Finding Your Voice: Ron Allan on Radio, Voice Over, and Entrepreneurial Success

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I only left the radio station with two clients.
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Wow.
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One was a car dealer and the other was a Fox
television station affiliate, which I still
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have to this day.
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Thirty years I've been serving Fox television
in the local affiliate market.
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They need my services.
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Welcome everybody to the Ignition Path podcast.
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My name is Kyle Goodnight.
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I'll be I'll be your host, and I am super duper
excited today.
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It's kind of a full circle moment for me.
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My guest is someone responsible directly for
why I'm sitting here right now doing a podcast.
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That sounds I know that he's listening to it
right now, and he's not on screen with what
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you're watching.
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But that is the truth because mister Ron Allen
with Big Voice Production how are you doing,
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Ron?
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I'm doing fantastic, Kyle, and thank you for
having me on.
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This is awesome.
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You're welcome.
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You're welcome.
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So like I said, mister Ron Allen from Big Voice
Production is and was my well, was and is my
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voice over coach.
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When I started voice overs back nine years ago,
I did a search for voice over coaches because
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with a name like Kyle Goodnight, the last name
Goodnight, I knew that I had to put quality out
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there.
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And one of the biggest things when I was doing
interviews with coaches, they'd said people
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would tell me.
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And a lot of times I thought it was just, oh,
they want the business.
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But it's true.
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Now that I'm in, I'm in a voice over actor and
I'm in the voice over world, voice over
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coaching is key when you're wanting to become a
voice over actor.
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So here I stand with Ron.
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I go to his office.
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I have a meeting.
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He lives in my same town.
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I really wanted that in person teaching, and we
talk about voice over.
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He talk he tells me the ins and the outs, the
ups and the downs, the ebb and the flow, the
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marathon, the sprints, like like, all the
different things that he's taught that he
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teaches.
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I'm like, absolutely.
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This is a fantastic thirty six weeks.
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Right?
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Or are you more now?
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Less now, actually.
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Less now.
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Okay.
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But my my time was thirty six weeks, which was
great, you know, over the holidays.
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So it went a little bit longer.
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But nonetheless, in person coaching with, with
Ron was probably one of the smartest things I
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ever did.
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The investment paid me well, my first big voice
over gig doubled my investment.
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So, and then, of course and when I say that
meeting Ron and and and being coached by Ron
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led me to podcasting, not directly through Ron,
but because of my voice over acting and then
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people out there wanting my voice for stuff, I
got hired to do intros and outros for podcasts.
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Then spun into production of podcasts, then
spun into me being a host.
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So once again, full circle moment.
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When I started with you back in 02/1718
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Yeah.
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It's been a while.
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Yeah.
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Was this.
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So, Ron, welcome to the Ignition Path Podcast.
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How are you today?
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I'm doing great, Kyle.
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Happy to be here.
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Yeah.
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So real quick with, with, with what the
ignition path podcast is, and this is for all
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you listeners and for Ron.
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Because Ron and I, we talked a little bit about
this episode, but I kinda I kinda know him well
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enough where I can just jump in.
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What this is is the path that you took as
you're an entrepreneur to where you're at now.
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So we're gonna do a little small interview with
Ron about where he came from.
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I do know that he's a radio host, and he got
his start in radio, I believe.
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So, Ron, tell us about the beginnings of your
entrepreneurial path and and how you got to
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where you are today.
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Well, you hit it right on the head, Kyle.
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I was an employee, which is known as a slave in
the American work system.
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You know, you trade your time for their dollars
in whatever career you choose.
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And that's the reality.
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And the employer controls your life or at least
forty hours of it.
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Right?
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Or sometimes a lot more often, a lot more than
forty hours.
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They tell me when to show up, when to take a
break, when to take a vacation, and how much
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money they're willing to pay you for your
talents and skills.
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That is the world system.
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I was tired of that world system.
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After twenty years in paying my dues in that, I
realized I've got skills.
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I've been developing these skills in the radio
industry.
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And these skills are being a host of a radio
show.
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There's a lot more that goes into it than just
being a host.
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There's show prep.
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If you're interviewing stars, you know, musical
stars, you gotta do research on these stars and
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you meet these stars at concerts and things
like that.
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There's ratings in a radio station.
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Ratings is how you you climb the ladder.
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And the more popular you are and the more money
you make, but there's pressure along the way.
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Sometimes in the early days of radio, you're
working six days a week.
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You get a whole one day off, maybe a day
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and a
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half.
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Yeah, Saturdays, a lot.
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But inside of the radio business, not just
hosting a show when a jock or an announcer is
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not on the air, they've got another four or
five hours of work in the production room or in
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the music, end of of a business.
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You have to figure out how the playlist is
gonna go for the next day.
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You have to deal with clients, write copy.
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I gravitated into production, which is full
radio spot production, copywriting, dealing
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with the salespeople who are only commissioned
centered.
