Mastering Growth: Jay Fairbrother on Entrepreneurship, Masterminds, and Financial Recovery

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The shift that I encourage people to make is
think about who are the people that you really
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wanna work with?
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Who are the people that you're not okay.
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It's fine.
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They're in the program.
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They wrote the check.
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They show up sometimes.
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Sometimes.
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It's all good.
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Who are the people that you literally would
jump out of bed in the morning because you get
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to work with that day?
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Right?
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Like, really zero in.
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Your it's your client avatar.
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Right?
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In in my terminology, we call them purple fish.
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Or your purple fish that are the people you
passionately want to help and your best
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equipped to help.
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Hello, everybody, and welcome back to the
ignition path podcast.
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I am super happy that that you're here today
because today's conversation gives a powerful
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look at how leaders grow beyond the limits of
one to one work.
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So I've got a gentleman who I met through, the
Facebook groups, and we had a pre call like I
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always do.
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I've been a part of masterminds before myself
and have always wanted to do a mastermind, and
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I meet this gentleman by the name of Jay
Fairbrother.
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He is a mastermind guru.
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That's his business is is helping people
develop masterminds.
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So I wanted to dive deeper into that subject
and bring that concept to the listeners of the
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Ignition Path podcast.
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I also wanna dive deeper into his path through
his entrepreneurship and why he came here.
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He's got a very interesting background.
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I can't wait for people to hear more about it.
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Jay, welcome to the show.
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How are you?
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I'm great, Kyle.
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Thanks for having me.
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Glad to be here.
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Absolutely.
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Well, the good thing is is we're we're we're
both Steelers fans.
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I don't think he's a Buckeye fan, but I gotta
wear I gotta represent.
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I'm not sure when this episode's gonna go live.
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We may be happy right now.
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We may not be.
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I know we're we're in the playoffs at least at
the the time of this recording.
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We're waiting to see who we play between Miami
and and the Texas A and M.
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So at this point in time, you know, I'm still
in a good mood.
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Yeah.
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We lost against Indiana.
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It was a good game.
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The Indiana quarterback won the Heisman.
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Good for him.
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I'm happy that another big 10 team is doing
good in in Indiana, or my dad is from Indiana.
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So I've always had a soft spot for for the
Hoosiers.
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So I'm glad they're doing good right now.
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The second time we meet them, I hope it show I
hope we show up like we did against Oregon last
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year.
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So the Steelers, what what's our prediction
tonight?
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I know that the Steelers play the Miami
Dolphins tonight.
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So
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Yeah.
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So, you know, you're speaking Greek to me
because when you when you live in Pittsburgh,
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like, there is no discussion around football if
it's not related to the steelers.
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To the steelers?
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Okay.
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Okay.
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So it's it's it's either the steelers or
nothing.
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We don't pay attention.
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So no colleges, so not even Pitt or or Penn
State or
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anything like that?
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No.
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Barely.
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Yeah.
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We barely pay attention to Pitt here because
it's, you know, all Steelers all day.
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Alright.
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Well, well, we'll that's a whole another
subject we could talk for hours, of course.
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I'm I'm not a big fan of Rogers.
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Jay and I talked about this earlier.
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I'm not a big fan of Rogers, but still want him
to do good.
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But, you know, I'm hoping that my boy, Will
Howard comes in and saves the day next year.
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So alright.
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Well, today, we're gonna be unpacking, you
know, what masterminds really do, you know,
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basically how that all works and how Jay turned
his life into this mastermind program.
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But first of all, Jay, tell us a little about
yourself.
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Once you tell us about yourself, you know,
well, if if it leads right into your path,
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that's fine.
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But if it stems a question to get you into
where you were before you started your
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entrepreneurial path, we'll go from there.
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Yeah.
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So it does lead right in.
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So I started as an entrepreneur thirty years
ago, and I started my first company, and it was
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pretty successful right out of the gate.
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Pretty quickly grew it to about a million
dollars in revenue, but I got stuck there.
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I plateaued at that million dollar range, and I
hired consultants and coaches and read all the
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business books, and I just couldn't seem to
figure out how to scale.
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So twenty five years ago, I walked into my very
first mastermind meeting.
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And, you know, I'm kinda at an age where I
barely remember what I ate for breakfast
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yesterday.
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But I still remember twenty five years ago
walking out of that first meeting and saying to
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myself, oh my god.
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I found my tribe.
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Like, I knew in the first meeting, like, these
people were me.
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They got me.
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They understood what I was going through.
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So this first mastermind was a mastermind for
entrepreneurs, and the only reason we joined it
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was to grow our businesses and be better
entrepreneurs.
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Right?
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But what happened, I was not expecting.
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Because within five or six months in these
meetings, I'm starting to watch grown men break
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down and cry as they start to open up and talk
about their shitty marriages and their kid
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problems and they had they have business
creating anxiety and depression in their lives.
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It was like, this is not what we signed up for.
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But for me, you know, being a kid that that
grew up, you know, pretty isolated and
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disconnected and kinda angry at the world, and
this was my real first experience with that
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level of human connection.
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And because of that, I was all in on this
concept.
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So I started joining every mastermind I could
over the next several years, eventually
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facilitating and creating them.
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And guess what happened?
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That first business took off.
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I grew it over the next five or six years to
$10,000,000 in revenue, couple 100 employees,
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and I was fortunate enough to sell it in 2004.
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Okay.
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And when you sell an 8 figure business, life
gets pretty good pretty quickly.
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Yeah.
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Yeah.
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Exactly.
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I would think so.
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Yeah.
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So over the next few years, I traveled
extensively.
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I bought three other businesses.
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I invested in a lot of different things.
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And then maybe some people listening have had
that period in your life where everything was
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going along swimmingly and something out of
your control happens.
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In 2008, what's now referred to as the great
recession, world financial crisis began.
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And over the next few years, I lost everything.
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It was literally like I was standing over a
toilet bowl, and it starts to flush.
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Only it takes three years for all the water to
drain out.
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Wow.
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That's a great analogy of of a downfall.
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Wow.
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That's powerful.
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I mean, in that time period, I quite literally
went from being a multimillionaire living in a
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mansion overlooking one of the rivers of
Pittsburgh to living in my friend's basement.
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Broke, bankrupt, divorced, alone, humiliated,
but frankly ashamed.
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Because for fifteen years, I had built this
identity as this really successful serial
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entrepreneur.
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That's all people knew me as.
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And there I am sitting in that basement.
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I didn't even own a car.
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So
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I wish my story included, yeah, I bounced right
back and got in the game and came you know?
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But for me, I lived in that basement literally
for five months, but figuratively more like
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five years dealing with that shame and impostor
syndrome, that complete loss of identity.
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And I quit almost everything I was involved in
at that time.
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I quit networking groups and relationships and
several of the masterminds that I was in, but I
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stayed in one.
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That very first mastermind that I had joined, I
stayed in that through this time period, and I
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honestly don't think I'd be sitting here today
if it weren't for the support that I got from
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those people.
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It went way beyond a basement to live in and a
car I could borrow for several months.
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They supported me emotionally, spiritually,
financially, and literally got me through that
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that time period.
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So for me, in a very real sense, masterminds
helped me 10 x my first business and save my
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life during that most difficult time period I
had.
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So that's sort of my why and my passion for
what I do is it's all about that human
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connection and helping people to achieve that
in their own lives.
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Even if you're not an entrepreneur, there are
ways that you can get involved in masterminds.
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Yeah.
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Yeah.
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Exactly.
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You know, I think the first time I was
introduced to a mastermind, I mean, it was more
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it was more corporate slash, you know, big
name, you know, Tony Robbins, and Dean Graziosi
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had a mastermind that helped me helped me with
my first responder mental health course.
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You know, but it was a full blown free webinar
and then high ticket dollar.
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And I you know, I I did all of the you know, I
financed it, and there was a lot of money.
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And and don't get me wrong.
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I learned a lot through that, and, you know,
their tools and everything that they had were
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great.
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You know?
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But it was just one of those things where a lot
of people think that masterminds are just like
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group coaching.
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You know?
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But, you know, you have a very different, you
know, lens in how you see this.
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How do you define a true mastermind?
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Well, I go back to the source, right, which is
Napoleon Hill, like, ninety years ago in Think
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and Grow Rich.
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He coined the term mastermind, and his concept
was very simple.
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You put one brain person with a brain in a room
and a second person with a brain, and it
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creates this third invisible intangible force
that he labeled the mastermind.
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And if you imagine putting eight to 14 brains
in the same room, the size of that invisible
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intangible force, when you tap into the
collective experience, collective knowledge,
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and collective wisdom in the room.
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So that's Napoleon Hill's original concept is
that sort of small cohort mastermind, not a
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revolving door, people who continue to meet
together over time, build safety, trust, and
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respect for each other.
