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B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):
In this week's KlientBoost Kitchen recipe, you’ll learn:
↳ A simple framework for creating a data-driven content strategy
↳ How to pull content ideas from your market (instead of pushing more noise)
↳ A multi-use system that turns 1 podcast into 40+ pieces of content
↳ A 5-step framework for creating world-class, high-performing content
↳ Why checkbox marketing is burning your budget (and how to stop it)
Time to take your content strategy from half-baked to Michelin star.
Grab your notepad, this one's got heat 🌶️
Bon appétit 🤌
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قسمت های دیگر در این پادکست
B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve.
In this week’s KlientBoost Kitchen recipe we cover:
↳ How to use creative offer alignment to improve conversion rates
↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads
↳ Techniques for…
Measuring brand is hard—especially when every dollar has to show ROI.
Here’s the problem:
↳ Most skip brand metrics because they seem too “fluffy” or “expensive”
↳ Attribution obsession blinds us to longer-term brand lift
↳ High traffic ≠ success (especially if it's not your ICP)
↳ MMM tools are g…
It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.
Here’s the problem:
↳ Most attribution models are flawed
↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)
↳ We’re measuring ROAS instead of ROI (and CFOs know it)
↳ We’re avoi…
Ad costs are up, lead quality is down, and traditional targeting doesn't work like before.
But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.
Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:
→ Why copying everyone else fails (the law o…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Patrick Cumming است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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