If you are wondering how to get coaching clients and you have no list, no audience, and you're not even sure what your niche is, not even sure if it's good.
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I'm gonna tell you exactly what our clients did in the last week to get clients.
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I will tell you it was not with a fancy funnel, it was not with complicated tech, it was with simple marketing done consistently.
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And here's the deal, if you stay with me, you will know what to do this week to move forward to get your first paying clients or your next paying clients, even if you're over 50, and even if tech feels overwhelming.
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So welcome back to the channel.
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I'm Debbie Shadid, business coach for women over 50 who want to build beautiful boutique-style coaching businesses.
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If you are thinking about becoming a coach, and you have started but you are not having consistent clients, maybe you don't even have a client yet, you're in the right spot.
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I will help you get clear on your niche, share a simple marketing message, and do marketing that feels like you.
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If this is helpful, then make sure you subscribe, hit the bell so you do not miss any of our weekly master classes.
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We are here every week sharing with you in plain English the trainings that you need to help you build a career that you will love in the second half of your life.
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All right, let's talk about it.
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Number one, it is not about the tech, it is about talking.
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So let me explain.
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I know you're like, "Debbie, I need to do something meaningful, but I don't even know where to start." And here's the thing.
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Most women think getting clients is about learning tech.
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That is not the work.
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Yeah, that is not the work that you need to do.
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It is not about perfect branding, it is about conversations.
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Now, let me just say, that does matter to me.
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But when you're trying to get your first coaching clients, what really matters is that you can solve their problem and that you can help them, and that you really understand what's happening for them.
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Our clients get clients because they talk to people every single week.
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They have real conversations.
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They follow up with people.
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They have complimentary coaching calls.
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They have calls where they listen, and then they invite people to work with them.
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Am I talking to you?
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If you have been hiding behind learning, and tweaking things and watching videos, this is your nudge or maybe the kick in the pants that you need.
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I am here to talk to you about your business.
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So let me say it again.
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Talking is business.
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posting alone is not gonna build your business.
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Learning is not gonna build your business.
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Conversations with people build your business.
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All right, number two, let me show you what this looks like in real life, what our clients actually did this last week.
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And this is not theory.
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This is what happens inside of the Business Building Boutique.
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First of all, they did workshops, simple free workshops on Zoom, 30 to 45 minutes, one clear topic, one clear invitation at the end.
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Number two, they featured those workshops on Eventbrite.
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This is visibility.
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You can use free Eventbrite listings or you can use paid Eventbrite listings.
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The beautiful thing about Eventbrite is that when somebody is going to Eventbrite, they are looking for an event.
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They are looking for something in particular.
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So people in your local area and beyond will find that event, and even if you have a tiny list, it works.
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Number three, they had conversations with people.
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They reached out to people.
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They checked in with people.
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They said, "Hey, I'm hosting this workshop, and I thought of you." They acted like a real human Not a robot and not somebody, and not an AI bot.
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Number four, they followed up with people.
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I will tell you, this is where most coaches stop.
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They have one good conversation, and then they disappear.
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I'm gonna share my own story for just a moment.
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We just launched a brand-new program called the Rapid Launch Sequence.
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Two of our clients that joined that program were people that I talked to months ago, and hold onto yourself when I tell you this.
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I actually followed up with both of these women seven times.
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Yeah, seven times.
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I don't know which emails they read of that, but here's the thing.
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I followed up seven times, and then 90 days later when we had this new program launch, the Rapid Launch Sequence, I reached out to them and I said, "I think I have the perfect opportunity for you," and both women joined.
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your fortune, is in the follow-up.
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This is where most coaches fail.
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They stop following up because they think they're bugging people.
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In these two cases, both of these women are grateful to be working with me because the time and the opportunity was right.
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So please follow up.
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You send emails, you send messages.
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You can do Loom videos.
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That's what I do.
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I send videos to people where I'm actually kind of like having a conversation with them.
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They ask questions like, "Hey, would you like to talk about what's happening for you?" So many people are skipping this step.
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I would even encourage you to offer free coaching.
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Yeah, that's number five.
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Give free coaching to people.
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This is part of the follow-up with people that You offer that complimentary coaching session, or you can offer a private coaching call.
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When you do that, you give somebody an opportunity to experience how good you really are and how wonderful coaching really is.
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So many people actually are interested in coaching.
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They're just not sure what it is.
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They're just not sure how it's gonna work.
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They're uncomfortable, and we do a really poor job of explaining to people what a coaching session is really like.
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When's the last time you told somebody what they would expect in a coaching session, right?
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They feel uncomfortable.
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A lot of people know what therapy is and what counseling is, but they don't understand what coaching is, and so it's our job to explain that to them or to offer complimentary coaching sessions.
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I built my business on this.
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The first six months I built my coaching business, I used this exact strategy.
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I held complimentary coaching calls.
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I said, "Come and let me fix a business problem for you in one single session." And then I asked those people,"Who can you refer me to?" And I made offers to them.
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I made offers if I thought they were a fit for me and if I could support them, and in six months' time, I went from zero to a hundred thousand dollars in revenue because I filled up my calendar with complimentary coaching calls.
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And let me tell you how I did that.
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I actually reached out to people.
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I reached out to people.
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I told them what I did.
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I told them how I could help them.
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That's what I did.
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I made an offer for them to come coach with me for one session for free.
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The sixth thing that you should be doing is emailing people.
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I mentioned to you just a minute ago that I emailed these two particular people that I'd had consultation calls with seven times.
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Seven times.
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Now, you might think that feels horrible and there's no way that you would do that, but it didn't feel bad to me because I know both of these women, they really did need my help.
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And I know that they were both interested because they had consultation calls with me, and I knew that probably the timing wasn't right.
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So I was gonna continue to nurture those relationships from a really loving place because I know what I have to offer is what they needed.
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Can you see the mindset shift in that?
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Can you see how I made it comfortable and easy for somebody to want to read the emails?
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it wasn't high pressure.
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I was just touching base with them.
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So writing simple emails that you actually write and that Chat GPT or Claude doesn't write, those emails will do good work for you.
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Just teach one simple thing in the email.
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Let 'em know you're doing a workshop.
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Ask 'them how you can help with them.
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Share something that's of interest to 'em.
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number seven, our clients, what they did was they posted on social media.
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They don't try to do it perfect because I've really encouraged B-minus work.
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What that really means is you do it because you need to do it, you do it because you know you need to post, and what I know for sure, if you wait for perfect, you will never post.
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And you will take too much time working on perfect instead of just posting and getting your post out there.
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So B-minus work just means you put it out there, you decide it's good enough, and you move on with it.
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That is the way that you post on social media, and truthfully, that's the way that I approach my business and all of my clients' businesses, because we won't actually know what works until you try it.
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So be helpful, be kind, be consistent with your posting.
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And I'm gonna be honest with you right now.
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None of what I just told you is complicated.
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None of it.
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It is all very simple.
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Most of the things on that list you already know how to do.
