WEBVTT
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I think if you get into the high-level space and you're reselling software, you really need to commit to educating people and like teaching them how to use it.
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Not just here's the software, go be successful with it.
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It's like, hey, here's the software and here's the playbook of exactly how to use it and how to like position it and all that stuff.
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If you just look at the top, the most successful softwares and resellers, you get closer and closer to like people that strongly invest in like education paired with their stuff.
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I'm a huge advocate of just like launching with what you have before you have the rest of it.
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I think getting started and having momentum is like the most important thing.
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Momentum, small wins.
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I see a lot of people like you say, they're stuck building out their GHL agency, building out all the automations.
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Like just launch, man.
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Just put something out there and you'll have anxiety to finish everything else.
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It'll be great, okay?
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If I'm gonna hire a plumber to come into my home and do work that I'm gonna pay thousands of dollars for, I want to trust them.
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And if I go to their Facebook profile and I see that they haven't posted anything since like 2020, then I'm gonna immediately think, oh, they're not in business anymore.
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I always like building stuff, but I never actually thought I'd get into software.
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I always thought that was like, you know, some black box of magic stuff.
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And I didn't get into it until like college, actually.
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And I was actually going to school for like mechanical energy or sorry, mechanical engineering and energy engineering, and I saw these kids that are like my age become like billionaires.
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And it was the Snapchat guys.
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And I was like, I need to make an app.
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Like that's the path.
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You can have a tool, but the way that you position it to different customers is a completely different way, right?
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So it's like you have one offer for like painters, you have a different offer for agencies, a different offer for, you know, maybe white labeling agencies is the same.
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Maybe coaches, that would be a different offer as well.
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I think a lot of people really struggle with that, whether it's high level or brand blast or my vision assistant, it's I have this tool.
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I see the potential and the value in it, but how do I relay that to my customer so that they are willing to invest?
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I remember so many times when I was trying to make my first app or code something and I just was stuck.
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I just remembered I'd just stay and go to Stack Overflow, keep going, you know, just keep copying and pasting stuff, whatever, and uh making it work.
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That kind of mentality of never giving up and just keep going is the main differentiator.
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And a lot of people will call it smart, but I think like there's a lot of smarter people than me.
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But like the willingness to sit with a problem in the spot of like the unknown and just feel dumb and just keep trying is like super valuable skill.
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Lots of people create courses, right?
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So you can create the course, and if you've ever created a course, you know it's so painstaking.
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The outline and the videos and the editing and all of that stuff.
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But if you don't pre-sell that course before you actually create it, how do you know that you're gonna go through all that trouble and people even want it?
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Like pre-sell that thing and then build it on the runway.
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I'm Bridget Bartlett here with my co-host, Marla Harmon.
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Hi.
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Today we have a special guest, Ian Scott, who is joining us.
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Welcome, Ian.
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Hey, nice uh nice to see you guys.
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Thanks for having me.
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Yeah, thanks for being here.
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So can you tell um everyone a little bit about yourself, Ian, uh what you do, and who you serve?
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Yeah.
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Um, so um so I run brandblast.com.
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And so brandblast basically lets GHL agencies, I sorry, I guess high-level agencies.
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I don't know if people still call it GHL.
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Um they they help um we help agencies automate and fulfill social media um using AI and other other um tools.
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So yeah.
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Did you hear that they have the high-level domain now?
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So now I I wondered if that's why you said it.
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They actually bought highlevel.com.
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Oh, really?
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I didn't hear that.
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Yeah, yeah.
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I've been corrected multiple times.
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People, I will say GHL and people will be like, you mean high level?
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You mean HL?
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And I'm like, oh, okay, sorry.
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I don't know.
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I don't know what you guys what do you guys use.
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I think uh if I'm doing initials, I use GHL.
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But if I'm speaking about it, I say high level.
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Exact same for me.
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Yeah.
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I don't think I can ever just not because HL is too generic, you know, you gotta have like the G HL to really tell people what it is.
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So yeah, that's that's a cool tip.
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So if anybody didn't know, high level now has highlevel.com, which they're probably just gonna have to redirect everything anyway, and it won't be that much use to them, but still cool.
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So cool.
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So Ian, can you talk a little bit about uh brand blast and how you like why did you even create brand blast?
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Oh man, uh because I had a really cushion job and I wanted to get out of it and make less money.
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So no, I uh I was an engineer at Meta for like six years, and um I got there from building uh different startups.
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And so um, when I was there, I worked on like Facebook for like three years, and then I worked on the last three years, I worked on um like the VR headset stuff, and so I did a lot of intrapreneurial stuff, but I that itch just wasn't quite scratched.
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Like I still I had that itch of like, oh, let's get out there and like make something, you know?
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And um I think when like AI really popped off in like 2023, when everybody was using Chat GPT for the first time, um, I just saw that opportunity of like, well, there's a lot of things to automate, and um I was thinking like as a business owner, uh previous small business owner, like what are things that I always felt like I was dropping the ball on?
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And social media was one of them.
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Um, and so that's kind of what I made it for.
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I made it to automate.
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Um I made it to automate social media, and then uh I launched for small businesses, and then randomly some high-level agencies found me and they kept talking about like, oh, like can I white label this?
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And I was like, what do you mean white label this?
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And they're like, oh, like go high level.
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And I was like, what is this?
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And it was like 2023, and so uh that's when I got introduced to like the whole like you know, uh ecosystem and community.
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Um, and I also saw you and a lot of other people online, and uh I was like, okay, yeah, let's like transform this into a white label tool.
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And so we did that, and it was like the demand was just there, and so it was great, and uh the community was like really um meshed, and uh it was just like a nice little uh I would say twilight moment of like everything, like dots connecting, and and so um yeah, that's kind of where we we got into the social media for agency space.
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You know what I think is so cool about Brand Blast uh is that you can create customized content.
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I know, and this is something that I can't stand, and I know both of you see this all the time.
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This cookie cutter, non-brand specific, crappy AI slop that gets shared on social media.
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And what what I loved when I first saw Brand Blast is that you guys make this bulk content, but also it can be branded.
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So it's not like when you say create 365 days of content, it's not like super generic content that's like really doesn't do anything for brand awareness.
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I love that you can add your own brand colors and all of that stuff to make the book content.
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I think that's really cool because if you go to Chat GPT, even with the best prompt, it's still gonna take you a lot longer and it's not necessarily going to be consistent with your brand.
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So that's really cool.
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Yeah, that's that's totally correct.
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And you know, we've actually jumped from uh just doing brand awareness content to doing educational content.
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So we have a lot of people using it for carousels and uh also AIUGC.
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So we have a lot of people cloning themselves and then just kind of like voicing over scripts, and then the uh we'll make like we'll clone an avatar, you know, that will go over and and do their stuff.
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So they can use their voice or they can like just write out a script and it'll it'll basically be them saying it and like have the B-roll injected in there and everything.
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So people really loving that.
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Um people are loving that, and you know, one thing I think that a lot of people don't know that uh used to use Brand Blast and now they're um they maybe haven't used a new content engine, is that like uh we have a killer lead magnet feature.
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It's a great lead magnet feature.
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Okay, so this is why people are getting really excited, is because the free content funnel uh lets you basically send 30 days of content to prospects that's like branded with all their stuff and everything, and so they basically get 30 days of content for free.
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Um, it's a great, great offer.
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I've had like you know, six, six plus percent um opt-in rates from my cold email.
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So um just that is like pretty good.
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And so uh we're seeing people send that out, and then when they get the free content, they're like, this is great, but how do I post it?
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And then that's where you come in with your low-ticket offer of like, oh, here's the social planner.
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And like the social planner is one of those things in high-level, just like just like websites that can like can't stand on its own.
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Like it doesn't need all the other features to kind of do.
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So you can just do like a low-ticket social planner offer and uh automate it with um brand blast.
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And basically the free content funnels like really getting pushed uh right now.
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So that's like the new exciting thing that a lot of people are using it for.
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Are you ever nervous about because I know I've developed my own software and now high level has a high-level AI studio, and so here lately I've been asking a lot of the guests who have their own software, like, are you nervous?
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Are you nervous about high level replacing you or someone being able to like vibe code your software?
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Uh not really.
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I think it's getting easier and easier, but I think like when you start linking complex things together, and it's just it's really hard.
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If you specialize in this, you can really see how deep you can go.
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So, like, I'm not really too worried.
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It's not like a generic thing.
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Uh, you know, this has been like three years in the making, and so it's like it's like, you know, uh, I think we're pretty ahead of the crowd on the AI social content, and so I'm fine with it.
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Uh, if I think I think they actually have some features to do AI social content in high level in the social planner, but you know, I don't think they're doing bulk stuff or you know, AI UGC, and you know, they definitely can, um, but I think high level has so many priorities right now.
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Uh, you know, it I'm not too worried about them going for social media um when there's so many other like top line drivers like SEO and ads and stuff like that, you know.
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Well, yeah, and even if like I did a demo the other day of Ask AI, and unless you have the unlimited plan, it could get really costly to do that.
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And especially if you're doing that every day or you do something like create 30 days of social media posts, I mean, that's gonna be let's say$97 a month.
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I mean, that's still like$97 just for that.
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Yeah, that's insane.
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Because we can do it with three to five dollars a month, um, depending on like what kind of content you want.
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But uh, you know, you're gonna be able to do that.
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If you're an agency, if you're an agency, it's like that's$97 for every single sub account.
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So if you're managing the social media, it's like, man, that gets crazy expensive.
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Why not use something like Grand Blast and create the content and then just keep keep the difference for yourself?
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You know, if you charge$97, why not keep it?
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Yeah, right, exactly.
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Exactly.
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Um, and we work with the wallet too, so you can actually um just reuse wallet credits and and all that and mark it up so you can mark up like how much things cost, but yeah, you can you can set someone up with 30 days of content, like$3 a month.
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Um, and really keep it on autopost.
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We have a now uh set and forget feature.
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So you can literally, once you train the AI on the brand, uh you can hit set and forget, and it just kind of like evergreens fresh content every month for them, and you can cycle reviews in there and stuff, but um, it's just a really nice way to do a done for you offer without you know adding like hours um per week for new every new customer you you uh add on.
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So yeah, that's cool.
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I'm I'm excited to check out the UGC.
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That's pretty cool.
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Oh yeah.
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Yeah, I think you'll like it.
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There's uh we just added a bunch of new features last week for it.
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So um people really wanted to like voice their own script.
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I didn't realize this was a big thing, but people wanted to like basically write their own script and voice it and then just do the lip sync with the AI.
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And like that actually that yielded so much better results after we added that.
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So people are really liking it.
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Is that like the hot feature?
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It is the hot feature.
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It's it's the hot feature for people that are very involved with social media.
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I think there's different tiers of social media.
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There's like keeping the lights on, and there's stuff like what you do, which is like making valuable content that is like driving engagement and like you know, a value in the marketplace.
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So uh, you know, there's like there's two different things, and like the people that want to do the latter thing, they like the AI UGC.
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Uh the people that want to keep the lights on, they like the educational carousels and the brand awareness posts.
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So yeah.
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So which one are you?
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I'm the key, I'm the keep the lights on guy.
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I'm the keep the lights on guy.
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I have a lot of stuff I I uh want to do, but honestly, uh um I uh I'm just you know, maybe I just don't have the press maybe I just don't have it nailed down yet, but I'm kind of nervous of like getting in front of the camera and making stuff every day.
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But I know you guys, you guys do it, you do it pretty well.
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So you're on camera now.
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I know, I know.
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Scary.
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You do it fantastic.
00:14:02.399 --> 00:14:05.120
No, no, it's uh it's fine.
00:14:05.600 --> 00:14:07.919
Um yeah, how have you guys been?
00:14:08.000 --> 00:14:09.600
I sorry, what was that?
00:14:09.919 --> 00:14:14.240
Oh, I was just gonna say I have a I have a question, but please go ahead and finish what you were saying.
00:14:14.639 --> 00:14:15.440
No, that's okay.
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What was your question?
00:14:16.720 --> 00:14:23.200
Okay, so I was just gonna ask you, I I would feel bad if we didn't go back to Facebook.
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I mean, who doesn't want to hear just a little bit more about what that was like being at Facebook?
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And then also kind of on that same note, the the VR, uh the you know, the the headsets, are they um I I seems like I heard they were canceling those.
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Is that that that entire project?
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Uh yeah, they canceled a part of it.
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It's so funny because I like have my engineer friends like texting me about this, like, dude, can you believe this?
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And I was like, oh my god.
00:14:52.080 --> 00:14:54.159
But uh yeah, so a little bit about Facebook.
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Um, where do I start?
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So first every everybody asked me, um, you know, I think Bridget, you'll like this because you're also from Indiana.
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Uh for anyone who doesn't know, Bridget and I, like my hometown I grew up in, I live in LA now, but the hometown I grew up in was like 20 minutes away from Bridget.
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So I'm pretty sure her parents are probably like 20 minutes away from you or something.
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Uh yeah, and so um going from like small town Indiana, Martinsville, to like Bay Area, San Francisco was like a huge eye-opener for me of like, oh my gosh, like, you know, culture shock.
00:15:28.320 --> 00:15:39.279
Um and then uh that was interesting, but the people I met at Meta specifically were also very interesting because they were all a bit eccentric.
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They all had some like interesting thing that they were very interested in and like going deep in it.
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Like I knew one guy that collected like calligraphy pens and knew all about the history of it and all that stuff, and then like the girl sitting beside him was like deep into like tea and like had all this like tea set and stuff, and it's like, and so these people would have like, or like this one girl had like crochet, she was like a crochet master, and so it's just like random things that you want to think.
00:16:05.840 --> 00:16:20.000
But that was one thing I saw in Facebook was most of the people were just very eccentric, um, and that kind of goes hand in hand with like I guess entrepreneurship or just like being proficient in something, um picking something up and not putting it down.
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So that was that was kind of a shock that I I saw.
00:16:22.879 --> 00:16:25.519
So what's your area of interest?
00:16:26.639 --> 00:16:30.080
Uh making startups and trying to grow them and stuff.
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So, like, you know, banging my hand against the wall, like like all of us.
00:16:36.639 --> 00:16:44.080
Um but yeah, I would say that uh I would just say building startups and and trying new things is is my my thing.
00:16:44.320 --> 00:16:55.360
So you got Pam the crocheter, you got Bob the Star Trek geek, and then you have Ian that is the it's not just startups, Ian.
00:16:55.440 --> 00:16:55.840
What is it?
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It's something super geeky that you're not telling us.
00:17:00.080 --> 00:17:01.279
Oh man, what is it?
00:17:01.360 --> 00:17:03.600
I'm sure there's random stuff I could tell you about.
00:17:03.759 --> 00:17:06.559
Um what would they say about you?
00:17:06.960 --> 00:17:11.119
I know I'm thinking what would my yeah, what would my what would my partner say about me?
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That's like, oh my gosh, he's always doing this.
00:17:14.559 --> 00:17:21.039
Um or your Facebook Facebook colleagues, what would they say about you?
00:17:21.680 --> 00:17:26.079
Oh, they they would be like, that guy's a redneck, and I'd be like, really?
00:17:26.559 --> 00:17:42.000
Like they thought I was a redneck because I have a beard, a slight beard, and I'm not like 150 pounds because like I'm I'm a little bit bigger than most people, like because I worked out and played sports, but um, and they said I drove a truck, but I just drove a Jeep.
00:17:42.160 --> 00:17:46.079
Uh like these guys have never been to Rural King, so like they don't know what they're missing out on.
00:17:46.240 --> 00:17:50.720
But uh they would be like, Yeah, you're you're super like you know, from the country.
00:17:50.799 --> 00:17:52.000
And I'm like, really, I'm not.
00:17:52.079 --> 00:17:58.160
If you went to Indiana, you'd see uh, you know, you can't that is a huge misconception.
00:17:58.480 --> 00:18:00.319
There really is more than corn here.
00:18:00.400 --> 00:18:01.359
There really is.
00:18:02.160 --> 00:18:03.200
There is, yeah.
00:18:03.440 --> 00:18:05.759
Yeah, but there is a lot of corn too.
00:18:05.839 --> 00:18:12.240
But look, my my whole family's from Appalachia, and so like the Kentucky area, Appalachia.
00:18:12.480 --> 00:18:29.039
And so when people say that only people outside of like the Midwest would say that Indiana's country, but I moved from country, Indiana is not that country, but I can see compared to like LA, it probably is super country.
00:18:29.440 --> 00:18:38.400
Yeah, yeah, it's it's a huge misconception, and I thought it was funny because they were like wearing uh Carhartt and they were like saying, Oh, check out my new Carhartt.
00:18:38.480 --> 00:18:39.519
It's like work in progress.
00:18:39.759 --> 00:18:40.799
I was like, What are you talking about?
00:18:40.880 --> 00:18:44.079
They're like apparently there's a fashion line for Carhartt called Work in Progress.
00:18:44.160 --> 00:18:46.720
I didn't know this, but they were like acting like it was like high fashion.
00:18:46.799 --> 00:18:48.880
I'm like, dude, they sell that everywhere.
00:18:48.960 --> 00:18:50.640
Like, what are you what are you talking about?
00:18:50.720 --> 00:18:55.039
That's a Walmart, like everyone worked in.
00:18:56.880 --> 00:18:57.440
Exactly.
00:18:57.680 --> 00:18:58.640
That is so funny.
00:18:58.880 --> 00:19:05.920
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00:20:03.279 --> 00:20:05.759
So, Ian, why did you move to LA?
00:20:05.920 --> 00:20:20.799
Was it for Meta or I moved to Indianapol from Indianapolis to SF for uh, well, I guess bottom of the bay, uh, like Palo Alto area um for Meta.
00:20:21.279 --> 00:20:28.480
And then when the pandemic hit, I don't know if I ever told you this, but like one of the random funny businesses I had were selling ducks.
00:20:28.640 --> 00:20:32.799
Like I sold like 30,000 rubber ducks during the pandemic.
00:20:33.119 --> 00:20:39.680
And uh I was running like during the pandemic, everybody left the Bay Area because people only go there really for work, right?
00:20:39.759 --> 00:20:41.359
Uh besides people who live there.
00:20:41.599 --> 00:20:46.000
And so there was a mass like leaving during the pandemic and everything shut down.
00:20:46.079 --> 00:20:50.319
And so I was kind of hopping around like Airbnb's and like Indianapolis and like hanging out.
00:20:50.640 --> 00:20:58.559
And uh I was running this business from there, and then Meadows like, hey, you're gonna have to move back here, we're gonna have to change your pay.
00:20:58.640 --> 00:21:07.200
And so I chose LA instead of uh SF because LA is just a lot more chill, um a lot more like less tech vibe, geeky.
00:21:07.519 --> 00:21:17.039
But um I think one interesting funny thing I did was um I had this like rubber duck business during the pandemic, and um did I ever tell you about this?
00:21:17.359 --> 00:21:19.519
No, and I'm dying to hear more.