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That's kind of the core original mastermind
concept.
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Now in our world, in my world of coaches,
speakers, healers, and thought leaders, I'd say
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75% of what is out there labeled a mastermind
is really just glorified group coaching.
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Right?
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Where, you know, people show up, pray to the
altar or the guru.
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There's some q and a, maybe a hot seat for good
measure, but we're gonna call it a mastermind
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because that's a little sexier and we can get
more money for it.
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Right?
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So there is what I call a hybrid, which is a
cross between that sort of group coaching, you
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know, model that can grow to hundreds of people
and that small Napoleon Hill cohort style
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mastermind.
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There is something in between that I call a
hybrid.
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But let me address one part of this that for
clarification.
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Like, the reason I use eight to 14 as that
number for the small cohort is because in the
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original mastermind concept, in every single
meeting, every person should feel like they had
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a voice and participate.
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And if you put twenty, thirty, 50 people in a
room, you're gonna need a four or six hour
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meeting for everyone to really feel like they
participate.
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Right?
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So, again, that's one that's that small cohort
style mastermind.
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You can have a hybrid mastermind that can grow
to thirty, fifty people.
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I'd argue that you can't get, you know, to a
100 or 200 and still call it a mastermind.
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Okay.
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But you can get to that larger group, and
that's where you sort of blend group coaching
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with the mastermind concept.
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The key difference is that in and if you think
about you know, if you're listening, you've
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taken a course or participated in a group
coaching program, at the end of it, you
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probably felt like you didn't really meet the
people in the program that were going through
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it with you.
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Right?
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Or you felt like you got to know the extroverts
because they were the ones always on stage
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asking questions.
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But yeah.
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Yeah.
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But you didn't form relationships or build
relationships.
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Right?
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You didn't create safety and trust and mutual
respect in going through that course or group
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coaching program.
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00:12:37,075 --> 00:12:43,389
So in that you know, that is the key piece of a
that true cohort mastermind, but it's also the
235
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key to developing what I call that hybrid
mastermind.
236
00:12:46,910 --> 00:12:53,149
So you're very intentional about the twenty,
thirty, or 50 people going through your program
237
00:12:53,149 --> 00:12:54,509
that they get to know each other.
238
00:12:55,024 --> 00:12:59,664
You build that psychological safety so that
they will open up and talk about more, you
239
00:12:59,664 --> 00:13:03,825
know, personal things, more difficult things
than, you know, what is normally addressed in,
240
00:13:03,825 --> 00:13:04,785
like, q and a.
241
00:13:04,945 --> 00:13:11,309
So that's kinda some of those differences
between the original Napoleon Hill concept and
242
00:13:11,309 --> 00:13:12,750
what we see today.
243
00:13:12,910 --> 00:13:13,389
Right.
244
00:13:13,389 --> 00:13:18,910
And, you know, I love you know, so I come from
an educational background, meaning, you know,
245
00:13:18,910 --> 00:13:19,710
I'm an EMS.
246
00:13:19,710 --> 00:13:25,024
Most of my listeners know this by now, and part
of my responsibility is is training.
247
00:13:25,024 --> 00:13:30,144
And I work with our team, to train our our
different station level medics.
248
00:13:30,144 --> 00:13:35,024
But that's now grown into, oh, I get invited to
speak about what I know at different
249
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departments and different states and, you know,
up different cities and and whatnot.
250
00:13:39,584 --> 00:13:44,909
But and when I'm training, I really like, you
know, the I really like everybody to you know,
251
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I always, like, try to keep it fun, of course.
252
00:13:47,230 --> 00:13:51,389
And and, you know, like, one of the trainings I
had, someone was like, oh my gosh.
253
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CPR again.
254
00:13:52,509 --> 00:13:52,750
Yeah.
255
00:13:52,750 --> 00:13:53,149
Good luck.
256
00:13:53,149 --> 00:13:54,509
Good luck trying to keep me awake.
257
00:13:54,509 --> 00:13:55,230
And I looked at him.
258
00:13:55,230 --> 00:13:59,284
I said, oh, if you fall asleep during this,
we're probably gonna be pushing on your chest
259
00:13:59,284 --> 00:14:01,845
because you've never seen me speak, have you?
260
00:14:01,924 --> 00:14:04,964
And and we got done, and he was like, you're
right.
261
00:14:04,964 --> 00:14:07,125
I learned stuff I've never thought of before.
262
00:14:07,125 --> 00:14:10,485
And he was a thirty five year veteran of of
EMS.
263
00:14:10,980 --> 00:14:17,139
So it was one of those things where I you know,
because I I try to find that person in the room
264
00:14:17,139 --> 00:14:21,460
that I can connect one on one, and I kinda also
like training one on one.
265
00:14:21,539 --> 00:14:26,644
So, you know, when when I always felt when I
you know, with my podcasting services, you
266
00:14:26,644 --> 00:14:28,404
know, training one on one is so great.
267
00:14:28,404 --> 00:14:30,644
I I love it because it's back and forth.
268
00:14:30,725 --> 00:14:32,404
I really feel the person learns.
269
00:14:32,404 --> 00:14:37,149
You know, talk a little bit about how someone
like myself or anybody else listening could
270
00:14:37,149 --> 00:14:42,909
take what they're comfortable with in one on
one training and expand it to a possible
271
00:14:42,909 --> 00:14:47,870
mastermind, which we know and we'll have you
talk about this too, how you can scale the
272
00:14:47,870 --> 00:14:53,985
dollars and the income from a mastermind even
though it's the same content coming from you,
273
00:14:54,144 --> 00:14:58,784
but there's more people in the room per se or
the, you know, the the virtual room because a
274
00:14:58,784 --> 00:15:00,784
lot of people are doing masterminds virtually
now.
275
00:15:00,945 --> 00:15:02,065
And and talk about that.
276
00:15:02,065 --> 00:15:03,504
Like, how does that transition?
277
00:15:03,504 --> 00:15:09,459
How do you take someone from a very comfortable
one on one or very small one to two, three
278
00:15:09,459 --> 00:15:13,700
people group into a mastermind of your ideal
numbers?
279
00:15:13,779 --> 00:15:14,419
Yeah.
280
00:15:14,820 --> 00:15:21,514
So the first thing is to recognize that when
so, you know, what I primarily do is help
281
00:15:21,514 --> 00:15:24,634
people create a, quote, unquote, high ticket
mastermind.
282
00:15:24,634 --> 00:15:28,154
So 5,000 a year, 10,000 a year, $20,000 a year
programs.
283
00:15:28,154 --> 00:15:28,394
Right?
284
00:15:28,394 --> 00:15:33,514
Because if you're trying to make a living as a
thought leader, coach, or speaker, or healer,
285
00:15:34,209 --> 00:15:37,649
you almost have to have some kind of a high
ticket program.
286
00:15:38,049 --> 00:15:40,929
One on one, obviously, eventually, you run out
of time.
287
00:15:41,330 --> 00:15:45,570
And so you've gotta look at how you leverage,
and then you get into courses and group
288
00:15:45,570 --> 00:15:50,725
coaching where you also lose you lose client
results.
289
00:15:50,804 --> 00:15:51,125
Right?
290
00:15:51,125 --> 00:15:54,485
People buy a course, never go through it, or
don't show up for the meeting.
291
00:15:54,485 --> 00:15:55,845
Same with group coaching.
292
00:15:56,084 --> 00:16:00,245
So when you kinda create these more intimate
settings and you help build those
293
00:16:00,245 --> 00:16:06,450
relationships, it helps give them incentive to
show up and do the work and get the client
294
00:16:06,450 --> 00:16:07,169
results.
295
00:16:08,610 --> 00:16:15,490
When people as thought leaders are building
masterminds, what you have to recognize is that
296
00:16:14,184 --> 00:16:22,264
the reason somebody's gonna join is still
primarily to get your training, coaching, and
297
00:16:22,264 --> 00:16:23,065
mentoring.
298
00:16:23,065 --> 00:16:23,705
Right?
299
00:16:24,345 --> 00:16:30,080
But the reason they will stay beyond the six
months that they initially committed to or the
300
00:16:30,080 --> 00:16:35,360
year they initially committed to is because the
relationships now they've formed with the other
301
00:16:35,360 --> 00:16:36,799
people in the program.
302
00:16:36,960 --> 00:16:37,279
Right?
303
00:16:37,279 --> 00:16:37,759
Right.
304
00:16:37,840 --> 00:16:42,160
So that's why I say you can build these
programs to keep clients for three years, not
305
00:16:42,160 --> 00:16:42,799
three months.
306
00:16:44,054 --> 00:16:49,815
Because at the end of the initial period, six
months, twelve months, it's that's just renewal
307
00:16:49,815 --> 00:16:50,375
time.