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Chances are if you have a personal Facebook page, you know how to post on Facebook at the very least.
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You just don't like it.
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But if you like having clients, I would post on Facebook or wherever you post.
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Chances are you have emailed people because you have your own personal email and you can email people through there.
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Chances are you've connected with people, right?
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You've talked to people.
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You've had conversations with people.
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Go have more conversations.
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The workshop, maybe you have not done a formal workshop, but I can bet anything that you have sat down and you've told somebody all about the thing that you're most passionate about.
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You essentially had a workshop for one in person probably over a cup of coffee or over breakfast.
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Am I right?
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So most of these things you have already done, and we make it feel so hard.
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So I'm gonna be honest with you.
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It is not that hard It's just a matter of deciding that you're gonna do it.
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Imagine how powerful this could be if you did this week after week after week.
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It breaks my heart when I talk to women who have been working on their business for so long, and they can't get any traction.
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And when I really have a conversation with them, what I find out is they haven't actually been doing anything.
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And I hate to even say that because it does feel so productive to be working on your business, to be talking to Chat GPT, to be figuring out things, to be working on your offer, the name of your program, your logo, all that stuff.
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All of that is great for someday.
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For today, when we wanna get clients before the end of the year, those things don't matter.
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You just need to do a few things that I just talked to you about consistently.
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So let me pause here for just a moment.
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If you are listening and you're thinking, "Okay, I don't know how to do any of that, Debbie.
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I don't have a list.
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I'm not sure about my niche.
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I am not good with my offer.
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I'm not even sure if I'm talking to people in the right way," then we need to have a conversation.
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Go to the show notes, schedule a call.
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Let's have a real conversation about where you are and what you need to do next.
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Let me give you clarity on what it would look like for me to support you, so you could be doing all of the things, and I don't wanna say comfortably, but you could be doing all the things with clarity that you need to do, just like our clients do, They're there doing the things, and they feel comfortable and confident doing it.
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Yeah, they feel a little nervous when they're getting started, but soon you get over that.
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When you know that you're doing it right, it gets so much easier.
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So let's have that conversation, and let's talk about what it is that you can do to get your business built.
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And before we get on with this episode, if you find that this is exactly what you need, I wanna invite you to subscribe because week after week, this is exactly what I do.
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I essentially teach a masterclass every time I do an episode.
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So make sure you follow and join along.
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Okay, so we've just talked through number one, which was talking to people, and number two, which was all of the ways that you can connect with people week after week.
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So number three is you doing this in a consistent manner, not just this week, but next week and every week until the end of the year, This is actually where you really create some magic.
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And this is when the compound effect starts to work for you.
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So here's how I make it really simple.
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This is what we do with our clients.
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Every single Thursday, we have a strategic marketing session, and I want to invite you to think about this as well.
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You're the CEO of your boutique, your boutique style coaching business.
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You have hours, and part of your hours, the work that you do is marketing.
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And in our Thursday sessions, our clients, they complete their marketing for the week that is coming, and they do that every single week on Thursdays for the week that's coming, and they have their marketing all done.
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We start with one long-form piece of content.
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So for most of our clients, that's YouTube.
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One video where we teach what we know.
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We talk to one person about one problem.
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Then we create short videos from that.
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Those little clips that point back to the main message, those can be used as YouTube Shorts.
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They can also be used as Instagram or Facebook, wherever it is that you hang out.
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From that same video, we write one email to announce that we have the video to watch, like come watch on YouTube.
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Even if you have a small list, start with ten people, five people, whatever it is.
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When you get in the habit of sending that email, you will start to develop marketing that works, and you will start to pick up some momentum.
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Then you will start to grow your know, like, and trust.
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Week after week when you do this, you begin to build a brand.
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Can you imagine every week between now and the end of the year having one YouTube video, one email that you send every week, plus social media for an entire week already recorded and scheduled?
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The way that you show up for your business would be completely different.
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This is how you're going to build your reputation.
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This is how people start to get to know you, to like you, and to trust you.
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I know.
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Again, you're like, "Debbie, but I'm not consistent." I will tell you, consistency, it really is a decision.
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It's not a feeling.
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You decide that your boutique is open, and you decide to show up with a non-negotiable schedule, even if you don't feel motivated.
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If you had a shop down the street and you had store hours and you were paying rent and utilities and all the things that go with that, you would show up whether you felt good or not.
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You would go to work.
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Number four, price in a way to get your business going.
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Now let's talk about pricing just in general, because I know this keeps so many people stuck.
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If you're just starting, do not try to sell high-ticket coaching yet Just sell your services for like 100 bucks.
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Whatever it is to just get started making money to get the ball rolling.
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I can tell you for sure that the day that you become a paid coach, it is a different kind of feeling, my friend.
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You will feel like you really do have a business.
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your confidence will soar.
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And I can almost guarantee you that you can find somebody who will say yes to spending 100 bucks with you.
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And I also want to encourage you, if 100 bucks even feels like too much, just be honest with yourself.
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This is just you selling your coaching.
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You don't have to tell anyone else about how much money you made off your first deal.
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I worked with somebody that sold four coaching sessions for $100.
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That was her first sale, and she was so proud of herself, and she should have been.
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She doesn't sell four coaching sessions for $100 now.
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She sells coaching for a few thousand dollars.
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So you will get there if you start selling your coaching at whatever price you feel comfortable at.
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You have the experience, and you have the training, and I know you have the heart to help.
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There is this CEO math that you can do, and I want you to think about this before the end of the year because I also want you to be thinking about the fact that you really do have a business.
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You're not just a coach.
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So let me ask you this.
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How many clients do you want to work with between now and the end of the year?
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And what would a good goal be for you to be working towards?
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When you actually have a goal in place, you can start to create some momentum.
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You can start to become a person who says, "If I was gonna reach that goal," and let's just say it's$10,000, "if I was gonna reach that goal, who do I have to be, and what do I have to do to make $10,000?" Or sometimes I use the example, in this last quarter of the year, if you want to work with three to five clients, what do you need to do to get three to five clients?
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Can you see how much more focused the marketing that you would do would be?
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Because it would be a matter of like,"Wait, I need to find five people.
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That's it, five people to work with between now and the end of the year." I can tell you, if you did that, business-changing, and I just told you exactly how to do it.
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I told you where to market, how to market, the places to go to.
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I've listed the things that our clients do that are actually getting clients.
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I shared with you about the one-day strategy, where you can record your YouTube video and your shorts and your email, all of that.
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Don't wait to feel ready.
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Ready only comes after you start.
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You only have good questions to ask about how do you do this thing once you're actually doing it.
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It's like wasting time.
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It really is doing stuff that you don't need to be doing, and it feels productive, and it's not.
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You start actually hosting workshops, talking to people, having real conversations.
00:17:53.804 --> 00:17:54.644
That's work.
00:17:54.746 --> 00:17:57.578
and then you have a real question to ask.
