Personal Branding for Developers with Morad Stern - JSJ 642

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Hello everybody, and welcome to another episode of JavaScript Jabber
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not JavaScript. This isn't Star Wars JavaScript of the VV.
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My name is Steve Edwards. I am the host with
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the most Today with me on the panel, we have
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Dan Shapiro, Hey.
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Hey, coming from the lockdown Tel Aviv. Inside the lockdown
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israel A j O'Neill, Yo yo.
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Yo, coming at you live from the sunny woodlands of
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Virginia with wood chips and places I didn't even know
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I had.
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And with us today our special guest is Mrod Stern.
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How you doing, Marod, I'm fine.
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Thank you for having me.
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Good our praysure to have you. So to start out,
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once you give us a little introduction, just brief a
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bit about yourself, what you do while you're famous, and
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we'll go from there.
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Okay, I'm not famous. I'm a father of four and
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it's a crazy there in all the time, but now
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in the lockdown because of the coronavirus, it's even more crazier.
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It's crazier. I'm at the Global Death Communities manager atwiks
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dot Com. I love blogging, I love to take part
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in the communities, and I really love everything related to branding.
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Especially personal branding, which.
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Is exactly what we're going to talk about today. So
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why don't we dive right into the topic, and I
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guess give us a description of what you mean by
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the term personal branding.
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Okay, So basically I think that personal branding the same
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as branding. It's what comes up on your mind when
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you actually think about someone or some company. What's the
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first thing that you associate with it. Sometimes when I
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speak with people about that subject, we came into a
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conclusion that our mind is like working with Google search engine.
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You put in a term, a name, or a company
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or whatever you want, and there's like a few results
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and when you give the name, for example, Dan shapiir Uh,
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it's I hope it's okay to take you in a
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So what pops into my mind is performance. Now, dance
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is a lot more than just someone who takes part
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in the performance world. Very high skill developers is much
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more than that. But the things that Dan is doing
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online offline, and we can take it because it's it's
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super interesting to talk about it, but the things he
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do actually brings him closer and closer to the term performance.
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So the same goes with huge companies and the same
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goes with personnel people.
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Now, when you're talking about personal branding and the people
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that we want to talk about who this is relevant to,
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we're not talking about everybody Joe blow off the street,
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are we? Or are you thinking more of people in
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the technic specifically in the technological world or maybe the
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sports world who are trying to sell things. What subset
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of people do you think this personal branding is important for?
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Yes, so, actually I think it's important to everyone. Everyone
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can benefit from putting attention into their personal brand and
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doing stuff. And we'll talk about what stuff is, but
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doing more to promote their name and to get it
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closer to the terms, the professional terms that they want
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to be associated with. In my daily work, I work
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closely with developers, so I can or maybe I know
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more about doing those stuff and actually having your aim
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build up in the developers community, what's related to open
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source contribution, meetups, events, podcasting. Just as you do, I
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do get the opportunity when I'm asked to to speak
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with small business owners and you see that personal branding
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is also.
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Very value to them. But in different world, in.
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The world of customers and products and things like that.
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When you talk about the world of technology, from JavaScript
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to Skaala to funton and end and mobile and all
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things technology. It's it's a bit different. I think that
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it's different with platforms. For example, we see that Twitter
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is super important for developer. Twitter is the place today.
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When you, for example, compare it with Facebook, you see
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that Twitter is the place where developers talk within themselves
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and brings up all kinds of technology issues and engineering
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insights on that platform. So there are all kinds of differences.
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And actually this is the place that I love because
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I love technology. A word about myself. I'm not a developer.
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I learned to develop, but I wouldn't hire me as
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a developer. But because I learned development myself, I do
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know the terms, so I know to talk with developers
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and actually bringing or crossing the gap between branding and
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maybe say a bit of marketing themselves and their world
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of engineering.
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So when we're talking about brands and personal branding, what
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examples come to your mind of good brands or examples
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where branding has really worked well, whether maybe it's large
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or or small.
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Well when we talked about brands, and here's another important
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issue about effort, because I think that many listeners will say,
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I don't care about my personal branding. I have skills
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that I are very high demand in the industry, and
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I'm all good and I don't need that. But if
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you take into account the amount of effort, time consuming
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and money spent of huge brands like Apple, Nike, or
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Coca Cola, you'll see that they never stop. They never
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stop promoting themselves and investing in their brand. And if
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you can ask me, I'll say, I'll never forget the
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Apple brand whatever, I never forget it. I use their products,
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I like the brand. I never forget it. But it
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doesn't matter. They keep on spending so much effort on branding.
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So you must stop and ask yourself, if those huge
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brands are not stopping investing in it, what us the
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people are not getting. And I think that the same
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as big brands, small brands or personal brands are super
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important because at the end, I think we have some
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kind of value in the industry. We can be super
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good at what we're doing and bring value. But I
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think that at the end, you need people to know
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about it. You need more people to know about it.
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And if I think about all kinds of examples, so
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you can see people like Dana Vamov, for example, and
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I like bringing this example to my peers and to.
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Developers that I work.
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With, because Dana Bramov, if I'm not mistaken, today, has
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something like two hundred and forty thousand followers on Twitter,
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and things that he says, for example, are making a
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lot of noise and people respond and follow him for
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a reason. But he never you know, he wasn't born
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Dan Obamov and got that Twitter account and all his
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assets that.
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Oh he was born he was I can interject he
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was born Dan. Yes, yes, he was born at Dan
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at Twitter. That's for sure true.
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So so it's a journey and it takes time. He's
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a good example of the things that he's doing and
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how he's building building it. I do think that, you
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know what, I do have an example that will also
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illustrate an obstacle that they see.
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Interject before you give that example. I really what you're
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saying really resonates with me because as we know, as
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we all know, this is being recorded in the beginning
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of April, and this is a very problematic time all
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around the world with the whole coronavirus thing. And I
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keep seeing on Twitter people who I never expected to
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see in this kind of a position tweeting out that
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they've lost their job and are looking for employment. It's
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certainly not an easy period for anybody, but having to
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face unemployment on top of everything else is certainly a
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big deal. And undoubtedly when you have a more significant brand,
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personal brand, it becomes much easier for you to be
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able to land your next position or get hired again.