00:21:19.680 --> 00:21:23.759
Like, where did this yeah, where did you spell all of these ducks?
00:21:24.079 --> 00:21:26.799
Yeah, why do you have these ducks?
00:21:27.039 --> 00:21:28.799
I still have like a thousand ducks.
00:21:28.960 --> 00:21:36.880
Uh so basically, do you know how like Jeep people drive around and there's like ducks in their dashboard?
00:21:37.359 --> 00:21:37.680
Yeah.
00:21:37.839 --> 00:21:44.880
Well, so I went to Starbucks one day and um someone put this duck, this specific duck, on my Jeep.
00:21:45.119 --> 00:21:48.799
And it says hashtag duck duck Jeep, and I I didn't know what it was.
00:21:48.880 --> 00:21:53.119
So I looked it up on Facebook and I saw this like Facebook group that was growing.
00:21:53.279 --> 00:21:56.720
It had like 30,000 people on it, and like a thousand people were joining like every day.
00:21:56.880 --> 00:21:59.759
And so I was like, oh my gosh, this is like a viral thing that's you know.
00:22:00.240 --> 00:22:01.119
Just starting.
00:22:01.359 --> 00:22:09.200
And so I noticed because Jeep people are so like utility-based people, like they were making their own tags.
00:22:09.359 --> 00:22:10.319
I wish I have a tag.
00:22:10.400 --> 00:22:16.400
I don't think I have a tag, but they're making their own tags that says like hashtag duckduck Jeep, like take a picture or whatever.
00:22:16.480 --> 00:22:24.079
And then like they're basically just kind of like rubber banding it onto the Jeep onto the duck or like attaching it with a string.
00:22:24.319 --> 00:22:29.519
And so I was like, how come there's not a business selling like the tags explaining what this is that goes with the duck?
00:22:29.680 --> 00:22:38.720
And so I just made a Shopify store and I ran some ads, and I was actually like on vacation, and I was the ad was kind of like a like a joke, like, can I actually grow this?
00:22:38.799 --> 00:22:41.200
Because I I just had started learning Facebook ads.
00:22:41.440 --> 00:22:43.359
And I had I had started getting orders.
00:22:43.440 --> 00:22:44.640
I had no ducks, by the way.
00:22:44.720 --> 00:22:48.079
I had no ducks or anything, and so I was getting orders for ducks.
00:22:48.160 --> 00:22:50.079
And I was like, oh my god, I gotta buy some ducks.
00:22:50.240 --> 00:22:54.000
And so I bought some ducks and kept the ads growing.
00:22:54.079 --> 00:23:00.720
And uh yeah, I you know, in three months I had sold like 30,000 ducks, and I was like, okay, this is great.
00:23:00.880 --> 00:23:08.160
But uh then when I moved back to LA, I since I had like my my 3PL there that was shipping it out for me and everything, I had to kind of give it up.
00:23:08.240 --> 00:23:13.839
But uh that's kind of like an interesting, like fun pandemic story of like, yeah, I had a duck business.
00:23:14.160 --> 00:23:15.119
Um yeah.
00:23:15.519 --> 00:23:16.160
I love it.
00:23:16.400 --> 00:23:16.880
I love it.
00:23:17.039 --> 00:23:19.119
You know what is so interesting to me?
00:23:19.279 --> 00:23:34.960
I love when we interview like all of these entrepreneurs and they they have such similar stories about I had this idea and I launched this business kind of before I was ready with without all your ducks in a row.
00:23:35.200 --> 00:23:36.640
Um I know that was good.
00:23:36.799 --> 00:23:37.440
That was good, right?
00:23:38.720 --> 00:23:42.079
Everybody in the comments is gonna be cracking up laughing because it was so funny.
00:23:42.319 --> 00:23:46.559
Um, but it's the it's like you just comment below.
00:23:46.799 --> 00:23:47.359
Yeah, right.
00:23:47.519 --> 00:23:48.319
Yeah, please do.
00:23:48.400 --> 00:23:49.039
Please leave a comment.
00:23:49.119 --> 00:23:50.559
And like it's a ducks back deep.
00:23:51.119 --> 00:23:51.759
That's right.
00:23:51.920 --> 00:23:52.319
Yeah.
00:23:54.000 --> 00:23:58.640
Um, but they start businesses before everything is perfect, you know.
00:23:58.720 --> 00:24:08.240
And I always reference um Sean, Robin, and Varun with High Level because they they always talk about when they pitched high level the first time.
00:24:08.480 --> 00:24:13.119
They were signing people up in this little hotel like meeting room.
00:24:13.359 --> 00:24:25.279
And Varun is in the back, like while Al while Robin and and Sean are signing people up, Varun's in the back, like building the website and getting them all like, you know, get all their accounts sorted and stuff.
00:24:25.519 --> 00:24:25.839
Yeah.
00:24:26.000 --> 00:24:31.759
And I I just I see that trend so much with like with business owners.
00:24:31.920 --> 00:24:45.279
And at the flip side of that is there's so many people who are like paralysis, like, I don't really have an offer, I can't really launch anything, I don't really know what to do, and then they just kind of stay in this limbo area.
00:24:45.440 --> 00:24:53.839
And I just think it's so cool to point out the fact that so many of us just launch the thing and we're like, let's see where it goes, you know?
00:24:53.920 --> 00:24:56.079
Like, what's the worst that could happen?
00:24:56.319 --> 00:24:57.680
Yeah, yeah.
00:24:57.920 --> 00:24:58.480
Oh, yeah.
00:24:58.640 --> 00:25:03.440
I'm a huge advocate of just like launching with what you have before you have the rest of it.
00:25:03.680 --> 00:25:11.039
Like I just sent out a cold email uh offer for like one of my friends' businesses for a lead magnet.
00:25:11.119 --> 00:25:17.279
I don't have the lead magnet, uh, but I know like once I start seeing the reply rate, it's like, okay, let's go make the lead magnet now.
00:25:17.359 --> 00:25:20.559
And then like, let's make the you know, the back end, you know, make everything.
00:25:20.640 --> 00:25:24.240
Yeah, I think getting started and having momentum is like the most important thing.
00:25:24.480 --> 00:25:26.400
Momentum, small wins.
00:25:26.559 --> 00:25:34.559
Uh, I see a lot of people like you say, they're stuck building out their GHL um agency, building out all the automations like just launch, man.
00:25:34.720 --> 00:25:39.599
Just put something out there, and you'll have anxiety to finish everything else.
00:25:39.680 --> 00:25:40.720
It'll be great, okay?
00:25:41.279 --> 00:25:41.759
Yeah.
00:25:42.079 --> 00:25:42.799
That is true.
00:25:42.880 --> 00:25:44.480
It's very motivating.
00:25:44.720 --> 00:25:47.759
Like, I lots of people create courses, right?
00:25:48.079 --> 00:25:53.920
So you can create the course, and if you've ever created a course, you know it's so painstaking.
00:25:54.079 --> 00:25:59.200
Oh my gosh, it's like the outline and the videos and the editing and all of that stuff.
00:25:59.440 --> 00:26:08.160
But if you don't pre-sell that course before you actually create it, how do you know that you're gonna go through all that trouble and people even want it?
00:26:08.720 --> 00:26:12.880
You know, like pre-sell that thing and then build it on the runway.
00:26:13.039 --> 00:26:15.039
It's like that's true.
00:26:15.440 --> 00:26:16.079
For real.
00:26:16.480 --> 00:26:24.880
But they they get paralyzed with fear, like, oh, I'm just gonna let me just and honestly, I feel like it's a little bit of like lifetime learner.
00:26:25.039 --> 00:26:29.759
Like I feel really good not making money for my business because I'm learning.
00:26:31.359 --> 00:26:33.920
Yeah, that's that's that's what they do.
00:26:34.000 --> 00:26:34.960
I hear it all the time.
00:26:35.119 --> 00:26:35.759
I'm learning.
00:26:35.839 --> 00:26:40.160
I'm still I want to be an expert at everything high level before I get my first customer.
00:26:40.240 --> 00:26:41.359
And it's like, dude.
00:26:41.759 --> 00:26:42.079
A lot.
00:26:42.240 --> 00:26:44.000
Yeah, you know a lot, yeah.
00:26:44.160 --> 00:26:44.799
Yeah.
00:26:45.119 --> 00:26:47.039
No, I feel like I love that, Ian.
00:26:47.279 --> 00:26:51.440
You're just like, hey, I got a duck idea, and I'm just gonna launch it and see what happens.
00:26:51.680 --> 00:26:53.039
You gotta launch the ducks.
00:26:54.000 --> 00:26:59.519
Yeah, I think it's funny is most of these things uh are just distractions from work I don't want to do.
00:26:59.680 --> 00:27:05.839
Like, I don't know if you guys are like this, but when I have work I don't want to do, I'll oh, I have to reorganize my office.
00:27:05.920 --> 00:27:06.559
I have to do this.
00:27:06.720 --> 00:27:10.720
And then like sometimes like random business ideas will pop up and be like, let me try that.
00:27:10.960 --> 00:27:14.799
And yeah, so this was a distraction that that worked out, honestly.
00:27:14.880 --> 00:27:19.200
So you know, I've I've definitely learned I have the work I don't want to do too.
00:27:19.359 --> 00:27:28.640
I have definitely learned if I find myself putting it off because I don't want to do it, that is a definite indicator that's something I need to outsource.
00:27:28.880 --> 00:27:35.039
So I'll be like, hey, Marla, I really hate, I really hate doing this.
00:27:35.200 --> 00:27:37.119
Can I just hire your team to do it?
00:27:38.240 --> 00:27:39.279
I just hate it.
00:27:39.440 --> 00:27:41.519
But it's like it still needs done, right?
00:27:41.599 --> 00:27:46.000
So it's like as the business owner, we have to decide, do I hate doing this?
00:27:46.160 --> 00:27:48.640
Um, like enough to outsource it?
00:27:48.799 --> 00:27:54.319
Because really, if I just keep putting it off, I'm not really doing my business much benefit.
00:27:54.559 --> 00:27:56.400
I have to actually do it.
00:27:56.880 --> 00:28:03.759
What is it that you do on a regular basis, Ian, that you just hate doing making videos.
00:28:05.200 --> 00:28:06.480
Making videos.
00:28:06.640 --> 00:28:07.200
Oh my god.
00:28:07.359 --> 00:28:08.799
VSLs, dude.
00:28:09.119 --> 00:28:10.720
I don't like it.
00:28:10.799 --> 00:28:15.200
It's because also because I'm not good at it, um, but I'm learning.
00:28:15.359 --> 00:28:18.480
So um, as you see, I have the fuzzy background like you.
00:28:18.640 --> 00:28:25.519
I know you we talked about it last time, so you know I've I've uh hyped up my my uh recording space a little bit.
00:28:25.599 --> 00:28:32.960
But yeah, VSLs, I don't like doing those and certain like fulfillment things like funnel stuff, uh, I don't like doing.
00:28:33.200 --> 00:28:38.799
Um but once the funnel is running and I see people going through it, I love I love seeing that and tweaking things.
00:28:39.039 --> 00:28:39.920
But yeah.
00:28:40.319 --> 00:28:41.440
What about you?
00:28:42.160 --> 00:28:44.400
I hate scheduling content.
00:28:44.799 --> 00:28:48.319
I know that it's so lame, it's like super fast and easy.
00:28:48.480 --> 00:28:59.680
It's like we have all these tools to do it, but it's like uh, you know, I use MayMS and I'm like, hey, here's the here's the videos and just create all the content.
00:28:59.759 --> 00:29:00.640
And that's what it does.
00:29:00.799 --> 00:29:02.000
It creates all the content.
00:29:02.400 --> 00:29:11.759
But then here I am looking at these videos and the titles and descriptions and all my calls to action, and all I need to do is copy and paste into the planner.
00:29:11.920 --> 00:29:19.119
But for some reason, I just feel like it is the most mind-numbing like data entry.
00:29:19.599 --> 00:29:22.319
Yes, it's painful.
00:29:22.640 --> 00:29:24.720
I don't really even know why.
00:29:25.279 --> 00:29:26.240
I just don't like it.
00:29:27.279 --> 00:29:31.359
Yeah, yeah, I don't know why they don't have a social planner integration.
00:29:31.440 --> 00:29:32.880
We have a social planner integration.
00:29:32.960 --> 00:29:36.559
I will tell you, it is a little challenging to integrate with social planner.
00:29:36.640 --> 00:29:38.880
Like Brandblast sends everything to the social planner now.
00:29:38.960 --> 00:29:49.440
We don't have our own scheduling thing, we we integrate completely with social planner, but um yeah, I mean, there are just some little tweaks, there's some little things that after you play with the social planner API, you'll figure it out.
00:29:49.599 --> 00:29:52.799
But uh yeah, it's scheduling is not fun.
00:29:53.279 --> 00:29:57.599
Yeah, I know it's just so like I don't know, I think boring, maybe.
00:29:58.160 --> 00:30:04.079
Yeah, maybe boring, but you know, if this makes you feel better, I am terrible at VSL as well.
00:30:04.319 --> 00:30:12.079
I don't know what it is, I think it's just like I could just naturally talk on camera wouldn't be nervous at all.
00:30:12.240 --> 00:30:18.799
And Marla knows because we've done pre-recorded videos where I have to read a script, and I just this is what I look like, Ann.
00:30:19.359 --> 00:30:25.279
So if you want to subscribe to the podcast, same, yeah, same.
00:30:25.519 --> 00:30:28.400
Yeah, and it's like whoa.
00:30:28.640 --> 00:30:30.319
I know it's so awkward.
00:30:30.559 --> 00:30:31.440
Yeah, it is.
00:30:31.599 --> 00:30:32.880
Yeah, yeah.
00:30:33.119 --> 00:30:37.119
Uh I used to use a what is it called?
00:30:37.200 --> 00:30:38.079
Not a projector.
00:30:38.240 --> 00:30:41.359
Uh what's the thing that has the word teleprompter.
00:30:41.440 --> 00:30:42.079
I used to have a teleprompter.
00:30:42.160 --> 00:30:48.160
I used to use a teleprompter when I used my uh my uh MacBook camera.
00:30:48.400 --> 00:30:51.279
But now that I have this camera, I don't I can't really use the teleprompter.
00:30:51.440 --> 00:31:04.640
And so I'm like, I'm basically like memorizing it like paragraph by paragraph and then like cutting things together, and I'm like, oh my god, it's it's so annoying going over things, and then at the end you like mess up and you're like, uh, but yeah, yeah, I get that.
00:31:04.799 --> 00:31:08.960
Um I saw I saw um talking about things you do like to do.
00:31:09.039 --> 00:31:12.079
I I saw you liked vibe coding and you're vibe coding for a bit.
00:31:12.400 --> 00:31:13.279
Tell me about that.
00:31:13.680 --> 00:31:14.640
I love it.
00:31:14.960 --> 00:31:17.759
Um well I started like in December.
00:31:17.920 --> 00:31:24.400
Um and I just had this idea of basically putting my whole strategy in an app.
00:31:24.720 --> 00:31:36.400
And then um, but I had never tried vibe coding or whatever, but you know how we are, we get obsessed with things, and so I get in there and I'm like, whoa! Like the first iteration was like, this is amazing.
00:31:36.640 --> 00:31:44.559
It was like it took it out of my brain, and I saw it in front of me, and I was like, this is magical.
00:31:44.960 --> 00:31:48.640
So then it was like for two weeks, I never left my office.
00:31:48.799 --> 00:31:51.839
I I don't even remember if I got a shower.
00:31:52.000 --> 00:31:57.599
I may have not even ate or drank anything for two weeks, and I was just obsessed and building this app.
00:31:57.759 --> 00:32:08.079
But then it got to a point, like we all do, um, vibe coding, that you need a developer, you need a professional person to be able to like take this thing to the next level.
00:32:08.160 --> 00:32:11.200
And so that's definitely what I had to do.
00:32:11.440 --> 00:32:21.119
But I think it's so cool to be able to, if you're someone who's like a visionary, like like I am, it's cool to be able to flush out that idea.
00:32:21.359 --> 00:32:35.440
But I don't think, and I I try to tell people like, don't be so naive to think that you're gonna just vibe code this multi-million dollar app and never have to hire a developer because that's it's just not realistic.
00:32:35.920 --> 00:32:37.440
Yeah, it's definitely amazing.
00:32:37.519 --> 00:32:37.839
I agree.
00:32:37.920 --> 00:32:39.519
It's definitely amazing and really fun.
00:32:39.680 --> 00:32:41.440
It does get complex.
00:32:41.839 --> 00:32:57.200
I think a lot of people don't hit the complexity because they're building like calendar or like calculator apps or something like to-do lists, but yeah, your your app was uh a lot more involved um and stuff, so it makes sense why you hit that that level of complexity, but um, it did look nice.
00:32:57.279 --> 00:33:01.839
I saw you using you're using Shad CN UI, and I was like, oh nice, that's what I use.
00:33:01.920 --> 00:33:03.519
So so it looked pretty good.
00:33:03.599 --> 00:33:04.240
Yeah.
00:33:04.880 --> 00:33:05.599
Well, thanks.
00:33:05.680 --> 00:33:06.400
I appreciate it.
00:33:06.480 --> 00:33:07.680
It's definitely a challenge.
00:33:07.759 --> 00:33:10.720
I I feel all of your developing pains for sure.
00:33:10.880 --> 00:33:12.079
But I do think it's cool.
00:33:12.160 --> 00:33:26.880
Like as a coach, it's like we have these strategies and these like ideas, and it's like before the app, I was using Google Sheets and I was like trying to explain to them here's how you do this or whatever.
00:33:26.960 --> 00:33:38.000
Um, but when you can create an app or a system where your clients can like visually see what it is that you're trying to encourage them to do, it just takes it to a whole other level.
00:33:38.160 --> 00:33:42.400
It makes them feel like I can really do this.
00:33:42.640 --> 00:33:45.839
And that's what I hear consistently, and that's the most exciting thing.
00:33:45.920 --> 00:33:54.799
And I'm sure that you feel the same way, you know, when people are able to just, whether it's for themselves or clients, just be able to pump out all of this content.
00:33:55.039 --> 00:34:06.079
Because even in reality, like local businesses, you know, Facebook, you're not gonna get a lot of organic traffic on your business page.
00:34:06.400 --> 00:34:14.079
But it's so important because customers need to see that you're posting frequently, or they just feel like you've gone out of business or something.
00:34:14.320 --> 00:34:16.400
You know, they need to see that content.
00:34:16.639 --> 00:34:24.960
So just for the brand awareness, every single business should have consistent content being posted on that business page.
00:34:25.280 --> 00:34:25.760
I agree.
00:34:26.000 --> 00:34:33.440
Yeah, it's just like social proof or testimonials, like it supports you and your offer in the marketplace and it makes you trustworthy.
00:34:33.679 --> 00:34:40.159
So, yeah, just like you said, they're like when everybody buys from you, they check you on social first to see if you're legit or not.