308
00:16:50,375 --> 00:16:56,214
The program doesn't end like a training program
or or a, you know, group coaching program where
309
00:16:56,214 --> 00:16:56,934
it's like, okay.
310
00:16:56,934 --> 00:16:57,894
You got all my content.
311
00:16:58,899 --> 00:17:05,220
And one of the beautiful things about the way
you structure these programs is that you can
312
00:17:05,220 --> 00:17:11,940
literally run out of content and still keep
your clients for years because you're running
313
00:17:11,940 --> 00:17:13,140
it like a mastermind.
314
00:17:13,825 --> 00:17:20,865
And now you're tapping into that invisible
intangible force that gives people value beyond
315
00:17:20,865 --> 00:17:22,865
whatever comes out of your mouth.
316
00:17:23,105 --> 00:17:23,505
Yeah.
317
00:17:23,505 --> 00:17:28,384
And that's where I think it's key because, you
know, I I think that's where I start to see a
318
00:17:28,384 --> 00:17:33,279
mastermind is I wanna learn from the the
leader, but I also wanna learn from the people
319
00:17:33,279 --> 00:17:34,160
that I meet.
320
00:17:34,400 --> 00:17:38,000
Like, because I know that everybody brings
value, and everybody brings a different
321
00:17:38,000 --> 00:17:43,119
perspective, and and they have their own niche
and their own expertise that they can share
322
00:17:43,119 --> 00:17:43,599
with the group.
323
00:17:43,884 --> 00:17:47,565
And I I really when I've been a part of
Masterminds and I learn from the other people
324
00:17:47,565 --> 00:17:52,204
rather rather than the leader per se, I really
feel that I'm I'm connected to that group.
325
00:17:52,204 --> 00:17:53,484
So that makes a lot of sense.
326
00:17:53,644 --> 00:17:59,740
So talk a little bit about when when you're
when do you start off by working with folks
327
00:17:59,740 --> 00:18:06,220
like myself who is used to doing a one on one
or a very small group of people to do what I do
328
00:18:06,220 --> 00:18:07,339
when it comes to podcasts?
329
00:18:07,339 --> 00:18:10,380
And and and I'm I'm gonna be fully transparent
here.
330
00:18:10,705 --> 00:18:11,105
You know?
331
00:18:11,105 --> 00:18:16,785
How do I turn my you know, how how do I turn
my, you know, program into a mastermind?
332
00:18:16,785 --> 00:18:17,025
You know?
333
00:18:17,025 --> 00:18:19,424
And and, you know, I do a lot of one on one.
334
00:18:19,424 --> 00:18:21,105
I do a lot of text messaging.
335
00:18:21,105 --> 00:18:23,265
I do a lot of phone calls one on one.
336
00:18:23,505 --> 00:18:29,109
And, you know, somebody who is helping me
expand, one of my clients was actually, you
337
00:18:29,109 --> 00:18:35,349
know, helping me expand, you know, where my
time leaks are, you know, got me thinking about
338
00:18:35,349 --> 00:18:38,470
this cohort situation and this mastermind
situation.
339
00:18:38,470 --> 00:18:43,565
So I wanna you know, I'm this is this you know,
my podcast is about telling your story, of
340
00:18:43,565 --> 00:18:48,845
course, but it's also about how do I get to
know you better to see where you fit into my
341
00:18:48,845 --> 00:18:53,005
overall goals and where I may fit into your
overall goals if there's any out there.
342
00:18:53,005 --> 00:18:58,140
So when you work with someone one on one at
first and that's what they're doing, what's the
343
00:18:58,140 --> 00:18:58,779
timeline?
344
00:18:58,779 --> 00:19:00,059
What's the indicator?
345
00:19:00,059 --> 00:19:04,220
You know, first, the timeline of working with
someone like that and then the indicator that
346
00:19:04,220 --> 00:19:06,140
that person is ready for the mastermind.
347
00:19:06,505 --> 00:19:07,144
Yeah.
348
00:19:07,544 --> 00:19:07,944
Sorry.
349
00:19:07,944 --> 00:19:10,265
That was a long a long precept to a question.
350
00:19:10,265 --> 00:19:12,585
There's a there's a few directions we could go
there.
351
00:19:12,585 --> 00:19:22,640
So I think the first thing is to look at that
they they want your help.
352
00:19:22,640 --> 00:19:23,119
Right?
353
00:19:23,119 --> 00:19:25,679
And and maybe you're giving it one on one now.
354
00:19:27,119 --> 00:19:28,639
They still want that.
355
00:19:28,880 --> 00:19:31,279
So there's different ways that you can
structure it.
356
00:19:32,434 --> 00:19:38,355
The way the what I the model that I try to
encourage, which is different than the what the
357
00:19:38,355 --> 00:19:39,714
industry teaches us.
358
00:19:39,714 --> 00:19:44,515
The industry teaches us start one zero one,
then develop, like, a, you know, a $100 course
359
00:19:44,515 --> 00:19:48,829
and then a thousand course and then a $5,000
high ticket thing.
360
00:19:49,230 --> 00:19:54,990
To me, I think you can avoid all those steps
and start building your mastermind concept
361
00:19:54,990 --> 00:19:56,029
immediately.
362
00:19:56,670 --> 00:20:01,994
And then your down sell can still be one on one
coaching, or your down sell could be a course
363
00:20:01,994 --> 00:20:03,434
that you've already created.
364
00:20:03,514 --> 00:20:03,835
Right?
365
00:20:03,835 --> 00:20:07,194
But you don't need all those steps and layers
in the middle.
366
00:20:08,394 --> 00:20:17,730
So one of the ways to to sort of think about
that transition is that you can if you if you
367
00:20:17,970 --> 00:20:23,730
feel like you can't provide as much value in a
group as you can on one on one, you can build
368
00:20:23,730 --> 00:20:26,609
some one on one into your mastermind.
369
00:20:26,690 --> 00:20:27,009
Okay.
370
00:20:27,009 --> 00:20:27,410
Right?
371
00:20:27,410 --> 00:20:27,809
Yeah.
372
00:20:27,809 --> 00:20:32,355
That's kinda like like, I was wondering if
that's a a possibility because that's where I
373
00:20:32,355 --> 00:20:33,795
feel like I don't know.
374
00:20:33,795 --> 00:20:37,954
I just I I I serve you know, being a paramedic,
I I serve my community.
375
00:20:37,954 --> 00:20:38,914
I wanna serve people.
376
00:20:38,914 --> 00:20:42,115
I wanna be that one on one really energizes me.
377
00:20:42,115 --> 00:20:46,809
But I've also not run a mastermind, so I don't
know if that maybe energizes me more.
378
00:20:47,529 --> 00:20:47,929
Yeah.
379
00:20:47,929 --> 00:20:54,730
So I I didn't start this way, but at this
point, the only way you can work one on one
380
00:20:54,730 --> 00:20:57,130
with me is by joining my mastermind.
381
00:20:57,724 --> 00:21:02,445
And it's the one on one is actually an upsell
to joining my mastermind.
382
00:21:02,445 --> 00:21:04,445
So you join my mastermind for a year.
383
00:21:04,445 --> 00:21:05,484
It's this price.
384
00:21:05,565 --> 00:21:08,125
You want my one on one help on top of it.
385
00:21:08,285 --> 00:21:10,205
It's significantly more.
386
00:21:10,809 --> 00:21:11,450
Right?
387
00:21:11,690 --> 00:21:16,970
But that's a luxury I have now because I don't
need to take one on one clients outside of that
388
00:21:16,970 --> 00:21:18,970
realm or at least very rarely.
389
00:21:19,529 --> 00:21:23,130
You know, when I started, that one on one
coaching was a down sell.
390
00:21:23,545 --> 00:21:28,184
Like, you're you, you know, either can't afford
the mastermind yet or you don't love me enough
391
00:21:28,184 --> 00:21:33,625
yet to wanna sign up for six months in this,
you know, sort of other program, then great.
392
00:21:33,625 --> 00:21:40,339
I'll I'll work with you one on one as as either
a starter step, and then you can move up into
393
00:21:40,339 --> 00:21:45,379
the mastermind, or at you know, that they just
want the one on one thing.
394
00:21:46,179 --> 00:21:55,585
So the the key to sort of positioning it is
that the mastermind is not for anyone who can
395
00:21:55,585 --> 00:21:56,544
write a check.
396
00:21:57,904 --> 00:22:03,279
A course or a group coaching program is for
anyone who can write the check, But the
397
00:22:03,279 --> 00:22:11,680
mastermind is invite only because there's in in
marketing, exclusivity is one of the most
398
00:22:11,680 --> 00:22:13,279
powerful motivators.
399
00:22:13,279 --> 00:22:13,919
Right?