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And like you said, just the fact that you know
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that you are good at what you do might have
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been sufficient let's let's say even two or three months ago,
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but all of a sudden today it may not be
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sufficient because you know, if you if nobody outside your
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company knows who you are, what you can do, what
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you're capable of, then it's going to be much more
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difficult for you to find your next your next job,
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your next position. On the other hand, if you can
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tweet out that you know you're looking for a job,
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and a lot of people know you and will retreat
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your tweet, and people are out there will say, oh,
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I heard about this guy. He's really good.
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You should hire him.
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And so there are positions out there, but they're just
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more difficult to get to so I think we're definitely
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now experiencing the importance of having this recognized, recognizable brand
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and a good brand associated with yourself.
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Actually, this is a great comment, and I do want
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to elaborate with two things that I've come across in
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my life. One was when I worked in a company,
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not the company that I worked today, and there was
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a period where there started firing people globally. One of
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the things that people started doing was to address me,
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come to me and ask me to sit with them
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and work on their LinkedIn account, especially, but on their
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you know, other digital assets, in writing and so on.
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And I remember that I was so frustrated saying them, look,
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I'll help you whatever you need. But I was so
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frustrated because the time to start working on those things
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is not in emergency emergency time, not once you need
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to land a job you start working on those stuff.
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That's it's it's never too late, right, But that's not
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the time. It should come when you're where you're doing okay,
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and it should come when you enjoy that, enjoy the journey,
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enjoy sharing your stuff. And we will talk about it too.
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But this is one thing that I wanted to share,
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and another one that when you talked about being more
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valuable as someone who is potentially can can join your company.
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That's one another thought. Another side of personal branding which
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I saw lately was that the things you do outside,
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the things you share externally, the brand that you build
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for yourself, can also raise your value within the company.
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We have a developer that was he has his own
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open source project and he was mentioned on Jess Weekly twice.
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By the way, Dan Shapier was mentioned on Jess Weekly also,
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But it's not done, Shapelle, and.
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You're going to make me blush very significantly before this
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is over. Let's let's take it. Let's use example to
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other people.
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You know, it's I said, it's it's someone else. You also, well, you,
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you were also mentioned on that newsletter. But but I'm
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referring to someone else. And he told me that one
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of his team members wasn't aware of the things that
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he's doing on the community of open source and contributing.
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And then he read his name, his size, name of
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his team member on Jess Weekly and he was astonished.
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He was amazed to see his name and he said, Wow,
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I can't believe you're you're being manage here. So what
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happened is inside his team it was now considered to
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be a star because he was mentioned. So you see
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that it's two side. It has the external side. Yes,
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people know you outside your company. It might help you
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in the future, it might not, but it's also bring
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more weight to your presence within the company you already in,
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which is cool, super cool.
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I think we've done a pretty good job of establishing
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what personal branding is and why you would want to
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do it. So let's move on to the how. So
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what what are the platforms or tools that in our environment,
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our world as software developers are best for building this brand.
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I'll start with the with the beginning. You know, there's
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the Nikes Moto, just do it. I'll start with something else,
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just scheduling. I see, because developers are super busy, we
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always have things to do. But one thing that I've
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noticed is that we're like really working on our calendar
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and really really following our calendar. So if we just
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schedule one hour forty five minutes at the beginning, just
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once a month week, that can be a good starting
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point in just having the time to sit down and
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start doing. Now here's the doing and the platforms and
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everything that should be taken into account. One is the mapping.
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What is your territory? Are you front end developer, backend developer?
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And within that, what are the terms that you are
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the technological term that you want to be associated with.
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What are the things that you like to do? What
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are the things that naturally, without anybody you know, making you,
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you go out and read. You can see the things
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that you read again without anyone making you do that,
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and you can assemble the things or the territory that
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you want to be part of and make your voice
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be heard. So, as said, mapping what do or what's
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my territory? And if you do a good job at
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that mapping, you also map people who are considered to
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be thought leaders, who are the thought leaders in that
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territory in your industry, and you can stop following them.
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What do they do? Are the writing?
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Are their podcasting? You can learn so much by just
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observing what others are doing that you'll be amazed to
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how quickly you can learn. And it's not rocket science. Okay,
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it's not rocket science. It's a lot of attention so
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looking at people who are already doing it. And here's
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another point that it's super important.
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It's a journey.
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It's like going to the gym. It's not one time
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thing and there you go, it's running by itself. No,
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it's always about doing, and it's also about really giving
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a value. And the more you accurate with your mapping,
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the more accurate value that you can bring. And things
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that I find valuable to me as someone who is
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working on personal branding and marketing and so on in
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the high tech industry might not be valuable to someone
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else in a different industry. So the more you accurate
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with the mapping, the more accurate value that you can
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bring to the table. Now, bringing that value is based
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on your actually knowledge the things you know to do
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a learned or experienced I think that if we start
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looking at platforms, I'll take a step back and say,
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let's talk about content at the end. Platform is a platform.
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It's the place where content can come to life. Content content, content,
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It's always about the content. Content is actually the way
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to take your insights, the value that you can bring
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to the industry, the things that you know, learn and
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so on, and explain them. It can be a blog post,
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it can be a podcast, it can be YouTube, it
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can be an open source project, it can be a usert,
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it's really everything, and it can be tweeted and it
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can be shared on LinkedIn. But it's about the content.
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It's about good content. And you know, this is a
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very interesting point about content and doing for developers. One.
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The web is sometimes sadly for really bad things, and
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when developers, yes, yes, actually it is. But when developers
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step step up and take an active part in the
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discussion online and share professional stuff, we actually take and
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I'm saying it's it sounds big, right, but we as
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a humanity take a step forward. That's good stuff. This
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is the good stuff that we need.
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So this is.
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Point one point two that I keep hearing when I
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work with developers is everybody knows what I know. That's
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like the most or the biggest obstacle that people face.
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Everybody knows what I know, and it's strong. Developers came
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and today are being part of this company, that company,
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this start of whatever, whatever they do. They know something
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that most of the population doesn't know.
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You have.
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Valuable knowledge and you should express it and not stop
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yourself with everybody knows what I know. No, that's not true.