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That's their job and their relations with the,
the clients, the advertisers on the local
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level.
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And they bring back the information to me and
say, here, make a commercial out of this.
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So the pressure was on me to make some, not
just a commercial, an effective commercial.
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So the advertiser would get results.
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And that required a ton of creativity And it
still does.
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It starts with a concept, starts with asking
questions.
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And this is after I'm off the air developing
commercial campaigns, not just a one spot
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commercial.
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A campaign is an ongoing set of spots that we
see and hear all the time in TV and radio.
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So I realized a long time ago that my worth
radio station owner was how I could generate
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money for him or her, the station owners, to
get the advertisers results.
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That's where the rubber met the road in radio.
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Big shock is like a dime a dozen.
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But I realized, if I'm gonna make it in this
business, I've gotta learn how the money side
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of things work.
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Right.
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So with that with that being said, when it
comes to that create but did you ever have any
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formal marketing training or was it all like on
the job stuff?
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And did you
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have a mentor?
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Self taught.
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No mentors.
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Self taught.
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Self taught.
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I realized I had to study marketing.
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It's absolutely marketing.
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I read some of the top gurus in marketing for
many, many years, I still do.
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People like Roy H.
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Williams, Jeffrey Hedquist, David Ogilvy from
back in the seventies, early sixties and
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seventies, very well known name in marketing.
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So I studied these people.
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How do I apply that to radio?
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Figured all that out.
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Then I had to study audio production too.
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Other audio producers from around the world,
study their techniques.
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And this is back in the day when there was
tape.
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We're not
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I was I was gonna say, like like, we we haven't
spoiled.
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I mean, we've been digital for so long.
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It won't seem so long.
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It's probably a short period of time compared
to what recordings have been.
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But, yeah, I'd I'd know you and I talked a
little bit about that during our my training is
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that this stuff that we're doing with a click
of a button and a slide a slide here and a
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slide there used to be physical cutting and
taping of of recording tape.
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I can't even imagine.
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Reel to reel.
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Grease pencil, razor blade, cut it, splice it,
hope the tape, the splicing tape holds back and
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forth faster forward.
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And we got real creative with that.
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Plus turntables.
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I worked with turntables too on that old.
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Right.
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And then the digital wave came as like, wow,
the digital and Asian and us old dogs had to
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learn new tricks.
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Right.
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Overnight.
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Right.
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So how many years were you in the radio
business as a, as a, as a jock, As a Mark, did
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you slide into doing both roles?
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Like, talk to me about that time frame and and
period and, before you became a voice over
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coach.
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Well, I started by going to broadcasting school
back in mid eighties and from there in Detroit.
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And from there, you start your career and start
going up the ladder just like the song says in
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WKRP, town to town, down the dial.
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It literally is like that if you're gonna
climb.
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Some people choose to stay in their radio
station and never leave, but they never really
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grow either.
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But if you're gonna grow and you're gonna get
more money and more freedom, well, you have to
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grow and to get to bigger markets.
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So that's kinda what I did within the market of
Michigan.
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Small market, medium market, major capital city
markets, and start climbing up.
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And I never forget the one phrase that I was
given by the vice president of the broadcasting
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school, that was never say no to an
opportunity.
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Well, that's so true.
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Yes.
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Opportunities are gonna come along and you go
from one one thing leads to another.
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Okay?
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So if you say no, you don't know what you're
missing out on.
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So the opportunity came to be a production
director.
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I've never been a production director.
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And that opportunity came not in Michigan, in
West Virginia.
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Wow.
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I was invited to come down to West Virginia,
Charleston, West Virginia, capital city.
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I don't know anybody in Charleston, West
Virginia, other than the general manager who
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hired me in Michigan.
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He left and went down there.
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His wife left and went down there and they
called me up and said, would you like to come
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to West Virginia?
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Why?
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To be a radio personality and a production
director.
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Never say no to an opportunity.
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Wow.
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My best friend is a pilot, was a pilot back
then and he still is today.
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A 1960 Cessna, very small airplane, he offered
to fly me down to West Virginia.
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And we landed at Yeager Airport, which is on
top of a mountain like West Virginia with big
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pine trees on both ends of the runway, took our
lives in our hands that day, young and dumb.
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I liked Been what I saw at the radio station.
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I was single at that time and said, okay, I'm
going to West Virginia.
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Wow.
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To be a radio personality and a production
director.
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And then you learn on the job.
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Pressure is there and you learn on
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the job.
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And then how many years total were you I mean,
Trump so how many years did you get before you
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got that opportunity?
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And then how many years before you will talk a
little bit more in-depth about when you broke
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away from that on your path?
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Yeah.
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Back to, my first radio stations in Adrian,
Michigan, that was small market radio.
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You learn to do a little bit of everything.
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That's just part of the job.
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Moved up to Lansing, Michigan.
