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It's happened again. For the third day straight, you're producing your episode, pulling your hair out, wondering why you're suffering so much in the process. Sometimes you even think about quitting altogether. If you've ever said to yourself, "Not this again," or "If I just fix this one thing, it'll all be okay," this episode is for you.
Workflow is the creative work, and it's for you.
Shawn hit that third day a couple of months ago. Mid-rebrand, the shape of this show changed three times in two weeks while he was building AI automation on top of it. The recording documents were clunky to speak through, and takes got scrapped and re-recorded the next day.
The episode names three shirts that don't fit. The copied shirt is someone else's process cut to someone else's measurements. Shawn's came from Brendon Burchard, who certified him in high performance and whose post-consistently model worked well for Brendon. It carried Shawn through 700 YouTube videos and made him comfortable on camera, then quietly became a default he never questioned. That's the 20-year shirt: holes, faded, and loved too much to replace. The third is the fabric shop, where you fall for a new tool and wrap yourself in it instead of making something that fits. Each one feels like a personal failing. Each one is a fit problem.
The turn comes from Shawn's years automating at Apple. The computer does exactly what you tell it to do, even when you think you told it something else. Your workflow works the same way. If it frustrates you every week, you designed the frustration in, which means you can design it out.
The redesign starts with one rule: slow down and map the steps as manually as you can, with a human doing the work. Then four moves. Define the questions and goals for the process. Map your best version, grounded in what has actually worked for you (Shawn walks through his own best mornings: journal first, decide the work, block the calendar, start with the one thing that matters). Compare that map against what you really do, starting with what bugs you. Loop, so the process learns from every run. Each step tailors one of the shirts, and together they produce the three lenses of Input/Output: workflow, voice, and confidence.
Your move this week: pick the main process in your work and run the Define step. What questions do you have about it? What is it for? Where does it frustrate you?
Want help with Map, Compare, and Loop? Book a Creator Diagnostic at shawnbuttner.com/clarity-call. It's a free half-hour call, and Shawn reviews your website through voice, workflow, and confidence before you talk.
Prefer to start on your own? Download the free Goalprint at shawnbuttner.com/goalprint. It's the Define step done for you: what each key process in your business is for, and the outcome it serves.
Input/Output is the creator system for experts: people who built a track record in another career and are now turning that into a creator business. Hosted by Shawn Buttner, certified high performance coach. The premise is simple. You are the ultimate input into your creator system. Get yourself clear, and the tools, team, and content follow.
0:00 Third day straight, thinking about quitting
1:24 Show Intro
2:01 The goal: a workflow tailored to you
3:41 Copying Brendon Burchard
4:44 Shirt 1: the copied shirt
5:29 Shirt 2: the 20-year shirt
6:07 Shirt 3: the fabric shop
7:23 Why my workflow kept breaking
8:46 Your workflow is working exactly the way you designed it
9:28 Redesign: slow down first
10:34 Step 1: Define
10:59 Step 2: Map your best version
12:28 Step 3: Compare
13:42 Step 4: Loop
14:21 Each step tailors a shirt
15:30 The three lenses
17:03 Your move: define one process