00:34:40.320 --> 00:34:42.400
And if you're not legit, you may lose a sale.
00:34:42.480 --> 00:34:48.559
So that's actually the angle we go with our case study agency of like, hey, like you're silently losing sales.
00:34:48.800 --> 00:34:54.000
Um and then um we send that free content funnel offer.
00:34:54.079 --> 00:35:00.079
So it's like you want 30 days of like done for you content, uh, and then if you like it, we keep going and we send it to them.
00:35:00.159 --> 00:35:06.719
And the great part about that offer is that like even if they do take it and run, they're not gonna schedule it.
00:35:06.800 --> 00:35:08.719
And like that's the pain point they realize they have.
00:35:08.800 --> 00:35:16.960
So it's like you give them something for free, and then they feel the burden of actually scheduling it and using it, and they're like, oh my god, like how can I schedule this?
00:35:17.039 --> 00:35:19.360
And then that's when you hit them with uh we can schedule all this for you.
00:35:19.440 --> 00:35:21.039
Uh it's already in the social planner.
00:35:21.119 --> 00:35:25.280
So um, yeah, that's uh I agree.
00:35:25.360 --> 00:35:33.360
Like having that that piece there, it's just such a great low-ticket offer to build anything else off of, like SEO or ads that you want to upsell later.
00:35:33.599 --> 00:35:40.719
Social media, you can uh get them in there, great base plan, and then sell upsell anything else pretty easily.
00:35:41.119 --> 00:35:49.440
Yeah, and that's really a good point because it is a very like low barrier, no time consuming type of offer.
00:35:49.679 --> 00:35:51.039
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You have the world's most powerful marketing tool, high level, but you're still not sure what to say.
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This isn't a tools problem.
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00:36:53.519 --> 00:37:05.199
If a business is interested in getting more social media content, it's likely because they need more sales and more traffic, and they think social media is going to be the way to do it.
00:37:05.280 --> 00:37:15.360
And that's like, you know, every client I ever got contacted me for social media because they felt like that's what they needed to get more sales.
00:37:15.679 --> 00:37:20.880
So I think it's such a great like entry because that's the thing that they understand.
00:37:20.960 --> 00:37:30.480
They're like, oh, I need to be on social media, I need content to get more customers, even if they don't understand, like, you're not probably gonna get leads with this.
00:37:30.639 --> 00:37:31.440
Yeah, you know.
00:37:31.840 --> 00:37:34.719
But you're so leads you get, yeah.
00:37:34.960 --> 00:37:35.599
Yeah, yeah.
00:37:35.760 --> 00:37:47.440
You're so like if I'm gonna hire a plumber to come into my home and do work that I'm gonna pay thousands of dollars for potentially, I want to trust them.
00:37:47.519 --> 00:37:57.760
And if I go to their Facebook profile and I see that they haven't posted anything since like 2020, then I'm gonna immediately think, oh, they're not in business anymore.
00:37:58.079 --> 00:37:59.119
Is this like a side thing?
00:37:59.199 --> 00:38:00.800
Is this like a side hustle this guy does?
00:38:00.880 --> 00:38:01.039
Yeah.
00:38:01.199 --> 00:38:01.760
Yeah, yeah.
00:38:01.840 --> 00:38:02.960
I want the full-time guy.
00:38:03.199 --> 00:38:03.599
Yeah.
00:38:04.000 --> 00:38:05.440
No, I I totally get it.
00:38:05.599 --> 00:38:07.039
And there's a lot of agencies too.
00:38:07.119 --> 00:38:13.280
I I guess maybe it's just people starting with with Go High Level, and they'll they're also trying to get customers via social media.
00:38:13.360 --> 00:38:16.800
And it's like, no, we help you not lose customers.
00:38:17.039 --> 00:38:22.239
Uh but yeah, you need something else, like like you know, SEO or ads or whatever.
00:38:22.480 --> 00:38:28.400
Um but yeah, it's it's a really it's a really good base offer to build everything off of.
00:38:28.480 --> 00:38:29.840
Um, and you can do it really cheap.
00:38:30.000 --> 00:38:36.000
Like the case study agency we're doing, it's like$47 a month done for you social media.
00:38:36.239 --> 00:38:38.639
But that's because we're trying to get as many leads as possible.
00:38:38.880 --> 00:38:42.079
Uh, I have one guy reselling it for$300 a month.
00:38:42.320 --> 00:38:46.480
And so, I mean, that's more than what you pay to white label it.
00:38:46.639 --> 00:38:49.119
So, yeah, it's it's a good deal.
00:38:49.360 --> 00:38:59.199
Um, anybody that's interested in doing it, they can uh they can actually set up a free account and do the free content funnel and they get one uh sub account for free.
00:38:59.280 --> 00:39:05.679
So they can try it out for their own agency or for a client for free before they decide to you know actually pay for it.
00:39:05.840 --> 00:39:09.039
Um, but uh yeah, it's it's working pretty well.
00:39:09.199 --> 00:39:12.239
People really like the free content funnel and that offer.
00:39:12.320 --> 00:39:20.559
So is it mostly agencies that is your customer that's serving the local business, or do you also serve local businesses?
00:39:20.960 --> 00:39:26.079
So I have a case, so it's a the OG brand blast served everybody.
00:39:26.159 --> 00:39:29.119
It started out just serving small businesses, then it became white label.
00:39:29.519 --> 00:39:34.400
The V2, or I guess V3, uh, that's only available in GHL.
00:39:34.480 --> 00:39:47.519
Um, however, we do have a case study agency where we actually kind of like test offers and like show you the results of like, hey, I sent this cold email out to this list, and here's my reply rates, here's exactly what I got.
00:39:47.599 --> 00:39:52.480
Um, so I have those actual case studies to show people how to how to walk the walk.
00:39:52.559 --> 00:39:59.119
You know, it's not just like some tool, it's like, okay, we actually have a business trying to do this exact same thing, and I show you exactly how to do it.
00:39:59.199 --> 00:40:02.719
So just look at the case study agency, look at the offers we send out.
00:40:02.960 --> 00:40:15.360
So the the main tool is only for agencies using Go High Level, but we do have a case study agency where we build all the playbooks, and that's going after small businesses.
00:40:15.519 --> 00:40:19.440
I think the cold email was going after painters specifically.
00:40:19.760 --> 00:40:27.599
So um I chose that because that's actually a hard one to make social media for when you think about uh home services.
00:40:28.000 --> 00:40:28.880
So yeah.
00:40:29.519 --> 00:40:46.320
You know, it's so smart what you just said, because we actually were just talking about this in my coaching session today, about how you can have a tool, but the way that you position it to different customers is a completely different way.
00:40:46.639 --> 00:40:51.119
Like if you want to position, like brand blast is the same, right?
00:40:51.199 --> 00:40:53.760
For no matter who signs up, it's the same.
00:40:54.079 --> 00:40:59.360
But the way that you position it to different businesses is different, right?
00:40:59.440 --> 00:41:08.960
So it's like you have one offer for like painters, you have a different offer for agencies, a different offer for, you know, maybe white label and agencies is the same.
00:41:09.119 --> 00:41:12.000
Um, maybe coaches, that would be a different offer as well.
00:41:12.159 --> 00:41:14.719
I think a lot of people really struggle with that.
00:41:14.880 --> 00:41:30.079
Like, how do I, whether it's high level or brand blast or you know, my vision assistant, it's I have this tool, I see the potential and the value in it, but how do I relay that to my customer so that they are willing to invest?
00:41:30.239 --> 00:41:32.960
Because as business owners, we we want to invest.
00:41:33.199 --> 00:41:37.920
We are so on board if it's gonna be a solution, but we have to see it.
00:41:38.239 --> 00:41:45.519
So it's like, you know, if if I'm a coach, I want to see that brand blast is the solution that I have been looking for.
00:41:45.679 --> 00:41:48.800
And I want to see on that landing page all of my pain points.
00:41:48.960 --> 00:41:52.960
I want to be reading every every piece of it and be like, oh, this is so me.
00:41:53.360 --> 00:41:55.760
This is the solution that I'm looking for.
00:41:56.000 --> 00:42:02.719
Do you when you're positioning brand blast, what are some different ways that you position it in that sense?
00:42:02.800 --> 00:42:05.119
So you have painters, you have agencies.
00:42:05.360 --> 00:42:10.079
Have you branched off into really targeting other specific niches?
00:42:11.039 --> 00:42:18.239
Uh so the painters was just for that um blast marketing pros, that that case study agency.
00:42:18.639 --> 00:42:26.480
Um for how I position brand blasts, I used to just you I like I used to only position it as like, hey, we automate your social media fulfillment.
00:42:26.639 --> 00:42:28.719
And then it was like, hey, we save you time.
00:42:28.880 --> 00:42:33.679
Uh, you know, kind of getting more up into the what you do, like, you know, uh the benefits.
00:42:33.840 --> 00:42:41.039
And then it became more of like, let's completely reposition into like how do we get customers for you with social media?
00:42:41.119 --> 00:42:42.480
Because that's what a lot of agencies want.
00:42:42.559 --> 00:42:44.639
They want to get customers and retain those customers.
00:42:44.800 --> 00:42:49.519
I think retention is a huge issue in Go High Level right now for a lot of agencies.
00:42:49.760 --> 00:42:57.039
And uh, so like one, we repositioned like all brand blasts to get customers for agencies with the free content funnel.
00:42:57.280 --> 00:43:03.920
Send a prospect 30 days of content that's brand into their stuff, and then hey, I'll lock you in at this low rate to schedule it all for you every month.
00:43:04.159 --> 00:43:08.639
Um, and then you can upsell your core offers, but also that's extremely sticky.
00:43:08.800 --> 00:43:14.880
So, like um, you know, I I know you uh you you talked with Matt uh to send it pretty pretty regularly.
00:43:15.039 --> 00:43:21.280
One of his like five sticky things is like social media, and that's because it's like ongoing value every day you're giving the client value.
00:43:21.440 --> 00:43:25.840
So as an agency, if you're posting content for them every day, uh that's pretty sticky.
00:43:26.000 --> 00:43:29.760
Like they see um they like they don't see SEO.
00:43:29.920 --> 00:43:37.760
You know, they sometimes see ads if it pops up in their thing, but the the social media is a very sticky thing, so it helps the retention too.
00:43:38.000 --> 00:43:50.960
So I would say um, you know, we've had a lot of different positions that we've tested, and it was get your time back, retain your customers, and then the free content funnel was like get more customers.
00:43:51.039 --> 00:43:52.960
That's that's really killed it for us.
00:43:53.119 --> 00:43:57.360
Um, but yeah, just kind of figuring out those different use cases and what people want the most.
00:43:57.760 --> 00:43:59.599
Um it's hard.
00:44:00.239 --> 00:45:05.920
uh if you have the budget testing it with ads is the best but uh yeah that's um that's kind of how how we run positioning it's really smart what you said about the stickiness and how it's because a lot of times and i know marla runs facebook ads and and i know unless she sends a report or whatever like the client who's not the techie person and sometimes not even logging in to high level they're just paying every single month and if they don't see what they're paying for then it's like they feel like it's not valuable and even if they're not getting customers I think that you're so right that it does help for them to see like when you go to my page you see all of these different posts I had a client I was doing social media for and I had a post pinned to the top of his LinkedIn page and he called me really upset and he's like nothing's been posted in like a week and I'm like dude that's a pin post look at the post look at the next post app.
00:45:06.639 --> 00:45:31.679
They look at it they look at it yeah yeah yeah he was looking and he wanted to know like what is he paying for and I I think the more transparent the more that we can show clients what we're actually doing the more they're like okay I think also business owners maybe working with agencies and things are a little bit like oh I worked with this agency and it wasn't that great and so immediately they're skeptical.
00:45:31.920 --> 00:45:44.559
Yeah so I think it does definitely help to definitely yeah I mean I've had my bad share of agencies when I first got started to you know pay pay somebody for SEO and then you're like okay man I paid all this money like basket back when SEO was expensive.
00:45:44.719 --> 00:48:02.400
I don't know if it's as expensive now but yeah definitely I've I've seen people not get results but uh be skeptical but uh you know I think you can solve that with uh ongoing continuous value in their face so for sure so what are some um some ways that you've seen people like really crush it with brand blast yeah um so let's see um there's a few people that come to my mind uh I'll tell you actually um the first OG brand blasts I have one guy that had 1200 uh people signed up to his white label of brand blast and like he like that wasn't as much as the main label like what brand blast had for like non-white label users but it was like up there I was like you have like a good amount of users you're really outpacing everybody like what are you doing and he was like oh I give uh this tool way for free so they shine up sign up to uh show sorry show up to a call like it really it really kills my show up rate for uh booked meetings if I just say hey I have this tool and I'll give it to you and it automates your social media and so I was like okay wow like that's pretty smart um but then I was left flipping the bill because I was like back then I didn't charge people for uh compute or usage um and so I was like supporting like 1200 brands with like a$500 a month subscription for that someone was paying me I'm like okay this I'm losing money uh but I was like but that was pretty uh that was pretty impressive that was something I saw a year or two ago and that's what really spurred it into like okay using this as a lead magnet is also extremely uh powerful and that's kind of how we got into the you know free content funnel of send 30 days of content to somebody and and uh you know hit him with that uh I'll schedule this for you for uh low ticket cost um but that that was one of them um another guy another guy just sold the done for you program for$300 a month or sorry done with you sorry or done by you done by you$300 a month which is insane uh done by you social media software for$300 a month is like that's just insane.
00:48:02.559 --> 00:48:05.679
Uh and he's doing done for you for like$450.
00:48:05.760 --> 00:48:07.519
And so he's he's doing really good.
00:48:08.159 --> 00:48:10.800
I don't niche he's in but uh he's doing really good.
00:48:10.960 --> 00:48:22.320
So that's that's a couple people that come to my mind of just traditional reselling and marking it up and then using it as like a lead magnet or uh an incentive to get give him to a call.
00:48:22.480 --> 00:48:26.000
But um yeah I love it.
00:48:26.159 --> 00:48:47.679
What if you could be a fly on the wall four days a week as a six figure agency owner coaches other high level users live what if you could see the real world strategies, the live troubleshooting and the aha moments as they happen no theory, no fluff, just real coaching with real business owners working on real problems.
00:48:47.920 --> 00:48:50.000
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00:49:36.559 --> 00:50:11.920
So what's the what's the next plans Ian what are you what's on the roadmap for brand blast in the future what's on the roadmap for brand blast so just honestly it's a little different than most people most people would tell you a bunch of features um but we're just testing offers uh we're honestly using our tool ourselves to like uh sign up small businesses and then documenting every offer we put out there and the results and then putting that in a giant case study agency and giving it to our agencies and say just copy this.
00:50:12.079 --> 00:50:24.960
And so uh what's next is um you know we've been doing a lot of cold email and that's like I said we got like six percent cold six percent reply rates for those cold emails and I that's all documented inside the tool.
00:50:25.760 --> 00:50:44.960
And I think next we're probably going to jump into some ads and and like try to make some ads and you can make ads with the uh social planner or sorry not not the social planner the uh content engine so with brain blast you can actually make ads and we bring in like levels of awareness I don't know uh hormose is like all about like the different levels of awareness for ads.
00:50:45.280 --> 00:50:47.920
Um Marla's shaking her head I'm sure she knows about it.
00:50:48.559 --> 00:50:54.480
Well actually I'm trying to figure out are you using the a the Facebook um ads manager API?
00:50:55.599 --> 00:51:33.039
I'm yeah I'm going directly into Facebook uh ads manager just because that's why I know I I've used it yeah but yeah okay cool yeah yeah I was one of the people that bought this I know you may laugh but I was one of the people that bought uh the whole like uh hormozy like you know book offer whatever and I got the ACQAI which is just like super good to like battle test a lot of offers but um I uh I've been playing with a lot of different offers and product positioning and uh ads lately and I I hope hope we can add it to like the case study agency soon.
00:51:33.280 --> 00:51:58.480
So yeah just just giving playbooks to agencies that's our that's our main goal is making if we can make agencies successful and getting them clients and retaining clients uh then we'll be successful and so that's that's the main concern not really features but just uh playbooks and proven you know that's kind of what I was talking about too today when we were talking about the different offers and positioning and things like that.
00:51:58.639 --> 00:52:12.480
It's like you develop a software if it's something that agencies are going to use then it's our responsibility to make the selling or using of that as simple as humanly possible.
00:52:12.639 --> 00:52:17.760
Like I saw high levels coming out with more white label sales materials and things like that.
00:52:18.000 --> 00:52:27.199
And that's really we need to have that because if we're serving agencies we need to figure out the best way one for them to make sales.
00:52:27.360 --> 00:52:33.440
I mean if they're willing to sell our software we should be like whatever you need let me do it.
00:52:33.519 --> 00:52:35.679
You tell me and I'm creating it.
00:52:36.480 --> 00:52:45.920
But it also should it should be a solution and it should save them time and make them money you know and that's that's pretty basic but essentially that's what it needs to be.
00:52:46.079 --> 00:53:08.719
So if we can create websites if we can create um you know slide presentations white label videos all of those things they're gonna crush it with that it's like one less obstacle that they have to you know reselling the service even if they're not reselling the tool itself the service being able to do that.
00:53:09.840 --> 00:53:19.840
Like if they don't have to create all that stuff or it's like we were talking about the positioning if they don't have to think about how to position it that's an easy sell for them.
00:53:19.920 --> 00:53:40.000
They that now they're just going out and finding clients yeah 100% 100% like I think if you get into the high level space and you're reselling software you really need to commit just like you do with kind of like how you guys started you really need to commit to educating people and like teaching them how to use it not just here's the software go be successful with it.
00:53:40.079 --> 00:53:53.679
It's like hey here's the software and here's the playbook of exactly how to use it and how to like position it and all that stuff um we do a lot of that we have something called like the content engine university inside the tool and it's also on the website it's not like gated or anything so you can see it there.
00:53:53.840 --> 00:54:17.119
But um we kind of go over you know exactly how to do that like here's the messaging here's the exact scripts and so um I really think if you're in the high level space uh if you just look at the top and the most successful um softwares and resellers you get closer and closer to like people that strongly invest in like education paired with their their stuff.
00:54:17.280 --> 00:54:18.320
So yeah.
00:54:18.639 --> 00:54:21.039
Yeah because other than that it's just a tool.
00:54:21.199 --> 00:54:36.079
It's like we all have enough tools there's so many tools you can choose from but it's the education is how we teach them why they need our tool or even so like just helping them decide is this the right solution for you?
00:54:36.320 --> 00:54:56.079
Because I would rather you watch a tutorial and decide it's not than for you to sign up thinking it is and then you ask me five million questions and then you just end up canceling or wanting a refund or whatever it is you know like I want you to decide that and then we can waste each other's time.
00:54:56.400 --> 00:55:04.800
Yeah a real sale yeah yeah yeah yeah for sure yeah so Ian um can you talk a little bit just about yourself?
