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Healthy snacking, and bars in particular, is a fascinating category. It is constantly referred to as a buoyant category - one that transcends the trend of convenience, or sports nutrition going mainstream - and it is surrounded by brands who've been successful like Grenade, Fulfil or Kind. However, it is competitive and increasingly saturated with more brands and more products looking to find the next big break through.
So what is it like to be in the 'mixer'? Suzie Walker founded The Primal Pantry as healthy snacking started to take off, and was one of the 'next big brands'. Suzie helps us understand the story, how the category evolved, what it was like to build a brand and navigate everything that comes with it such as growth, investment and people. We also find out about her latest venture - building a keto brand, direct to consumer. One significant trend, in the fastest growing channel... they are a brand to watch.