00:17:58.154 --> 00:18:11.181
If you don't convert at the end of the workshop the way you want to and you don't sell your coaching, now you can say, "Huh, what should I do differently?" and you can watch the video back, and you can actually figure out what could work differently.
00:18:11.698 --> 00:18:14.269
This is how you learn how to build a business.
00:18:14.798 --> 00:18:16.255
I want to invite you to do that.
00:18:16.269 --> 00:18:30.226
I want to invite you to make an offer, even if it's that $100 offer, so you can get somebody to say yes, so you can have testimonials, so that you can say in your YouTube video, when I worked with a client, and you can be honest about it.
00:18:30.254 --> 00:18:36.163
You can have conversations that make it sound like you are a woman in business because you are in business.
00:18:36.861 --> 00:18:37.978
So let me say that again.
00:18:38.201 --> 00:18:39.060
Make some money.
00:18:39.257 --> 00:18:40.267
Become a paid coach.
00:18:40.284 --> 00:18:41.147
Get the ball rolling.
00:18:41.325 --> 00:18:45.163
You can raise your prices later as your skill and your confidence grows.
00:18:45.752 --> 00:18:47.856
Number five, I know what you're thinking.
00:18:47.859 --> 00:18:50.348
You have no list and nobody knows you.
00:18:50.350 --> 00:18:55.069
So let me just answer the same question that I hear week after week, what if I don't have a list?
00:18:55.520 --> 00:18:57.077
Well, my friend, you can start where you are.
00:18:57.462 --> 00:18:59.847
You have email contacts, I guarantee you.
00:19:00.107 --> 00:19:03.335
You have people you know, you have people that you used to work with.
00:19:03.788 --> 00:19:10.251
You can get those people's email addresses because they're in your inbox, because they're already in your contacts.
00:19:10.485 --> 00:19:13.353
Go to your personal email and look and see who's in there.
00:19:13.628 --> 00:19:19.502
And don't be picky about it because You don't actually know who needs coaching, you don't know who knows somebody that needs coaching.
00:19:20.008 --> 00:19:24.086
The only way you're ever gonna know this is if you start emailing people.
00:19:24.673 --> 00:19:26.351
This is human outreach.
00:19:26.353 --> 00:19:27.666
This is not spam.
00:19:27.992 --> 00:19:31.919
This is you talking to your personal contacts about the business that you built.
00:19:32.211 --> 00:19:35.198
If it was your boutique down the street, do you know what you would do?
00:19:35.623 --> 00:19:42.038
You would call people and say,"Hey, I just opened a dress shop and I want you to come in." That is exactly how you do it.
00:19:42.048 --> 00:19:50.276
Now, you might be saying, "Well, I don't have any friends that are the right clients." I'm gonna give you the example that I've shared many times to many people.
00:19:50.540 --> 00:19:55.105
When you think you wanna hire a plumber or a roofer or a painter, you know what you do?
00:19:55.311 --> 00:20:01.396
You're like, Our neighbor had somebody come and work at their house, electrician or a plumber or a painter." you get referrals.
00:20:01.783 --> 00:20:07.206
So now maybe you're saying to me,"Debbie, I don't have any friends that are interested in my niche," and here's what I'm gonna tell you.
00:20:07.962 --> 00:20:24.896
You can approach all the people that you know, and all the people that you kinda know, and even people you don't know, and say, "I have a coaching business. This is what I do. Do you know anyone that would fit this particular description that could use this kind of help?" Do you see how I just did that?
00:20:25.697 --> 00:20:37.127
I'm telling you to actually tell your friends about your business, but you're saying, "Do you know anyone that you could refer me to?" So now they're finding out about your business, and they're also finding out that they could be referring you.
00:20:37.902 --> 00:20:41.980
You only need a few people to have a successful coaching business.
00:20:42.082 --> 00:20:44.530
A few, and there are billions of people in the world.
00:20:44.750 --> 00:20:45.526
You only need a few.
00:20:45.771 --> 00:20:48.431
And there are people who want to buy coaching.
00:20:49.188 --> 00:20:54.654
In the coaching world in 2026, it's, like, over $5 billion worth of coaching that's done.
00:20:55.182 --> 00:21:07.071
Trust me, my friend, you only need a small part of that, and I can tell you that if you narrow down the amount of people that you're talking to, narrow down to a more specific niche, you will actually attract more people.
00:21:07.796 --> 00:21:13.231
Now, maybe at this point you're like,"Okay, I don't even know about my offer. I'm not even sure if my niche is good." And here's what I'm gonna say.
00:21:13.528 --> 00:21:14.598
You make a decision.
00:21:14.798 --> 00:21:15.953
Let's just pick a niche.
00:21:16.388 --> 00:21:19.001
Don't wait to be completely clear about it, just pick it.
00:21:19.290 --> 00:21:20.097
Who do you help?
00:21:20.116 --> 00:21:21.215
What do they struggle with?
00:21:21.215 --> 00:21:22.030
What do they desire?
00:21:22.057 --> 00:21:23.925
And how are you going to serve them?
00:21:24.254 --> 00:21:25.004
And then test it.
00:21:25.009 --> 00:21:27.470
Start talking to people and start making offers.
00:21:28.077 --> 00:21:32.936
It is not about getting it perfect, it is about getting started and putting yourself out there.
00:21:33.269 --> 00:21:41.617
And I wanna caution you, we don't decide if our niche, our offer, our price, and how we help people is good after one week.
00:21:42.027 --> 00:21:47.287
We do it for weeks, because you will get better at talking about what it is you do.
00:21:47.829 --> 00:21:57.134
So if you really need to make money in your business, and you really wanna help people, And I know you do because you're listening to this, then give yourself permission to do B-minus work today.
00:21:57.750 --> 00:21:58.682
Just get started.
00:21:58.701 --> 00:22:03.460
Give yourself permission to host a B-minus workshop where you don't do it great.
00:22:03.715 --> 00:22:08.049
You do not need to do a workshop with presentation slides and workbooks or anything else.
00:22:08.246 --> 00:22:09.901
You just get on Zoom and you start talking.
00:22:10.151 --> 00:22:17.240
Sure, you wanna organize how you think through the presentation, of course, but just get on Zoom and start doing a workshop.
00:22:17.629 --> 00:22:21.097
B-minus work can make you millions when you do it consistently.
00:22:22.053 --> 00:22:36.164
I want you to imagine for just a moment as we wrap up, what if there is somebody out there that desperately needs what it is you offer right now, and they cannot find any help because you have not posted, you've not emailed, you've not invited anyone to talk?
00:22:36.684 --> 00:22:43.049
Can you imagine that poor person that you are letting suffer, that your life experience could be helping them?
00:22:43.529 --> 00:22:47.644
So please catch the thinking that is keeping you from building your business.
00:22:48.214 --> 00:23:00.192
There are thoughts that you're thinking that are just lies, thoughts that are keeping you from going forward'cause you're telling yourself you're not ready, you're not sure if you're good enough, you're not sure if people will work with you.