00:55:04.960 --> 00:55:06.400
I mean what is are you married?
00:55:06.480 --> 00:58:00.239
Do you have kids yeah yeah uh I don't have any kids um so um I I have a fiance um and so we've been together for six uh 2021 five years yeah so we've been together five years um and so we live um in LA with our two cats Scottish Folds you can see oh maybe you can't see it but I have like oh I guess different camera but I have like a little platform where they sit so there's like my desk and they have a little platform so you know small like just pretty simple chill life uh building stuff trying to help people um you know my dad is a farmer um back in Indiana and my mom was a stay-at-home mom gymnastics teacher so I come from pretty simple roots and uh yeah I'm a pretty simple guy like if if I'm here I'm usually like in my office working building something uh and then my like I guess my uh what would you call it my um vice I guess or whatever you know uh I play Fortnite so I I play a lot of competitive Fortnite so um that's my other thing I do when I'm like at the end of the day um yeah so but yeah that's that's basically me I'm pretty simple so you finally admit it what your meta co-workers they really know you as the Fortnite guy yeah yeah it's like oh I remember Ian he's the Fortnite guy yeah yeah was it was it a corn farm Ian yeah yeah it was corn uh soybeans uh corn and then like winter wheat sometimes okay so you grew up on a farm how did that how did that impact or um inspire you to get into coding uh I have a lot of answers to that uh you know what there was not a lot going on around me uh you know mostly cornfields um and stuff and so a lot of walks in nature a lot of time just you know spent alone thinking uh I always like building stuff but I never actually thought I can do software I always thought that was like you know some black box like magic stuff and I didn't get into it until like college actually and I was actually going to school for like mechanical energy or sorry mechanical engineering and energy engineering and I saw these kids that are like my age become like billionaires and it was the the Snapchat guys and I was like how's like I need to make an app like that's the path and so that that's why I started like cutting class and like making like apps and stuff and uh basically doing that kind of stuff and um it was very different obviously than everyone around me.
00:58:00.320 --> 00:58:23.119
Like when I said I made apps they kind of like laughed like okay sure dude uh and then um yeah you know I uh I just kept going but I think as far as like what inspired me or sorry what I could take away from growing up on a farm and doing it was um I think my my dad had an extreme work ethic like always working like no days off.
00:58:24.159 --> 00:59:33.039
In fact when he just retired recently I was kind of worried it's like is this guy going to have enough work uh he does so no worries but uh you know I always saw this extreme work ethic of like you know not uh not not finishing you know basically finish everything you do and uh I just uh yeah I remember so many times when I was trying to make my first app or or code something and I just was stuck I just remembered I just stay and go to Stack Overflow keep going you know just keep copying pasting stuff whatever and uh making it work but I would say like that that kind of mentality of never giving up and just keep going is uh is the main differentiator and a lot of people will call it smart but I think like there's a lot of smarter people than me um but like the willingness to sit with a problem and in the in the spot of like the unknown and just feel dumb and just keep trying uh is like super valuable skill and like that's probably why I owe it all to and I I learned that like growing up like uh around my dad and stuff.
00:59:33.119 --> 00:59:37.360
So well you can't you can't be still on a farm.
00:59:38.159 --> 00:59:40.880
No you gotta keep it rolling.
00:59:42.239 --> 00:59:46.960
I love that you I love that you said that you're willing to sit with it and be dumb.
00:59:47.840 --> 01:00:03.679
That's that's really so smart actually because I I just when you were saying that I was thinking about how do I handle myself in those moments and I think you do have to just say okay I'm super frustrated right now and I don't know what to do but I'm just gonna keep figuring it out.
01:00:03.920 --> 01:00:51.280
I think the figuring it out is like what makes us business people like we're professional problem solvers you know it's like yeah I don't care how hard it is I'm gonna figure it out yeah a hundred percent a hundred percent I feel I feel like the most successful people are just pretty humble with being amateur in a lot of places and figuring it out and uh I think that was one thing I did notice that was different with a lot of people at Meta was that I was like okay with being wrong a lot and um I felt like there was a constant like it was almost like when you're young and in high school it's like who's the toughest guy in the gym like who's who's the strongest it's this like kind of ego around like masculinity or whatever.
01:00:51.599 --> 01:00:56.000
And over there it was like an ego around um your intelligence.
01:00:56.079 --> 01:00:59.679
And so no one ever wanted to kind of look wrong and everyone was very polished.
01:00:59.760 --> 01:01:02.239
And don't get me wrong everyone was very smart.
01:01:03.280 --> 01:01:09.840
But I was like totally fine with being wrong and I felt like being wrong and like is the fastest way to figuring it out.
01:01:10.159 --> 01:01:16.320
Just because you know it's I feel like a lot of people think it's like a beeline and most of the time it's it's like a zigzag.
01:01:16.400 --> 01:01:18.719
It's like trying and experimenting with a lot of things.
01:01:18.960 --> 01:01:33.920
And so um yeah I think like you said Bridget just the willingness to look wrong or just be wrong and like that's the that's the one differentiator you need um you know when you're trying to be successful.
01:01:34.639 --> 01:01:34.960
Yeah.
01:01:35.280 --> 01:01:39.760
And like the self-awareness to know like I don't have to be amazing at everything.
01:01:39.920 --> 01:01:45.440
Like I just I can stay in my lane and then I can rely on someone else who's better at this than me.
01:01:45.679 --> 01:01:51.440
Like I I'm always going to Marlo like hey you're better at this than me can you what do you think about this?
01:01:51.920 --> 01:01:53.599
But I I think it's so important.
01:01:53.920 --> 01:01:55.440
Yeah I think it's so awesome.
01:01:55.679 --> 01:02:04.400
Can I I have to talk to you about the difference between Indiana and California though because that is definitely it's like going to a different country.
01:02:05.039 --> 01:02:13.599
And I as soon as we spoke the first time I felt like you were my brother or something because I don't know if it's the Indiana thing.
01:02:13.760 --> 01:02:21.760
I I definitely think we're more simple laid back people um and and honestly I feel like it's such a great thing.
01:02:22.000 --> 01:02:36.400
I would rather like like you're saying I would rather be sitting and be humble not knowing something than feel like my whole self-identity relies on my intelligence and as soon as I don't know something now I'm just devastated about it.
01:02:36.639 --> 01:02:50.480
I don't know if that's a the the humble part or just the simplicity part like what what do you think it is having experienced both cultures what do you think the underlying difference is that's an interesting question.
01:02:53.199 --> 01:04:24.320
I don't know if it's so much about the place more as like the profession of what I was in that made it because I definitely do find a lot of simple people out here super simple people that are just very chill but it was more like in the space of like a very competitive like work work environment where I would see like the can't ever look stupid thing and I was like what's wrong with you guys but uh I would say like when I go home it's super nice to just kind of relax and like not have deep conversations about like all these like theoretical stuff and like it's like okay everyone's just chill and the cool thing is someone's adding something onto their house and like they want to show you pictures of like their new staircase or something and it's like okay yeah let's oh you got a new baby okay yeah okay show me show oh your kids playing soccer um yeah so I don't know there they're definitely simple and complex people both places but there's just I felt like there's just way more uh show show off y type stuff in you know the places I was in in like California like LA and uh SF because I was in those heavily populated places now if I went from like Martinsville to Indy I probably probably say the same thing you know because you get you got more competition right you got people trying to like outdo each other but I don't know if it's mostly yeah I don't know if it's the place or just the people in the place um because I was in like a complex environment but um I will say it's nice to be around like simpler stuff.
01:04:24.960 --> 01:04:51.440
And I think about raising my kids and it's like uh there's so many people here around me but I don't know anybody so it feels way more like not a meshed uh what I want to say um community it just feels like a bunch of random people whereas in Martinsville where where I grew up it's like okay everyone knows each other and their brother and their mother like their parents know each other and so like no one's getting away with anything.
01:04:51.599 --> 01:04:52.639
And so that's super nice.
01:04:52.719 --> 01:04:53.519
And I do miss that.
01:04:53.599 --> 01:04:58.880
I think like big cities have horrible community uh compared to small towns.
01:04:59.039 --> 01:05:01.440
Uh I won't I wouldn't say that their community is horrible.
01:05:01.519 --> 01:05:09.920
I would say they have a horrible mesh feeling of community because there's too many people to have that mesh community feeling.
01:05:10.239 --> 01:05:14.800
So I don't want to hate on California too much because I have multiple customers in California.
01:05:14.960 --> 01:05:18.880
So I'm here for a reason.
01:05:19.360 --> 01:05:33.760
Yeah yeah exactly it's just different and I I love the quiet life and but I do you know I also love traveling to different places because occasionally you know not you don't always want a quiet life occasionally you want a little excitement.
01:05:34.000 --> 01:05:45.760
But before we end this this episode today Ian I have to know since we were just talking about the differences when it comes time for you to raise your kids is it California or Indiana?
01:05:46.320 --> 01:06:01.119
Oh man when I when I have time to raise my kids hopefully I'm successful enough to be able to go back and forth a lot more um there's many great aspects to being in a place like California Yeah, I think I would.
01:06:01.280 --> 01:06:07.199
I don't know if I can bring my wife who's Persian to like Indiana and her be happy either.
01:06:07.360 --> 01:06:08.800
Like, so there's that aspect.
01:06:08.880 --> 01:06:15.280
And also, I don't think I'd be happy there with the lack of like competition and stuff and like having those opportunities.
01:06:15.519 --> 01:06:20.239
So I would say LA, but then hopefully like I'm like successful enough to like go back and forth there more.
01:06:20.400 --> 01:06:24.719
So that's a complex answer, but like you know, it's it's a weird thing.
01:06:24.800 --> 01:06:25.280
I'll tell you this.
01:06:25.360 --> 01:06:36.800
It's a weird thing when you go from like growing up in one place to like 10 years in another place because you feel like you have a split identity a bit, and you're kind of stressed, and you never feel quite at home in either place.
01:06:37.039 --> 01:06:40.719
And so I don't know if I could go back, but I do like going back.
01:06:40.800 --> 01:06:44.960
Uh I don't know if I can go back permanently, but I like going back for extended amounts of time.
01:06:45.280 --> 01:06:47.519
Well, Bridget gave you something to think about.
01:06:47.679 --> 01:06:48.320
Yeah.
01:06:49.280 --> 01:06:49.679
Why?
01:06:50.559 --> 01:06:53.760
Before the kids come, you you gotta think about where you're gonna raise them.
01:06:54.400 --> 01:07:06.800
Hey, you know, you are an entrepreneurial, so it could just be that you have the kid and you know you're at the hospital talking about, hey, wifey, let's uh let's just move to Indiana.
01:07:08.559 --> 01:07:10.239
You're gonna love it, I promise.
01:07:10.400 --> 01:07:12.719
Yeah, we'll we'll see how it goes, you know.
01:07:13.039 --> 01:07:16.480
I mean, you have five years before school becomes a thing, you know?
01:07:16.639 --> 01:07:18.960
Yeah, does she enjoy it when when you visit?
01:07:19.440 --> 01:07:19.679
Yeah.
01:07:19.920 --> 01:07:20.960
Oh yeah, she loves it.
01:07:21.039 --> 01:07:25.199
Uh she really does like um being around my family and stuff and the farm.
01:07:25.360 --> 01:07:30.000
And uh she actually she actually just made a bunch of like sourdough bread last time.
01:07:30.239 --> 01:07:32.480
We were there for Easter, like a week or two ago.
01:07:32.639 --> 01:07:39.199
And she like made some like sourdough bread for my mom and like you know, showed her like brought her some starter and showed her how to make it.
01:07:39.360 --> 01:07:41.599
So uh she likes it.
01:07:41.840 --> 01:07:46.239
Um she does, but yeah, I would say I can't put it on her obviously.
01:07:46.320 --> 01:07:53.920
I did say that thing, oh she's Persian, but honestly, me, like I get a little sick of I get sick of both places if I'm there too much.
01:07:54.000 --> 01:08:01.119
So I do get sick of being in Indiana when I talk to my friends and they're just like making the same jokes you made in high school, you know.
01:08:01.199 --> 01:08:03.760
It's just like okay, dude, stop messing with me.
01:08:03.920 --> 01:08:07.280
But uh, it's it's so it's like being with your family too much, you know.
01:08:07.440 --> 01:08:08.159
Like, I don't know.
01:08:08.800 --> 01:08:14.960
Maybe maybe I'm just one of those people that like to be alone, uh working on my stuff, like you know, a hermit type person.
01:08:15.039 --> 01:08:15.760
I don't know.
01:08:16.000 --> 01:08:18.079
Yeah, I I'm with you on that for sure.
01:08:18.239 --> 01:08:23.039
That's why I guess I don't care if Indiana's boring because I never leave my office anyway.
01:08:23.119 --> 01:08:24.560
So exactly.
01:08:25.439 --> 01:08:29.279
I'm never outside of this area, like I'm here all the time.
01:08:29.840 --> 01:08:31.119
I know, I know.
01:08:31.359 --> 01:08:33.680
Hashtag software problems.
01:08:34.640 --> 01:08:36.239
Yeah, exactly.
01:08:36.560 --> 01:08:42.720
Well, Ian, thank you so so much for joining us for this episode of the Leverage Elite Podcast.
01:08:42.800 --> 01:08:44.960
I'm going to put all of your info in the description.
01:08:45.039 --> 01:08:51.119
So if anybody wants to check out Brand Blast or contact you for whatever reason, um, they can do that.
01:08:51.279 --> 01:08:53.119
Thank you so so much for joining us.
01:08:53.359 --> 01:08:53.920
Yeah, thank you.
01:08:54.319 --> 01:08:55.520
Of course, thank you for having me, guys.
01:08:55.600 --> 01:08:56.720
It's always a pleasure.
01:08:56.960 --> 01:08:58.640
Um, talk to you soon.
01:08:59.119 --> 01:09:00.880
Yeah, and we'll see you all next week.
01:09:01.439 --> 01:09:01.920
Bye.
01:09:02.319 --> 01:09:02.800
Bye.
01:09:03.920 --> 01:09:13.520
If you enjoyed this conversation, make sure to subscribe so you never miss an episode and join the Leverage and Lead private community for live coaching four days a week at leverage and lead.com.
01:09:13.600 --> 01:09:14.880
We'll see you inside.
00:00:00.320 --> 00:00:07.040
I think if you get into the high-level space and you're reselling software, you really need to commit to educating people and like teaching them how to use it.
00:00:07.120 --> 00:00:09.119
Not just here's the software, go be successful with it.
00:00:09.199 --> 00:00:14.160
It's like, hey, here's the software and here's the playbook of exactly how to use it and how to like position it and all that stuff.
00:00:14.320 --> 00:00:23.280
If you just look at the top, the most successful softwares and resellers, you get closer and closer to like people that strongly invest in like education paired with their stuff.
00:00:23.440 --> 00:00:27.120
I'm a huge advocate of just like launching with what you have before you have the rest of it.
00:00:27.199 --> 00:00:30.399
I think getting started and having momentum is like the most important thing.
00:00:30.559 --> 00:00:32.000
Momentum, small wins.
00:00:32.159 --> 00:00:37.280
I see a lot of people like you say, they're stuck building out their GHL agency, building out all the automations.
00:00:37.520 --> 00:00:38.799
Like just launch, man.
00:00:38.880 --> 00:00:42.640
Just put something out there and you'll have anxiety to finish everything else.
00:00:42.719 --> 00:00:43.600
It'll be great, okay?
00:00:43.840 --> 00:00:52.320
If I'm gonna hire a plumber to come into my home and do work that I'm gonna pay thousands of dollars for, I want to trust them.
00:00:52.399 --> 00:01:00.799
And if I go to their Facebook profile and I see that they haven't posted anything since like 2020, then I'm gonna immediately think, oh, they're not in business anymore.
00:01:01.039 --> 00:01:04.239
I always like building stuff, but I never actually thought I'd get into software.
00:01:04.400 --> 00:01:07.200
I always thought that was like, you know, some black box of magic stuff.
00:01:07.280 --> 00:01:09.840
And I didn't get into it until like college, actually.
00:01:10.000 --> 00:01:17.280
And I was actually going to school for like mechanical energy or sorry, mechanical engineering and energy engineering, and I saw these kids that are like my age become like billionaires.
00:01:17.519 --> 00:01:19.120
And it was the Snapchat guys.
00:01:19.200 --> 00:01:20.719
And I was like, I need to make an app.
00:01:20.799 --> 00:01:21.599
Like that's the path.
00:01:21.840 --> 00:01:28.640
You can have a tool, but the way that you position it to different customers is a completely different way, right?
00:01:28.799 --> 00:01:37.200
So it's like you have one offer for like painters, you have a different offer for agencies, a different offer for, you know, maybe white labeling agencies is the same.
00:01:37.439 --> 00:01:39.920
Maybe coaches, that would be a different offer as well.
00:01:40.079 --> 00:01:47.680
I think a lot of people really struggle with that, whether it's high level or brand blast or my vision assistant, it's I have this tool.
00:01:47.840 --> 00:01:55.120
I see the potential and the value in it, but how do I relay that to my customer so that they are willing to invest?
00:01:55.439 --> 00:02:01.120
I remember so many times when I was trying to make my first app or code something and I just was stuck.
00:02:01.200 --> 00:02:08.000
I just remembered I'd just stay and go to Stack Overflow, keep going, you know, just keep copying and pasting stuff, whatever, and uh making it work.
00:02:08.159 --> 00:02:12.319
That kind of mentality of never giving up and just keep going is the main differentiator.
00:02:12.400 --> 00:02:16.319
And a lot of people will call it smart, but I think like there's a lot of smarter people than me.
00:02:16.400 --> 00:02:24.560
But like the willingness to sit with a problem in the spot of like the unknown and just feel dumb and just keep trying is like super valuable skill.
00:02:24.960 --> 00:02:26.800
Lots of people create courses, right?
00:02:26.879 --> 00:02:32.240
So you can create the course, and if you've ever created a course, you know it's so painstaking.
00:02:32.400 --> 00:02:35.840
The outline and the videos and the editing and all of that stuff.
00:02:36.000 --> 00:02:44.159
But if you don't pre-sell that course before you actually create it, how do you know that you're gonna go through all that trouble and people even want it?
00:02:44.319 --> 00:02:47.759
Like pre-sell that thing and then build it on the runway.
00:02:59.439 --> 00:03:02.560
I'm Bridget Bartlett here with my co-host, Marla Harmon.
00:03:03.120 --> 00:03:03.199
Hi.
00:03:04.000 --> 00:03:08.000
Today we have a special guest, Ian Scott, who is joining us.
00:03:08.159 --> 00:03:09.280
Welcome, Ian.
00:03:10.000 --> 00:03:12.080
Hey, nice uh nice to see you guys.
00:03:12.159 --> 00:03:13.039
Thanks for having me.
00:03:13.439 --> 00:03:14.879
Yeah, thanks for being here.