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So here I am in the capital city, big 50,000
watt rock station.
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Through a a series of events, they fired the
morning guy, and I did a double shift that
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night from midnights to mornings overnight.
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Wow.
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First say no to an opportunity.
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Wow.
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It's like a huge door opened up for me.
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I was only there about six months when that
happened.
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Now I'm on a 50,000 watt rock station covering
most of Lower Michigan with our signal and
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rocking my life away and having a good time.
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I always wanna be in FM rock and roll.
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Seventies, the, you know, the good stuff, the
classic rock, and love that.
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But I knew it wasn't the end of where I wanted
to be.
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I wanted to go to Florida.
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And, hey, West Virginia's halfway to Florida.
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There you go.
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The call came.
238
00:11:50,654 --> 00:11:50,975
Yep.
239
00:11:50,975 --> 00:11:56,174
Was only there at that radio station in
Michigan about a year total, and the call came.
240
00:11:56,174 --> 00:11:57,375
You wanna come to West Virginia.
241
00:11:58,090 --> 00:11:58,649
Wow.
242
00:11:58,649 --> 00:11:59,529
I'll come down and check.
243
00:11:59,529 --> 00:12:06,410
So pretty early in your career, you're now now
you're not only a a an on on air personality,
244
00:12:06,490 --> 00:12:07,690
but you're doing production.
245
00:12:07,690 --> 00:12:13,304
You're and is that when the because even though
you're working for the man then, when you went
246
00:12:13,304 --> 00:12:18,264
into production and and and whenever you
started doing the marketing side of things,
247
00:12:18,424 --> 00:12:22,745
that's when the creativity and some of that
entrepreneurial feel con could come in.
248
00:12:22,745 --> 00:12:23,225
Right?
249
00:12:23,225 --> 00:12:23,384
Right.
250
00:12:23,384 --> 00:12:23,545
Yeah.
251
00:12:23,545 --> 00:12:24,665
It started to grow back then.
252
00:12:24,980 --> 00:12:28,820
I had to revamp the entire production
department at this top 40.
253
00:12:28,820 --> 00:12:30,820
It was not really called top 40 anymore.
254
00:12:30,820 --> 00:12:34,420
CHR, contemporary hit radio in Charleston, West
Virginia.
255
00:12:34,580 --> 00:12:37,860
I was the afternoon jock and revamped the
entire production department.
256
00:12:37,860 --> 00:12:40,355
And I knew nothing about that all.
257
00:12:40,355 --> 00:12:42,195
But they gave me a budget.
258
00:12:42,195 --> 00:12:43,875
They said, here, do what you wanna do.
259
00:12:43,954 --> 00:12:44,995
Here's the department.
260
00:12:44,995 --> 00:12:46,115
We gotta make money.
261
00:12:46,595 --> 00:12:47,315
Okay.
262
00:12:47,554 --> 00:12:53,399
So I gotta learn how to copyright real fast and
become an audio producer real fast, asked the
263
00:12:53,399 --> 00:12:56,120
other jocks as my talent Wow.
264
00:12:56,120 --> 00:12:57,800
And developed my own voices.
265
00:12:57,800 --> 00:13:03,080
So I started simultaneously developing all my
skills in radio spot production at the same
266
00:13:03,080 --> 00:13:03,560
time.
267
00:13:03,879 --> 00:13:04,200
Right.
268
00:13:04,684 --> 00:13:10,924
And so that so fast forward to when you stopped
working for an organization.
269
00:13:10,924 --> 00:13:14,365
I mean, I'm sure you went to other places after
West Virginia because you ended up being in
270
00:13:14,365 --> 00:13:15,164
Columbus, Ohio.
271
00:13:15,164 --> 00:13:20,019
And I've I heard you growing up in Columbus on
the radio commercials and and flipping the
272
00:13:20,019 --> 00:13:20,420
dials.
273
00:13:20,420 --> 00:13:23,379
I mean, when I first met you, I'm like, boy,
your voice sounds really familiar, and you you
274
00:13:23,379 --> 00:13:24,820
played some old spots for me.
275
00:13:24,820 --> 00:13:26,100
I'm like, oh, you were that guy.
276
00:13:26,100 --> 00:13:26,340
You know?
277
00:13:26,340 --> 00:13:28,420
So so you were in Columbus, Ohio.
278
00:13:28,420 --> 00:13:29,220
I mean and that's fine.
279
00:13:29,220 --> 00:13:29,460
You know?
280
00:13:29,460 --> 00:13:33,235
And I'm not, you know, you know, all the
different places you went to before you land
281
00:13:33,235 --> 00:13:34,035
into Columbus.
282
00:13:34,035 --> 00:13:34,675
When was it?
283
00:13:34,675 --> 00:13:39,235
And how long were you in the radio business
working for someone else where you decided,
284
00:13:39,235 --> 00:13:40,835
listen, I've got my skills.