400
00:22:13,920 --> 00:22:18,825
So one way to think about it is when they join
your mastermind, what they're really buying is
401
00:22:18,825 --> 00:22:20,825
more intimate access to you.
402
00:22:21,704 --> 00:22:22,105
Right?
403
00:22:22,105 --> 00:22:29,779
They're joining this elite invite only curated
group of people that you hand selected because
404
00:22:29,779 --> 00:22:35,140
you know that they're all have sim
similarities, commonalities that they can
405
00:22:35,140 --> 00:22:40,660
relate to each other and that they, you know,
will respect each other and develop that those
406
00:22:40,660 --> 00:22:41,940
relationships over time.
407
00:22:43,634 --> 00:22:47,875
A mistake that a lot of people make when
they're starting these types of programs is
408
00:22:47,875 --> 00:22:53,394
letting anyone in who will write the big check,
right, which isn't it's a lorry.
409
00:22:53,394 --> 00:22:54,275
It's enticing.
410
00:22:54,275 --> 00:22:54,674
You know?
411
00:22:54,674 --> 00:22:54,914
Yeah.
412
00:22:55,490 --> 00:22:55,890
Yeah.
413
00:22:55,890 --> 00:22:56,450
You know what?
414
00:22:56,450 --> 00:23:00,849
I do remember the one of the one of the first
one of the other masterminds I did for voice
415
00:23:00,849 --> 00:23:02,529
over was a marketing mastermind.
416
00:23:02,529 --> 00:23:06,609
And I went through a I went through a process,
and I went through an interview.
417
00:23:06,769 --> 00:23:11,454
And it was and it was kinda like a written
interview back and forth, like, okay.
418
00:23:11,454 --> 00:23:15,054
I need you to answer these questions and where
your goals are at and what you're expected to
419
00:23:15,054 --> 00:23:15,375
do.
420
00:23:15,375 --> 00:23:18,255
Can you commit to every Wednesday once a month?
421
00:23:18,255 --> 00:23:18,974
Blah blah blah.
422
00:23:18,974 --> 00:23:22,494
And with me, there's always a Wednesday once a
month where I'm on duty, so I had to, like,
423
00:23:22,494 --> 00:23:27,990
take time off of work to be able to make sure I
met with the people because there was that what
424
00:23:27,990 --> 00:23:34,230
you mentioned before, there was that
exclusivity that was that was generated by his
425
00:23:34,230 --> 00:23:35,990
marketing of his mastermind.
426
00:23:35,990 --> 00:23:37,269
So, uh-huh.
427
00:23:37,350 --> 00:23:46,004
He was a he's a he's a he's a a very he he
teaches marketing for voice over actors, and
428
00:23:46,004 --> 00:23:47,125
he's really good at it.
429
00:23:47,125 --> 00:23:48,404
He has a great system.
430
00:23:48,484 --> 00:23:51,845
So it totally makes sense that he's got this,
and he's a first responder.
431
00:23:51,845 --> 00:23:53,524
So that's another reason why we connected.
432
00:23:54,150 --> 00:23:58,070
And it was now that you're saying this stuff,
I'm like, I'm going, oh, yeah.
433
00:23:58,070 --> 00:23:58,549
Oh, yeah.
434
00:23:58,549 --> 00:24:03,430
That was that was a full blown mastermind walk
through, you know, crawl, walk, run, you know,
435
00:24:03,430 --> 00:24:07,269
to get to be able to get me into it because I
had that FOMO.
436
00:24:07,269 --> 00:24:11,934
I had the FOMO of, like, oh, if I'm not part of
this, I'm gonna have to wait a year to be a
437
00:24:11,934 --> 00:24:14,815
part of this again, to be able to to apply
again.
438
00:24:15,055 --> 00:24:15,615
Yeah.
439
00:24:15,695 --> 00:24:16,095
Yeah.
440
00:24:16,095 --> 00:24:17,855
So I use that same process.
441
00:24:17,855 --> 00:24:23,455
Like, I if you want to join, you fill out an
application, and we get on a one on one call to
442
00:24:23,455 --> 00:24:24,889
review the application.
443
00:24:25,529 --> 00:24:28,649
Then what I'm looking for there is, are you a
fit?
444
00:24:29,130 --> 00:24:29,450
Sure.
445
00:24:29,450 --> 00:24:33,609
Because what you want is somebody joining a
program like this and the other people
446
00:24:33,609 --> 00:24:35,769
thinking, like, why did you let them in?
447
00:24:35,769 --> 00:24:36,089
You know?
448
00:24:36,089 --> 00:24:38,105
Like, you're a narcissist.
449
00:24:38,105 --> 00:24:38,184
Or
450
00:24:38,345 --> 00:24:40,585
So that's a different that's a little bit
different than a cohort.
451
00:24:40,585 --> 00:24:44,505
Kind of a cohort is you could go through a
little bit of an application process in a
452
00:24:44,505 --> 00:24:48,585
cohort, but for the most part, it's supposed to
be like you know, you know, the way I've seen
453
00:24:48,585 --> 00:24:50,424
cohorts run before, it's just like, hey.
454
00:24:50,424 --> 00:24:54,880
Let's get a group of people together that that
that the leader tries to train everybody the
455
00:24:54,880 --> 00:24:58,240
same way or or at least a little bit adjustment
their way.
456
00:24:58,240 --> 00:25:04,240
So, you know, when it comes to, you know, the
shifts that people have to make, you know,
457
00:25:04,640 --> 00:25:08,345
every coach, every person who feels that they
can coach you know, I was approached early on
458
00:25:08,345 --> 00:25:10,664
in my voice over career, to be a coach.
459
00:25:10,664 --> 00:25:12,184
And I'm like, I'm not ready for that yet.
460
00:25:12,184 --> 00:25:12,424
No.
461
00:25:12,424 --> 00:25:12,664
No.
462
00:25:12,664 --> 00:25:12,984
No.
463
00:25:12,984 --> 00:25:18,265
And but but podcasting came a little more
naturally to me to feel like a coach because I
464
00:25:18,265 --> 00:25:22,649
was actually walking people and holding their
hands through podcasting that I kinda was like,
465
00:25:22,649 --> 00:25:23,529
I'm a coach.
466
00:25:23,529 --> 00:25:25,929
Like, if someone were to come up to me now and
say, hey.
467
00:25:25,929 --> 00:25:26,569
Can you coach me?
468
00:25:26,569 --> 00:25:27,609
I'd be like, oh, hell yeah.
469
00:25:27,609 --> 00:25:28,569
I know how to do this.
470
00:25:28,569 --> 00:25:28,809
You know?
471
00:25:28,809 --> 00:25:31,849
I know how to I know how to teach you the
pitfalls that I went through.
472
00:25:31,849 --> 00:25:34,009
I knew I can build that bridge over that
pitfall.
473
00:25:34,465 --> 00:25:39,505
So when it comes to things that you want people
to recognize sooner when they're a coach and
474
00:25:39,505 --> 00:25:44,465
they're maybe doing those one on ones or those
small groups or maybe even a cohorts, what's
475
00:25:44,465 --> 00:25:45,105
one thing?
476
00:25:45,105 --> 00:25:49,700
And then we're gonna get into something a
little bit more about what you're offering, for
477
00:25:49,700 --> 00:25:52,099
people to come and learn more about your
system.
478
00:25:52,179 --> 00:25:57,220
But when it comes to the shift that you wish
every coach through the you know, through their
479
00:25:57,220 --> 00:26:03,855
leadership or what have you, what switch would
or shift and switch do you hope or can you
480
00:26:03,855 --> 00:26:07,215
teach us now that you would hope that they
would make sooner?
481
00:26:07,215 --> 00:26:11,295
The switch that they make in their brain that
says, I need to start looking at things a
482
00:26:11,295 --> 00:26:12,815
little bit sooner or differently.
483
00:26:12,975 --> 00:26:13,615
Yeah.
484
00:26:14,095 --> 00:26:20,779
So most people, when they are launching or
starting some kind of a thought leader
485
00:26:21,659 --> 00:26:24,380
business, they they look at it go, okay.
486
00:26:24,380 --> 00:26:27,579
I've got, you know, twenty five years of
experience doing x.
487
00:26:28,365 --> 00:26:32,444
So what program can I create from that that
people will buy?
488
00:26:33,085 --> 00:26:34,204
And that's natural.
489
00:26:34,204 --> 00:26:34,845
Right?
490
00:26:35,724 --> 00:26:43,150
What I the shift that I encourage people to
make is think about who are the people that you
491
00:26:43,150 --> 00:26:44,349
really wanna work with?
492
00:26:44,909 --> 00:26:48,029
Who are the people that you're not okay.
493
00:26:48,029 --> 00:26:48,669
It's fine.