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So I want to bring up an example. I think
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everybody or an experience I think everybody here has had.
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So you go to learn how to do something and
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there's a vital piece of information that's missing, Like, for example,
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you use Node for the first time and you find
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all these things about repositories for no, but you can't
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find any way to how to install note on Linux.
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Let's say that that were the case something like that,
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where like there's something and like all the pieces are
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there except for the thing that if you're reading the document,
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everybody just assumes you must know that, and you go
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searching for it and you don't know what to search for.
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You're obviously missing something.
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And then when you finally figure it out, it's something
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so simple. It was like you needed to copy and
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paste two lines, and so then you don't document it either,
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you know. But the person who finally does, the person
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who finally says, Okay, I'm going to take these two
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steps from this website and these three steps from this website,
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and I'm going to create my own blog post that
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has all five steps in the same place.
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Like that becomes a winner.
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Yeah. I can give a classic example of that. AJ
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When I was you know, I first started out in
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open source development working on druple at one of the
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agencies I used to work with. This was about ten
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years ago. One of my big things was a patche
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Solar because integration with the Patchy Solar search engine was
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coming really popular at the time. Getting it installed and
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SYNCD up was really difficult, especially if you wanted a
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multi index setup. So I took this blog. I pieced
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everything together from like three or four different blog posts.
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I finally got all put together, so I wrote on
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our company's website. I wrote one blog post that said, okay,
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and I think it's still out there, here's how you
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install and get a multi index solar set up with
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Drupal seven. And I put it out there and it
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was one of those things and I know you've mentioned
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this before EAJA two where I would go back to
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that myself, you know, because you know i'd google it. Oh,
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here's my own post on how to do this, because
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it's the way I think. Well, a couple months later,
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I was in chatting with one of our other developers
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who looked at the website statistics and our owner and
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the other guy mentioned by the way is far and
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away our most popular post has been this one. On
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Drupel and a Patchi's solar because it was a how
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to put everything together in one place where you could
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follow step by step, and it just made it really
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popular because it helped other people. Even though the pieces
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were out there, they hadn't been put together in a
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good way.
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So, yeah, there's three pieces of content I've had like that.
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There's a stack overflow post on how to resolve get
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merged conflicts, and I think that's still popular today. For
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a couple of years, I had the number one hit
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on on how to install Ruby on Ubuntu with RVM,
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and then there was also for a couple of years,
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I had the number one hit for how to publish
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a package to NPM. And these are all things that
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people have been doing for years. But it's just that
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scenario of like you had to go to two different
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blog posts to get the information. Anybody anybody who's going
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to more than one blog post to get information. If
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you create a post that puts that information in one post,
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you've got you know, you really do have actual, real
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potential to be the number one hit on Google for
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that one thing.
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If I can add to that. And it's a point
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that kind of addresses the two points that Murad brought
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up because Moad was talking about the fact that a
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you want to be consistent and that b you want
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to put stuff out there even if you think that.
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Other people know it.
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And I think the way that you can hit both
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these nails on the head is basically to blog your journey.
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I know that a lot of people actually do that
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that they whenever they learn new stuff, one of their
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techniques to actually learning it is to kind of try
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to explain it into a blog post and also kind
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of document their journey. And like you said, even they
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themselves can come back together to that and use it
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as a resource for themselves certainly for others, and that
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simultaneously solves both problems because if you you know, you
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become consistent because you document what you do into a
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blog post and you put out their valuable content because
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there you know, there will always be people behind you
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in the journey. So wherever you are, there are people
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who are on their way to that point, and you'll
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just make life easier for them. Now, I wish I
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personally was much more consistent in applying this advice, but
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I know from people who are really successful bloggers that
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this technique has worked really really well for them.
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Simplest way to do it, because there's the whole yak shaving, like, well,
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I want to do this, but to do that, I
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need to do this. To do that, I need to
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do this. It's not good for branding necessarily, but you
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00:25:11.200 --> 00:25:13.759
can use get hubjists and when you do that, all
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the branding goes to get hub. But gethubjist is a
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good way to do it, and at least you get
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your username in there and then you know later it's
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pretty easy to take a gethubjist. It's just a markdown
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file and you know, put it into a blog and
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you could host that on GitHub pages and you could
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use a c name record pointed at gethub pages to
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get your own branding, so instead of you know, gethub
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dot com, it would actually show my cool username dot com.
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Yeah, but even if that doesn't happen, I know that
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a lot of potential employers look at GitHub activity as
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a means to vet possible employees. So even if you
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00:25:48.920 --> 00:25:52.000
just get all that activity and views and stars on GitHub,
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even if it's not like your name doesn't become famous,
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employers will still look at that and take that into account.
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So effect you are building.
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Your brand even if you know you're not stopped in
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the streets because people don't recognize you.
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I do want to say something about about what just said.
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It's not about being famous. It's more about the journey.
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It's about the passion to share things that you learned,
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and it's it's to be part.
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Of the community.
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Being famous, you might get that, but it's not. It
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shouldn't be the result or it shouldn't be the goal
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because you need to enjoy it. And being famous is
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something that takes a lot of time. And never forget
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that you're like famous in a very specific area.
419
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Yeah, but you want you want that impression. You want
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people to see your name or in your profile picture
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so that when they're like, oh, yeah, I remember reading
422
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your article about this thing in JavaScript, I remembering your art.
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You know. It's the impressions over time.
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It's about really helping others and really bringing value to
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the table. And one of the results is yes, they
426
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will maybe remember you or stuff like that, because you
427
00:27:09.920 --> 00:27:12.799
never know who reads your stuff. I'll give you an example.
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When I was four years back younger, I found a
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data security flaws in Israeli ro Rove cove is a
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ticket that you go on train and buses with it,
431
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and I found that if you do some things with it,
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you can find the owner's I D six latest trips
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that he or she done, where he or she lives,
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and stuff like that. And I was in a set
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of mind of if I managed to do that and
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get that information using this and that everybody could do that.