285
00:13:41,075 --> 00:13:42,274
I wanna do this now.
286
00:13:42,274 --> 00:13:49,240
I'm an entrepreneur at heart, and I wanna do
this for myself, by myself, on my own and be my
287
00:13:49,240 --> 00:13:49,879
own boss.
288
00:13:49,879 --> 00:13:50,920
When, when was that?
289
00:13:50,920 --> 00:13:53,560
And, and talk a little bit about that time in
your life.
290
00:13:54,360 --> 00:14:00,544
Yeah, I came back to Columbus, Ohio after being
married and deciding, okay.
291
00:14:00,544 --> 00:14:04,064
Don't wanna be in this West Virginia state,
this market.
292
00:14:04,064 --> 00:14:05,745
Need to be in a bigger market.
293
00:14:06,304 --> 00:14:08,464
Wasn't ready to go to Florida at that time.
294
00:14:08,625 --> 00:14:15,200
But halfway back between my family in Michigan,
wife's family in West Virginia, Columbus was
295
00:14:15,200 --> 00:14:18,559
the natural halfway point for both families to
come visit us and us to visit.
296
00:14:18,559 --> 00:14:19,360
Decent market.
297
00:14:19,360 --> 00:14:19,839
Yeah.
298
00:14:20,240 --> 00:14:28,904
So I moved to, Columbus, Ohio and got into AM
Christian daytime radio, not as a personality,
299
00:14:29,144 --> 00:14:30,345
as a salesman.
300
00:14:30,985 --> 00:14:31,545
Oh.
301
00:14:31,545 --> 00:14:33,545
So glad I had that experience.
302
00:14:33,945 --> 00:14:34,345
Sure.
303
00:14:34,345 --> 00:14:38,105
Dealing direct with the clients and the
advertisers, understanding their pains and
304
00:14:38,105 --> 00:14:43,100
their needs, advertising, helping them spend
their budget and get results.
305
00:14:43,179 --> 00:14:48,220
And I would have to write copy at that time,
but I was not on air at that AM Christian radio
306
00:14:48,220 --> 00:14:48,860
station.
307
00:14:49,419 --> 00:14:49,980
Gotcha.
308
00:14:49,980 --> 00:14:51,580
But the poll kept coming.
309
00:14:51,899 --> 00:14:57,965
And at that time, a smooth jazz format was
emerging all over America.
310
00:14:58,605 --> 00:15:00,445
And one came to Columbus, Ohio.
311
00:15:00,445 --> 00:15:05,165
Was big enough of a market that, yeah, they
could support in a 25 radio station market.
312
00:15:05,840 --> 00:15:06,240
Yeah.
313
00:15:06,240 --> 00:15:11,440
A and this is a mom and pop owned organization
battling against the corporate entities in
314
00:15:11,440 --> 00:15:12,399
Columbus, Ohio.
315
00:15:12,399 --> 00:15:14,639
They had a road to to hoe.
316
00:15:14,799 --> 00:15:17,679
Very tough road to hoe to find out a niche
market.
317
00:15:17,759 --> 00:15:23,215
Well, smooth jazz is all about the upper income
advertisers, upper income listeners.
318
00:15:23,695 --> 00:15:25,615
It's your high end luxury stuff.
319
00:15:25,774 --> 00:15:33,375
Mercedes, BMW, Lexus dealerships, high end
restaurants, not a dog and pony show.
320
00:15:33,950 --> 00:15:34,429
Okay?
321
00:15:34,429 --> 00:15:35,950
That's the clientele.
322
00:15:36,269 --> 00:15:42,269
So I'm dealing with advertisers that are at
another level, listeners at another level, and
323
00:15:42,269 --> 00:15:45,629
this radio station understood that they had to
go out and meet the public.
324
00:15:46,194 --> 00:15:49,634
And so they came up with a smooth jazz concert
series.
325
00:15:50,754 --> 00:15:55,394
They hired smooth jazz artists to come into
Columbus, Ohio, put on concerts.
326
00:15:55,394 --> 00:15:59,235
I was a production director, co production
director there, as well as hosting a radio
327
00:15:59,235 --> 00:15:59,394
show.
328
00:16:00,610 --> 00:16:01,169
Okay.
329
00:16:01,169 --> 00:16:04,929
So we had that many, we had 10 salespeople that
required two production directors.
330
00:16:04,929 --> 00:16:06,370
There was that much volume.
331
00:16:06,529 --> 00:16:11,809
And we built that station into a top 10 and a
25 station market.
332
00:16:11,809 --> 00:16:14,865
We got it number nine, I believe, our at our
peak.
333
00:16:15,184 --> 00:16:15,664
Wow.
334
00:16:15,664 --> 00:16:16,225
Nine.
335
00:16:16,225 --> 00:16:17,985
That was quite a road to hoe.