494
00:26:48,669 --> 00:26:49,710
They're in the program.
495
00:26:49,710 --> 00:26:50,669
They wrote the check.
496
00:26:50,669 --> 00:26:51,710
They show up sometimes.
497
00:26:51,710 --> 00:26:52,269
It's all good.
498
00:26:52,924 --> 00:26:57,404
Who are the people that you literally would
jump out of bed in the morning because you get
499
00:26:57,404 --> 00:26:58,845
to work with that day?
500
00:26:59,164 --> 00:26:59,724
Right?
501
00:26:59,964 --> 00:27:01,884
Like, really zero in.
502
00:27:02,044 --> 00:27:03,884
Your it's your client avatar.
503
00:27:03,884 --> 00:27:04,284
Right?
504
00:27:04,284 --> 00:27:06,924
In in my terminology, we call them purple fish.
505
00:27:07,670 --> 00:27:08,150
Okay.
506
00:27:08,150 --> 00:27:13,429
Or your purple fish that are the people you
passionately want to help and your best
507
00:27:13,429 --> 00:27:14,549
equipped to help.
508
00:27:15,589 --> 00:27:22,515
And if you really focus on targeting those
people, that's number one what will start
509
00:27:22,515 --> 00:27:27,954
attracting them the the caliber of people that
you would want to invite into your mastermind.
510
00:27:28,515 --> 00:27:34,690
But the other important distinction there is
now you're a coach that stands out in the field
511
00:27:34,690 --> 00:27:37,009
because you're not trying to help everyone.
512
00:27:37,089 --> 00:27:38,929
You're not trying to help anyone.
513
00:27:39,250 --> 00:27:39,889
Right?
514
00:27:40,210 --> 00:27:47,649
You you are making it very clear in your
marketing and your branding that these are the
515
00:27:47,649 --> 00:27:49,250
people that I best help.
516
00:27:49,705 --> 00:27:53,785
Doesn't mean you can't, you know, still work
with other people that don't fit whatever that
517
00:27:53,785 --> 00:27:55,224
criteria is.
518
00:27:55,865 --> 00:28:02,345
But that and it's that one little shift of
thinking, who is my ideal high ticket client?
519
00:28:02,899 --> 00:28:09,700
The person who has the means to invest in
themselves and invest in me, who is the person
520
00:28:09,700 --> 00:28:15,140
that I'm most equipped that I can help, and
number two, the person that I'm gonna love
521
00:28:15,140 --> 00:28:16,179
working with every day.
522
00:28:16,565 --> 00:28:17,045
Right.
523
00:28:17,045 --> 00:28:17,365
Right.
524
00:28:17,365 --> 00:28:19,765
People that you get along with, people that
yeah.
525
00:28:19,765 --> 00:28:21,684
People that you can invest in.
526
00:28:21,684 --> 00:28:22,244
Right.
527
00:28:22,644 --> 00:28:23,045
Yeah.
528
00:28:23,045 --> 00:28:24,484
Because you're in that's right.
529
00:28:24,484 --> 00:28:26,644
You're investing your time Right.
530
00:28:26,724 --> 00:28:29,605
As much as they're investing their time and
money in you.
531
00:28:29,700 --> 00:28:30,099
Right?
532
00:28:30,099 --> 00:28:34,179
It's I'm I'm like, you're blowing my mind right
now because I've got people that I've invested
533
00:28:34,179 --> 00:28:40,419
my time in with that didn't really wanna meet
that that I don't feel that they I don't wanna
534
00:28:40,740 --> 00:28:43,220
because they may be watching my podcast again.
535
00:28:43,220 --> 00:28:50,575
So I have previous clients that I invested a
lot of time in, and they just brushed me off
536
00:28:50,575 --> 00:28:53,134
eventually once they got all of my information.
537
00:28:53,455 --> 00:28:54,575
And it's like, wow.
538
00:28:54,575 --> 00:28:58,734
They didn't seem this they didn't feel the same
way about me, I guess, that I felt about them.
539
00:28:59,130 --> 00:29:00,410
I was very involved with them.
540
00:29:00,410 --> 00:29:05,289
I was very passionate about helping them, and
then they just they just turn on you, whether
541
00:29:05,289 --> 00:29:09,450
that's lack of funding, whether that's lack of
content creation, whether that's, you know,
542
00:29:09,450 --> 00:29:13,654
maybe a personality trait that they're not
willing to share with you that they don't like
543
00:29:13,654 --> 00:29:14,375
about you.
544
00:29:14,375 --> 00:29:14,775
I don't care.
545
00:29:14,775 --> 00:29:15,815
I'm a I'm a big boy.
546
00:29:15,815 --> 00:29:16,215
Trust me.
547
00:29:16,215 --> 00:29:17,654
Not everybody likes Kyle Goodnight.
548
00:29:17,654 --> 00:29:18,295
Trust me.
549
00:29:18,375 --> 00:29:20,934
And that's fine with me because I got plenty of
people in my dugout.
550
00:29:20,934 --> 00:29:21,335
Right?
551
00:29:21,335 --> 00:29:24,134
So but but and I'm okay with that.
552
00:29:24,134 --> 00:29:25,940
But, you know, but be honest with me.
553
00:29:25,940 --> 00:29:26,740
Like, tell me the truth.
554
00:29:26,740 --> 00:29:27,940
I may be able to say, oh, okay.
555
00:29:27,940 --> 00:29:30,900
I didn't realize that my personality rubbed off
wrong on you.
556
00:29:31,059 --> 00:29:37,140
But, you know, so this is very eye opening
because, you know, knowing that, you know then
557
00:29:37,140 --> 00:29:41,045
I have clients that I do work with that I'm
like, man, I wish I could work with them every
558
00:29:41,045 --> 00:29:41,445
day.
559
00:29:41,445 --> 00:29:42,724
We always laugh.
560
00:29:42,805 --> 00:29:43,924
We always have a good time.
561
00:29:43,924 --> 00:29:44,964
We always create.
562
00:29:44,964 --> 00:29:49,525
We always come up with new almost we almost
come up with too many good ideas to even get it
563
00:29:49,525 --> 00:29:49,924
done.
564
00:29:49,924 --> 00:29:50,164
Right?
565
00:29:50,164 --> 00:29:54,164
Like like today, I I recorded on a a
gentleman's podcast who's been podcasting with
566
00:29:54,164 --> 00:29:57,369
me for almost two well, a year and a half now.
567
00:29:57,450 --> 00:30:00,009
He's been pod he's been using my service as a
podcast.
568
00:30:00,009 --> 00:30:03,450
He's a disabled individual, and I just
thoroughly enjoy this person.
569
00:30:03,450 --> 00:30:04,490
Makes me laugh.
570
00:30:04,570 --> 00:30:05,369
I make him laugh.
571
00:30:05,369 --> 00:30:06,170
We just get along.
572
00:30:06,170 --> 00:30:08,410
He is local to me, so that helps a little bit.
573
00:30:08,410 --> 00:30:09,994
I've met him real life.
574
00:30:10,154 --> 00:30:15,194
So that could help, like, my personality accept
him and not accept him, but but want to make
575
00:30:15,194 --> 00:30:19,674
sure that I that I provide for him what he
thinks I should and vice versa.
576
00:30:19,755 --> 00:30:24,679
But one of the things he mentioned today was,
you know, just how how available I am.
577
00:30:24,919 --> 00:30:28,279
And and it's not that I don't wanna be
available for him, but I'd love to do that with
578
00:30:28,279 --> 00:30:32,999
more people and have more income from helping
more people.
579
00:30:33,000 --> 00:30:35,559
And then it's always about connecting him with
others.
580
00:30:35,559 --> 00:30:36,679
I always wanna do that.
581
00:30:36,679 --> 00:30:38,374
That's part of why a podcast.
582
00:30:38,375 --> 00:30:42,294
So that networking I mean, I wanna introduce
you to, like, six people right now that I've
583
00:30:42,294 --> 00:30:43,894
thought of during this conversation.
584
00:30:44,134 --> 00:30:49,575
And it's one of those things where I really
wanna make sure that maybe possibly if I decide
585
00:30:49,575 --> 00:30:54,240
to do a mastermind around podcasting and and
growth of podcasting, like like, how that
586
00:30:54,240 --> 00:30:55,039
actually works.
587
00:30:55,039 --> 00:30:59,440
So so one thing that that I know that you were
gonna talk about today and we'll wrap up with
588
00:30:59,440 --> 00:31:04,960
this is is you've got an upcoming three day
virtual event that will help people better
589
00:31:04,960 --> 00:31:09,454
understand than just our conversation now and
my my crazy out of left field left and right
590
00:31:09,454 --> 00:31:10,095
questions.