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But even so I was passionate enough to sit down
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and write about experience with this lovecome this ticket and
439
00:28:04.160 --> 00:28:07.480
from here and there. Two days after that, I was
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approached by one of our leading news sites and they
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asked to actually take that piece and publish it on
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their site, the news site. And two days after that,
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the government has actually assembled an emergency discussion about that ticket,
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just because I documented what I did and what the
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information I was able to take out and shouldn't. So
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you never know who see what the things that you
447
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publish up there. You never know. And sometimes you managed
448
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to create an impact, and it's far better than being
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famous or whatever, because you actually made something happened for
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the best, for the good. So I think maybe that
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should be some kind of a goal, making an impact,
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because you actually change something that otherwise you thought unreachable.
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That's another angle to all kinds of doing online stuff
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and working on your personal brand. And another angle that
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I think we should cover is that taking an active
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part in your brand and building your brand and your
457
00:29:28.920 --> 00:29:33.880
voice and being a prominent voice actually works on your
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soft skills. Every developer. Good developers got really good art skills.
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They know how to code, they know to build apps
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and so on. But soft skills the way that you
461
00:29:46.960 --> 00:29:51.039
can communicate your ideas, the way that you can express
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00:29:51.440 --> 00:29:56.680
the things you want to express, convincing, leading our stuff
463
00:29:56.720 --> 00:30:02.920
that are super important, super import and by sitting down
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and actually writing an article, for example, you actually work
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and craft your writing skills. Maybe at the beginning it's
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a bit hard, but the more you practice, the more
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you publish, the more you read other stuff, you actually
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work on your soft skills. And again, if we talk
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about your personal value, what you bring to the table,
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you actually bring more value to your organization. Another great
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soft skills that you can think about is the way
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to communicate with people and actually expand your networking, the
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way that you can reach out and make partnerships and
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do things together with different organizations and maybe government offices
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and whatever. The word is huge. The more you practice,
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the more your name is well, more familiar what you do,
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and more people trust you. And this is another angle.
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When someone is being consist and keep on bringing value
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to the discussion, whatever the industry, the topics and so on,
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he's being more trusted. And when you bring all this
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into account, you can make more impact, you actually being
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more valuable to the place you're part of.
483
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Going back to what we were talking about famous, I
484
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think the good example that comes to mind is you
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want to be famous, as you were saying, maurd about
486
00:31:38.480 --> 00:31:42.119
doing something and providing information, providing helpful things as compared
487
00:31:42.160 --> 00:31:44.920
to being famous like the Kardashians. Let's for saying, it
488
00:31:44.920 --> 00:31:48.119
comes to mind, you know, they're famous for what for
489
00:31:48.240 --> 00:31:51.519
being famous? I mean, yeah, they're pretty, but they're just
490
00:31:51.559 --> 00:31:54.839
famous for being famous as compared to your example Murada
491
00:31:54.960 --> 00:31:56.880
Dan Abramarb or what comes to mind for me as
492
00:31:57.480 --> 00:32:00.319
Eric hanschat a West boss of Scott Tlensky, people who
493
00:32:00.400 --> 00:32:03.960
put out stuff that's informational and helped people do their jobs.
494
00:32:04.359 --> 00:32:07.839
So but to touch on that it can be intimidating,
495
00:32:08.039 --> 00:32:10.960
you know, especially when somebody is starting out is saying like,
496
00:32:11.119 --> 00:32:15.319
what what is the likelihood of me becoming another west
497
00:32:15.359 --> 00:32:19.839
Boss or or another Dana Brahmov or whatever. And first
498
00:32:19.839 --> 00:32:22.000
of all, of like what said at the beginning, they
499
00:32:22.039 --> 00:32:25.000
didn't start out that way. They got to that point
500
00:32:25.079 --> 00:32:28.519
by working hard and putting out a lot of useful content.
501
00:32:28.920 --> 00:32:32.240
But the other point is that you don't necessarily need
502
00:32:32.279 --> 00:32:35.680
to get that far. What I like to think about
503
00:32:36.000 --> 00:32:37.759
is the fact that, you know, in the past, when
504
00:32:37.759 --> 00:32:42.960
I'm thinking about my parents' generation, they spent their entire
505
00:32:43.039 --> 00:32:46.359
career often within a single organization at at you know,
506
00:32:46.920 --> 00:32:49.839
they they started working there, they worked there all the
507
00:32:49.880 --> 00:32:53.519
way to retirement, and that was that. And these days
508
00:32:53.839 --> 00:32:58.759
people switch jobs every three years, two years, four years.
509
00:32:59.119 --> 00:33:03.200
So and when you're switching job, you keep on selling
510
00:33:03.240 --> 00:33:06.920
yourself again and again. And if you've got a good
511
00:33:07.039 --> 00:33:10.039
brand going for you, better than the average, it doesn't
512
00:33:10.079 --> 00:33:13.119
have to be a West Boss level brand, it just
513
00:33:13.200 --> 00:33:16.920
needs to be better than the average, then effectively you've
514
00:33:16.920 --> 00:33:20.240
done marketing for yourself. So you're not just coming in
515
00:33:20.559 --> 00:33:24.839
as a salesperson trying to sell some product that nobody's
516
00:33:25.200 --> 00:33:28.440
seen before, because they know you're meeting them and they've
517
00:33:28.680 --> 00:33:32.039
never heard of you before. That meeting. Now you've done
518
00:33:32.200 --> 00:33:35.279
some marketing in advance of the selling process, and in
519
00:33:35.319 --> 00:33:38.319
the same way that this works for companies and for products,
520
00:33:38.640 --> 00:33:41.519
it works for your benefit. And even having a little
521
00:33:41.519 --> 00:33:45.839
bit of marketing goes a long way than having no
522
00:33:46.039 --> 00:33:46.880
marketing at all.
523
00:33:47.279 --> 00:33:49.720
Okay, So I think let's go back down the route
524
00:33:49.759 --> 00:33:51.559
we started to go a little while ago and we
525
00:33:51.599 --> 00:33:53.640
got back off. Do we well? First of all, let
526
00:33:53.680 --> 00:33:55.119
me put it this way, Murad, is there anything we
527
00:33:55.160 --> 00:33:59.400
want to cover as part of the why and what
528
00:33:59.480 --> 00:34:01.240
you want to show share and the benefits of it?
529
00:34:01.279 --> 00:34:02.519
And we covered everything there.
530
00:34:02.920 --> 00:34:03.559
I think we did.