00:23:00.369 --> 00:23:03.206
I'm just telling you, until you do it, you're never gonna know.
00:23:03.788 --> 00:23:07.849
Until you do it, you will never know, and there are people who want to work with you.
00:23:08.000 --> 00:23:09.378
There's people for all of us.
00:23:09.409 --> 00:23:12.893
All of us who wanna be coaches, there are people who need our help.
00:23:13.117 --> 00:23:14.407
So let me give you a recap.
00:23:14.690 --> 00:23:16.499
Talk to people every single week.
00:23:17.031 --> 00:23:18.086
Do what our clients do.
00:23:18.098 --> 00:23:19.156
Host workshops.
00:23:19.163 --> 00:23:20.425
Share them on Eventbrite.
00:23:20.431 --> 00:23:21.509
Have conversations.
00:23:21.568 --> 00:23:22.311
follow up.
00:23:22.384 --> 00:23:24.547
Have complimentary coaching calls.
00:23:24.993 --> 00:23:26.571
Do emails, posts.
00:23:26.875 --> 00:23:30.517
Do that Thursday marketing with one video, with shorts and one email.
00:23:30.915 --> 00:23:34.962
Price your coaching in a way that you can just sell it, and then decide.
00:23:35.173 --> 00:23:39.793
Decide on a niche, decide on an offer, and then test it with real conversations.
00:23:40.048 --> 00:23:41.560
You do not need more tech.
00:23:42.038 --> 00:23:45.877
You need to have more conversations and more consistency.
00:23:46.091 --> 00:23:49.427
I wanna invite you to join me inside the Business Building Boutique.
00:23:49.427 --> 00:23:51.687
We teach you the tech every step of the way.
00:23:51.688 --> 00:23:57.149
We help you make decisions on your niche, on your offers, on your pricing, how to edit the videos.
00:23:57.278 --> 00:23:58.740
Every piece of that we cover.
00:23:58.786 --> 00:24:03.965
We teach you and show you and help you create a profitable coaching business.
00:24:03.965 --> 00:24:04.859
That is it, my friend.
00:24:04.869 --> 00:24:06.510
I hope you have a beautiful day.
00:24:06.539 --> 00:24:07.838
I cannot wait to connect with you.
00:24:07.838 --> 00:24:11.442
Make sure you check the links in the show notes, and I will see you very soon.
00:24:11.491 --> 00:24:11.936
Bye-bye.
00:00:00.170 --> 00:00:08.098
If you are wondering how to get coaching clients and you have no list, no audience, and you're not even sure what your niche is, not even sure if it's good.
00:00:08.211 --> 00:00:12.944
I'm gonna tell you exactly what our clients did in the last week to get clients.
00:00:13.349 --> 00:00:20.876
I will tell you it was not with a fancy funnel, it was not with complicated tech, it was with simple marketing done consistently.
00:00:20.876 --> 00:00:33.463
And here's the deal, if you stay with me, you will know what to do this week to move forward to get your first paying clients or your next paying clients, even if you're over 50, and even if tech feels overwhelming.
00:00:33.709 --> 00:00:35.009
So welcome back to the channel.
00:00:35.009 --> 00:00:41.311
I'm Debbie Shadid, business coach for women over 50 who want to build beautiful boutique-style coaching businesses.
00:00:41.530 --> 00:00:50.134
If you are thinking about becoming a coach, and you have started but you are not having consistent clients, maybe you don't even have a client yet, you're in the right spot.
00:00:50.396 --> 00:00:56.808
I will help you get clear on your niche, share a simple marketing message, and do marketing that feels like you.
00:00:57.131 --> 00:01:03.229
If this is helpful, then make sure you subscribe, hit the bell so you do not miss any of our weekly master classes.
00:01:03.439 --> 00:01:13.509
We are here every week sharing with you in plain English the trainings that you need to help you build a career that you will love in the second half of your life.
00:01:13.594 --> 00:01:14.631
All right, let's talk about it.
00:01:14.683 --> 00:01:17.980
Number one, it is not about the tech, it is about talking.
00:01:17.980 --> 00:01:19.165
So let me explain.
00:01:19.408 --> 00:01:24.816
I know you're like, "Debbie, I need to do something meaningful, but I don't even know where to start." And here's the thing.
00:01:25.106 --> 00:01:28.198
Most women think getting clients is about learning tech.
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That is not the work.
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Yeah, that is not the work that you need to do.
00:01:32.242 --> 00:01:36.194
It is not about perfect branding, it is about conversations.
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Now, let me just say, that does matter to me.
00:01:38.644 --> 00:01:48.778
But when you're trying to get your first coaching clients, what really matters is that you can solve their problem and that you can help them, and that you really understand what's happening for them.
00:01:49.051 --> 00:01:54.049
Our clients get clients because they talk to people every single week.
00:01:54.194 --> 00:01:55.664
They have real conversations.
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They follow up with people.
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They have complimentary coaching calls.
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They have calls where they listen, and then they invite people to work with them.
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Am I talking to you?
00:02:07.046 --> 00:02:14.241
If you have been hiding behind learning, and tweaking things and watching videos, this is your nudge or maybe the kick in the pants that you need.
00:02:14.831 --> 00:02:17.207
I am here to talk to you about your business.
00:02:17.221 --> 00:02:18.873
So let me say it again.
00:02:19.258 --> 00:02:21.262
Talking is business.
00:02:21.513 --> 00:02:23.846
posting alone is not gonna build your business.
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Learning is not gonna build your business.
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Conversations with people build your business.
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All right, number two, let me show you what this looks like in real life, what our clients actually did this last week.
00:02:36.418 --> 00:02:37.604
And this is not theory.
00:02:37.912 --> 00:02:41.168
This is what happens inside of the Business Building Boutique.
00:02:41.752 --> 00:02:53.052
First of all, they did workshops, simple free workshops on Zoom, 30 to 45 minutes, one clear topic, one clear invitation at the end.
00:02:53.378 --> 00:02:57.313
Number two, they featured those workshops on Eventbrite.
00:02:57.579 --> 00:02:59.054
This is visibility.
00:02:59.240 --> 00:03:03.605
You can use free Eventbrite listings or you can use paid Eventbrite listings.
00:03:03.879 --> 00:03:09.144
The beautiful thing about Eventbrite is that when somebody is going to Eventbrite, they are looking for an event.
00:03:09.370 --> 00:03:11.711
They are looking for something in particular.
00:03:12.034 --> 00:03:19.686
So people in your local area and beyond will find that event, and even if you have a tiny list, it works.
00:03:20.141 --> 00:03:23.061
Number three, they had conversations with people.
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They reached out to people.
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They checked in with people.
00:03:26.318 --> 00:03:37.745
They said, "Hey, I'm hosting this workshop, and I thought of you." They acted like a real human Not a robot and not somebody, and not an AI bot.
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Number four, they followed up with people.
00:03:41.153 --> 00:03:44.331
I will tell you, this is where most coaches stop.
