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I'm talking today with Adrian Sticea about the decline in freelance WordPress work available through Upwork, highlighted by a viral LinkedIn post and graph showing work drying up from 2023 onward. We get into the many reasons behind this shift, the impact of AI making developers more efficient, increased marketplace competition, economic uncertainty, and new website-building platforms. We also explored how relying on a single platform can be risky, and emphasised the long-term value of building direct relationships and networks for sustainable business in the evolving WordPress ecosystem.
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