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Andrew Miles Davis builds this episode around a line from a workshop attendee, who said she uses AI every day but does not feel she is good at it. He breaks down five mistakes he sees, which come down to searching, accepting, producing, blaming and misusing. First is using AI like Google, with one chat for unrelated questions, and why that confuses the model and can use up credits. Second is accepting the first answer, and Andrew explains his AI sandwich, where you add the first 15%, AI does the middle 70% and you finish the last 15%. Third is using AI mainly to produce content, and how his AI Essentials show there is far more to do with AI, with the best results coming from people who already know what great looks like. Fourth is blaming the tool when it does not understand you, and why taking responsibility for explaining yourself gets better results. Fifth is knowing how to use AI but not where to use it, and how to hand your admin to AI so you can spend more of your day on what you love. Subscribe to In AI Nutshell for practical AI ideas for marketers and content creators, every day in ten minutes.