00:03:44.598 --> 00:03:47.231
They have one good conversation, and then they disappear.
00:03:47.693 --> 00:03:50.057
I'm gonna share my own story for just a moment.
00:03:50.074 --> 00:03:54.391
We just launched a brand-new program called the Rapid Launch Sequence.
00:03:54.725 --> 00:04:01.824
Two of our clients that joined that program were people that I talked to months ago, and hold onto yourself when I tell you this.
00:04:02.145 --> 00:04:05.911
I actually followed up with both of these women seven times.
00:04:06.176 --> 00:04:07.241
Yeah, seven times.
00:04:07.520 --> 00:04:10.198
I don't know which emails they read of that, but here's the thing.
00:04:10.491 --> 00:04:25.108
I followed up seven times, and then 90 days later when we had this new program launch, the Rapid Launch Sequence, I reached out to them and I said, "I think I have the perfect opportunity for you," and both women joined.
00:04:25.108 --> 00:04:27.264
your fortune, is in the follow-up.
00:04:27.642 --> 00:04:29.194
This is where most coaches fail.
00:04:29.428 --> 00:04:33.160
They stop following up because they think they're bugging people.
00:04:33.461 --> 00:04:40.350
In these two cases, both of these women are grateful to be working with me because the time and the opportunity was right.
00:04:40.632 --> 00:04:41.862
So please follow up.
00:04:41.884 --> 00:04:43.786
You send emails, you send messages.
00:04:44.069 --> 00:04:45.550
You can do Loom videos.
00:04:45.555 --> 00:04:46.199
That's what I do.
00:04:46.199 --> 00:04:50.401
I send videos to people where I'm actually kind of like having a conversation with them.
00:04:50.814 --> 00:04:58.764
They ask questions like, "Hey, would you like to talk about what's happening for you?" So many people are skipping this step.
00:04:58.783 --> 00:05:01.819
I would even encourage you to offer free coaching.
00:05:01.887 --> 00:05:03.228
Yeah, that's number five.
00:05:03.672 --> 00:05:05.716
Give free coaching to people.
00:05:06.014 --> 00:05:14.466
This is part of the follow-up with people that You offer that complimentary coaching session, or you can offer a private coaching call.
00:05:14.880 --> 00:05:24.764
When you do that, you give somebody an opportunity to experience how good you really are and how wonderful coaching really is.
00:05:25.437 --> 00:05:28.485
So many people actually are interested in coaching.
00:05:28.545 --> 00:05:29.973
They're just not sure what it is.
00:05:30.324 --> 00:05:32.062
They're just not sure how it's gonna work.
00:05:32.404 --> 00:05:39.341
They're uncomfortable, and we do a really poor job of explaining to people what a coaching session is really like.
00:05:39.848 --> 00:05:43.514
When's the last time you told somebody what they would expect in a coaching session, right?
00:05:43.723 --> 00:05:45.040
They feel uncomfortable.
00:05:45.307 --> 00:05:55.262
A lot of people know what therapy is and what counseling is, but they don't understand what coaching is, and so it's our job to explain that to them or to offer complimentary coaching sessions.
00:05:55.576 --> 00:05:57.853
I built my business on this.
00:05:57.853 --> 00:06:01.622
The first six months I built my coaching business, I used this exact strategy.
00:06:01.896 --> 00:06:03.992
I held complimentary coaching calls.
00:06:04.002 --> 00:06:13.269
I said, "Come and let me fix a business problem for you in one single session." And then I asked those people,"Who can you refer me to?" And I made offers to them.
00:06:13.769 --> 00:06:26.744
I made offers if I thought they were a fit for me and if I could support them, and in six months' time, I went from zero to a hundred thousand dollars in revenue because I filled up my calendar with complimentary coaching calls.
00:06:27.024 --> 00:06:28.540
And let me tell you how I did that.
00:06:28.545 --> 00:06:30.048
I actually reached out to people.
00:06:30.612 --> 00:06:31.716
I reached out to people.
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I told them what I did.
00:06:32.898 --> 00:06:34.305
I told them how I could help them.
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That's what I did.
00:06:35.343 --> 00:06:40.362
I made an offer for them to come coach with me for one session for free.
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The sixth thing that you should be doing is emailing people.
00:06:44.541 --> 00:06:51.096
I mentioned to you just a minute ago that I emailed these two particular people that I'd had consultation calls with seven times.
00:06:51.619 --> 00:06:52.430
Seven times.
00:06:52.920 --> 00:07:01.548
Now, you might think that feels horrible and there's no way that you would do that, but it didn't feel bad to me because I know both of these women, they really did need my help.
00:07:02.016 --> 00:07:08.966
And I know that they were both interested because they had consultation calls with me, and I knew that probably the timing wasn't right.
00:07:09.286 --> 00:07:16.694
So I was gonna continue to nurture those relationships from a really loving place because I know what I have to offer is what they needed.
00:07:17.103 --> 00:07:19.242
Can you see the mindset shift in that?
00:07:19.473 --> 00:07:24.889
Can you see how I made it comfortable and easy for somebody to want to read the emails?
00:07:25.315 --> 00:07:26.401
it wasn't high pressure.
00:07:26.432 --> 00:07:27.988
I was just touching base with them.
00:07:27.988 --> 00:07:36.278
So writing simple emails that you actually write and that Chat GPT or Claude doesn't write, those emails will do good work for you.
00:07:36.490 --> 00:07:39.240
Just teach one simple thing in the email.
00:07:39.600 --> 00:07:41.098
Let 'em know you're doing a workshop.
00:07:41.569 --> 00:07:43.170
Ask 'them how you can help with them.
00:07:43.177 --> 00:07:44.935
Share something that's of interest to 'em.
00:07:45.192 --> 00:07:48.892
number seven, our clients, what they did was they posted on social media.
00:07:49.660 --> 00:07:53.766
They don't try to do it perfect because I've really encouraged B-minus work.
00:07:54.113 --> 00:08:04.863
What that really means is you do it because you need to do it, you do it because you know you need to post, and what I know for sure, if you wait for perfect, you will never post.
00:08:05.233 --> 00:08:11.622
And you will take too much time working on perfect instead of just posting and getting your post out there.
00:08:11.869 --> 00:08:17.877
So B-minus work just means you put it out there, you decide it's good enough, and you move on with it.
00:08:18.374 --> 00:08:29.031
That is the way that you post on social media, and truthfully, that's the way that I approach my business and all of my clients' businesses, because we won't actually know what works until you try it.
00:08:29.307 --> 00:08:32.625
So be helpful, be kind, be consistent with your posting.
00:08:32.919 --> 00:08:34.519
And I'm gonna be honest with you right now.
00:08:35.037 --> 00:08:37.432
None of what I just told you is complicated.
00:08:37.517 --> 00:08:38.081
None of it.
00:08:38.466 --> 00:08:39.881
It is all very simple.
00:08:40.136 --> 00:08:43.264
Most of the things on that list you already know how to do.
