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For over 30 years, Stephen Woessner has worked in the trenches of agency new business strategy, working alongside and consulting with hundreds of agencies — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business.
Stephen founded Predictive ROI in 2009 and remains its CEO and co-owner, working alongside his business partners, Erik Jensen and Hannah Roth. Stephen hosts the "Onward Nation" and "Sell with Authority" podcasts with listeners in over 140 countries and over 1,000 episodes. His agency new business and marketing insights have been featured in major media, and he's the bestselling author of five books, including his latest entitled, "Sell With Authority."
During the show we discuss:
*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:4f64c08d-c751-472b-aab7-ef8b07d74c6e-5" data-turn-id-container= "request-WEB:4f64c08d-c751-472b-aab7-ef8b07d74c6e-5" data-testid= "conversation-turn-4" data-turn="assistant">- Why authority beats chasing leads
- How to turn trust into a system (not luck)
- Why niching down is the fastest path to growth
- How to build a steady pipeline of right-fit clients
- Why most marketing fails (and how to fix it)
- How to position yourself as the go-to expert in your market
- How to scale trust without burning out
- How to convert expertise into predictable revenue
Resources: https://predictiveroi.com/
