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Like deliveries from the milkman, people wearing suits and dresses whenever they left their homes, and smoking/non-smoking sections in restaurants, attorneys writing their own thought leadership articles is a relic from yesteryear—and should follow the same fate as those once-upon-a-time staples of everyday life.
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why attorneys should not write their own thought leadership articles—besides the issue of them having to invest non-billable time to do so:
1. Attorneys know how to write for the practice of law, not for marketing and selling the practice of law.
2. Attorneys approach thought leadership from a legal perspective, not a marketing perspective.
3. The overwhelming majority of attorneys don't understand best practices for thought leadership.
4. Most attorneys will never get better at writing thought leadership because they do it so rarely and as an add-on to their core legal practice.
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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com
Learn more about Copo Strategies at https://www.copostrategies.com
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