00:08:43.688 --> 00:08:48.864
Chances are if you have a personal Facebook page, you know how to post on Facebook at the very least.
00:08:48.864 --> 00:08:50.147
You just don't like it.
00:08:50.403 --> 00:08:54.975
But if you like having clients, I would post on Facebook or wherever you post.
00:08:55.488 --> 00:09:02.438
Chances are you have emailed people because you have your own personal email and you can email people through there.
00:09:02.783 --> 00:09:05.094
Chances are you've connected with people, right?
00:09:05.660 --> 00:09:07.153
You've talked to people.
00:09:07.154 --> 00:09:08.645
You've had conversations with people.
00:09:08.653 --> 00:09:10.173
Go have more conversations.
00:09:10.494 --> 00:09:18.673
The workshop, maybe you have not done a formal workshop, but I can bet anything that you have sat down and you've told somebody all about the thing that you're most passionate about.
00:09:19.025 --> 00:09:24.890
You essentially had a workshop for one in person probably over a cup of coffee or over breakfast.
00:09:25.174 --> 00:09:25.909
Am I right?
00:09:26.289 --> 00:09:31.812
So most of these things you have already done, and we make it feel so hard.
00:09:31.815 --> 00:09:32.900
So I'm gonna be honest with you.
00:09:33.144 --> 00:09:37.217
It is not that hard It's just a matter of deciding that you're gonna do it.
00:09:37.504 --> 00:09:42.840
Imagine how powerful this could be if you did this week after week after week.
00:09:43.284 --> 00:09:51.001
It breaks my heart when I talk to women who have been working on their business for so long, and they can't get any traction.
00:09:51.330 --> 00:09:56.434
And when I really have a conversation with them, what I find out is they haven't actually been doing anything.
00:09:56.677 --> 00:10:10.058
And I hate to even say that because it does feel so productive to be working on your business, to be talking to Chat GPT, to be figuring out things, to be working on your offer, the name of your program, your logo, all that stuff.
00:10:10.739 --> 00:10:13.057
All of that is great for someday.
00:10:13.421 --> 00:10:17.351
For today, when we wanna get clients before the end of the year, those things don't matter.
00:10:17.982 --> 00:10:22.227
You just need to do a few things that I just talked to you about consistently.
00:10:22.672 --> 00:10:24.172
So let me pause here for just a moment.
00:10:24.182 --> 00:10:28.418
If you are listening and you're thinking, "Okay, I don't know how to do any of that, Debbie.
00:10:28.419 --> 00:10:29.336
I don't have a list.
00:10:29.354 --> 00:10:30.537
I'm not sure about my niche.
00:10:30.774 --> 00:10:33.082
I am not good with my offer.
00:10:33.120 --> 00:10:36.975
I'm not even sure if I'm talking to people in the right way," then we need to have a conversation.
00:10:36.975 --> 00:10:38.856
Go to the show notes, schedule a call.
00:10:39.062 --> 00:10:43.854
Let's have a real conversation about where you are and what you need to do next.
00:10:44.147 --> 00:10:59.826
Let me give you clarity on what it would look like for me to support you, so you could be doing all of the things, and I don't wanna say comfortably, but you could be doing all the things with clarity that you need to do, just like our clients do, They're there doing the things, and they feel comfortable and confident doing it.
00:10:59.827 --> 00:11:04.253
Yeah, they feel a little nervous when they're getting started, but soon you get over that.
00:11:04.253 --> 00:11:07.378
When you know that you're doing it right, it gets so much easier.
00:11:07.625 --> 00:11:13.230
So let's have that conversation, and let's talk about what it is that you can do to get your business built.
00:11:13.279 --> 00:11:21.639
And before we get on with this episode, if you find that this is exactly what you need, I wanna invite you to subscribe because week after week, this is exactly what I do.
00:11:21.642 --> 00:11:25.365
I essentially teach a masterclass every time I do an episode.
00:11:25.365 --> 00:11:27.678
So make sure you follow and join along.
00:11:28.099 --> 00:11:36.043
Okay, so we've just talked through number one, which was talking to people, and number two, which was all of the ways that you can connect with people week after week.
00:11:36.285 --> 00:11:48.705
So number three is you doing this in a consistent manner, not just this week, but next week and every week until the end of the year, This is actually where you really create some magic.
00:11:48.773 --> 00:11:51.298
And this is when the compound effect starts to work for you.
00:11:51.306 --> 00:11:52.947
So here's how I make it really simple.
00:11:53.220 --> 00:11:54.767
This is what we do with our clients.
00:11:54.826 --> 00:12:01.619
Every single Thursday, we have a strategic marketing session, and I want to invite you to think about this as well.
00:12:01.821 --> 00:12:05.360
You're the CEO of your boutique, your boutique style coaching business.
00:12:05.726 --> 00:12:09.428
You have hours, and part of your hours, the work that you do is marketing.
00:12:09.847 --> 00:12:22.417
And in our Thursday sessions, our clients, they complete their marketing for the week that is coming, and they do that every single week on Thursdays for the week that's coming, and they have their marketing all done.
00:12:22.698 --> 00:12:25.941
We start with one long-form piece of content.
00:12:26.162 --> 00:12:27.784
So for most of our clients, that's YouTube.
00:12:27.975 --> 00:12:30.631
One video where we teach what we know.
00:12:30.631 --> 00:12:33.293
We talk to one person about one problem.
00:12:33.664 --> 00:12:35.511
Then we create short videos from that.
00:12:35.705 --> 00:12:40.105
Those little clips that point back to the main message, those can be used as YouTube Shorts.
00:12:40.342 --> 00:12:45.537
They can also be used as Instagram or Facebook, wherever it is that you hang out.
00:12:46.062 --> 00:12:51.914
From that same video, we write one email to announce that we have the video to watch, like come watch on YouTube.
00:12:52.376 --> 00:12:58.488
Even if you have a small list, start with ten people, five people, whatever it is.
00:12:58.793 --> 00:13:07.504
When you get in the habit of sending that email, you will start to develop marketing that works, and you will start to pick up some momentum.
00:13:08.149 --> 00:13:11.648
Then you will start to grow your know, like, and trust.
00:13:11.662 --> 00:13:15.624
Week after week when you do this, you begin to build a brand.
00:13:15.635 --> 00:13:27.313
Can you imagine every week between now and the end of the year having one YouTube video, one email that you send every week, plus social media for an entire week already recorded and scheduled?
00:13:27.760 --> 00:13:30.744
The way that you show up for your business would be completely different.
00:13:31.147 --> 00:13:33.544
This is how you're going to build your reputation.
00:13:33.775 --> 00:13:37.181
This is how people start to get to know you, to like you, and to trust you.
00:13:37.552 --> 00:13:37.952
I know.
00:13:37.956 --> 00:13:43.181
Again, you're like, "Debbie, but I'm not consistent." I will tell you, consistency, it really is a decision.
00:13:43.191 --> 00:13:44.126
It's not a feeling.
