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🚀 From Tier-3 Towns to Fintech Triumph | Rajesh Johnny (Co-Founder, BranchX) x Devansh Lakhani
India’s fintech revolution often celebrates UPI, Paytm, and digital wallets—but what about the real Bharat? In this in-depth conversation, Rajesh Johnny, Co-Founder of BranchX, sits down with host Devansh Lakhani to reveal how his team is digitizing over 10,000 retailers, driving over ₹ 115 crore in revenue, and bridging the gap between the online and offline worlds in Tier 1, 2, and 3 cities.
From tackling multi-lingual digital challenges to creating AI-powered POS systems that empower small shopkeepers, Rajesh shares the playbook for scaling in fragmented markets—and the lessons every founder needs to hear before building for Bharat.
0:00 – Trailer
0:54 – Welcome & Introduction
1:52 – Bharat's Real Fintech Potential
7:06 – Empowering Tier 1–3 Retailers
15:27 – Building Multi-Lingual Platforms
17:49 – AI-Powered POS for Retailers
23:16 – Bridging Online-Offline Payments
29:12 – Scaling in Bharat's Heartland
31:42 – Overcoming Fintech Challenges
37:52 – First 100 Customers Blueprint
44:43 – MVP to Product Market Fit
48:16 – Urban vs Bharat Fintech Users
50:50 – Rural Consumer Misconceptions
52:13 – Bharat Founders' Do's & Don'ts
53:46 – Rapid Fire Round
57:18 – Final Thoughts
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