531
00:34:04.039 --> 00:34:06.960
Okay, so let's talk. Let's get back to how so
532
00:34:07.680 --> 00:34:10.760
you've mentioned before, you know the popular ones. I think
533
00:34:10.760 --> 00:34:16.320
the obvious ones are blogs, Twitter, maybe YouTube videos. You
534
00:34:16.320 --> 00:34:20.039
want to talk about those in any more detail, particular
535
00:34:20.119 --> 00:34:21.880
method for utilizing those platforms.
536
00:34:22.079 --> 00:34:25.480
Okay? Sure. So at the beginning, let's split let's split
537
00:34:25.519 --> 00:34:29.480
it into two, the online and the offline. Basically, it's
538
00:34:29.599 --> 00:34:33.159
easier to start with the online, but we shouldn't ignore
539
00:34:33.159 --> 00:34:35.039
the offline. And I'll talk about it in a second
540
00:34:35.440 --> 00:34:41.159
regarding online, and you can start with the mindset whatever
541
00:34:41.239 --> 00:34:45.039
I learned. If it's valuable enough, let's share it. One
542
00:34:45.079 --> 00:34:48.639
of the great stuff about being part of the high
543
00:34:48.639 --> 00:34:53.960
tech industry is that we must learn as a daily habits.
544
00:34:54.360 --> 00:34:58.559
We every day we must learn selfie, we read technical blogs,
545
00:34:59.000 --> 00:35:03.920
we go and actually get updates about all kinds of
546
00:35:04.000 --> 00:35:08.840
development issues and bugs and updates that are going on.
547
00:35:09.400 --> 00:35:13.400
We need to keep ourselves really up to date learning
548
00:35:13.599 --> 00:35:17.639
all day learning. And if you just put yourself in
549
00:35:17.679 --> 00:35:23.239
a mindset of learning and actually feeling that you learn,
550
00:35:23.639 --> 00:35:27.880
being presents as you learn, and understanding that what you
551
00:35:28.039 --> 00:35:32.440
do now when you sit down and read your Twitter feed,
552
00:35:32.840 --> 00:35:36.719
when you read this article, is that you are learning.
553
00:35:37.280 --> 00:35:42.159
You can easily and very fast create mini content. What
554
00:35:42.400 --> 00:35:46.599
my two cents about that I just read this. Here's
555
00:35:46.639 --> 00:35:49.199
my two cents. That can be a tweet, that can
556
00:35:49.239 --> 00:35:53.000
be a very short blog post, but I'm taking it
557
00:35:53.679 --> 00:35:59.480
things that is happening anyway, like reading something professional and
558
00:35:59.679 --> 00:36:04.000
actually me chewing it and giving it back with my
559
00:36:04.199 --> 00:36:07.119
point of view. So this is one thing that we
560
00:36:07.159 --> 00:36:11.159
should start with. I really recommend any.
561
00:36:10.920 --> 00:36:13.480
Developer to check and you know.
562
00:36:13.639 --> 00:36:19.039
Like cleaning and removing dust from his or her LinkedIn
563
00:36:19.039 --> 00:36:23.840
account and Twitter account, because at the end, when someone
564
00:36:23.880 --> 00:36:27.280
is searching your name, he or she will find your
565
00:36:27.679 --> 00:36:32.159
digital assets. So whatever is out there, make sure that
566
00:36:32.239 --> 00:36:35.719
it's look good. It shouldn't you know, it might be
567
00:36:36.159 --> 00:36:40.559
not super active or maybe not active, but it looks
568
00:36:40.639 --> 00:36:44.800
okay and reflect what you do. So this is another
569
00:36:44.880 --> 00:36:47.199
thing that you should take into account. And then you
570
00:36:47.239 --> 00:36:50.880
can take a step deeper. You can say, okay, after
571
00:36:51.079 --> 00:36:54.719
mapping and we talked about mapping, and here's my territory,
572
00:36:54.800 --> 00:36:56.800
this is the things that I want to talk about.
573
00:36:57.000 --> 00:37:00.800
Here's the thought leaders that I should follow and see
574
00:37:01.039 --> 00:37:02.719
what they these guys are doing.
575
00:37:03.800 --> 00:37:05.039
Now we really want to take.
576
00:37:04.920 --> 00:37:10.639
A step deeper and start creating content that reflect my
577
00:37:10.840 --> 00:37:15.559
understanding in that in that industry. So then you can consider.
578
00:37:15.280 --> 00:37:18.800
Maybe open up a blog or.
579
00:37:18.719 --> 00:37:24.079
Maybe just start, you know, tweeting more often, but make
580
00:37:24.159 --> 00:37:28.199
sure that your tweets are being more and more about
581
00:37:28.280 --> 00:37:32.639
those topics you might want to consider. I don't know,
582
00:37:32.920 --> 00:37:40.039
podcasting and somethings. Podcasting and writing a blog post are
583
00:37:40.400 --> 00:37:46.159
making people frighten because it looks so time consuming and
584
00:37:46.360 --> 00:37:49.599
things that only the greatest know how to do. But
585
00:37:50.159 --> 00:37:53.880
that's not true. You need to just sit down and
586
00:37:53.920 --> 00:37:59.920
do that and feel really comfortable with both the top
587
00:38:00.239 --> 00:38:02.960
that you want to talk about and the platform that
588
00:38:03.039 --> 00:38:06.760
you want to use, if it's writing or talking about it,
589
00:38:07.079 --> 00:38:11.599
or making videos or just you know, contributing code and
590
00:38:11.679 --> 00:38:14.920
to get up and stuff like that. This is the
591
00:38:15.039 --> 00:38:19.239
online This is everything that you can do right now.
