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In Episode 22 of In the Vicinity, Tim Hanlon is joined by Aaron Brown, Chief Innovation Officer at Madhive, for a deep dive into how AI is transforming local advertising. Brown explains why local media generates thousands of subtle signals that traditional technology has struggled to connect, and how Madhive's AI-powered Maverick platform is uncovering patterns that help advertisers reach the right audiences with greater precision.
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The rules of local television are changing fast—and not necessarily for the better.
On this solo episode of In the Vicinity, Tim Hanlon breaks down two of the biggest stories reshaping the future of local media. First, he examines the FCC's proposed elimination of the 39% broadcast ownership cap a…
The FCC is preparing to reshape one of the biggest rules governing local television ownership. But will allowing broadcasters to own more stations actually solve the industry's biggest challenges—or simply buy more time?
In episode 20 of In the Vicinity, Tim Hanlon and Madhive CEO Jim Wilson exami…
For years, addressable advertising has been one of broadcast television's biggest "what ifs." The technology existed, but the economics, infrastructure and industry relationships never quite aligned.
That may finally be changing.
On this episode of In the Vicinity, Tim Hanlon sits down with Hears…
The World Cup is the biggest event in sports—but for local advertisers, getting into the game is anything but straightforward.
On this episode of In the Vicinity, Tim Hanlon welcomes back Madhive VP of Inventory Partnerships & Operations Anthony Campanella to unpack the complex local media dyn…
Commercial broadcasters spend a lot of time talking about the future of local media. But what if one of the best blueprints is already hiding in plain sight?
On Episode 19 of In the Vicinity, Tim Hanlon sits down with Christy Tanner, President and CEO of New York Public Radio, to discuss why the i…
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