00:13:44.537 --> 00:13:53.206
You decide that your boutique is open, and you decide to show up with a non-negotiable schedule, even if you don't feel motivated.
00:13:53.432 --> 00:14:02.802
If you had a shop down the street and you had store hours and you were paying rent and utilities and all the things that go with that, you would show up whether you felt good or not.
00:14:03.081 --> 00:14:04.068
You would go to work.
00:14:04.494 --> 00:14:08.360
Number four, price in a way to get your business going.
00:14:08.360 --> 00:14:13.418
Now let's talk about pricing just in general, because I know this keeps so many people stuck.
00:14:13.418 --> 00:14:19.058
If you're just starting, do not try to sell high-ticket coaching yet Just sell your services for like 100 bucks.
00:14:19.395 --> 00:14:24.041
Whatever it is to just get started making money to get the ball rolling.
00:14:24.144 --> 00:15:24.752
I can tell you for sure that the day that you become a paid coach, it is a different kind of feeling, my friend.
00:15:25.046 --> 00:15:27.646
You will feel like you really do have a business.
00:15:28.104 --> 00:15:29.445
your confidence will soar.
00:15:29.959 --> 00:15:35.193
And I can almost guarantee you that you can find somebody who will say yes to spending 100 bucks with you.
00:15:35.225 --> 00:15:40.702
And I also want to encourage you, if 100 bucks even feels like too much, just be honest with yourself.
00:15:40.981 --> 00:15:42.800
This is just you selling your coaching.
00:15:42.800 --> 00:15:46.824
You don't have to tell anyone else about how much money you made off your first deal.
00:15:47.231 --> 00:15:50.905
I worked with somebody that sold four coaching sessions for $100.
00:15:50.906 --> 00:15:54.538
That was her first sale, and she was so proud of herself, and she should have been.
00:15:55.067 --> 00:15:57.759
She doesn't sell four coaching sessions for $100 now.
00:15:57.972 --> 00:16:00.535
She sells coaching for a few thousand dollars.
00:16:00.753 --> 00:16:06.589
So you will get there if you start selling your coaching at whatever price you feel comfortable at.
00:16:06.875 --> 00:16:10.236
You have the experience, and you have the training, and I know you have the heart to help.
00:16:10.852 --> 00:16:20.359
There is this CEO math that you can do, and I want you to think about this before the end of the year because I also want you to be thinking about the fact that you really do have a business.
00:16:20.377 --> 00:16:21.454
You're not just a coach.
00:16:21.858 --> 00:16:23.044
So let me ask you this.
00:16:23.253 --> 00:16:27.631
How many clients do you want to work with between now and the end of the year?
00:16:27.865 --> 00:16:31.785
And what would a good goal be for you to be working towards?
00:16:32.029 --> 00:16:36.834
When you actually have a goal in place, you can start to create some momentum.
00:16:37.307 --> 00:16:56.886
You can start to become a person who says, "If I was gonna reach that goal," and let's just say it's$10,000, "if I was gonna reach that goal, who do I have to be, and what do I have to do to make $10,000?" Or sometimes I use the example, in this last quarter of the year, if you want to work with three to five clients, what do you need to do to get three to five clients?
00:16:57.197 --> 00:17:02.487
Can you see how much more focused the marketing that you would do would be?
00:17:02.501 --> 00:17:05.782
Because it would be a matter of like,"Wait, I need to find five people.
00:17:05.807 --> 00:17:14.450
That's it, five people to work with between now and the end of the year." I can tell you, if you did that, business-changing, and I just told you exactly how to do it.
00:17:14.750 --> 00:17:18.636
I told you where to market, how to market, the places to go to.
00:17:18.823 --> 00:17:22.943
I've listed the things that our clients do that are actually getting clients.
00:17:23.246 --> 00:17:30.063
I shared with you about the one-day strategy, where you can record your YouTube video and your shorts and your email, all of that.
00:17:30.066 --> 00:17:31.745
Don't wait to feel ready.
00:17:32.426 --> 00:17:34.578
Ready only comes after you start.
00:17:35.058 --> 00:17:40.410
You only have good questions to ask about how do you do this thing once you're actually doing it.
00:17:40.518 --> 00:17:41.928
It's like wasting time.
00:17:41.974 --> 00:17:47.510
It really is doing stuff that you don't need to be doing, and it feels productive, and it's not.
00:17:47.935 --> 00:17:53.397
You start actually hosting workshops, talking to people, having real conversations.
00:17:53.804 --> 00:17:54.644
That's work.
00:17:54.746 --> 00:17:57.578
and then you have a real question to ask.
00:17:58.154 --> 00:18:11.181
If you don't convert at the end of the workshop the way you want to and you don't sell your coaching, now you can say, "Huh, what should I do differently?" and you can watch the video back, and you can actually figure out what could work differently.
00:18:11.698 --> 00:18:14.269
This is how you learn how to build a business.
00:18:14.798 --> 00:18:16.255
I want to invite you to do that.
00:18:16.269 --> 00:18:30.226
I want to invite you to make an offer, even if it's that $100 offer, so you can get somebody to say yes, so you can have testimonials, so that you can say in your YouTube video, when I worked with a client, and you can be honest about it.
00:18:30.254 --> 00:18:36.163
You can have conversations that make it sound like you are a woman in business because you are in business.
00:18:36.861 --> 00:18:37.978
So let me say that again.
00:18:38.201 --> 00:18:39.060
Make some money.
00:18:39.257 --> 00:18:40.267
Become a paid coach.
00:18:40.284 --> 00:18:41.147
Get the ball rolling.
00:18:41.325 --> 00:18:45.163
You can raise your prices later as your skill and your confidence grows.
00:18:45.752 --> 00:18:47.856
Number five, I know what you're thinking.
00:18:47.859 --> 00:18:50.348
You have no list and nobody knows you.
00:18:50.350 --> 00:18:55.069
So let me just answer the same question that I hear week after week, what if I don't have a list?
00:18:55.520 --> 00:18:57.077
Well, my friend, you can start where you are.
00:18:57.462 --> 00:18:59.847
You have email contacts, I guarantee you.
00:19:00.107 --> 00:19:03.335
You have people you know, you have people that you used to work with.
00:19:03.788 --> 00:19:10.251
You can get those people's email addresses because they're in your inbox, because they're already in your contacts.
00:19:10.485 --> 00:19:13.353
Go to your personal email and look and see who's in there.
00:19:13.628 --> 00:19:19.502
And don't be picky about it because You don't actually know who needs coaching, you don't know who knows somebody that needs coaching.
00:19:20.008 --> 00:19:24.086
The only way you're ever gonna know this is if you start emailing people.
00:19:24.673 --> 00:19:26.351
This is human outreach.
00:19:26.353 --> 00:19:27.666
This is not spam.
00:19:27.992 --> 00:19:31.919
This is you talking to your personal contacts about the business that you built.
00:19:32.211 --> 00:19:35.198
If it was your boutique down the street, do you know what you would do?