592
00:38:19.760 --> 00:38:23.079
But in order to do you know, like three hundred
593
00:38:23.119 --> 00:38:27.280
and sixty degrees of building your brand and making a
594
00:38:27.320 --> 00:38:31.239
prominent voice in the industry, you should also consider doing
595
00:38:31.320 --> 00:38:37.760
things offline, for example, meetups working on forty five one
596
00:38:37.840 --> 00:38:41.280
hour talk that you can deliver in front of an
597
00:38:41.280 --> 00:38:45.159
audience when it's allowed. Now we're in a period of
598
00:38:45.199 --> 00:38:49.159
time that you know, because of the coronavirus, we can't
599
00:38:49.199 --> 00:38:53.000
do that, but we can do online meetups. Again, it's
600
00:38:53.039 --> 00:38:56.079
a talk. It's a talk by you about the subject
601
00:38:56.119 --> 00:38:59.599
that you passionate about and you want to share your
602
00:38:59.639 --> 00:39:04.519
insight with others. And that's that's great because you actually
603
00:39:04.519 --> 00:39:08.840
create content. The content is your insights, is your talk.
604
00:39:09.360 --> 00:39:13.719
It's also your PowerPoint or whatever app that use. But
605
00:39:13.800 --> 00:39:17.239
then you can share it online on slideshair and stuff
606
00:39:17.280 --> 00:39:21.920
like that. So you have a talk, and I don't
607
00:39:21.920 --> 00:39:26.559
know many meetups that I know are also doing video
608
00:39:27.079 --> 00:39:29.880
of the talks. So when you go up on stage,
609
00:39:30.039 --> 00:39:33.360
and many people don't like to do that. Again, it's
610
00:39:33.519 --> 00:39:36.639
more about the soft skills and the courage to go
611
00:39:36.880 --> 00:39:39.239
up and say here's what I know and I can
612
00:39:39.280 --> 00:39:42.480
share that with you, And many people are finding to
613
00:39:42.519 --> 00:39:47.119
do that and talk you know, public speaking. But taking
614
00:39:47.199 --> 00:39:51.199
that step and going up on stage and making you
615
00:39:51.239 --> 00:39:58.719
know or working on the skills of public speaking actually empowers.
616
00:39:58.119 --> 00:39:59.000
You a lot.
617
00:39:59.480 --> 00:40:05.719
So offline and online are basically working together. And you know,
618
00:40:06.000 --> 00:40:09.519
I can see many meetups where someone is going up
619
00:40:09.760 --> 00:40:14.280
on stage and then people in the audience are tweeting
620
00:40:14.679 --> 00:40:18.159
about him or her and about the things they talk about,
621
00:40:18.679 --> 00:40:22.360
and there you can see how the offline and actual
622
00:40:22.440 --> 00:40:27.519
event is being discussed online. And if the Twitter account
623
00:40:27.920 --> 00:40:31.840
of the presenter is strong enough and people aware of it,
624
00:40:32.119 --> 00:40:35.199
so they tag him or her, so the discussion can
625
00:40:35.239 --> 00:40:40.599
go and get stronger online and actually close that circle
626
00:40:41.119 --> 00:40:44.880
and making it more empowered. So if we talk about
627
00:40:44.920 --> 00:40:50.000
starting I would start with scheduling time because we're super
628
00:40:50.039 --> 00:40:54.440
busy and time is something that we've missed. So scheduling
629
00:40:54.960 --> 00:40:58.760
forty five minutes one hour, maybe a week at the
630
00:40:58.760 --> 00:41:02.719
beginning at least. Then start mapping what I want to
631
00:41:02.760 --> 00:41:06.199
talk about, who are the thought leaders in my industry.
632
00:41:07.239 --> 00:41:11.760
I would even add what are the spatial dates in
633
00:41:11.800 --> 00:41:15.360
my industry? All kinds of software that were released in
634
00:41:15.440 --> 00:41:19.440
that date, so I can talk about it when it's relevant.
635
00:41:20.079 --> 00:41:22.960
And events, of course, if there are global events that
636
00:41:23.079 --> 00:41:26.480
are related to my industry, you want to be part
637
00:41:26.559 --> 00:41:28.199
of it. But begin with.
638
00:41:28.239 --> 00:41:31.159
Mapping because then you know where you're going.
639
00:41:31.280 --> 00:41:34.719
And what are the stakeholders that you should engage with.
640
00:41:35.199 --> 00:41:39.880
And then it's actually sitting and understanding how you want
641
00:41:40.320 --> 00:41:43.679
to express your ideas, how do you want to engage
642
00:41:43.679 --> 00:41:46.320
with your audience, and how do you want and where
643
00:41:46.360 --> 00:41:50.280
you want to build your audience, and understand that whatever
644
00:41:50.320 --> 00:41:53.440
you choose, you are not going to break the internet
645
00:41:53.840 --> 00:41:57.480
at the beginning, because it's a journey. And at the
646
00:41:57.519 --> 00:42:00.840
beginning you might feel that you talk to a wall
647
00:42:01.360 --> 00:42:03.639
and no one answer you and no one cares about
648
00:42:03.679 --> 00:42:07.079
what you do. But that's not true because everything you
649
00:42:07.119 --> 00:42:10.559
do has some kind of impact and you never know
650
00:42:10.599 --> 00:42:13.760
who looks and read the stuff you do, and step
651
00:42:13.760 --> 00:42:16.960
by step you build your audience, you build up the
652
00:42:17.119 --> 00:42:20.639
people seem in oar mind like you that at the
653
00:42:20.800 --> 00:42:24.960
end you can give value and you can get value
654
00:42:25.000 --> 00:42:28.280
from your activities, and you know what, you can even
655
00:42:28.960 --> 00:42:32.119
enjoy it because one of the things that when I
656
00:42:32.159 --> 00:42:36.079
talk with developers that comes up is that you know,
657
00:42:36.119 --> 00:42:38.920
you can sit down on your desk and code all
658
00:42:39.000 --> 00:42:41.639
day long and do a great job, that's for sure,
659
00:42:42.039 --> 00:42:47.599
But having or taking an active part in the community
660
00:42:48.079 --> 00:42:52.639
sometimes bring up all kinds of invitation of taking part
661
00:42:53.000 --> 00:42:57.239
in I don't know, some conference abroad where they want
662
00:42:57.280 --> 00:43:00.000
you to talk, so you fly there and you add
663
00:43:00.000 --> 00:43:03.159
actually go up on stage and you present your company.
664
00:43:03.599 --> 00:43:06.920
That's a huge win for your company, not just for you,
665
00:43:07.559 --> 00:43:11.880
and it actually brings spice to your career, to your
666
00:43:12.039 --> 00:43:17.920
daily coding routine. So it's actually another cool stuff as
667
00:43:18.199 --> 00:43:22.519
not just you know, as I pointed the famous which
668
00:43:22.519 --> 00:43:27.400
I'm against, it's also another great aspect of these activities.