00:03:15.120 --> 00:03:22.000
So can you tell um everyone a little bit about yourself, Ian, uh what you do, and who you serve?
00:03:22.719 --> 00:03:23.280
Yeah.
00:03:23.439 --> 00:03:27.360
Um, so um so I run brandblast.com.
00:03:27.520 --> 00:03:32.479
And so brandblast basically lets GHL agencies, I sorry, I guess high-level agencies.
00:03:32.560 --> 00:03:34.400
I don't know if people still call it GHL.
00:03:34.560 --> 00:03:43.199
Um they they help um we help agencies automate and fulfill social media um using AI and other other um tools.
00:03:43.439 --> 00:03:44.800
So yeah.
00:03:45.439 --> 00:03:49.759
Did you hear that they have the high-level domain now?
00:03:50.000 --> 00:03:52.479
So now I I wondered if that's why you said it.
00:03:52.560 --> 00:03:54.879
They actually bought highlevel.com.
00:03:55.439 --> 00:03:55.919
Oh, really?
00:03:56.159 --> 00:03:56.719
I didn't hear that.
00:03:56.960 --> 00:03:57.520
Yeah, yeah.
00:03:57.840 --> 00:03:59.360
I've been corrected multiple times.
00:03:59.520 --> 00:04:02.479
People, I will say GHL and people will be like, you mean high level?
00:04:02.560 --> 00:04:03.120
You mean HL?
00:04:03.199 --> 00:04:04.560
And I'm like, oh, okay, sorry.
00:04:05.199 --> 00:04:05.759
I don't know.
00:04:05.919 --> 00:04:08.000
I don't know what you guys what do you guys use.
00:04:09.199 --> 00:04:12.319
I think uh if I'm doing initials, I use GHL.
00:04:12.479 --> 00:04:14.960
But if I'm speaking about it, I say high level.
00:04:15.199 --> 00:04:16.319
Exact same for me.
00:04:16.560 --> 00:04:16.879
Yeah.
00:04:17.120 --> 00:04:25.439
I don't think I can ever just not because HL is too generic, you know, you gotta have like the G HL to really tell people what it is.
00:04:25.600 --> 00:04:27.680
So yeah, that's that's a cool tip.
00:04:27.759 --> 00:04:37.600
So if anybody didn't know, high level now has highlevel.com, which they're probably just gonna have to redirect everything anyway, and it won't be that much use to them, but still cool.
00:04:37.920 --> 00:04:38.639
So cool.
00:04:38.959 --> 00:04:48.800
So Ian, can you talk a little bit about uh brand blast and how you like why did you even create brand blast?
00:04:50.079 --> 00:04:56.639
Oh man, uh because I had a really cushion job and I wanted to get out of it and make less money.
00:04:56.879 --> 00:05:05.920
So no, I uh I was an engineer at Meta for like six years, and um I got there from building uh different startups.
00:05:06.160 --> 00:05:19.439
And so um, when I was there, I worked on like Facebook for like three years, and then I worked on the last three years, I worked on um like the VR headset stuff, and so I did a lot of intrapreneurial stuff, but I that itch just wasn't quite scratched.
00:05:19.519 --> 00:05:23.920
Like I still I had that itch of like, oh, let's get out there and like make something, you know?
00:05:24.160 --> 00:05:45.040
And um I think when like AI really popped off in like 2023, when everybody was using Chat GPT for the first time, um, I just saw that opportunity of like, well, there's a lot of things to automate, and um I was thinking like as a business owner, uh previous small business owner, like what are things that I always felt like I was dropping the ball on?
00:05:45.360 --> 00:05:47.360
And social media was one of them.
00:05:47.519 --> 00:05:49.839
Um, and so that's kind of what I made it for.
00:05:50.000 --> 00:05:51.040
I made it to automate.
00:05:51.199 --> 00:06:03.759
Um I made it to automate social media, and then uh I launched for small businesses, and then randomly some high-level agencies found me and they kept talking about like, oh, like can I white label this?
00:06:03.839 --> 00:06:05.439
And I was like, what do you mean white label this?
00:06:05.600 --> 00:06:07.439
And they're like, oh, like go high level.
00:06:07.519 --> 00:06:08.879
And I was like, what is this?
00:06:08.959 --> 00:06:16.800
And it was like 2023, and so uh that's when I got introduced to like the whole like you know, uh ecosystem and community.
00:06:16.879 --> 00:06:23.839
Um, and I also saw you and a lot of other people online, and uh I was like, okay, yeah, let's like transform this into a white label tool.
00:06:24.079 --> 00:06:46.319
And so we did that, and it was like the demand was just there, and so it was great, and uh the community was like really um meshed, and uh it was just like a nice little uh I would say twilight moment of like everything, like dots connecting, and and so um yeah, that's kind of where we we got into the social media for agency space.
00:06:47.199 --> 00:06:55.680
You know what I think is so cool about Brand Blast uh is that you can create customized content.
00:06:56.240 --> 00:07:01.439
I know, and this is something that I can't stand, and I know both of you see this all the time.
00:07:01.759 --> 00:07:10.480
This cookie cutter, non-brand specific, crappy AI slop that gets shared on social media.
00:07:10.800 --> 00:07:20.240
And what what I loved when I first saw Brand Blast is that you guys make this bulk content, but also it can be branded.
00:07:20.399 --> 00:07:32.240
So it's not like when you say create 365 days of content, it's not like super generic content that's like really doesn't do anything for brand awareness.
00:07:32.399 --> 00:07:38.480
I love that you can add your own brand colors and all of that stuff to make the book content.
00:07:38.639 --> 00:07:50.639
I think that's really cool because if you go to Chat GPT, even with the best prompt, it's still gonna take you a lot longer and it's not necessarily going to be consistent with your brand.
00:07:50.879 --> 00:07:51.759
So that's really cool.
00:07:52.560 --> 00:07:54.160
Yeah, that's that's totally correct.
00:07:54.319 --> 00:07:59.519
And you know, we've actually jumped from uh just doing brand awareness content to doing educational content.
00:07:59.600 --> 00:08:04.879
So we have a lot of people using it for carousels and uh also AIUGC.
00:08:04.959 --> 00:08:14.959
So we have a lot of people cloning themselves and then just kind of like voicing over scripts, and then the uh we'll make like we'll clone an avatar, you know, that will go over and and do their stuff.
00:08:15.040 --> 00:08:22.079
So they can use their voice or they can like just write out a script and it'll it'll basically be them saying it and like have the B-roll injected in there and everything.
00:08:22.240 --> 00:08:23.680
So people really loving that.
00:08:23.839 --> 00:08:38.080
Um people are loving that, and you know, one thing I think that a lot of people don't know that uh used to use Brand Blast and now they're um they maybe haven't used a new content engine, is that like uh we have a killer lead magnet feature.
00:08:38.320 --> 00:08:39.679
It's a great lead magnet feature.
00:08:39.759 --> 00:08:52.480
Okay, so this is why people are getting really excited, is because the free content funnel uh lets you basically send 30 days of content to prospects that's like branded with all their stuff and everything, and so they basically get 30 days of content for free.
00:08:52.639 --> 00:08:54.399
Um, it's a great, great offer.
00:08:54.480 --> 00:09:00.240
I've had like you know, six, six plus percent um opt-in rates from my cold email.
00:09:00.480 --> 00:09:03.200
So um just that is like pretty good.
00:09:03.360 --> 00:09:10.559
And so uh we're seeing people send that out, and then when they get the free content, they're like, this is great, but how do I post it?
00:09:10.639 --> 00:09:14.159
And then that's where you come in with your low-ticket offer of like, oh, here's the social planner.
00:09:14.240 --> 00:09:20.000
And like the social planner is one of those things in high-level, just like just like websites that can like can't stand on its own.
00:09:20.159 --> 00:09:22.799
Like it doesn't need all the other features to kind of do.
00:09:22.960 --> 00:09:29.440
So you can just do like a low-ticket social planner offer and uh automate it with um brand blast.
00:09:29.600 --> 00:09:34.000
And basically the free content funnels like really getting pushed uh right now.
00:09:34.159 --> 00:09:37.440
So that's like the new exciting thing that a lot of people are using it for.
00:09:38.559 --> 00:09:53.759
Are you ever nervous about because I know I've developed my own software and now high level has a high-level AI studio, and so here lately I've been asking a lot of the guests who have their own software, like, are you nervous?
00:09:53.919 --> 00:10:01.200
Are you nervous about high level replacing you or someone being able to like vibe code your software?
00:10:02.320 --> 00:10:05.279
Uh not really.
00:10:05.440 --> 00:10:14.080
I think it's getting easier and easier, but I think like when you start linking complex things together, and it's just it's really hard.
00:10:14.240 --> 00:10:16.960
If you specialize in this, you can really see how deep you can go.
00:10:17.039 --> 00:10:18.559
So, like, I'm not really too worried.
00:10:18.639 --> 00:10:20.240
It's not like a generic thing.
00:10:20.399 --> 00:10:31.840
Uh, you know, this has been like three years in the making, and so it's like it's like, you know, uh, I think we're pretty ahead of the crowd on the AI social content, and so I'm fine with it.
00:10:32.000 --> 00:10:46.559
Uh, if I think I think they actually have some features to do AI social content in high level in the social planner, but you know, I don't think they're doing bulk stuff or you know, AI UGC, and you know, they definitely can, um, but I think high level has so many priorities right now.
00:10:46.720 --> 00:10:57.279
Uh, you know, it I'm not too worried about them going for social media um when there's so many other like top line drivers like SEO and ads and stuff like that, you know.
00:10:58.159 --> 00:11:07.120
Well, yeah, and even if like I did a demo the other day of Ask AI, and unless you have the unlimited plan, it could get really costly to do that.
00:11:07.200 --> 00:11:17.840
And especially if you're doing that every day or you do something like create 30 days of social media posts, I mean, that's gonna be let's say$97 a month.
00:11:18.000 --> 00:11:20.960
I mean, that's still like$97 just for that.
00:11:22.080 --> 00:11:23.120
Yeah, that's insane.
00:11:23.279 --> 00:11:28.159
Because we can do it with three to five dollars a month, um, depending on like what kind of content you want.
00:11:28.399 --> 00:11:30.480
But uh, you know, you're gonna be able to do that.
00:11:30.720 --> 00:11:36.559
If you're an agency, if you're an agency, it's like that's$97 for every single sub account.
00:11:36.879 --> 00:11:41.519
So if you're managing the social media, it's like, man, that gets crazy expensive.
00:11:41.679 --> 00:11:48.799
Why not use something like Grand Blast and create the content and then just keep keep the difference for yourself?
00:11:48.960 --> 00:11:52.960
You know, if you charge$97, why not keep it?
00:11:53.600 --> 00:11:55.039
Yeah, right, exactly.
00:11:55.279 --> 00:11:55.759
Exactly.
00:11:55.919 --> 00:12:09.360
Um, and we work with the wallet too, so you can actually um just reuse wallet credits and and all that and mark it up so you can mark up like how much things cost, but yeah, you can you can set someone up with 30 days of content, like$3 a month.
00:12:09.519 --> 00:12:11.279
Um, and really keep it on autopost.
00:12:11.440 --> 00:12:13.200
We have a now uh set and forget feature.
00:12:13.279 --> 00:12:34.159
So you can literally, once you train the AI on the brand, uh you can hit set and forget, and it just kind of like evergreens fresh content every month for them, and you can cycle reviews in there and stuff, but um, it's just a really nice way to do a done for you offer without you know adding like hours um per week for new every new customer you you uh add on.
00:12:34.320 --> 00:12:36.639
So yeah, that's cool.
00:12:36.879 --> 00:12:39.120
I'm I'm excited to check out the UGC.
00:12:39.759 --> 00:12:40.480
That's pretty cool.
00:12:40.799 --> 00:12:41.279
Oh yeah.
00:12:41.600 --> 00:12:42.879
Yeah, I think you'll like it.
00:12:42.960 --> 00:12:46.480
There's uh we just added a bunch of new features last week for it.
00:12:46.559 --> 00:12:50.159
So um people really wanted to like voice their own script.
00:12:50.240 --> 00:12:56.559
I didn't realize this was a big thing, but people wanted to like basically write their own script and voice it and then just do the lip sync with the AI.
00:12:56.639 --> 00:13:00.000
And like that actually that yielded so much better results after we added that.
00:13:00.159 --> 00:13:02.080
So people are really liking it.
00:13:02.879 --> 00:13:04.720
Is that like the hot feature?
00:13:05.039 --> 00:13:06.159
It is the hot feature.
00:13:06.240 --> 00:13:09.039
It's it's the hot feature for people that are very involved with social media.
00:13:09.120 --> 00:13:10.639
I think there's different tiers of social media.
00:13:10.720 --> 00:13:20.399
There's like keeping the lights on, and there's stuff like what you do, which is like making valuable content that is like driving engagement and like you know, a value in the marketplace.
00:13:20.480 --> 00:13:26.080
So uh, you know, there's like there's two different things, and like the people that want to do the latter thing, they like the AI UGC.
00:13:26.240 --> 00:13:31.279
Uh the people that want to keep the lights on, they like the educational carousels and the brand awareness posts.
00:13:31.519 --> 00:13:32.480
So yeah.
00:13:33.519 --> 00:13:35.039
So which one are you?
00:13:35.759 --> 00:13:38.159
I'm the key, I'm the keep the lights on guy.
00:13:38.799 --> 00:13:40.159
I'm the keep the lights on guy.
00:13:40.240 --> 00:13:53.039
I have a lot of stuff I I uh want to do, but honestly, uh um I uh I'm just you know, maybe I just don't have the press maybe I just don't have it nailed down yet, but I'm kind of nervous of like getting in front of the camera and making stuff every day.
00:13:53.120 --> 00:13:55.600
But I know you guys, you guys do it, you do it pretty well.
00:13:55.759 --> 00:13:58.000
So you're on camera now.
00:13:58.320 --> 00:13:59.600
I know, I know.
00:13:59.919 --> 00:14:00.240
Scary.
00:14:00.480 --> 00:14:01.519
You do it fantastic.
00:14:02.399 --> 00:14:05.120
No, no, it's uh it's fine.
00:14:05.600 --> 00:14:07.919
Um yeah, how have you guys been?
00:14:08.000 --> 00:14:09.600
I sorry, what was that?
00:14:09.919 --> 00:14:14.240
Oh, I was just gonna say I have a I have a question, but please go ahead and finish what you were saying.
00:14:14.639 --> 00:14:15.440
No, that's okay.
00:14:15.600 --> 00:14:16.399
What was your question?
00:14:16.720 --> 00:14:23.200
Okay, so I was just gonna ask you, I I would feel bad if we didn't go back to Facebook.
00:14:23.360 --> 00:14:28.879
I mean, who doesn't want to hear just a little bit more about what that was like being at Facebook?
00:14:29.039 --> 00:14:40.000
And then also kind of on that same note, the the VR, uh the you know, the the headsets, are they um I I seems like I heard they were canceling those.
00:14:40.159 --> 00:14:42.960
Is that that that entire project?
00:14:43.919 --> 00:14:46.000
Uh yeah, they canceled a part of it.
00:14:46.240 --> 00:14:50.639
It's so funny because I like have my engineer friends like texting me about this, like, dude, can you believe this?
00:14:50.720 --> 00:14:51.919
And I was like, oh my god.
00:14:52.080 --> 00:14:54.159
But uh yeah, so a little bit about Facebook.
00:14:54.240 --> 00:14:55.200
Um, where do I start?
00:14:55.360 --> 00:15:01.120
So first every everybody asked me, um, you know, I think Bridget, you'll like this because you're also from Indiana.
00:15:01.279 --> 00:15:10.480
Uh for anyone who doesn't know, Bridget and I, like my hometown I grew up in, I live in LA now, but the hometown I grew up in was like 20 minutes away from Bridget.
00:15:10.879 --> 00:15:15.200
So I'm pretty sure her parents are probably like 20 minutes away from you or something.
00:15:15.440 --> 00:15:28.080
Uh yeah, and so um going from like small town Indiana, Martinsville, to like Bay Area, San Francisco was like a huge eye-opener for me of like, oh my gosh, like, you know, culture shock.
00:15:28.320 --> 00:15:39.279
Um and then uh that was interesting, but the people I met at Meta specifically were also very interesting because they were all a bit eccentric.
00:15:39.440 --> 00:15:45.679
They all had some like interesting thing that they were very interested in and like going deep in it.
00:15:45.759 --> 00:16:05.679
Like I knew one guy that collected like calligraphy pens and knew all about the history of it and all that stuff, and then like the girl sitting beside him was like deep into like tea and like had all this like tea set and stuff, and it's like, and so these people would have like, or like this one girl had like crochet, she was like a crochet master, and so it's just like random things that you want to think.
00:16:05.840 --> 00:16:20.000
But that was one thing I saw in Facebook was most of the people were just very eccentric, um, and that kind of goes hand in hand with like I guess entrepreneurship or just like being proficient in something, um picking something up and not putting it down.
00:16:20.080 --> 00:16:22.720
So that was that was kind of a shock that I I saw.
00:16:22.879 --> 00:16:25.519
So what's your area of interest?
00:16:26.639 --> 00:16:30.080
Uh making startups and trying to grow them and stuff.
00:16:30.240 --> 00:16:36.399
So, like, you know, banging my hand against the wall, like like all of us.
00:16:36.639 --> 00:16:44.080
Um but yeah, I would say that uh I would just say building startups and and trying new things is is my my thing.
00:16:44.320 --> 00:16:55.360
So you got Pam the crocheter, you got Bob the Star Trek geek, and then you have Ian that is the it's not just startups, Ian.
00:16:55.440 --> 00:16:55.840
What is it?
00:16:56.320 --> 00:16:59.679
It's something super geeky that you're not telling us.
00:17:00.080 --> 00:17:01.279
Oh man, what is it?
00:17:01.360 --> 00:17:03.600
I'm sure there's random stuff I could tell you about.
00:17:03.759 --> 00:17:06.559
Um what would they say about you?
00:17:06.960 --> 00:17:11.119
I know I'm thinking what would my yeah, what would my what would my partner say about me?
00:17:11.200 --> 00:17:14.400
That's like, oh my gosh, he's always doing this.
00:17:14.559 --> 00:17:21.039
Um or your Facebook Facebook colleagues, what would they say about you?
00:17:21.680 --> 00:17:26.079
Oh, they they would be like, that guy's a redneck, and I'd be like, really?
00:17:26.559 --> 00:17:42.000
Like they thought I was a redneck because I have a beard, a slight beard, and I'm not like 150 pounds because like I'm I'm a little bit bigger than most people, like because I worked out and played sports, but um, and they said I drove a truck, but I just drove a Jeep.
00:17:42.160 --> 00:17:46.079
Uh like these guys have never been to Rural King, so like they don't know what they're missing out on.
00:17:46.240 --> 00:17:50.720
But uh they would be like, Yeah, you're you're super like you know, from the country.