00:19:35.623 --> 00:19:42.038
You would call people and say,"Hey, I just opened a dress shop and I want you to come in." That is exactly how you do it.
00:19:42.048 --> 00:19:50.276
Now, you might be saying, "Well, I don't have any friends that are the right clients." I'm gonna give you the example that I've shared many times to many people.
00:19:50.540 --> 00:19:55.105
When you think you wanna hire a plumber or a roofer or a painter, you know what you do?
00:19:55.311 --> 00:20:01.396
You're like, Our neighbor had somebody come and work at their house, electrician or a plumber or a painter." you get referrals.
00:20:01.783 --> 00:20:07.206
So now maybe you're saying to me,"Debbie, I don't have any friends that are interested in my niche," and here's what I'm gonna tell you.
00:20:07.962 --> 00:20:24.896
You can approach all the people that you know, and all the people that you kinda know, and even people you don't know, and say, "I have a coaching business. This is what I do. Do you know anyone that would fit this particular description that could use this kind of help?" Do you see how I just did that?
00:20:25.697 --> 00:20:37.127
I'm telling you to actually tell your friends about your business, but you're saying, "Do you know anyone that you could refer me to?" So now they're finding out about your business, and they're also finding out that they could be referring you.
00:20:37.902 --> 00:20:41.980
You only need a few people to have a successful coaching business.
00:20:42.082 --> 00:20:44.530
A few, and there are billions of people in the world.
00:20:44.750 --> 00:20:45.526
You only need a few.
00:20:45.771 --> 00:20:48.431
And there are people who want to buy coaching.
00:20:49.188 --> 00:20:54.654
In the coaching world in 2026, it's, like, over $5 billion worth of coaching that's done.
00:20:55.182 --> 00:21:07.071
Trust me, my friend, you only need a small part of that, and I can tell you that if you narrow down the amount of people that you're talking to, narrow down to a more specific niche, you will actually attract more people.
00:21:07.796 --> 00:21:13.231
Now, maybe at this point you're like,"Okay, I don't even know about my offer. I'm not even sure if my niche is good." And here's what I'm gonna say.
00:21:13.528 --> 00:21:14.598
You make a decision.
00:21:14.798 --> 00:21:15.953
Let's just pick a niche.
00:21:16.388 --> 00:21:19.001
Don't wait to be completely clear about it, just pick it.
00:21:19.290 --> 00:21:20.097
Who do you help?
00:21:20.116 --> 00:21:21.215
What do they struggle with?
00:21:21.215 --> 00:21:22.030
What do they desire?
00:21:22.057 --> 00:21:23.925
And how are you going to serve them?
00:21:24.254 --> 00:21:25.004
And then test it.
00:21:25.009 --> 00:21:27.470
Start talking to people and start making offers.
00:21:28.077 --> 00:21:32.936
It is not about getting it perfect, it is about getting started and putting yourself out there.
00:21:33.269 --> 00:21:41.617
And I wanna caution you, we don't decide if our niche, our offer, our price, and how we help people is good after one week.
00:21:42.027 --> 00:21:47.287
We do it for weeks, because you will get better at talking about what it is you do.
00:21:47.829 --> 00:21:57.134
So if you really need to make money in your business, and you really wanna help people, And I know you do because you're listening to this, then give yourself permission to do B-minus work today.
00:21:57.750 --> 00:21:58.682
Just get started.
00:21:58.701 --> 00:22:03.460
Give yourself permission to host a B-minus workshop where you don't do it great.
00:22:03.715 --> 00:22:08.049
You do not need to do a workshop with presentation slides and workbooks or anything else.
00:22:08.246 --> 00:22:09.901
You just get on Zoom and you start talking.
00:22:10.151 --> 00:22:17.240
Sure, you wanna organize how you think through the presentation, of course, but just get on Zoom and start doing a workshop.
00:22:17.629 --> 00:22:21.097
B-minus work can make you millions when you do it consistently.
00:22:22.053 --> 00:22:36.164
I want you to imagine for just a moment as we wrap up, what if there is somebody out there that desperately needs what it is you offer right now, and they cannot find any help because you have not posted, you've not emailed, you've not invited anyone to talk?
00:22:36.684 --> 00:22:43.049
Can you imagine that poor person that you are letting suffer, that your life experience could be helping them?
00:22:43.529 --> 00:22:47.644
So please catch the thinking that is keeping you from building your business.
00:22:48.214 --> 00:23:00.192
There are thoughts that you're thinking that are just lies, thoughts that are keeping you from going forward'cause you're telling yourself you're not ready, you're not sure if you're good enough, you're not sure if people will work with you.
00:23:00.369 --> 00:23:03.206
I'm just telling you, until you do it, you're never gonna know.
00:23:03.788 --> 00:23:07.849
Until you do it, you will never know, and there are people who want to work with you.
00:23:08.000 --> 00:23:09.378
There's people for all of us.
00:23:09.409 --> 00:23:12.893
All of us who wanna be coaches, there are people who need our help.
00:23:13.117 --> 00:23:14.407
So let me give you a recap.
00:23:14.690 --> 00:23:16.499
Talk to people every single week.
00:23:17.031 --> 00:23:18.086
Do what our clients do.
00:23:18.098 --> 00:23:19.156
Host workshops.
00:23:19.163 --> 00:23:20.425
Share them on Eventbrite.
00:23:20.431 --> 00:23:21.509
Have conversations.
00:23:21.568 --> 00:23:22.311
follow up.
00:23:22.384 --> 00:23:24.547
Have complimentary coaching calls.
00:23:24.993 --> 00:23:26.571
Do emails, posts.
00:23:26.875 --> 00:23:30.517
Do that Thursday marketing with one video, with shorts and one email.
00:23:30.915 --> 00:23:34.962
Price your coaching in a way that you can just sell it, and then decide.
00:23:35.173 --> 00:23:39.793
Decide on a niche, decide on an offer, and then test it with real conversations.
00:23:40.048 --> 00:23:41.560
You do not need more tech.
00:23:42.038 --> 00:23:45.877
You need to have more conversations and more consistency.
00:23:46.091 --> 00:23:49.427
I wanna invite you to join me inside the Business Building Boutique.
00:23:49.427 --> 00:23:51.687
We teach you the tech every step of the way.
00:23:51.688 --> 00:23:57.149
We help you make decisions on your niche, on your offers, on your pricing, how to edit the videos.
00:23:57.278 --> 00:23:58.740
Every piece of that we cover.
00:23:58.786 --> 00:24:03.965
We teach you and show you and help you create a profitable coaching business.
00:24:03.965 --> 00:24:04.859
That is it, my friend.
00:24:04.869 --> 00:24:06.510
I hope you have a beautiful day.
00:24:06.539 --> 00:24:07.838
I cannot wait to connect with you.
00:24:07.838 --> 00:24:11.442
Make sure you check the links in the show notes, and I will see you very soon.
00:24:11.491 --> 00:24:11.936
Bye-bye.