669
00:43:27.760 --> 00:43:29.599
One thing about content that I want to bring up
670
00:43:29.599 --> 00:43:32.360
that I don't think has been mentioned, and I've seen
671
00:43:32.400 --> 00:43:35.679
it come up recently as being fairly prevalent is owning
672
00:43:35.719 --> 00:43:39.039
your content. The particular use case that comes to mind
673
00:43:39.280 --> 00:43:42.840
is blogging on something like Medium. So I know, when
674
00:43:42.880 --> 00:43:46.079
Medium first came out, it's really popular and everybody's saying
675
00:43:46.159 --> 00:43:48.559
blog on Medium, blog on Medium. Your content's that much
676
00:43:48.559 --> 00:43:50.400
more visible, and so on and so forth. So then
677
00:43:50.519 --> 00:43:54.840
medium starts adding requirements. You know, they want you to
678
00:43:54.960 --> 00:43:57.199
sign up for a membership to be able to read this,
679
00:43:57.559 --> 00:44:00.920
and there's various limitations. So all of a sudden, I
680
00:44:01.000 --> 00:44:03.480
started seeing a lot more people saying, maybe we shouldn't
681
00:44:03.519 --> 00:44:05.960
be blogging on media. Maybe you should own your own content,
682
00:44:06.000 --> 00:44:08.440
put it on your own blog that you have hosted,
683
00:44:08.480 --> 00:44:11.079
whether it's you know, something a static site generator and
684
00:44:11.119 --> 00:44:14.199
get hub pages, or you know, whatever the case may be.
685
00:44:14.840 --> 00:44:17.480
And mediums started I don't know if they're still doing this,
686
00:44:17.719 --> 00:44:20.800
but they were at least testing this where super popular
687
00:44:20.840 --> 00:44:23.599
people on Medium that posted content they got lots of views.
688
00:44:24.000 --> 00:44:27.400
They made paid content, so they'd show you the first
689
00:44:27.440 --> 00:44:30.719
paragraph and be like, okay, you've watch you've you've watched
690
00:44:30.760 --> 00:44:34.800
five of five popular exactly yes views this month.
691
00:44:34.880 --> 00:44:36.519
Now you need to subscribe to view more.
692
00:44:36.639 --> 00:44:40.840
Right, It's like it's a company that is taking the
693
00:44:40.880 --> 00:44:43.880
content you produce for free and monetizing it exactly.
694
00:44:44.280 --> 00:44:47.960
So I think that's pretty important too. I know one
695
00:44:47.960 --> 00:44:50.199
platform that I've seen used and I've heard about it,
696
00:44:50.199 --> 00:44:53.440
and I've started using myself as dev dot two dev
697
00:44:53.519 --> 00:44:55.960
dot t O and one of the cool things I
698
00:44:56.039 --> 00:44:57.960
just started blogging that I put a blog post on
699
00:44:58.000 --> 00:45:00.840
there I think last week or something like that, is
700
00:45:00.880 --> 00:45:03.159
they allow you to say, okay, this is a canonical
701
00:45:03.199 --> 00:45:05.239
link for my blog post, and you could point it
702
00:45:05.639 --> 00:45:09.199
to your own platform. So I'm just curious to see
703
00:45:09.320 --> 00:45:13.519
more what your experiences or thoughts on content ownership.
704
00:45:14.039 --> 00:45:20.039
Well, I'm not going to dip into this platform or
705
00:45:20.119 --> 00:45:25.119
another platform, because I think that platforms go up and down,
706
00:45:26.480 --> 00:45:29.679
and there's trends in that and this. I think that
707
00:45:30.239 --> 00:45:36.000
whatever you do, and again, without you know, talking legally,
708
00:45:36.480 --> 00:45:40.679
the things that you publish are mostly or your content.
709
00:45:41.280 --> 00:45:44.079
This is something that you write. And again I'm not
710
00:45:44.719 --> 00:45:47.239
super familiar with the things you said about medium. If
711
00:45:47.280 --> 00:45:50.800
it's theirs or yours, and I wouldn't you know what,
712
00:45:51.159 --> 00:45:54.360
I wouldn't even think about it at the beginning of
713
00:45:54.400 --> 00:45:58.760
my journey. I would just start doing and start writing
714
00:45:59.000 --> 00:46:02.400
and start publishing. I think it's I hope it's answered
715
00:46:02.400 --> 00:46:02.800
the question.
716
00:46:03.559 --> 00:46:06.639
I have to agree with Morad on this. I think
717
00:46:06.679 --> 00:46:11.239
that obviously, if you find yourself to be a regular
718
00:46:11.320 --> 00:46:15.519
blogger and you blog day in, day out, and you're
719
00:46:15.559 --> 00:46:18.719
starting to get the following, then it's then it might
720
00:46:18.800 --> 00:46:22.840
be definitely worthwhile to like think about where you want
721
00:46:22.880 --> 00:46:26.320
your content to reside and stuff like that, But at
722
00:46:26.360 --> 00:46:29.719
the very beginning, I think it's more important than anything
723
00:46:29.760 --> 00:46:33.360
else is just to get your content out there. And
724
00:46:33.760 --> 00:46:37.400
if that literally means just finding the easiest platform to
725
00:46:37.559 --> 00:46:41.320
use for you, then just go for it. Anything is
726
00:46:41.360 --> 00:46:43.000
better than just procrastinating.
727
00:46:43.239 --> 00:46:45.440
Yeah, and you know what, there's even one thing that
728
00:46:46.000 --> 00:46:49.239
no one can take from you, and that's the skills
729
00:46:49.320 --> 00:46:52.599
that you developed during the process. I can tell you
730
00:46:53.679 --> 00:46:57.079
on my free time when I have some I like
731
00:46:57.920 --> 00:47:02.760
managing my Telegram John. I have a channel on Telegram.
732
00:47:03.360 --> 00:47:08.480
It almost had two thousand subscribers, and I usually update
733
00:47:08.559 --> 00:47:13.119
there on all kinds of technology news and stuff like that. Actually,
734
00:47:13.239 --> 00:47:16.599
it's a very interesting story of how I build it.