00:17:50.799 --> 00:17:52.000
And I'm like, really, I'm not.
00:17:52.079 --> 00:17:58.160
If you went to Indiana, you'd see uh, you know, you can't that is a huge misconception.
00:17:58.480 --> 00:18:00.319
There really is more than corn here.
00:18:00.400 --> 00:18:01.359
There really is.
00:18:02.160 --> 00:18:03.200
There is, yeah.
00:18:03.440 --> 00:18:05.759
Yeah, but there is a lot of corn too.
00:18:05.839 --> 00:18:12.240
But look, my my whole family's from Appalachia, and so like the Kentucky area, Appalachia.
00:18:12.480 --> 00:18:29.039
And so when people say that only people outside of like the Midwest would say that Indiana's country, but I moved from country, Indiana is not that country, but I can see compared to like LA, it probably is super country.
00:18:29.440 --> 00:18:38.400
Yeah, yeah, it's it's a huge misconception, and I thought it was funny because they were like wearing uh Carhartt and they were like saying, Oh, check out my new Carhartt.
00:18:38.480 --> 00:18:39.519
It's like work in progress.
00:18:39.759 --> 00:18:40.799
I was like, What are you talking about?
00:18:40.880 --> 00:18:44.079
They're like apparently there's a fashion line for Carhartt called Work in Progress.
00:18:44.160 --> 00:18:46.720
I didn't know this, but they were like acting like it was like high fashion.
00:18:46.799 --> 00:18:48.880
I'm like, dude, they sell that everywhere.
00:18:48.960 --> 00:18:50.640
Like, what are you what are you talking about?
00:18:50.720 --> 00:18:55.039
That's a Walmart, like everyone worked in.
00:18:56.880 --> 00:18:57.440
Exactly.
00:18:57.680 --> 00:18:58.640
That is so funny.
00:18:58.880 --> 00:19:05.920
There's a moment in every soloprinter's journey where they decide to stop being a freelancer and start being a CEO.
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That transition starts with strategy.
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It starts with having a clear, documented plan for who you serve, what you sell, and how you say it.
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It starts with having a professional business model.
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00:20:03.279 --> 00:20:05.759
So, Ian, why did you move to LA?
00:20:05.920 --> 00:20:20.799
Was it for Meta or I moved to Indianapol from Indianapolis to SF for uh, well, I guess bottom of the bay, uh, like Palo Alto area um for Meta.
00:20:21.279 --> 00:20:28.480
And then when the pandemic hit, I don't know if I ever told you this, but like one of the random funny businesses I had were selling ducks.
00:20:28.640 --> 00:20:32.799
Like I sold like 30,000 rubber ducks during the pandemic.
00:20:33.119 --> 00:20:39.680
And uh I was running like during the pandemic, everybody left the Bay Area because people only go there really for work, right?
00:20:39.759 --> 00:20:41.359
Uh besides people who live there.
00:20:41.599 --> 00:20:46.000
And so there was a mass like leaving during the pandemic and everything shut down.
00:20:46.079 --> 00:20:50.319
And so I was kind of hopping around like Airbnb's and like Indianapolis and like hanging out.
00:20:50.640 --> 00:20:58.559
And uh I was running this business from there, and then Meadows like, hey, you're gonna have to move back here, we're gonna have to change your pay.
00:20:58.640 --> 00:21:07.200
And so I chose LA instead of uh SF because LA is just a lot more chill, um a lot more like less tech vibe, geeky.
00:21:07.519 --> 00:21:17.039
But um I think one interesting funny thing I did was um I had this like rubber duck business during the pandemic, and um did I ever tell you about this?
00:21:17.359 --> 00:21:19.519
No, and I'm dying to hear more.
00:21:19.680 --> 00:21:23.759
Like, where did this yeah, where did you spell all of these ducks?
00:21:24.079 --> 00:21:26.799
Yeah, why do you have these ducks?
00:21:27.039 --> 00:21:28.799
I still have like a thousand ducks.
00:21:28.960 --> 00:21:36.880
Uh so basically, do you know how like Jeep people drive around and there's like ducks in their dashboard?
00:21:37.359 --> 00:21:37.680
Yeah.
00:21:37.839 --> 00:21:44.880
Well, so I went to Starbucks one day and um someone put this duck, this specific duck, on my Jeep.
00:21:45.119 --> 00:21:48.799
And it says hashtag duck duck Jeep, and I I didn't know what it was.
00:21:48.880 --> 00:21:53.119
So I looked it up on Facebook and I saw this like Facebook group that was growing.
00:21:53.279 --> 00:21:56.720
It had like 30,000 people on it, and like a thousand people were joining like every day.
00:21:56.880 --> 00:21:59.759
And so I was like, oh my gosh, this is like a viral thing that's you know.
00:22:00.240 --> 00:22:01.119
Just starting.
00:22:01.359 --> 00:22:09.200
And so I noticed because Jeep people are so like utility-based people, like they were making their own tags.
00:22:09.359 --> 00:22:10.319
I wish I have a tag.
00:22:10.400 --> 00:22:16.400
I don't think I have a tag, but they're making their own tags that says like hashtag duckduck Jeep, like take a picture or whatever.
00:22:16.480 --> 00:22:24.079
And then like they're basically just kind of like rubber banding it onto the Jeep onto the duck or like attaching it with a string.
00:22:24.319 --> 00:22:29.519
And so I was like, how come there's not a business selling like the tags explaining what this is that goes with the duck?
00:22:29.680 --> 00:22:38.720
And so I just made a Shopify store and I ran some ads, and I was actually like on vacation, and I was the ad was kind of like a like a joke, like, can I actually grow this?
00:22:38.799 --> 00:22:41.200
Because I I just had started learning Facebook ads.
00:22:41.440 --> 00:22:43.359
And I had I had started getting orders.
00:22:43.440 --> 00:22:44.640
I had no ducks, by the way.
00:22:44.720 --> 00:22:48.079
I had no ducks or anything, and so I was getting orders for ducks.
00:22:48.160 --> 00:22:50.079
And I was like, oh my god, I gotta buy some ducks.
00:22:50.240 --> 00:22:54.000
And so I bought some ducks and kept the ads growing.
00:22:54.079 --> 00:23:00.720
And uh yeah, I you know, in three months I had sold like 30,000 ducks, and I was like, okay, this is great.
00:23:00.880 --> 00:23:08.160
But uh then when I moved back to LA, I since I had like my my 3PL there that was shipping it out for me and everything, I had to kind of give it up.
00:23:08.240 --> 00:23:13.839
But uh that's kind of like an interesting, like fun pandemic story of like, yeah, I had a duck business.
00:23:14.160 --> 00:23:15.119
Um yeah.
00:23:15.519 --> 00:23:16.160
I love it.
00:23:16.400 --> 00:23:16.880
I love it.
00:23:17.039 --> 00:23:19.119
You know what is so interesting to me?
00:23:19.279 --> 00:23:34.960
I love when we interview like all of these entrepreneurs and they they have such similar stories about I had this idea and I launched this business kind of before I was ready with without all your ducks in a row.
00:23:35.200 --> 00:23:36.640
Um I know that was good.
00:23:36.799 --> 00:23:37.440
That was good, right?
00:23:38.720 --> 00:23:42.079
Everybody in the comments is gonna be cracking up laughing because it was so funny.
00:23:42.319 --> 00:23:46.559
Um, but it's the it's like you just comment below.
00:23:46.799 --> 00:23:47.359
Yeah, right.
00:23:47.519 --> 00:23:48.319
Yeah, please do.
00:23:48.400 --> 00:23:49.039
Please leave a comment.
00:23:49.119 --> 00:23:50.559
And like it's a ducks back deep.
00:23:51.119 --> 00:23:51.759
That's right.
00:23:51.920 --> 00:23:52.319
Yeah.
00:23:54.000 --> 00:23:58.640
Um, but they start businesses before everything is perfect, you know.
00:23:58.720 --> 00:24:08.240
And I always reference um Sean, Robin, and Varun with High Level because they they always talk about when they pitched high level the first time.
00:24:08.480 --> 00:24:13.119
They were signing people up in this little hotel like meeting room.
00:24:13.359 --> 00:24:25.279
And Varun is in the back, like while Al while Robin and and Sean are signing people up, Varun's in the back, like building the website and getting them all like, you know, get all their accounts sorted and stuff.
00:24:25.519 --> 00:24:25.839
Yeah.
00:24:26.000 --> 00:24:31.759
And I I just I see that trend so much with like with business owners.
00:24:31.920 --> 00:24:45.279
And at the flip side of that is there's so many people who are like paralysis, like, I don't really have an offer, I can't really launch anything, I don't really know what to do, and then they just kind of stay in this limbo area.
00:24:45.440 --> 00:24:53.839
And I just think it's so cool to point out the fact that so many of us just launch the thing and we're like, let's see where it goes, you know?
00:24:53.920 --> 00:24:56.079
Like, what's the worst that could happen?
00:24:56.319 --> 00:24:57.680
Yeah, yeah.
00:24:57.920 --> 00:24:58.480
Oh, yeah.
00:24:58.640 --> 00:25:03.440
I'm a huge advocate of just like launching with what you have before you have the rest of it.
00:25:03.680 --> 00:25:11.039
Like I just sent out a cold email uh offer for like one of my friends' businesses for a lead magnet.
00:25:11.119 --> 00:25:17.279
I don't have the lead magnet, uh, but I know like once I start seeing the reply rate, it's like, okay, let's go make the lead magnet now.
00:25:17.359 --> 00:25:20.559
And then like, let's make the you know, the back end, you know, make everything.
00:25:20.640 --> 00:25:24.240
Yeah, I think getting started and having momentum is like the most important thing.
00:25:24.480 --> 00:25:26.400
Momentum, small wins.
00:25:26.559 --> 00:25:34.559
Uh, I see a lot of people like you say, they're stuck building out their GHL um agency, building out all the automations like just launch, man.
00:25:34.720 --> 00:25:39.599
Just put something out there, and you'll have anxiety to finish everything else.
00:25:39.680 --> 00:25:40.720
It'll be great, okay?
00:25:41.279 --> 00:25:41.759
Yeah.
00:25:42.079 --> 00:25:42.799
That is true.
00:25:42.880 --> 00:25:44.480
It's very motivating.
00:25:44.720 --> 00:25:47.759
Like, I lots of people create courses, right?
00:25:48.079 --> 00:25:53.920
So you can create the course, and if you've ever created a course, you know it's so painstaking.
00:25:54.079 --> 00:25:59.200
Oh my gosh, it's like the outline and the videos and the editing and all of that stuff.
00:25:59.440 --> 00:26:08.160
But if you don't pre-sell that course before you actually create it, how do you know that you're gonna go through all that trouble and people even want it?
00:26:08.720 --> 00:26:12.880
You know, like pre-sell that thing and then build it on the runway.
00:26:13.039 --> 00:26:15.039
It's like that's true.
00:26:15.440 --> 00:26:16.079
For real.
00:26:16.480 --> 00:26:24.880
But they they get paralyzed with fear, like, oh, I'm just gonna let me just and honestly, I feel like it's a little bit of like lifetime learner.
00:26:25.039 --> 00:26:29.759
Like I feel really good not making money for my business because I'm learning.
00:26:31.359 --> 00:26:33.920
Yeah, that's that's that's what they do.
00:26:34.000 --> 00:26:34.960
I hear it all the time.
00:26:35.119 --> 00:26:35.759
I'm learning.
00:26:35.839 --> 00:26:40.160
I'm still I want to be an expert at everything high level before I get my first customer.
00:26:40.240 --> 00:26:41.359
And it's like, dude.
00:26:41.759 --> 00:26:42.079
A lot.
00:26:42.240 --> 00:26:44.000
Yeah, you know a lot, yeah.
00:26:44.160 --> 00:26:44.799
Yeah.
00:26:45.119 --> 00:26:47.039
No, I feel like I love that, Ian.
00:26:47.279 --> 00:26:51.440
You're just like, hey, I got a duck idea, and I'm just gonna launch it and see what happens.
00:26:51.680 --> 00:26:53.039
You gotta launch the ducks.
00:26:54.000 --> 00:26:59.519
Yeah, I think it's funny is most of these things uh are just distractions from work I don't want to do.
00:26:59.680 --> 00:27:05.839
Like, I don't know if you guys are like this, but when I have work I don't want to do, I'll oh, I have to reorganize my office.
00:27:05.920 --> 00:27:06.559
I have to do this.
00:27:06.720 --> 00:27:10.720
And then like sometimes like random business ideas will pop up and be like, let me try that.
00:27:10.960 --> 00:27:14.799
And yeah, so this was a distraction that that worked out, honestly.
00:27:14.880 --> 00:27:19.200
So you know, I've I've definitely learned I have the work I don't want to do too.
00:27:19.359 --> 00:27:28.640
I have definitely learned if I find myself putting it off because I don't want to do it, that is a definite indicator that's something I need to outsource.
00:27:28.880 --> 00:27:35.039
So I'll be like, hey, Marla, I really hate, I really hate doing this.
00:27:35.200 --> 00:27:37.119
Can I just hire your team to do it?
00:27:38.240 --> 00:27:39.279
I just hate it.
00:27:39.440 --> 00:27:41.519
But it's like it still needs done, right?
00:27:41.599 --> 00:27:46.000
So it's like as the business owner, we have to decide, do I hate doing this?
00:27:46.160 --> 00:27:48.640
Um, like enough to outsource it?
00:27:48.799 --> 00:27:54.319
Because really, if I just keep putting it off, I'm not really doing my business much benefit.
00:27:54.559 --> 00:27:56.400
I have to actually do it.
00:27:56.880 --> 00:28:03.759
What is it that you do on a regular basis, Ian, that you just hate doing making videos.
00:28:05.200 --> 00:28:06.480
Making videos.
00:28:06.640 --> 00:28:07.200
Oh my god.
00:28:07.359 --> 00:28:08.799
VSLs, dude.
00:28:09.119 --> 00:28:10.720
I don't like it.
00:28:10.799 --> 00:28:15.200
It's because also because I'm not good at it, um, but I'm learning.
00:28:15.359 --> 00:28:18.480
So um, as you see, I have the fuzzy background like you.
00:28:18.640 --> 00:28:25.519
I know you we talked about it last time, so you know I've I've uh hyped up my my uh recording space a little bit.
00:28:25.599 --> 00:28:32.960
But yeah, VSLs, I don't like doing those and certain like fulfillment things like funnel stuff, uh, I don't like doing.
00:28:33.200 --> 00:28:38.799
Um but once the funnel is running and I see people going through it, I love I love seeing that and tweaking things.
00:28:39.039 --> 00:28:39.920
But yeah.
00:28:40.319 --> 00:28:41.440
What about you?
00:28:42.160 --> 00:28:44.400
I hate scheduling content.
00:28:44.799 --> 00:28:48.319
I know that it's so lame, it's like super fast and easy.
00:28:48.480 --> 00:28:59.680
It's like we have all these tools to do it, but it's like uh, you know, I use MayMS and I'm like, hey, here's the here's the videos and just create all the content.
00:28:59.759 --> 00:29:00.640
And that's what it does.
00:29:00.799 --> 00:29:02.000
It creates all the content.
00:29:02.400 --> 00:29:11.759
But then here I am looking at these videos and the titles and descriptions and all my calls to action, and all I need to do is copy and paste into the planner.
00:29:11.920 --> 00:29:19.119
But for some reason, I just feel like it is the most mind-numbing like data entry.
00:29:19.599 --> 00:29:22.319
Yes, it's painful.
00:29:22.640 --> 00:29:24.720
I don't really even know why.
00:29:25.279 --> 00:29:26.240
I just don't like it.
00:29:27.279 --> 00:29:31.359
Yeah, yeah, I don't know why they don't have a social planner integration.
00:29:31.440 --> 00:29:32.880
We have a social planner integration.
00:29:32.960 --> 00:29:36.559
I will tell you, it is a little challenging to integrate with social planner.
00:29:36.640 --> 00:29:38.880
Like Brandblast sends everything to the social planner now.
00:29:38.960 --> 00:29:49.440
We don't have our own scheduling thing, we we integrate completely with social planner, but um yeah, I mean, there are just some little tweaks, there's some little things that after you play with the social planner API, you'll figure it out.
00:29:49.599 --> 00:29:52.799
But uh yeah, it's scheduling is not fun.
00:29:53.279 --> 00:29:57.599
Yeah, I know it's just so like I don't know, I think boring, maybe.
00:29:58.160 --> 00:30:04.079
Yeah, maybe boring, but you know, if this makes you feel better, I am terrible at VSL as well.
00:30:04.319 --> 00:30:12.079
I don't know what it is, I think it's just like I could just naturally talk on camera wouldn't be nervous at all.
00:30:12.240 --> 00:30:18.799
And Marla knows because we've done pre-recorded videos where I have to read a script, and I just this is what I look like, Ann.
00:30:19.359 --> 00:30:25.279
So if you want to subscribe to the podcast, same, yeah, same.
00:30:25.519 --> 00:30:28.400
Yeah, and it's like whoa.
00:30:28.640 --> 00:30:30.319
I know it's so awkward.
00:30:30.559 --> 00:30:31.440
Yeah, it is.
00:30:31.599 --> 00:30:32.880
Yeah, yeah.
00:30:33.119 --> 00:30:37.119
Uh I used to use a what is it called?
00:30:37.200 --> 00:30:38.079
Not a projector.
00:30:38.240 --> 00:30:41.359
Uh what's the thing that has the word teleprompter.
00:30:41.440 --> 00:30:42.079
I used to have a teleprompter.
00:30:42.160 --> 00:30:48.160
I used to use a teleprompter when I used my uh my uh MacBook camera.
00:30:48.400 --> 00:30:51.279
But now that I have this camera, I don't I can't really use the teleprompter.
00:30:51.440 --> 00:31:04.640
And so I'm like, I'm basically like memorizing it like paragraph by paragraph and then like cutting things together, and I'm like, oh my god, it's it's so annoying going over things, and then at the end you like mess up and you're like, uh, but yeah, yeah, I get that.
00:31:04.799 --> 00:31:08.960
Um I saw I saw um talking about things you do like to do.
00:31:09.039 --> 00:31:12.079
I I saw you liked vibe coding and you're vibe coding for a bit.
00:31:12.400 --> 00:31:13.279
Tell me about that.
00:31:13.680 --> 00:31:14.640
I love it.
00:31:14.960 --> 00:31:17.759
Um well I started like in December.
00:31:17.920 --> 00:31:24.400
Um and I just had this idea of basically putting my whole strategy in an app.
00:31:24.720 --> 00:31:36.400
And then um, but I had never tried vibe coding or whatever, but you know how we are, we get obsessed with things, and so I get in there and I'm like, whoa! Like the first iteration was like, this is amazing.
00:31:36.640 --> 00:31:44.559
It was like it took it out of my brain, and I saw it in front of me, and I was like, this is magical.
