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In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how this scandal highlights long-standing challenges around fraud detection, insider manipulation, and the limitations of current quality safeguards.
The conversation also recaps key insights from the recent Insights Association Ignite Data Quality Conference, including the growing push for sample transparency, the nuanced role of ISO certifications, and the critical need for a respondent-first approach to survey design. With perspectives from both supplier and full-service backgrounds, this episode explores how the industry can work together to raise the bar for quality, combat fraud, and ultimately rebuild trust.
Whether you’re a panel provider, research buyer, or full-service agency, this episode is packed with insights you don’t want to miss.
Want a better understanding of EMI data quality processes? Click Here
Heading to Washington D.C. for IIeX – be sure to connect with Matthew and Brian!
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