591
00:31:10,414 --> 00:31:14,734
But it I'm sure it's more structured that gets
people to understand more of a path where they
592
00:31:14,734 --> 00:31:15,775
can get to a mastermind.
593
00:31:15,775 --> 00:31:20,654
So talk to us about your three day event and,
and how that works and how people find it.
594
00:31:20,839 --> 00:31:24,759
Of course, I'll put all the information in the
show notes, but let's talk a little bit about
595
00:31:24,759 --> 00:31:29,079
about that event, and let's get people to show
up and see you and dive deep on on this
596
00:31:29,079 --> 00:31:30,119
mastermind concept.
597
00:31:30,119 --> 00:31:30,679
Yeah.
598
00:31:30,920 --> 00:31:35,160
So the event is called the six figure
masterminds boot camp, and it is virtual.
599
00:31:35,775 --> 00:31:37,535
It's three full days.
600
00:31:37,535 --> 00:31:38,654
Like, this is this is
601
00:31:38,654 --> 00:31:40,255
a You gotta take off work if you work.
602
00:31:40,255 --> 00:31:40,494
Right?
603
00:31:40,494 --> 00:31:40,734
Yeah.
604
00:31:40,734 --> 00:31:41,375
Like Yeah.
605
00:31:41,375 --> 00:31:41,695
Yeah.
606
00:31:41,695 --> 00:31:42,815
I've done that before, though.
607
00:31:42,815 --> 00:31:43,375
Yeah.
608
00:31:43,615 --> 00:31:52,500
But here's here's why this is so impactful for
people is because in these three days, you will
609
00:31:52,500 --> 00:31:58,900
100% figure out, number one, if this is the
right model for you to scale your business.
610
00:31:58,900 --> 00:31:59,140
Right?
611
00:31:59,140 --> 00:31:59,299
Yeah.
612
00:31:59,299 --> 00:31:59,859
Because it may not
613
00:31:59,859 --> 00:32:01,619
be People don't want buyer's remorse.
614
00:32:01,619 --> 00:32:04,174
They spend thousands of dollars for something,
and then they go, oh my gosh.
615
00:32:04,174 --> 00:32:04,654
This wasn't
616
00:32:04,654 --> 00:32:05,134
a fit.
617
00:32:05,134 --> 00:32:05,375
Yeah.
618
00:32:05,375 --> 00:32:05,855
Yes.
619
00:32:06,335 --> 00:32:12,174
And and because that's our mentality, we're
offering the free ticket to your audience to
620
00:32:12,174 --> 00:32:13,055
attend the event.
621
00:32:13,055 --> 00:32:13,375
Right?
622
00:32:13,375 --> 00:32:15,055
Oh, I do that's new.
623
00:32:15,055 --> 00:32:15,855
I didn't know that.
624
00:32:15,855 --> 00:32:16,255
Yeah.
625
00:32:16,255 --> 00:32:20,359
So it's not about the money, you know, in terms
of attending the event.
626
00:32:20,359 --> 00:32:22,759
It's about the time to put in to say, okay.
627
00:32:22,759 --> 00:32:24,599
I'm gonna clear my calendar and show up.
628
00:32:25,160 --> 00:32:30,994
So what we do in this event on day one, we
focus on, first of all, what is the right type
629
00:32:30,994 --> 00:32:37,234
of mastermind that would fit you, your
personality, your business, your strengths?
630
00:32:37,554 --> 00:32:40,595
Because there's no cookie cutter way to build a
mastermind.
631
00:32:40,595 --> 00:32:40,835
Right?
632
00:32:40,835 --> 00:32:42,914
It could be Napoleon Hill's all cohort.
633
00:32:42,914 --> 00:32:43,875
It could be that hybrid.
634
00:32:44,309 --> 00:32:45,910
It's all kinds of variations.
635
00:32:45,910 --> 00:32:47,990
They're all different types of masterminds.
636
00:32:48,070 --> 00:32:50,309
So we'll figure out what's the right type.
637
00:32:50,630 --> 00:32:54,710
Then we're gonna help to figure out who your
purple fish are, who is your ideal client
638
00:32:54,710 --> 00:32:56,470
avatar to fill that mastermind.
639
00:32:57,394 --> 00:33:05,394
And what was beautiful that just happened here
is you just you just were demonstrated exactly
640
00:33:05,394 --> 00:33:06,355
what I'm talking about.
641
00:33:06,355 --> 00:33:09,634
When you talked about that one client, your
whole energy shifted.
642
00:33:10,119 --> 00:33:15,960
Like, you just be you know, like and imagine
surrounding yourself with 10 or 12 of those
643
00:33:15,960 --> 00:33:16,679
people.
644
00:33:16,759 --> 00:33:17,000
Right?
645
00:33:17,000 --> 00:33:17,319
Yeah.
646
00:33:17,319 --> 00:33:18,679
Nicholas Comstock, everybody.
647
00:33:18,679 --> 00:33:19,319
My man.
648
00:33:20,679 --> 00:33:22,440
He'll he'll he'll be so happy.
649
00:33:22,440 --> 00:33:23,559
I shouted gave a shout out.
650
00:33:23,880 --> 00:33:26,504
Nicholas is sitting around the table.
651
00:33:26,984 --> 00:33:30,344
So we're gonna help you figure out the the what
and the who on day one.
652
00:33:30,904 --> 00:33:37,640
Then on day two, when we come back, we start to
give you an idea of how to build a funnel to
653
00:33:37,640 --> 00:33:41,079
move people from no, like, and trust to no,
love, and trust.
654
00:33:41,240 --> 00:33:45,559
Because they're not gonna sign up for your six
or twelve month high ticket mastermind because
655
00:33:45,559 --> 00:33:46,440
they like you.
656
00:33:46,599 --> 00:33:48,279
They've gotta love you a little you.
657
00:33:48,279 --> 00:33:48,440
Yeah.
658
00:33:48,440 --> 00:33:54,595
And we'll talk about ways with simplicity that
you can do that without needing a huge email
659
00:33:54,595 --> 00:33:57,875
list and all the fancy sales funnels and that
kind of thing.
660
00:33:58,355 --> 00:34:05,140
Then we're gonna start working on let starting
to enable you to verbalize so you can walk out
661
00:34:05,140 --> 00:34:07,779
of a three day event and actually start talking
to people.
662
00:34:08,260 --> 00:34:14,340
We help you build exclusivity into it so that
you can position it, that it's not a constant
663
00:34:14,340 --> 00:34:16,500
chasing clients and that kind of thing.
664
00:34:16,500 --> 00:34:17,860
You literally are like, no.
665
00:34:18,485 --> 00:34:21,525
I don't have I don't have to convince you to
join my mastermind.
666
00:34:21,525 --> 00:34:23,364
Tell me why I should let you in.
667
00:34:23,525 --> 00:34:23,844
Right?
668
00:34:23,844 --> 00:34:24,085
Yeah.
669
00:34:24,085 --> 00:34:25,525
That exclusivity piece.
670
00:34:25,525 --> 00:34:25,765
Yeah.
671
00:34:25,765 --> 00:34:26,565
That exclusivity.
672
00:34:26,565 --> 00:34:26,885
Yep.
673
00:34:26,885 --> 00:34:27,125
Yep.
674
00:34:27,125 --> 00:34:31,844
And then we give you on day three a plan for
what you're gonna do in the next ninety days to
675
00:34:31,844 --> 00:34:33,844
start implementing this and working on it.
676
00:34:34,500 --> 00:34:40,820
Well and and, you know, that that exclusive
exclusivity is very important because I was
677
00:34:40,820 --> 00:34:47,914
just on, you know, part you know, one of the
small groups I work with today, And it started
678
00:34:47,914 --> 00:34:50,235
off with, you know, hey.
679
00:34:50,235 --> 00:34:51,515
Good, bad, indifferent.
680
00:34:51,755 --> 00:34:53,355
Tell you know, share share.
681
00:34:53,434 --> 00:35:00,489
And and someone just really opened up and
shared everything that was different than what
682
00:35:00,489 --> 00:35:06,089
the focus was and how it affected their life
and and how they're looking at things
683
00:35:06,089 --> 00:35:09,130
differently and looking at guests for their
podcast different again.
684
00:35:09,130 --> 00:35:16,125
Looking like, it was very interesting to hear
how that person, opened up about how what
685
00:35:16,125 --> 00:35:20,445
they've been doing for the last three months
with me and the time that I've spent with them
686
00:35:20,445 --> 00:35:24,925
and the knowledge and the wisdom that I've
shared with them that is just me talking about
687
00:35:24,925 --> 00:35:25,805
what I know.
688
00:35:25,805 --> 00:35:26,445
You know?
