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Most marketing teams have never had more data. Most are still struggling to turn it into a decision anyone can act on by Friday. In this episode of Inside the Funnel, Richard Lane sits down with Mark Boothe, CMO at Domo - and a company that's both a durhamlane customer and a durhamlane supplier - to unpick what's actually changing when revenue teams go "AI-native," and what's just noise.
Mark talks about the data foundation that has to exist before any AI initiative is worth funding, the two hires who reshaped Domo's approach to AI enablement (one found via a LinkedIn message he almost ignored), and the numbers behind it - including a seven-figure weekly pipeline number he attributes directly to AI. He's just as direct about where it goes wrong: tools handed to teams with no plan, "AI slop" clogging inboxes, and the difference between using AI and being AI fluent.
If you're a CMO, a revenue leader, or anyone tired of watching AI get bolted onto a broken process, this is 30 minutes that will change what you do on Monday morning.