336
00:16:18,065 --> 00:16:19,825
Quite go, but we did it.
337
00:16:19,825 --> 00:16:21,184
We were a niche market.
338
00:16:21,424 --> 00:16:22,065
Yeah.
339
00:16:22,384 --> 00:16:22,784
Okay.
340
00:16:22,784 --> 00:16:27,825
And then when when you were in that so when you
got to Columbus, then what started pulling you
341
00:16:27,825 --> 00:16:32,100
away from being and working for radio stations
and doing everything you do?
342
00:16:32,100 --> 00:16:37,299
You've got this skill set now that you never
you never pass up an opportunity, including
343
00:16:37,299 --> 00:16:40,899
this new one in Columbus where you're doing
you're not even on the radio in as a
344
00:16:40,899 --> 00:16:41,700
personality anymore.
345
00:16:42,144 --> 00:16:46,865
When did you decide and talk a little bit
about, like, when you decided to pull away from
346
00:16:46,865 --> 00:16:47,664
the corporate world?
347
00:16:47,664 --> 00:16:49,664
Was there a a circumstance?
348
00:16:49,664 --> 00:16:53,264
Did a did a did the did the radio station close
and you had to do it?
349
00:16:53,264 --> 00:16:58,009
And or may I talk a little bit about that time
frame that that you literally changed from
350
00:16:58,009 --> 00:17:02,169
working for the man to you are now the man
working for yourself.
351
00:17:02,169 --> 00:17:02,570
Yeah.
352
00:17:02,570 --> 00:17:06,250
You know, when you're when you're developing
your skills, you realize I'm doing this to help
353
00:17:06,250 --> 00:17:09,769
the advertiser, my station owner make money.
354
00:17:10,545 --> 00:17:11,744
I'm working for the man.
355
00:17:11,744 --> 00:17:16,065
I'm profiting them while they're giving me a
salary with a cap on it.
356
00:17:16,465 --> 00:17:18,465
I realized there's something wrong with this
picture.
357
00:17:18,465 --> 00:17:19,744
I wanna make more money.
358
00:17:19,744 --> 00:17:21,424
I had a growing family at the time.
359
00:17:21,424 --> 00:17:22,625
I needed to make more money.
360
00:17:23,130 --> 00:17:24,250
How am I gonna do it?
361
00:17:24,250 --> 00:17:25,849
I've got marketable skills.
362
00:17:26,329 --> 00:17:27,769
What don't I have?
363
00:17:28,410 --> 00:17:29,450
A studio.
364
00:17:30,089 --> 00:17:36,595
At that time, it was cost prohibitive to put a
studio in your home, and most radio stations
365
00:17:36,595 --> 00:17:40,754
let the announcers use their studio for
extracurricular income.
366
00:17:40,994 --> 00:17:43,554
As long as you get their work done first, they
really don't care.
367
00:17:43,554 --> 00:17:44,355
Here's a studio.
368
00:17:44,355 --> 00:17:45,634
You can use it after hours.
369
00:17:45,794 --> 00:17:47,234
So I started with that.
370
00:17:47,954 --> 00:17:53,499
And by doing that, I wasn't even planning to
become a voice over coach at that time.
371
00:17:54,220 --> 00:18:00,940
My goal was to have my own audio production
company doing voice over for television, radio
372
00:18:00,940 --> 00:18:03,659
stations, on hold for telephone systems.
373
00:18:04,125 --> 00:18:06,764
I didn't even know about all the genres.
374
00:18:06,765 --> 00:18:09,484
I knew what I knew, but I knew I had skills.
375
00:18:09,964 --> 00:18:14,765
I talked to the advertisers on the phone to get
my radio spots approved and I asked them, do
376
00:18:14,765 --> 00:18:15,644
you like my work?
377
00:18:15,644 --> 00:18:17,244
Yeah, Ron, we love your work.
378
00:18:17,569 --> 00:18:18,849
We can't live without your work.
379
00:18:18,849 --> 00:18:19,970
Your work is very creative.
380
00:18:19,970 --> 00:18:21,009
I said, okay, great.
381
00:18:21,009 --> 00:18:23,970
If I leave this radio station, can I count on
you as a customer?
382
00:18:24,690 --> 00:18:29,249
So I started, you know, planting seeds out
there in the minds of these advertisers.
383
00:18:29,569 --> 00:18:33,784
When I jump ship, I gotta be able to call you
and say, yeah, we're gonna support you.
384
00:18:34,024 --> 00:18:34,585
But Wow.
385
00:18:34,585 --> 00:18:36,344
Building my network that way.
386
00:18:36,744 --> 00:18:42,104
But at the same time, the radio station let me
use their their studio after hours.
387
00:18:42,184 --> 00:18:45,544
Word got around Columbus, Ohio that I'm a voice
over coach.
388
00:18:46,079 --> 00:18:47,839
I don't know how that started, really.