00:31:44.960 --> 00:31:48.640
So then it was like for two weeks, I never left my office.
00:31:48.799 --> 00:31:51.839
I I don't even remember if I got a shower.
00:31:52.000 --> 00:31:57.599
I may have not even ate or drank anything for two weeks, and I was just obsessed and building this app.
00:31:57.759 --> 00:32:08.079
But then it got to a point, like we all do, um, vibe coding, that you need a developer, you need a professional person to be able to like take this thing to the next level.
00:32:08.160 --> 00:32:11.200
And so that's definitely what I had to do.
00:32:11.440 --> 00:32:21.119
But I think it's so cool to be able to, if you're someone who's like a visionary, like like I am, it's cool to be able to flush out that idea.
00:32:21.359 --> 00:32:35.440
But I don't think, and I I try to tell people like, don't be so naive to think that you're gonna just vibe code this multi-million dollar app and never have to hire a developer because that's it's just not realistic.
00:32:35.920 --> 00:32:37.440
Yeah, it's definitely amazing.
00:32:37.519 --> 00:32:37.839
I agree.
00:32:37.920 --> 00:32:39.519
It's definitely amazing and really fun.
00:32:39.680 --> 00:32:41.440
It does get complex.
00:32:41.839 --> 00:32:57.200
I think a lot of people don't hit the complexity because they're building like calendar or like calculator apps or something like to-do lists, but yeah, your your app was uh a lot more involved um and stuff, so it makes sense why you hit that that level of complexity, but um, it did look nice.
00:32:57.279 --> 00:33:01.839
I saw you using you're using Shad CN UI, and I was like, oh nice, that's what I use.
00:33:01.920 --> 00:33:03.519
So so it looked pretty good.
00:33:03.599 --> 00:33:04.240
Yeah.
00:33:04.880 --> 00:33:05.599
Well, thanks.
00:33:05.680 --> 00:33:06.400
I appreciate it.
00:33:06.480 --> 00:33:07.680
It's definitely a challenge.
00:33:07.759 --> 00:33:10.720
I I feel all of your developing pains for sure.
00:33:10.880 --> 00:33:12.079
But I do think it's cool.
00:33:12.160 --> 00:33:26.880
Like as a coach, it's like we have these strategies and these like ideas, and it's like before the app, I was using Google Sheets and I was like trying to explain to them here's how you do this or whatever.
00:33:26.960 --> 00:33:38.000
Um, but when you can create an app or a system where your clients can like visually see what it is that you're trying to encourage them to do, it just takes it to a whole other level.
00:33:38.160 --> 00:33:42.400
It makes them feel like I can really do this.
00:33:42.640 --> 00:33:45.839
And that's what I hear consistently, and that's the most exciting thing.
00:33:45.920 --> 00:33:54.799
And I'm sure that you feel the same way, you know, when people are able to just, whether it's for themselves or clients, just be able to pump out all of this content.
00:33:55.039 --> 00:34:06.079
Because even in reality, like local businesses, you know, Facebook, you're not gonna get a lot of organic traffic on your business page.
00:34:06.400 --> 00:34:14.079
But it's so important because customers need to see that you're posting frequently, or they just feel like you've gone out of business or something.
00:34:14.320 --> 00:34:16.400
You know, they need to see that content.
00:34:16.639 --> 00:34:24.960
So just for the brand awareness, every single business should have consistent content being posted on that business page.
00:34:25.280 --> 00:34:25.760
I agree.
00:34:26.000 --> 00:34:33.440
Yeah, it's just like social proof or testimonials, like it supports you and your offer in the marketplace and it makes you trustworthy.
00:34:33.679 --> 00:34:40.159
So, yeah, just like you said, they're like when everybody buys from you, they check you on social first to see if you're legit or not.
00:34:40.320 --> 00:34:42.400
And if you're not legit, you may lose a sale.
00:34:42.480 --> 00:34:48.559
So that's actually the angle we go with our case study agency of like, hey, like you're silently losing sales.
00:34:48.800 --> 00:34:54.000
Um and then um we send that free content funnel offer.
00:34:54.079 --> 00:35:00.079
So it's like you want 30 days of like done for you content, uh, and then if you like it, we keep going and we send it to them.
00:35:00.159 --> 00:35:06.719
And the great part about that offer is that like even if they do take it and run, they're not gonna schedule it.
00:35:06.800 --> 00:35:08.719
And like that's the pain point they realize they have.
00:35:08.800 --> 00:35:16.960
So it's like you give them something for free, and then they feel the burden of actually scheduling it and using it, and they're like, oh my god, like how can I schedule this?
00:35:17.039 --> 00:35:19.360
And then that's when you hit them with uh we can schedule all this for you.
00:35:19.440 --> 00:35:21.039
Uh it's already in the social planner.
00:35:21.119 --> 00:35:25.280
So um, yeah, that's uh I agree.
00:35:25.360 --> 00:35:33.360
Like having that that piece there, it's just such a great low-ticket offer to build anything else off of, like SEO or ads that you want to upsell later.
00:35:33.599 --> 00:35:40.719
Social media, you can uh get them in there, great base plan, and then sell upsell anything else pretty easily.
00:35:41.119 --> 00:35:49.440
Yeah, and that's really a good point because it is a very like low barrier, no time consuming type of offer.
00:35:49.679 --> 00:35:51.039
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00:35:51.199 --> 00:35:56.559
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What should your emails sound like?
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This isn't a tools problem.
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And you can't build a successful business on a shaky foundation.
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00:36:53.519 --> 00:37:05.199
If a business is interested in getting more social media content, it's likely because they need more sales and more traffic, and they think social media is going to be the way to do it.
00:37:05.280 --> 00:37:15.360
And that's like, you know, every client I ever got contacted me for social media because they felt like that's what they needed to get more sales.
00:37:15.679 --> 00:37:20.880
So I think it's such a great like entry because that's the thing that they understand.
00:37:20.960 --> 00:37:30.480
They're like, oh, I need to be on social media, I need content to get more customers, even if they don't understand, like, you're not probably gonna get leads with this.
00:37:30.639 --> 00:37:31.440
Yeah, you know.
00:37:31.840 --> 00:37:34.719
But you're so leads you get, yeah.
00:37:34.960 --> 00:37:35.599
Yeah, yeah.
00:37:35.760 --> 00:37:47.440
You're so like if I'm gonna hire a plumber to come into my home and do work that I'm gonna pay thousands of dollars for potentially, I want to trust them.
00:37:47.519 --> 00:37:57.760
And if I go to their Facebook profile and I see that they haven't posted anything since like 2020, then I'm gonna immediately think, oh, they're not in business anymore.
00:37:58.079 --> 00:37:59.119
Is this like a side thing?
00:37:59.199 --> 00:38:00.800
Is this like a side hustle this guy does?
00:38:00.880 --> 00:38:01.039
Yeah.
00:38:01.199 --> 00:38:01.760
Yeah, yeah.
00:38:01.840 --> 00:38:02.960
I want the full-time guy.
00:38:03.199 --> 00:38:03.599
Yeah.
00:38:04.000 --> 00:38:05.440
No, I I totally get it.
00:38:05.599 --> 00:38:07.039
And there's a lot of agencies too.
00:38:07.119 --> 00:38:13.280
I I guess maybe it's just people starting with with Go High Level, and they'll they're also trying to get customers via social media.
00:38:13.360 --> 00:38:16.800
And it's like, no, we help you not lose customers.
00:38:17.039 --> 00:38:22.239
Uh but yeah, you need something else, like like you know, SEO or ads or whatever.
00:38:22.480 --> 00:38:28.400
Um but yeah, it's it's a really it's a really good base offer to build everything off of.
00:38:28.480 --> 00:38:29.840
Um, and you can do it really cheap.
00:38:30.000 --> 00:38:36.000
Like the case study agency we're doing, it's like$47 a month done for you social media.
00:38:36.239 --> 00:38:38.639
But that's because we're trying to get as many leads as possible.
00:38:38.880 --> 00:38:42.079
Uh, I have one guy reselling it for$300 a month.
00:38:42.320 --> 00:38:46.480
And so, I mean, that's more than what you pay to white label it.
00:38:46.639 --> 00:38:49.119
So, yeah, it's it's a good deal.
00:38:49.360 --> 00:38:59.199
Um, anybody that's interested in doing it, they can uh they can actually set up a free account and do the free content funnel and they get one uh sub account for free.
00:38:59.280 --> 00:39:05.679
So they can try it out for their own agency or for a client for free before they decide to you know actually pay for it.
00:39:05.840 --> 00:39:09.039
Um, but uh yeah, it's it's working pretty well.
00:39:09.199 --> 00:39:12.239
People really like the free content funnel and that offer.
00:39:12.320 --> 00:39:20.559
So is it mostly agencies that is your customer that's serving the local business, or do you also serve local businesses?
00:39:20.960 --> 00:39:26.079
So I have a case, so it's a the OG brand blast served everybody.
00:39:26.159 --> 00:39:29.119
It started out just serving small businesses, then it became white label.
00:39:29.519 --> 00:39:34.400
The V2, or I guess V3, uh, that's only available in GHL.
00:39:34.480 --> 00:39:47.519
Um, however, we do have a case study agency where we actually kind of like test offers and like show you the results of like, hey, I sent this cold email out to this list, and here's my reply rates, here's exactly what I got.
00:39:47.599 --> 00:39:52.480
Um, so I have those actual case studies to show people how to how to walk the walk.
00:39:52.559 --> 00:39:59.119
You know, it's not just like some tool, it's like, okay, we actually have a business trying to do this exact same thing, and I show you exactly how to do it.
00:39:59.199 --> 00:40:02.719
So just look at the case study agency, look at the offers we send out.
00:40:02.960 --> 00:40:15.360
So the the main tool is only for agencies using Go High Level, but we do have a case study agency where we build all the playbooks, and that's going after small businesses.
00:40:15.519 --> 00:40:19.440
I think the cold email was going after painters specifically.
00:40:19.760 --> 00:40:27.599
So um I chose that because that's actually a hard one to make social media for when you think about uh home services.
00:40:28.000 --> 00:40:28.880
So yeah.
00:40:29.519 --> 00:40:46.320
You know, it's so smart what you just said, because we actually were just talking about this in my coaching session today, about how you can have a tool, but the way that you position it to different customers is a completely different way.
00:40:46.639 --> 00:40:51.119
Like if you want to position, like brand blast is the same, right?
00:40:51.199 --> 00:40:53.760
For no matter who signs up, it's the same.
00:40:54.079 --> 00:40:59.360
But the way that you position it to different businesses is different, right?
00:40:59.440 --> 00:41:08.960
So it's like you have one offer for like painters, you have a different offer for agencies, a different offer for, you know, maybe white label and agencies is the same.
00:41:09.119 --> 00:41:12.000
Um, maybe coaches, that would be a different offer as well.
00:41:12.159 --> 00:41:14.719
I think a lot of people really struggle with that.
00:41:14.880 --> 00:41:30.079
Like, how do I, whether it's high level or brand blast or you know, my vision assistant, it's I have this tool, I see the potential and the value in it, but how do I relay that to my customer so that they are willing to invest?
00:41:30.239 --> 00:41:32.960
Because as business owners, we we want to invest.
00:41:33.199 --> 00:41:37.920
We are so on board if it's gonna be a solution, but we have to see it.
00:41:38.239 --> 00:41:45.519
So it's like, you know, if if I'm a coach, I want to see that brand blast is the solution that I have been looking for.
00:41:45.679 --> 00:41:48.800
And I want to see on that landing page all of my pain points.
00:41:48.960 --> 00:41:52.960
I want to be reading every every piece of it and be like, oh, this is so me.
00:41:53.360 --> 00:41:55.760
This is the solution that I'm looking for.
00:41:56.000 --> 00:42:02.719
Do you when you're positioning brand blast, what are some different ways that you position it in that sense?
00:42:02.800 --> 00:42:05.119
So you have painters, you have agencies.
00:42:05.360 --> 00:42:10.079
Have you branched off into really targeting other specific niches?
00:42:11.039 --> 00:42:18.239
Uh so the painters was just for that um blast marketing pros, that that case study agency.
00:42:18.639 --> 00:42:26.480
Um for how I position brand blasts, I used to just you I like I used to only position it as like, hey, we automate your social media fulfillment.
00:42:26.639 --> 00:42:28.719
And then it was like, hey, we save you time.
00:42:28.880 --> 00:42:33.679
Uh, you know, kind of getting more up into the what you do, like, you know, uh the benefits.
00:42:33.840 --> 00:42:41.039
And then it became more of like, let's completely reposition into like how do we get customers for you with social media?
00:42:41.119 --> 00:42:42.480
Because that's what a lot of agencies want.
00:42:42.559 --> 00:42:44.639
They want to get customers and retain those customers.
00:42:44.800 --> 00:42:49.519
I think retention is a huge issue in Go High Level right now for a lot of agencies.
00:42:49.760 --> 00:42:57.039
And uh, so like one, we repositioned like all brand blasts to get customers for agencies with the free content funnel.
00:42:57.280 --> 00:43:03.920
Send a prospect 30 days of content that's brand into their stuff, and then hey, I'll lock you in at this low rate to schedule it all for you every month.
00:43:04.159 --> 00:43:08.639
Um, and then you can upsell your core offers, but also that's extremely sticky.
00:43:08.800 --> 00:43:14.880
So, like um, you know, I I know you uh you you talked with Matt uh to send it pretty pretty regularly.
00:43:15.039 --> 00:43:21.280
One of his like five sticky things is like social media, and that's because it's like ongoing value every day you're giving the client value.
00:43:21.440 --> 00:43:25.840
So as an agency, if you're posting content for them every day, uh that's pretty sticky.
00:43:26.000 --> 00:43:29.760
Like they see um they like they don't see SEO.
00:43:29.920 --> 00:43:37.760
You know, they sometimes see ads if it pops up in their thing, but the the social media is a very sticky thing, so it helps the retention too.
00:43:38.000 --> 00:43:50.960
So I would say um, you know, we've had a lot of different positions that we've tested, and it was get your time back, retain your customers, and then the free content funnel was like get more customers.
00:43:51.039 --> 00:43:52.960
That's that's really killed it for us.
00:43:53.119 --> 00:43:57.360
Um, but yeah, just kind of figuring out those different use cases and what people want the most.
00:43:57.760 --> 00:43:59.599
Um it's hard.
00:44:00.239 --> 00:45:05.920
uh if you have the budget testing it with ads is the best but uh yeah that's um that's kind of how how we run positioning it's really smart what you said about the stickiness and how it's because a lot of times and i know marla runs facebook ads and and i know unless she sends a report or whatever like the client who's not the techie person and sometimes not even logging in to high level they're just paying every single month and if they don't see what they're paying for then it's like they feel like it's not valuable and even if they're not getting customers I think that you're so right that it does help for them to see like when you go to my page you see all of these different posts I had a client I was doing social media for and I had a post pinned to the top of his LinkedIn page and he called me really upset and he's like nothing's been posted in like a week and I'm like dude that's a pin post look at the post look at the next post app.
00:45:06.639 --> 00:45:31.679
They look at it they look at it yeah yeah yeah he was looking and he wanted to know like what is he paying for and I I think the more transparent the more that we can show clients what we're actually doing the more they're like okay I think also business owners maybe working with agencies and things are a little bit like oh I worked with this agency and it wasn't that great and so immediately they're skeptical.
00:45:31.920 --> 00:45:44.559
Yeah so I think it does definitely help to definitely yeah I mean I've had my bad share of agencies when I first got started to you know pay pay somebody for SEO and then you're like okay man I paid all this money like basket back when SEO was expensive.
00:45:44.719 --> 00:48:02.400
I don't know if it's as expensive now but yeah definitely I've I've seen people not get results but uh be skeptical but uh you know I think you can solve that with uh ongoing continuous value in their face so for sure so what are some um some ways that you've seen people like really crush it with brand blast yeah um so let's see um there's a few people that come to my mind uh I'll tell you actually um the first OG brand blasts I have one guy that had 1200 uh people signed up to his white label of brand blast and like he like that wasn't as much as the main label like what brand blast had for like non-white label users but it was like up there I was like you have like a good amount of users you're really outpacing everybody like what are you doing and he was like oh I give uh this tool way for free so they shine up sign up to uh show sorry show up to a call like it really it really kills my show up rate for uh booked meetings if I just say hey I have this tool and I'll give it to you and it automates your social media and so I was like okay wow like that's pretty smart um but then I was left flipping the bill because I was like back then I didn't charge people for uh compute or usage um and so I was like supporting like 1200 brands with like a$500 a month subscription for that someone was paying me I'm like okay this I'm losing money uh but I was like but that was pretty uh that was pretty impressive that was something I saw a year or two ago and that's what really spurred it into like okay using this as a lead magnet is also extremely uh powerful and that's kind of how we got into the you know free content funnel of send 30 days of content to somebody and and uh you know hit him with that uh I'll schedule this for you for uh low ticket cost um but that that was one of them um another guy another guy just sold the done for you program for$300 a month or sorry done with you sorry or done by you done by you$300 a month which is insane uh done by you social media software for$300 a month is like that's just insane.
00:48:02.559 --> 00:48:05.679
Uh and he's doing done for you for like$450.
00:48:05.760 --> 00:48:07.519
And so he's he's doing really good.
00:48:08.159 --> 00:48:10.800
I don't niche he's in but uh he's doing really good.
00:48:10.960 --> 00:48:22.320
So that's that's a couple people that come to my mind of just traditional reselling and marking it up and then using it as like a lead magnet or uh an incentive to get give him to a call.
00:48:22.480 --> 00:48:26.000
But um yeah I love it.
00:48:26.159 --> 00:48:47.679
What if you could be a fly on the wall four days a week as a six figure agency owner coaches other high level users live what if you could see the real world strategies, the live troubleshooting and the aha moments as they happen no theory, no fluff, just real coaching with real business owners working on real problems.
00:48:47.920 --> 00:48:50.000
That's exactly what I want to invite you to do.
00:48:50.159 --> 00:48:56.559
My name's Bridget Bartlett and I want to give you free access to watch my live coaching sessions inside my private community.
00:48:56.719 --> 00:49:03.440
Four days a week you can look over my shoulder as I help entrepreneurs just like you build and scale their businesses on my level.
00:49:03.599 --> 00:49:09.199
And to make sure you can apply what you learn I'm also giving you a free account for my Vision Blueprint software.
00:49:09.360 --> 00:49:15.920
You can use it to create a professional brand guide for your business, the same foundational document that my paying clients use.
00:49:16.079 --> 00:49:21.840
It'll help you map out your value ladder, define your brand voice and finally get clear on your business model.
00:49:22.000 --> 00:49:26.559
This is your chance to get the strategy and watch the implementation for free.
00:49:26.719 --> 00:49:32.320
Now click the link below to get your free Vision Blueprint account and your front row seat to live coaching.
00:49:32.480 --> 00:49:36.239
All you need is your own high level account to put it all in practice.