689
00:35:26,525 --> 00:35:33,349
And, like, that person right there is, to me,
is someone who is hungry and starving for more
690
00:35:33,510 --> 00:35:38,630
if we just gotta find the time and the
commitment for that person to be able to invest
691
00:35:38,630 --> 00:35:40,949
in that, to be able to take them to another
level.
692
00:35:40,949 --> 00:35:45,454
So when it when it comes to someone like that,
if that person is happened to be listening to
693
00:35:45,454 --> 00:35:50,574
this podcast now or any of the people listening
to this podcast, you know, when this three day
694
00:35:50,574 --> 00:35:54,335
event of course, we're gonna give the dates
here in a few minutes and and and how we find
695
00:35:54,335 --> 00:35:58,255
how to get registered for that with the free
ticket that that Jay said he's gonna give the
696
00:35:58,255 --> 00:35:58,655
listeners.
697
00:35:59,829 --> 00:36:02,710
How how would they prepare for this virtual
event?
698
00:36:02,710 --> 00:36:07,510
Like, what's the mindset and or what's, like,
the intention that she they should they should
699
00:36:07,510 --> 00:36:11,190
show up with that free ticket to to know what
they need to do?
700
00:36:12,324 --> 00:36:12,724
Yeah.
701
00:36:12,724 --> 00:36:13,605
Honestly most out
702
00:36:13,605 --> 00:36:13,925
of it.
703
00:36:13,925 --> 00:36:14,324
Yeah.
704
00:36:14,324 --> 00:36:14,724
Yeah.
705
00:36:14,724 --> 00:36:21,045
So so I you've you've led me to the water, so I
have to mention this.
706
00:36:21,045 --> 00:36:23,684
So we do offer a VIP ticket Of course.
707
00:36:23,684 --> 00:36:23,844
Yeah.
708
00:36:23,844 --> 00:36:24,005
Yeah.
709
00:36:24,085 --> 00:36:27,089
That that is a, you know, small charge to
upgrade.
710
00:36:27,089 --> 00:36:29,329
It gets you recordings and some other bonus.
711
00:36:29,329 --> 00:36:29,489
Sure.
712
00:36:29,489 --> 00:36:29,809
Yeah.
713
00:36:29,809 --> 00:36:30,690
Like most of them do.
714
00:36:30,690 --> 00:36:30,849
Yeah.
715
00:36:30,849 --> 00:36:35,809
But we do a pre event VIP workshop, which is
really where we get into all the different
716
00:36:35,809 --> 00:36:40,204
types of masterminds that there are and really
get your brain started thinking about what type
717
00:36:40,204 --> 00:36:41,244
of mastermind.
718
00:36:41,885 --> 00:36:46,684
So the only preparation real it's more about
just committing to show up.
719
00:36:46,844 --> 00:36:47,325
Mhmm.
720
00:36:47,565 --> 00:36:51,885
Because this isn't an event where it's me
talking.
721
00:36:51,885 --> 00:36:53,244
This is a very interactive event.
722
00:36:53,380 --> 00:36:55,059
Like, you're gonna walk out.
723
00:36:55,059 --> 00:36:58,099
We have a 20 page workbook that goes with this
event.
724
00:36:58,099 --> 00:37:03,460
I mean, you people literally fill these
workbooks up with notes, and, we do, you know,
725
00:37:03,460 --> 00:37:04,739
interactive breakout rooms.
726
00:37:04,739 --> 00:37:07,059
There's plenty of time for q and a and
coaching.
727
00:37:07,300 --> 00:37:08,900
And that's part of the three day or the pre
728
00:37:08,980 --> 00:37:10,235
That's part of the three day.
729
00:37:10,235 --> 00:37:10,555
Okay.
730
00:37:10,555 --> 00:37:10,795
Good.
731
00:37:10,795 --> 00:37:10,954
Okay.
732
00:37:10,954 --> 00:37:11,835
I was like, woah.
733
00:37:11,835 --> 00:37:13,594
That's pre so it's more like a four day.
734
00:37:13,594 --> 00:37:13,835
Okay.
735
00:37:13,835 --> 00:37:14,155
Whoo.
736
00:37:14,155 --> 00:37:14,715
No.
737
00:37:15,994 --> 00:37:16,474
Yeah.
738
00:37:16,474 --> 00:37:22,155
So so there really isn't prep other than just,
you know, wanting to show up.
739
00:37:22,155 --> 00:37:23,434
And we do some things.
740
00:37:23,434 --> 00:37:28,680
If you sign up for the event, we will send you
an assessment that you can take that'll help
741
00:37:28,680 --> 00:37:32,119
you sort of get a sense of where you're at and
how ready you are.
742
00:37:32,840 --> 00:37:37,239
There's there's things like that that we
provide to anyone who signs up to help get you
743
00:37:37,239 --> 00:37:37,480
ready.
744
00:37:38,394 --> 00:37:39,275
Awesome.
745
00:37:39,355 --> 00:37:40,474
Well, that's fantastic.
746
00:37:40,474 --> 00:37:42,954
Jay, tell us where to sign up for this.
747
00:37:43,034 --> 00:37:44,074
Tell us the dates.
748
00:37:44,074 --> 00:37:46,155
Like, share a little bit about the information.
749
00:37:46,234 --> 00:37:51,449
You know, it's I I really think that this
conversation really helped me to wanna be a
750
00:37:51,449 --> 00:37:51,929
part of that.
751
00:37:51,929 --> 00:37:54,329
So I wanna know, like, where does it fit in my
schedule?
752
00:37:54,489 --> 00:37:55,530
So you know?
753
00:37:55,530 --> 00:37:59,929
And, hopefully, people listening that have you
know, I'm at the point now where, yes, I wasn't
754
00:37:59,929 --> 00:38:01,210
a voice over coach.
755
00:38:01,369 --> 00:38:03,050
I never thought I've been a voice over coach.
756
00:38:03,050 --> 00:38:04,329
Can I coach people on voice over?
757
00:38:04,335 --> 00:38:04,815
Absolutely.
758
00:38:04,815 --> 00:38:08,974
Do I use some of my voice over experience and
some of the knowledge I learned from my coach
759
00:38:08,974 --> 00:38:10,815
inside of my podcasting stuff?
760
00:38:10,815 --> 00:38:11,614
Absolutely.
761
00:38:11,695 --> 00:38:14,014
Like talking to people why nobody likes their
own voice.
762
00:38:14,014 --> 00:38:19,840
I have a very big I have a very big hard stance
on and and explanation that everybody, when I
763
00:38:19,840 --> 00:38:24,559
explain to them why they don't like their own
voice, they seem the the the psychology behind
764
00:38:24,800 --> 00:38:28,000
wanting to not do it because of the hearing
their voice.
765
00:38:28,000 --> 00:38:29,039
It changes things.
766
00:38:29,039 --> 00:38:34,444
So it's one of those things where tell us more
about it and and where people can find this and
767
00:38:34,444 --> 00:38:36,525
what are the days, and and whatnot.
768
00:38:36,525 --> 00:38:40,444
I know that you and I got on to do this because
we wanna make sure it lined up the launch of
769
00:38:40,444 --> 00:38:44,924
this podcast lined up with the days that you're
gonna be doing this so that the many people
770
00:38:44,924 --> 00:38:46,605
that are listening to this can be a part of it.
771
00:38:46,710 --> 00:38:47,429
Yeah.
772
00:38:47,670 --> 00:38:52,150
So the next one coming up is February 24
through the twenty sixth.
773
00:38:52,550 --> 00:38:57,670
We run it from 11AM to 7PM eastern each day.
774
00:38:58,070 --> 00:38:58,789
Like I said,
775
00:38:58,789 --> 00:38:59,110
it's
776
00:38:59,190 --> 00:39:00,469
it's a full commitment.
777
00:39:00,469 --> 00:39:00,710
Yeah.
778
00:39:00,710 --> 00:39:02,309
That's an eight hour day right there.
779
00:39:02,309 --> 00:39:02,550
Yeah.
780
00:39:03,485 --> 00:39:07,485
But but I'm telling you, you will not feel like
it's eight hours because No.
781
00:39:07,485 --> 00:39:07,965
Yeah.
782
00:39:08,045 --> 00:39:11,724
The times I've been involved with other
trainings like that, it has gone so fast
783
00:39:11,724 --> 00:39:12,925
because of the breakouts.
784
00:39:12,925 --> 00:39:13,565
And yeah.
785
00:39:13,565 --> 00:39:19,380
I mean, and those I mean, COVID really helped
bring that kind of event together where people
786
00:39:19,380 --> 00:39:20,900
are accepting that.
787
00:39:21,139 --> 00:39:25,300
And it's it's it's when when it's something
that you really wanna be involved with and
788
00:39:25,300 --> 00:39:29,460
really think it could help your business, it's
those those hours fly by.
789
00:39:30,264 --> 00:39:31,784
We'll give you the link here.