389
00:18:47,919 --> 00:18:48,720
Really?
390
00:18:48,720 --> 00:18:49,279
Yeah.
391
00:18:49,599 --> 00:18:54,720
It's amazing to me to this day other than the I
was with a talent agent doing modeling acting
392
00:18:54,720 --> 00:18:55,440
on the song.
393
00:18:55,440 --> 00:18:55,999
Okay.
394
00:18:56,000 --> 00:18:56,559
That's right.
395
00:18:56,559 --> 00:18:57,519
I remember you telling me that.
396
00:18:57,519 --> 00:18:57,759
Yeah.
397
00:18:57,759 --> 00:18:58,000
Yeah.
398
00:18:58,000 --> 00:18:59,679
And the agent started sending me, hey.
399
00:18:59,679 --> 00:19:04,025
Will you train the other talent that have no
training to become voice actors?
400
00:19:04,664 --> 00:19:08,345
So we're gonna start sending people to you,
Ron, that are just like you.
401
00:19:08,345 --> 00:19:12,664
Can you train these people how to come into a
studio, how to push the buttons, how to work
402
00:19:12,664 --> 00:19:15,144
the software, how to act, how to interpret the
copy?
403
00:19:16,519 --> 00:19:17,000
Sure.
404
00:19:17,000 --> 00:19:19,319
I have no formal curriculum at this time.
405
00:19:19,559 --> 00:19:23,399
So I started making appointments with
individuals to come over it to the radio
406
00:19:23,399 --> 00:19:29,240
station with their blessing and conduct my
business, my unofficial business, after hours,
407
00:19:29,634 --> 00:19:34,114
one by one, I was charging like $25 an hour
when I started.
408
00:19:34,914 --> 00:19:37,394
Well, that was back in the what year was that?
409
00:19:37,474 --> 00:19:40,994
Oh, that was early nineties, late eighties,
early nineties.
410
00:19:40,994 --> 00:19:41,474
Okay.
411
00:19:41,474 --> 00:19:42,515
So '9 okay.
412
00:19:42,515 --> 00:19:46,490
And basically it was here, push this button
here and it does this and push this here and
413
00:19:46,490 --> 00:19:48,169
twist this knob and now you see.
414
00:19:48,169 --> 00:19:52,970
And we were in digital at that time, showing
people what, how things work on a computer to
415
00:19:52,970 --> 00:19:53,529
record.
416
00:19:53,929 --> 00:19:57,609
And so So when did you start to develop a
actual curriculum?
417
00:19:57,609 --> 00:20:02,125
Like how many students had you trained and, and
gone, you know, went
418
00:20:02,125 --> 00:20:02,924
15 through.
419
00:20:02,924 --> 00:20:04,125
People in the first year.
420
00:20:04,125 --> 00:20:05,244
They just kept coming.
421
00:20:05,325 --> 00:20:07,404
Spread in Columbus, Ohio.
422
00:20:07,404 --> 00:20:08,204
Word spreads.
423
00:20:08,204 --> 00:20:09,004
People talk.
424
00:20:09,325 --> 00:20:10,525
Where can I learn?
425
00:20:10,525 --> 00:20:13,004
Because they go out and talk, and they tell
other people other people.
426
00:20:13,325 --> 00:20:15,085
And the agents said, woah, Ron, we're booking
427
00:20:15,244 --> 00:20:19,779
And there was no YouTube back then to learn to
learn more stuff and find out who else is doing
428
00:20:19,779 --> 00:20:20,179
it.
429
00:20:20,179 --> 00:20:24,819
You know, that's that's what another know, our
listeners, if anybody's in the younger than 45
430
00:20:24,819 --> 00:20:27,059
range, there was no YouTube in the nineties.
431
00:20:27,059 --> 00:20:28,259
And when when did it come about?
432
00:20:28,259 --> 00:20:32,465
Like, late nineties, early two thousands when
YouTube really took off, and it wasn't being
433
00:20:32,465 --> 00:20:37,105
used even in the beginning like it is today for
for research and learning how to fix your car.
434
00:20:37,105 --> 00:20:41,664
And then, you know, I did a lot of YouTube
research when I, you know, back in 2018, I was,
435
00:20:41,664 --> 00:20:46,580
well, probably 17 when I first because I think
I researched voice over acting for about six
436
00:20:46,580 --> 00:20:49,779
months before I landed on on having you coach
me.
437
00:20:49,940 --> 00:20:54,980
So when it was one of those things where I
would do I would get information from YouTube.
438
00:20:54,980 --> 00:20:59,059
But in the nineties, like when you switched to
this, that wasn't around.
439
00:20:59,059 --> 00:21:05,234
So you like, I can understand where where the
word got out, and you're the only one in a in a
440
00:21:05,315 --> 00:21:06,275
pretty big market.
