درباره این اپیزود
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
Key Takeaways
- 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
- 02:52 - Carra’s day-to-day responsibilities as a Design Manager
- 04:27 - What the Marketing Design Team is responsible for
- 07:08 - How Carra describes the PLANOLY brand
- 08:59 - How PLANOLY maintains brand consistency
- 12:02 - How social media design has evolved
- 15:41 - Carra’s process for creating video ads
- 17:31 - Designing for video vs still graphics
- 24:24 - Marketing a product or feature that doesn’t exist yet
- 27:03 - How marketing and product collaborate at PLANOLY
- 29:01 - Carra’s approach to product imagery in design
- 35:24 - How Carra works through ideas that didn’t work
- 37:00 - Who owns and manages the marketing site at PLANOLY
- 41:18 - Working with contractors and agencies
- 50:02 - The biggest challenges Carra is currently facing
- 53:03 - Carra’s proudest moment
Links
Connect with Charli
Subscribe and stay in touch
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
انگلیسی
ایالات متحده آمریکا
در این اپیزود
رونوشت 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Inside Marketing Design را جستجو کن.
قسمت های دیگر در این پادکست
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of…
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and…
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical co…
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to frui…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Charli Marie Prangley است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