790
00:39:31,784 --> 00:39:35,864
It's the the site is 6figuremasterminds.com.
791
00:39:36,184 --> 00:39:36,664
Okay.
792
00:39:36,664 --> 00:39:40,265
It's with the the numeral six, but it'll be,
yeah, in the notes.
793
00:39:40,664 --> 00:39:46,340
And when you get to that page, I encourage you
to look at some of the testimonials because
794
00:39:46,340 --> 00:39:51,059
I've had many people say it's the best three
day event they've ever attended.
795
00:39:51,460 --> 00:39:56,900
I have somebody who said it's worth more than a
$100,000 in training they've invested in over
796
00:39:56,900 --> 00:39:59,940
the last five years, just the three three days.
797
00:40:01,434 --> 00:40:04,155
So people get true transformation out of it.
798
00:40:04,554 --> 00:40:10,074
And whether you're ready to walk out of the
event and start working on a mastermind or it's
799
00:40:10,074 --> 00:40:17,339
something that you look at as a future project
in six months, the value is that you will have
800
00:40:17,339 --> 00:40:24,219
a road map of what you can create, the
possibility that you can create, that
801
00:40:24,219 --> 00:40:26,940
possibility of surrounding yourself with 12
Nicholases.
802
00:40:27,605 --> 00:40:34,885
But that that alone is gives you motivation and
makes your decisions that you make between now
803
00:40:34,885 --> 00:40:37,924
and starting this thing so much easier because
it's like, okay.
804
00:40:37,924 --> 00:40:39,605
Does this help me get to 12 Nicholases?
805
00:40:40,170 --> 00:40:40,569
No.
806
00:40:40,569 --> 00:40:42,409
Then I'm not wasting my time on it.
807
00:40:42,409 --> 00:40:42,809
Right?
808
00:40:42,809 --> 00:40:48,969
It's so it gives you that that clarity and that
road map for building something that can
809
00:40:48,969 --> 00:40:55,545
literally create 6 figures in revenue, just one
program that takes, once you fill it, ten or
810
00:40:55,545 --> 00:40:57,304
twelve hours a month to deliver it.
811
00:40:57,385 --> 00:40:57,945
Yeah.
812
00:40:58,025 --> 00:40:58,984
Well, and that's so funny.
813
00:40:58,984 --> 00:41:03,704
I smiled real big when you said road map
because that, you know, Ignition Path, and then
814
00:41:03,704 --> 00:41:06,905
the name of my company is Goodnight Podsassing
Solutions.
815
00:41:06,905 --> 00:41:11,299
And when I do everything through a road map
concept.
816
00:41:11,299 --> 00:41:11,539
Right?
817
00:41:11,539 --> 00:41:16,819
All of my stuff is navigation, and it's very
map oriented for because because it is.
818
00:41:16,819 --> 00:41:21,324
It you know, you know, when when I break things
off to discuss things, it's it's, oh, it's a
819
00:41:21,324 --> 00:41:21,805
rest stop.
820
00:41:21,805 --> 00:41:22,045
Okay.
821
00:41:22,045 --> 00:41:23,405
This is what you're gonna learn at the rest
stop.
822
00:41:23,405 --> 00:41:24,204
It's a mile marker.
823
00:41:24,204 --> 00:41:24,445
Okay.
824
00:41:24,445 --> 00:41:25,565
The next mile marker is this.
825
00:41:25,565 --> 00:41:29,164
So it's funny that you said it's a road map
because it goes right into, like, my marketing
826
00:41:29,164 --> 00:41:34,299
of the business that I created for podcasting
and people that wanna do podcasts for for their
827
00:41:34,299 --> 00:41:38,619
for their for their business growth or their
information out there or their their concepts
828
00:41:38,619 --> 00:41:42,940
that they wanna share with people and gives
them, you know, authority in the space
829
00:41:42,940 --> 00:41:43,659
ultimately.
830
00:41:43,659 --> 00:41:46,539
So well, thanks so much, Jay, so much for
coming on.
831
00:41:46,539 --> 00:41:47,579
I really appreciate your time.
832
00:41:47,964 --> 00:41:49,164
Appreciate your time.
833
00:41:49,164 --> 00:41:54,125
It's one of those things where I think we could
talk for a lot longer, because of everything we
834
00:41:54,125 --> 00:41:56,525
did in the pre call and then everything you
brought up now.
835
00:41:56,525 --> 00:41:58,844
I mean, this is it's just a great conversation.
836
00:41:59,244 --> 00:42:03,324
Where can people find you if, like, let's say
somebody doesn't wanna wait till till February?
837
00:42:03,670 --> 00:42:07,269
Like, where can they find you and get ahold of
you to maybe pick your brain a little bit more,
838
00:42:07,349 --> 00:42:10,710
maybe get a a one off, one on one to see maybe
they're ready.
839
00:42:10,710 --> 00:42:11,829
Maybe they think they're ready.
840
00:42:11,829 --> 00:42:16,309
Maybe they've had other people try to get them
into to masterminds, and it just wasn't a good
841
00:42:16,309 --> 00:42:18,389
fit, but they feel that you're possibly could
be a good fit.
842
00:42:18,575 --> 00:42:20,895
How do they find you sooner than February?
843
00:42:21,215 --> 00:42:21,535
Yeah.
844
00:42:21,535 --> 00:42:23,935
So easy to find on LinkedIn.
845
00:42:24,414 --> 00:42:29,055
You know, there are not too many Jay Fair
brothers out there that do masterminds, so it's
846
00:42:29,055 --> 00:42:30,335
easy to connect with me there.
847
00:42:31,389 --> 00:42:36,190
Well, I'll give you the my email address is
Jay@Fairbrother.com.
848
00:42:36,590 --> 00:42:38,510
I read my own emails.
849
00:42:38,510 --> 00:42:42,349
So, yeah, if you've got questions, you wanna
reach out, be happy to talk to you.
850
00:42:42,590 --> 00:42:42,989
Awesome.
851
00:42:43,275 --> 00:42:44,154
Alright, Jay.
852
00:42:44,154 --> 00:42:46,234
Anything any we we I got so interested.
853
00:42:46,234 --> 00:42:47,755
I didn't even talk about my sponsor.
854
00:42:49,194 --> 00:42:50,635
So I don't that's okay.
855
00:42:50,635 --> 00:42:53,594
I can I can always put a pre roll in for for my
sponsor?
856
00:42:53,914 --> 00:42:58,760
It it definitely got very interesting very fast
because this is something that I've I've been a
857
00:42:58,760 --> 00:43:02,840
part of masterminds in the past, really good
ones, and I've been a part of masterminds where
858
00:43:02,840 --> 00:43:04,280
I feel like I've wasted my money.
859
00:43:04,280 --> 00:43:10,679
But then on the other hand, so I guess that
that fear of of not being ready or not being,
860
00:43:11,239 --> 00:43:15,574
being worthy enough to run my own mastermind
has kinda been, you know, kinda been peeled
861
00:43:15,574 --> 00:43:16,214
back a little bit.
862
00:43:16,214 --> 00:43:21,494
You you really opened up my eyes about, you
know, how to approach it when someone may be
863
00:43:21,494 --> 00:43:21,894
ready.
864
00:43:21,894 --> 00:43:26,135
And someone out there listening to the ignition
path podcast could have that very same feeling.
865
00:43:26,135 --> 00:43:30,199
And that's why I do this podcast, not only to
connect with you and get to know you better and
866
00:43:30,199 --> 00:43:34,599
and to see where things could be
synergistically, appropriate between, you know,
867
00:43:34,599 --> 00:43:37,320
two people that are out there trying to change
people's lives.
868
00:43:37,400 --> 00:43:41,480
But when people listen to the content that this
message may be something that they need,
869
00:43:41,594 --> 00:43:44,074
whether that's a mastermind or whether that's a
podcast.
870
00:43:44,074 --> 00:43:46,795
So once again, thanks so much, Jay, for coming
on.
871
00:43:46,795 --> 00:43:49,594
I appreciate your time, and, you know, go
Steelers.
872
00:43:49,594 --> 00:43:50,954
I'm gonna get ready to switch my hat.
873
00:43:50,954 --> 00:43:54,635
I I should have thought about it and put my put
my Steelers cap on, but, you know, it is what
874
00:43:54,635 --> 00:43:54,954
it is.
875
00:43:54,954 --> 00:43:57,150
So go black and gold.
876
00:43:57,150 --> 00:43:57,869
Thanks, Kyle.
877
00:43:57,869 --> 00:43:58,909
Thank you, Jake.
878
00:43:58,909 --> 00:43:59,550
Take care.
879
00:43:59,789 --> 00:44:04,750
Thank you for listening to ignition path,
fueling the entrepreneurial fire.