441
00:21:06,275 --> 00:21:10,035
I mean, we got 2,000,000 people live in
Columbus and and more in their surrounding
442
00:21:10,035 --> 00:21:10,595
areas.
443
00:21:10,595 --> 00:21:15,154
Without Google, without YouTube, I did my
research in Columbus, Ohio.
444
00:21:15,154 --> 00:21:19,529
Are there any other voice coaches, voice over
coaches in the city?
445
00:21:19,529 --> 00:21:25,529
And it turns out there was one woman working
out of a studio which I had connections with,
446
00:21:25,529 --> 00:21:28,330
but we got our radio spots from that studio.
447
00:21:29,095 --> 00:21:31,575
This woman was not an employee.
448
00:21:31,575 --> 00:21:37,174
She was using that studio and that engineer and
she had a group session going on.
449
00:21:37,174 --> 00:21:39,734
She would bring in like six people and train at
a time.
450
00:21:39,734 --> 00:21:43,710
So the ratio is six to one and she wouldn't
produce all the demos.
451
00:21:43,950 --> 00:21:46,190
She left that to the audio engineer at the
studio.
452
00:21:46,990 --> 00:21:53,630
So I looked at her model and said, okay, if I'm
a student of hers, I'm one of six students at a
453
00:21:53,630 --> 00:21:53,789
time.
454
00:21:54,315 --> 00:21:58,394
I'm thinking she's not giving much one on one
attention to each student.
455
00:21:58,794 --> 00:22:05,034
And I found out what she was charging and what
the students got was a bare bones training and
456
00:22:05,034 --> 00:22:07,914
one demo in about three months time.
457
00:22:09,210 --> 00:22:11,289
I said, okay, I can do this better.
458
00:22:11,289 --> 00:22:14,169
I can do it better with a formal curriculum.
459
00:22:14,329 --> 00:22:20,809
Write it down chapter by chapter, session by
session, and me produce all the demos myself.
460
00:22:20,809 --> 00:22:22,329
Don't farm that out to anybody else.
461
00:22:23,865 --> 00:22:30,025
And what I've had with these students was a
huge difference between what she was offering
462
00:22:30,105 --> 00:22:32,424
and what I'm getting ready to come to the
market with.
463
00:22:32,984 --> 00:22:35,144
I did this without any advertising budget.
464
00:22:35,830 --> 00:22:38,950
I simply let it be known through my talent
agents.
465
00:22:39,029 --> 00:22:39,430
Yes.
466
00:22:39,430 --> 00:22:45,430
After 15 or 20 people, I now have a formal
curriculum and my prices, because of supply and
467
00:22:45,430 --> 00:22:48,230
demand, my rates per student went up per hour.
468
00:22:48,230 --> 00:22:50,309
I doubled my rates to $50 an hour.
469
00:22:50,704 --> 00:22:52,144
I'm still getting demand.
470
00:22:52,865 --> 00:22:54,384
Why didn't I meet you back then?
471
00:22:54,384 --> 00:22:54,625
Yeah.
472
00:22:54,625 --> 00:22:55,744
I know what I paid.
473
00:22:56,865 --> 00:22:57,585
I still got great.
474
00:22:57,585 --> 00:23:00,224
And when he says there's a curriculum, I still
got mine.
475
00:23:00,224 --> 00:23:00,545
Yeah.
476
00:23:00,545 --> 00:23:03,265
This is this is Ron's curriculum right here.
477
00:23:03,480 --> 00:23:03,880
Yes, she
478
00:23:03,880 --> 00:23:04,039
did.
479
00:23:04,039 --> 00:23:09,799
And it's got notes, and, I mean, it that is
that is so funny that that that that all that
480
00:23:09,799 --> 00:23:15,480
this all started when with seeing somebody else
that or or demand, you know, just like any
481
00:23:15,480 --> 00:23:19,775
business, there was a there was a demand, and
there was a better way to do it.
482
00:23:19,775 --> 00:23:20,335
You know?
483
00:23:20,335 --> 00:23:25,295
So and and I just I think that's that that's
such a I'd never heard this story yet.
484
00:23:25,295 --> 00:23:26,654
I mean, we've talked so many times.
485
00:23:26,654 --> 00:23:32,974
I mean, what you helped me through and with
above and beyond voice over acting, you know,
486
00:23:33,990 --> 00:23:37,029
It was I will never forget the one day I came
into your office.
487
00:23:37,029 --> 00:23:39,190
I'm like, Ron, I'm just I'm struggling.
488
00:23:39,190 --> 00:23:41,269
I'm I'm beating myself up.
489
00:23:41,269 --> 00:23:43,349
I have no confidence, and that's not like me.
490
00:23:43,349 --> 00:23:44,710
I'm a very confident person.
491
00:23:44,710 --> 00:23:45,990
What is going on with me?
