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In this episode of the Know Your Why Podcast, Dr. Jason Balara sits down with Brandon Smith, who stumbled into the construction industry by accident and turned that unexpected entry point into a thriving business and a passion for coaching others in the trades. Brandon shares the real story behind scaling a construction business — from the leadership challenges that catch most contractors off guard to the marketing principles that help trades businesses communicate their value and attract the right clients. The conversation also explores how AI is beginning to reshape the construction industry and what entrepreneurs in the trades need to know to stay ahead.
Key Highlights:
How Brandon's accidental entry into construction led to building a successful business and coaching career
The most common obstacles trades businesses face when trying to scale and how to overcome them
Leadership lessons learned from growing a construction company beyond the founder's direct involvement
Why marketing in the trades is fundamentally about communicating value — and how to do it effectively
Client acquisition strategies that prioritize relationships and long-term trust over transactional selling
How AI is beginning to influence construction businesses and where the biggest opportunities lie
Key mindset shifts contractors and trades entrepreneurs need to make to grow beyond the job site
Brandon's journey is proof that success in the trades is about far more than technical skill. Building a thriving construction business requires the same intentional approach to leadership, marketing, and growth as any other industry — and his story offers a practical and inspiring roadmap for contractors ready to level up.
Get in touch with Brandon:
Website: https://newvisionprojects.com/
Instagram: https://www.instagram.com/newvisionprojects/
Instagram: https://www.instagram.com/buildwithbsmith/
If you want to know more about Dr. Jason Balara and the Know your Why Podcast:
https://linktr.ee/jasonbalara
Audio Track:
Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/
Artist: http://audionautix.com/