735
00:47:16.599 --> 00:47:20.079
It was built because a visit of GitHub in Israel,
736
00:47:20.159 --> 00:47:24.400
but it's a different story anyway. In order to promote
737
00:47:24.480 --> 00:47:29.679
my channel, I wanted to create video that actually sums
738
00:47:29.760 --> 00:47:34.440
up the latest updates that I've published, and for me,
739
00:47:35.159 --> 00:47:39.280
video editing was magic. I looked at YouTube and I
740
00:47:39.400 --> 00:47:42.719
saw videos and it was like black box. I couldn't
741
00:47:42.800 --> 00:47:47.880
understand how people provide this amazing stuff. The sounds effect
742
00:47:48.239 --> 00:47:52.880
and the transitions and the lightning and everything. I was
743
00:47:52.920 --> 00:47:55.639
amazed and it was a magic to me and something
744
00:47:55.679 --> 00:47:58.880
that I really wanted to crack down. So I sat
745
00:47:58.960 --> 00:48:02.480
down and learned video editing. Super not related to what
746
00:48:03.079 --> 00:48:06.320
I do on my daily job, but I sat down
747
00:48:06.360 --> 00:48:10.039
and learn it another It's not soft skills, it's just knowledge.
748
00:48:10.440 --> 00:48:14.480
But it made me think in another way of how
749
00:48:14.599 --> 00:48:19.400
presenting my ideas, summarize things that I did, and so on,
750
00:48:19.599 --> 00:48:24.840
and marketing my telegram channel. It was, you know, a
751
00:48:25.119 --> 00:48:28.559
step that I took, pure learning. And when I look
752
00:48:28.599 --> 00:48:32.440
at it today, when I know video editing and the
753
00:48:32.519 --> 00:48:35.639
magic is no magic at all, I see through. And
754
00:48:36.400 --> 00:48:39.800
when I do my job, my daily job, and I
755
00:48:39.880 --> 00:48:43.639
have my video person who is responsible to all kinds
756
00:48:43.679 --> 00:48:46.559
of content video that we have and so on, I
757
00:48:46.679 --> 00:48:49.760
know how to talk with him. I know what to
758
00:48:49.960 --> 00:48:54.480
demand from him, I know what he's doing, and then
759
00:48:54.559 --> 00:48:59.199
I can really you know, communicate and get a better
760
00:48:59.320 --> 00:49:03.000
product and content for my daily job and what I do.
761
00:49:03.719 --> 00:49:07.360
So it's so great to take an active step, an
762
00:49:07.400 --> 00:49:12.199
active point of view and understanding of cracking and learning
763
00:49:12.320 --> 00:49:15.840
whatever you can and writing down, you know, just sit
764
00:49:16.000 --> 00:49:21.119
down and look at well known blog posts and ask yourself, Wow,
765
00:49:21.360 --> 00:49:24.440
how he or she did that? So many shares, so
766
00:49:24.599 --> 00:49:25.519
many comments.
767
00:49:26.079 --> 00:49:27.320
I can never do that.
768
00:49:27.320 --> 00:49:31.760
That's crazy, but it's not. It's just sitting down and
769
00:49:31.880 --> 00:49:36.000
learning and breaking the magic until you own it. And
770
00:49:36.320 --> 00:49:39.440
from soft skill to heart skills, we always on the
771
00:49:39.519 --> 00:49:42.760
learning path. The moment we know, the more we I
772
00:49:42.800 --> 00:49:47.239
think can bring to the table and have more value
773
00:49:47.320 --> 00:49:51.320
and so on. My point is that I wouldn't consider
774
00:49:52.079 --> 00:49:55.199
this is a content that is mine or not just
775
00:49:55.239 --> 00:49:58.719
sit down and start, because the starting point is the
776
00:50:00.079 --> 00:50:03.920
the point where great stuff can happen regarding the things
777
00:50:03.960 --> 00:50:06.320
that you know how to do and deal with.
778
00:50:06.840 --> 00:50:09.119
So we're getting close to the end of our time here.
779
00:50:09.159 --> 00:50:11.280
So before we moved the pics, is there anything else
780
00:50:11.480 --> 00:50:13.480
we're missing you want to cover real quick, Moron or
781
00:50:13.480 --> 00:50:14.119
anybody else?
782
00:50:14.440 --> 00:50:18.440
You know what, I'll just mention that one of the
783
00:50:18.480 --> 00:50:22.400
great stuff that I heard, and it really sit down
784
00:50:23.039 --> 00:50:27.559
good with what we've talked about, was when President Barack Obama,
785
00:50:27.920 --> 00:50:31.159
former President of the United States, Barack Obama, he said
786
00:50:31.679 --> 00:50:34.519
in one of his video and promoting I think it
787
00:50:34.679 --> 00:50:38.599
was Hour of the Code or Hour of Code. It
788
00:50:38.639 --> 00:50:45.480
was initiative of teaching kids to code and in that video,
789
00:50:45.599 --> 00:50:50.440
he was addressing kids and teenagers and he asked them
790
00:50:50.880 --> 00:50:54.639
to be in the sake set of mind of being
791
00:50:54.760 --> 00:50:59.559
active and not passive. He said, don't play something like,
792
00:51:00.119 --> 00:51:03.280
don't play with the app, create the app. And I
793
00:51:03.360 --> 00:51:07.559
think that it's so deep and when we talk and
794
00:51:08.519 --> 00:51:11.760
if I try to sum up everything we talked about
795
00:51:11.920 --> 00:51:15.840
personal branding and being active and being a prominent voice
796
00:51:16.199 --> 00:51:19.880
in your industry, it's about state of mind of actually
797
00:51:19.920 --> 00:51:26.000
being active and creating and not just consuming content. That's
798
00:51:26.760 --> 00:51:28.840
a point that I really like.
799
00:51:29.480 --> 00:51:31.440
Okay, cool, Yeah, we've got the link here, so we'll
800
00:51:31.480 --> 00:51:34.400
make sure and drop that into the show notes so
801
00:51:34.400 --> 00:51:36.480
everybody can see that video.