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What happens when you take the same launch plan you’ve used year after year and just keep getting better at it?
A few weeks ago, I launched Tees 4 Teachers, one of my three subscriptions. I started the launch with 203 subscribers. Three and a half days later, I had 500 and we were completely sold out almost two days earlier than planned.
This was the biggest Tees 4 Teachers has ever been since I started it in 2020.
And the best part? I didn’t create some brand-new launch strategy to make it happen.
I followed the same launch plan I’ve been following for years. The same one I teach inside Launch Your Box.
Join me for this episode as I take you behind the scenes of the Tees for Teachers launch that added nearly 300 subscribers in just three and a half days. I’m breaking down exactly what I did, from the emails and ads to the LIVEs and the simple creative that drove most of the sales. And I’ll share the biggest lessons I’m taking into my next launch so you can use them in yours, too.
I started Tees 4 Teachers in January 2020 after realizing how many teachers were already part of my audience. They loved my other subscriptions and kept asking for shirts specifically for teachers, so I created something just for them.
Over the years, Tees 4 Teachers became what I called my “baby subscription.” I loved it, but because I had other, larger offers, it didn’t always get much of my attention.
Eventually, I settled into launching it every July. I went into this year's launch hoping to add another 200 subscribers.
I ordered 300 bonus bracelet stacks just in case we did a little better than expected.
It turned out I needed every one of them.
One thing I do consistently is start building momentum the night before the official launch.
I turned my ads on around 5 or 6 p.m. so they could start warming up in the algorithm overnight. I also sent the first email letting people know we were opening to the public the next day and giving them a chance to jump in early and grab the bonus.
That email brought in 17 subscribers before the public launch even started.
Then we were off.
I had planned a six-day launch, but I moved my next LIVE up because I knew we weren't going to make it that long.
The six-day launch was over in three and a half days.
I spent more on ads during this launch because I knew I had a very short window. I was spending roughly $1,200–$1,300 per day and running nine different creatives across four audiences.
Two ads stood out and the biggest winner was incredibly simple. If there's one thing I want you to take from those ads, it's this: show people behind the scenes. They want to see what you're doing.
The biggest lift from email came from the announcement email.
And that email wasn't complicated.
It clearly told people what the offer was, what they would get, the timeline, and how to join.
That's it.
I sent that first announcement email to my entire list, even though I knew everyone on my list wasn't a teacher. After that, I narrowed the audience.
The remaining launch emails went specifically to the teacher segment I'd built over time from previous subscribers, teacher giveaways, teacher-specific opt-ins, and other ways people had identified themselves as teachers.
That allowed me to keep talking about the offer without burning out the rest of my list.
There are a few things I want you to think about when it comes to your own launches.
- Repeat what works.
- Segmenting your email list matters.
- Give your ads enough creative to work with.
- Start building momentum before launch day.
Here's the part I really want you to hear: none of this was built from scratch for this launch.
That's what makes a repeatable launch so powerful.
Every time you do it, you have more information. You know more about your audience. You know what worked last time and what you want to change.
Inside Launch Your Box, the launch module gives you the same plan I use. The email templates, social media plan, live schedule, and everything you need to put your own launch together.
I've used this process over and over again, and thousands of Launch Your Box members have used it, too.
So whether you have an offer you launch annually, twice a year, or quarterly, stop thinking you need to create something new every time.
Build a process you can repeat. Then keep getting better at it.
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