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Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective on a Google Ads strategy that works well for sensitive interest categories, highly competitive industries, tiny B2B niches, and more. It's called non-linear targeting, and it may be just what you need if your Google Ads have "stopped working" and you're not sure what to try next.
Key Topics Discussed:
- Why traditional linear search strategies are becoming too expensive and restrictive for many advertisers
- What non-linear targeting is and which businesses benefit from it most
- How to define your scope by distinguishing between who needs your product and your ideal customer
- Brainstorming adjacent audience segments across detailed demographics, affinities, and in-market options
- Using ad creative to qualify ideal prospects while repelling non-ideal leads
- Real-world non-linear targeting examples across healthcare, retail, financial services, and real estate
This episode is based on Jyll's recent article for Search Engine Journal called "The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads." You can read the article here: https://www.searchenginejournal.com/the-scenic-route-to-roi-mastering-non-linear-targeting-in-google-ads/581784/
You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode135
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode135
Inside Google Ads course
More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode135
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