Let's Talk Link Building
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Personalized vs Automated Link Building with Irina Maltseva

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Personalized vs Automated Link Building with Irina Maltseva

In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. 

We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. 

Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/

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00:00:00Introduction
00:01:06Irina's Background in Digital Marketing
00:03:45Hunter Uses for Link Builders
00:09:03Running Inhouse Link Building Campaigns at Hunter
00:14:33Shifting from Templated Emails to a Fully Personalized Outreach
00:24:32Irina's Current Link Quality Guidelines
00:34:01Hiring and Managing Link Builders

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