00:49:36.559 --> 00:50:11.920
So what's the what's the next plans Ian what are you what's on the roadmap for brand blast in the future what's on the roadmap for brand blast so just honestly it's a little different than most people most people would tell you a bunch of features um but we're just testing offers uh we're honestly using our tool ourselves to like uh sign up small businesses and then documenting every offer we put out there and the results and then putting that in a giant case study agency and giving it to our agencies and say just copy this.
00:50:12.079 --> 00:50:24.960
And so uh what's next is um you know we've been doing a lot of cold email and that's like I said we got like six percent cold six percent reply rates for those cold emails and I that's all documented inside the tool.
00:50:25.760 --> 00:50:44.960
And I think next we're probably going to jump into some ads and and like try to make some ads and you can make ads with the uh social planner or sorry not not the social planner the uh content engine so with brain blast you can actually make ads and we bring in like levels of awareness I don't know uh hormose is like all about like the different levels of awareness for ads.
00:50:45.280 --> 00:50:47.920
Um Marla's shaking her head I'm sure she knows about it.
00:50:48.559 --> 00:50:54.480
Well actually I'm trying to figure out are you using the a the Facebook um ads manager API?
00:50:55.599 --> 00:51:33.039
I'm yeah I'm going directly into Facebook uh ads manager just because that's why I know I I've used it yeah but yeah okay cool yeah yeah I was one of the people that bought this I know you may laugh but I was one of the people that bought uh the whole like uh hormozy like you know book offer whatever and I got the ACQAI which is just like super good to like battle test a lot of offers but um I uh I've been playing with a lot of different offers and product positioning and uh ads lately and I I hope hope we can add it to like the case study agency soon.
00:51:33.280 --> 00:51:58.480
So yeah just just giving playbooks to agencies that's our that's our main goal is making if we can make agencies successful and getting them clients and retaining clients uh then we'll be successful and so that's that's the main concern not really features but just uh playbooks and proven you know that's kind of what I was talking about too today when we were talking about the different offers and positioning and things like that.
00:51:58.639 --> 00:52:12.480
It's like you develop a software if it's something that agencies are going to use then it's our responsibility to make the selling or using of that as simple as humanly possible.
00:52:12.639 --> 00:52:17.760
Like I saw high levels coming out with more white label sales materials and things like that.
00:52:18.000 --> 00:52:27.199
And that's really we need to have that because if we're serving agencies we need to figure out the best way one for them to make sales.
00:52:27.360 --> 00:52:33.440
I mean if they're willing to sell our software we should be like whatever you need let me do it.
00:52:33.519 --> 00:52:35.679
You tell me and I'm creating it.
00:52:36.480 --> 00:52:45.920
But it also should it should be a solution and it should save them time and make them money you know and that's that's pretty basic but essentially that's what it needs to be.
00:52:46.079 --> 00:53:08.719
So if we can create websites if we can create um you know slide presentations white label videos all of those things they're gonna crush it with that it's like one less obstacle that they have to you know reselling the service even if they're not reselling the tool itself the service being able to do that.
00:53:09.840 --> 00:53:19.840
Like if they don't have to create all that stuff or it's like we were talking about the positioning if they don't have to think about how to position it that's an easy sell for them.
00:53:19.920 --> 00:53:40.000
They that now they're just going out and finding clients yeah 100% 100% like I think if you get into the high level space and you're reselling software you really need to commit just like you do with kind of like how you guys started you really need to commit to educating people and like teaching them how to use it not just here's the software go be successful with it.
00:53:40.079 --> 00:53:53.679
It's like hey here's the software and here's the playbook of exactly how to use it and how to like position it and all that stuff um we do a lot of that we have something called like the content engine university inside the tool and it's also on the website it's not like gated or anything so you can see it there.
00:53:53.840 --> 00:54:17.119
But um we kind of go over you know exactly how to do that like here's the messaging here's the exact scripts and so um I really think if you're in the high level space uh if you just look at the top and the most successful um softwares and resellers you get closer and closer to like people that strongly invest in like education paired with their their stuff.
00:54:17.280 --> 00:54:18.320
So yeah.
00:54:18.639 --> 00:54:21.039
Yeah because other than that it's just a tool.
00:54:21.199 --> 00:54:36.079
It's like we all have enough tools there's so many tools you can choose from but it's the education is how we teach them why they need our tool or even so like just helping them decide is this the right solution for you?
00:54:36.320 --> 00:54:56.079
Because I would rather you watch a tutorial and decide it's not than for you to sign up thinking it is and then you ask me five million questions and then you just end up canceling or wanting a refund or whatever it is you know like I want you to decide that and then we can waste each other's time.
00:54:56.400 --> 00:55:04.800
Yeah a real sale yeah yeah yeah yeah for sure yeah so Ian um can you talk a little bit just about yourself?
00:55:04.960 --> 00:55:06.400
I mean what is are you married?
00:55:06.480 --> 00:58:00.239
Do you have kids yeah yeah uh I don't have any kids um so um I I have a fiance um and so we've been together for six uh 2021 five years yeah so we've been together five years um and so we live um in LA with our two cats Scottish Folds you can see oh maybe you can't see it but I have like oh I guess different camera but I have like a little platform where they sit so there's like my desk and they have a little platform so you know small like just pretty simple chill life uh building stuff trying to help people um you know my dad is a farmer um back in Indiana and my mom was a stay-at-home mom gymnastics teacher so I come from pretty simple roots and uh yeah I'm a pretty simple guy like if if I'm here I'm usually like in my office working building something uh and then my like I guess my uh what would you call it my um vice I guess or whatever you know uh I play Fortnite so I I play a lot of competitive Fortnite so um that's my other thing I do when I'm like at the end of the day um yeah so but yeah that's that's basically me I'm pretty simple so you finally admit it what your meta co-workers they really know you as the Fortnite guy yeah yeah it's like oh I remember Ian he's the Fortnite guy yeah yeah was it was it a corn farm Ian yeah yeah it was corn uh soybeans uh corn and then like winter wheat sometimes okay so you grew up on a farm how did that how did that impact or um inspire you to get into coding uh I have a lot of answers to that uh you know what there was not a lot going on around me uh you know mostly cornfields um and stuff and so a lot of walks in nature a lot of time just you know spent alone thinking uh I always like building stuff but I never actually thought I can do software I always thought that was like you know some black box like magic stuff and I didn't get into it until like college actually and I was actually going to school for like mechanical energy or sorry mechanical engineering and energy engineering and I saw these kids that are like my age become like billionaires and it was the the Snapchat guys and I was like how's like I need to make an app like that's the path and so that that's why I started like cutting class and like making like apps and stuff and uh basically doing that kind of stuff and um it was very different obviously than everyone around me.
00:58:00.320 --> 00:58:23.119
Like when I said I made apps they kind of like laughed like okay sure dude uh and then um yeah you know I uh I just kept going but I think as far as like what inspired me or sorry what I could take away from growing up on a farm and doing it was um I think my my dad had an extreme work ethic like always working like no days off.
00:58:24.159 --> 00:59:33.039
In fact when he just retired recently I was kind of worried it's like is this guy going to have enough work uh he does so no worries but uh you know I always saw this extreme work ethic of like you know not uh not not finishing you know basically finish everything you do and uh I just uh yeah I remember so many times when I was trying to make my first app or or code something and I just was stuck I just remembered I just stay and go to Stack Overflow keep going you know just keep copying pasting stuff whatever and uh making it work but I would say like that that kind of mentality of never giving up and just keep going is uh is the main differentiator and a lot of people will call it smart but I think like there's a lot of smarter people than me um but like the willingness to sit with a problem and in the in the spot of like the unknown and just feel dumb and just keep trying uh is like super valuable skill and like that's probably why I owe it all to and I I learned that like growing up like uh around my dad and stuff.
00:59:33.119 --> 00:59:37.360
So well you can't you can't be still on a farm.
00:59:38.159 --> 00:59:40.880
No you gotta keep it rolling.
00:59:42.239 --> 00:59:46.960
I love that you I love that you said that you're willing to sit with it and be dumb.
00:59:47.840 --> 01:00:03.679
That's that's really so smart actually because I I just when you were saying that I was thinking about how do I handle myself in those moments and I think you do have to just say okay I'm super frustrated right now and I don't know what to do but I'm just gonna keep figuring it out.
01:00:03.920 --> 01:00:51.280
I think the figuring it out is like what makes us business people like we're professional problem solvers you know it's like yeah I don't care how hard it is I'm gonna figure it out yeah a hundred percent a hundred percent I feel I feel like the most successful people are just pretty humble with being amateur in a lot of places and figuring it out and uh I think that was one thing I did notice that was different with a lot of people at Meta was that I was like okay with being wrong a lot and um I felt like there was a constant like it was almost like when you're young and in high school it's like who's the toughest guy in the gym like who's who's the strongest it's this like kind of ego around like masculinity or whatever.
01:00:51.599 --> 01:00:56.000
And over there it was like an ego around um your intelligence.
01:00:56.079 --> 01:00:59.679
And so no one ever wanted to kind of look wrong and everyone was very polished.
01:00:59.760 --> 01:01:02.239
And don't get me wrong everyone was very smart.
01:01:03.280 --> 01:01:09.840
But I was like totally fine with being wrong and I felt like being wrong and like is the fastest way to figuring it out.
01:01:10.159 --> 01:01:16.320
Just because you know it's I feel like a lot of people think it's like a beeline and most of the time it's it's like a zigzag.
01:01:16.400 --> 01:01:18.719
It's like trying and experimenting with a lot of things.
01:01:18.960 --> 01:01:33.920
And so um yeah I think like you said Bridget just the willingness to look wrong or just be wrong and like that's the that's the one differentiator you need um you know when you're trying to be successful.
01:01:34.639 --> 01:01:34.960
Yeah.
01:01:35.280 --> 01:01:39.760
And like the self-awareness to know like I don't have to be amazing at everything.
01:01:39.920 --> 01:01:45.440
Like I just I can stay in my lane and then I can rely on someone else who's better at this than me.
01:01:45.679 --> 01:01:51.440
Like I I'm always going to Marlo like hey you're better at this than me can you what do you think about this?
01:01:51.920 --> 01:01:53.599
But I I think it's so important.
01:01:53.920 --> 01:01:55.440
Yeah I think it's so awesome.
01:01:55.679 --> 01:02:04.400
Can I I have to talk to you about the difference between Indiana and California though because that is definitely it's like going to a different country.
01:02:05.039 --> 01:02:13.599
And I as soon as we spoke the first time I felt like you were my brother or something because I don't know if it's the Indiana thing.
01:02:13.760 --> 01:02:21.760
I I definitely think we're more simple laid back people um and and honestly I feel like it's such a great thing.
01:02:22.000 --> 01:02:36.400
I would rather like like you're saying I would rather be sitting and be humble not knowing something than feel like my whole self-identity relies on my intelligence and as soon as I don't know something now I'm just devastated about it.
01:02:36.639 --> 01:02:50.480
I don't know if that's a the the humble part or just the simplicity part like what what do you think it is having experienced both cultures what do you think the underlying difference is that's an interesting question.
01:02:53.199 --> 01:04:24.320
I don't know if it's so much about the place more as like the profession of what I was in that made it because I definitely do find a lot of simple people out here super simple people that are just very chill but it was more like in the space of like a very competitive like work work environment where I would see like the can't ever look stupid thing and I was like what's wrong with you guys but uh I would say like when I go home it's super nice to just kind of relax and like not have deep conversations about like all these like theoretical stuff and like it's like okay everyone's just chill and the cool thing is someone's adding something onto their house and like they want to show you pictures of like their new staircase or something and it's like okay yeah let's oh you got a new baby okay yeah okay show me show oh your kids playing soccer um yeah so I don't know there they're definitely simple and complex people both places but there's just I felt like there's just way more uh show show off y type stuff in you know the places I was in in like California like LA and uh SF because I was in those heavily populated places now if I went from like Martinsville to Indy I probably probably say the same thing you know because you get you got more competition right you got people trying to like outdo each other but I don't know if it's mostly yeah I don't know if it's the place or just the people in the place um because I was in like a complex environment but um I will say it's nice to be around like simpler stuff.
01:04:24.960 --> 01:04:51.440
And I think about raising my kids and it's like uh there's so many people here around me but I don't know anybody so it feels way more like not a meshed uh what I want to say um community it just feels like a bunch of random people whereas in Martinsville where where I grew up it's like okay everyone knows each other and their brother and their mother like their parents know each other and so like no one's getting away with anything.
01:04:51.599 --> 01:04:52.639
And so that's super nice.
01:04:52.719 --> 01:04:53.519
And I do miss that.
01:04:53.599 --> 01:04:58.880
I think like big cities have horrible community uh compared to small towns.
01:04:59.039 --> 01:05:01.440
Uh I won't I wouldn't say that their community is horrible.
01:05:01.519 --> 01:05:09.920
I would say they have a horrible mesh feeling of community because there's too many people to have that mesh community feeling.
01:05:10.239 --> 01:05:14.800
So I don't want to hate on California too much because I have multiple customers in California.
01:05:14.960 --> 01:05:18.880
So I'm here for a reason.
01:05:19.360 --> 01:05:33.760
Yeah yeah exactly it's just different and I I love the quiet life and but I do you know I also love traveling to different places because occasionally you know not you don't always want a quiet life occasionally you want a little excitement.
01:05:34.000 --> 01:05:45.760
But before we end this this episode today Ian I have to know since we were just talking about the differences when it comes time for you to raise your kids is it California or Indiana?
01:05:46.320 --> 01:06:01.119
Oh man when I when I have time to raise my kids hopefully I'm successful enough to be able to go back and forth a lot more um there's many great aspects to being in a place like California Yeah, I think I would.
01:06:01.280 --> 01:06:07.199
I don't know if I can bring my wife who's Persian to like Indiana and her be happy either.
01:06:07.360 --> 01:06:08.800
Like, so there's that aspect.
01:06:08.880 --> 01:06:15.280
And also, I don't think I'd be happy there with the lack of like competition and stuff and like having those opportunities.
01:06:15.519 --> 01:06:20.239
So I would say LA, but then hopefully like I'm like successful enough to like go back and forth there more.
01:06:20.400 --> 01:06:24.719
So that's a complex answer, but like you know, it's it's a weird thing.
01:06:24.800 --> 01:06:25.280
I'll tell you this.
01:06:25.360 --> 01:06:36.800
It's a weird thing when you go from like growing up in one place to like 10 years in another place because you feel like you have a split identity a bit, and you're kind of stressed, and you never feel quite at home in either place.
01:06:37.039 --> 01:06:40.719
And so I don't know if I could go back, but I do like going back.
01:06:40.800 --> 01:06:44.960
Uh I don't know if I can go back permanently, but I like going back for extended amounts of time.
01:06:45.280 --> 01:06:47.519
Well, Bridget gave you something to think about.
01:06:47.679 --> 01:06:48.320
Yeah.
01:06:49.280 --> 01:06:49.679
Why?
01:06:50.559 --> 01:06:53.760
Before the kids come, you you gotta think about where you're gonna raise them.
01:06:54.400 --> 01:07:06.800
Hey, you know, you are an entrepreneurial, so it could just be that you have the kid and you know you're at the hospital talking about, hey, wifey, let's uh let's just move to Indiana.
01:07:08.559 --> 01:07:10.239
You're gonna love it, I promise.
01:07:10.400 --> 01:07:12.719
Yeah, we'll we'll see how it goes, you know.
01:07:13.039 --> 01:07:16.480
I mean, you have five years before school becomes a thing, you know?
01:07:16.639 --> 01:07:18.960
Yeah, does she enjoy it when when you visit?
01:07:19.440 --> 01:07:19.679
Yeah.
01:07:19.920 --> 01:07:20.960
Oh yeah, she loves it.
01:07:21.039 --> 01:07:25.199
Uh she really does like um being around my family and stuff and the farm.
01:07:25.360 --> 01:07:30.000
And uh she actually she actually just made a bunch of like sourdough bread last time.
01:07:30.239 --> 01:07:32.480
We were there for Easter, like a week or two ago.
01:07:32.639 --> 01:07:39.199
And she like made some like sourdough bread for my mom and like you know, showed her like brought her some starter and showed her how to make it.
01:07:39.360 --> 01:07:41.599
So uh she likes it.
01:07:41.840 --> 01:07:46.239
Um she does, but yeah, I would say I can't put it on her obviously.
01:07:46.320 --> 01:07:53.920
I did say that thing, oh she's Persian, but honestly, me, like I get a little sick of I get sick of both places if I'm there too much.
01:07:54.000 --> 01:08:01.119
So I do get sick of being in Indiana when I talk to my friends and they're just like making the same jokes you made in high school, you know.
01:08:01.199 --> 01:08:03.760
It's just like okay, dude, stop messing with me.
01:08:03.920 --> 01:08:07.280
But uh, it's it's so it's like being with your family too much, you know.
01:08:07.440 --> 01:08:08.159
Like, I don't know.
01:08:08.800 --> 01:08:14.960
Maybe maybe I'm just one of those people that like to be alone, uh working on my stuff, like you know, a hermit type person.
01:08:15.039 --> 01:08:15.760
I don't know.
01:08:16.000 --> 01:08:18.079
Yeah, I I'm with you on that for sure.
01:08:18.239 --> 01:08:23.039
That's why I guess I don't care if Indiana's boring because I never leave my office anyway.
01:08:23.119 --> 01:08:24.560
So exactly.
01:08:25.439 --> 01:08:29.279
I'm never outside of this area, like I'm here all the time.
01:08:29.840 --> 01:08:31.119
I know, I know.
01:08:31.359 --> 01:08:33.680
Hashtag software problems.
01:08:34.640 --> 01:08:36.239
Yeah, exactly.
01:08:36.560 --> 01:08:42.720
Well, Ian, thank you so so much for joining us for this episode of the Leverage Elite Podcast.
01:08:42.800 --> 01:08:44.960
I'm going to put all of your info in the description.
01:08:45.039 --> 01:08:51.119
So if anybody wants to check out Brand Blast or contact you for whatever reason, um, they can do that.
01:08:51.279 --> 01:08:53.119
Thank you so so much for joining us.
01:08:53.359 --> 01:08:53.920
Yeah, thank you.
01:08:54.319 --> 01:08:55.520
Of course, thank you for having me, guys.
01:08:55.600 --> 01:08:56.720
It's always a pleasure.
01:08:56.960 --> 01:08:58.640
Um, talk to you soon.
01:08:59.119 --> 01:09:00.880
Yeah, and we'll see you all next week.
01:09:01.439 --> 01:09:01.920
Bye.
01:09:02.319 --> 01:09:02.800
Bye.
01:09:03.920 --> 01:09:13.520
If you enjoyed this conversation, make sure to subscribe so you never miss an episode and join the Leverage and Lead private community for live coaching four days a week at leverage and lead.com.
01:09:13.600 --> 01:09:14.880
We'll see you inside.