492
00:23:45,990 --> 00:23:53,035
And we talked for an hour about life and about
person like, we that's when we got to know each
493
00:23:53,035 --> 00:23:55,355
other, like, as people and as men.
494
00:23:55,595 --> 00:24:02,474
And we talked about so much other stuff that to
this day, I account that conversation to why I
495
00:24:02,474 --> 00:24:03,115
stuck with it.
496
00:24:03,880 --> 00:24:09,559
And and why I and and I coach other people now
with with other things, whether it be, you
497
00:24:09,559 --> 00:24:12,759
know, my EMS career or, podcasting or whatever.
498
00:24:12,759 --> 00:24:16,119
I'm not a voice over coach yet, but there's a
lot of stuff that I coach that is still
499
00:24:16,119 --> 00:24:21,265
concepts of voice over and mic mic placement
and, you know, eating healthy and not drinking
500
00:24:21,265 --> 00:24:23,345
milk and some of the other things that you
taught me.
501
00:24:23,505 --> 00:24:27,184
And and, and I've used something.
502
00:24:27,184 --> 00:24:33,680
Mean, like, any good any good teacher, their
their students should be using and discussing
503
00:24:33,680 --> 00:24:38,400
and then putting their own, you know, their own
angle on it, what their mentor and teacher
504
00:24:38,400 --> 00:24:39,039
taught them.
505
00:24:39,039 --> 00:24:39,519
Right?
506
00:24:39,519 --> 00:24:44,319
So it's one of those things where that day,
there was there was a time when when, oh, we
507
00:24:44,319 --> 00:24:49,634
needed all this stuff done for a podcast, but I
felt that this person that I was that I was
508
00:24:49,634 --> 00:24:52,754
helping with their podcast and coaching them
through podcasting only.
509
00:24:52,835 --> 00:24:54,355
Like, we literally it's like, hey, listen.
510
00:24:54,355 --> 00:24:54,674
Stop.
511
00:24:54,674 --> 00:24:55,394
And she's like, what?
512
00:24:55,394 --> 00:24:57,315
And I said, we're not talking about podcasts
anymore.
513
00:24:57,315 --> 00:25:00,674
Let's just let's just stop what's going on.
514
00:25:00,674 --> 00:25:05,159
Like, this is me being human to you and you
being human to me.
515
00:25:05,159 --> 00:25:10,440
And I hope you can trust me with what's going
on with your life because right now I feel like
516
00:25:10,440 --> 00:25:11,960
you're in a you're in a spiral.
517
00:25:12,279 --> 00:25:14,679
And she was like, oh my gosh, that's exactly
what I'm in.
518
00:25:15,164 --> 00:25:17,884
And for two hours, we spoke on the phone.
519
00:25:17,884 --> 00:25:21,965
It wasn't in person with more with more voice
over people coming into your office.
520
00:25:21,965 --> 00:25:26,684
But, you know, we we talk for two hours, and we
probably have one of those kind of sessions a
521
00:25:26,684 --> 00:25:27,085
month now.
522
00:25:27,085 --> 00:25:30,669
That's part of what I do is is the human
connection part of it.
523
00:25:30,669 --> 00:25:35,789
And and that's so big when it comes to us as
coaches and mentors, you know, because I feel
524
00:25:35,789 --> 00:25:38,750
that I'm a mentor for people because people
don't know how to podcast.
525
00:25:38,750 --> 00:25:43,244
And I taught myself how to podcast, you know,
on the job training and the hard way, and now I
526
00:25:43,244 --> 00:25:44,444
do it a much better way.
527
00:25:44,605 --> 00:25:50,765
And it is it is now looking back at the people
that mentored me that I hear my I hear my
528
00:25:50,765 --> 00:25:55,644
mentor's thoughts, voices, and and instruction
in my own voice now.
529
00:25:55,644 --> 00:25:57,559
And I and I and it's and it's great.
530
00:25:57,559 --> 00:26:02,200
And that's another reason why I feel that voice
over acting and podcast people that wanna do
531
00:26:02,200 --> 00:26:08,359
podcast, having a coach that helps you build
that bridge over all the pitfalls is is huge.
532
00:26:08,359 --> 00:26:14,384
It exponent it it exponentially increases your
chance of success in a shorter period of time.
533
00:26:14,384 --> 00:26:19,105
And yes, you may need to trade that time for
money, but it is something that is worth it
534
00:26:19,105 --> 00:26:23,184
because once you get that training, you can
now, you know, put that to use.
535
00:26:23,184 --> 00:26:23,744
So Right.
536
00:26:23,960 --> 00:26:26,200
You mentioned like two hours, you said, right?
537
00:26:26,440 --> 00:26:31,240
You think that other coach could afford to
spend two hours with six people?
538
00:26:31,400 --> 00:26:31,880
No.
539
00:26:31,880 --> 00:26:32,679
No way.
540
00:26:32,839 --> 00:26:33,240
No.
541
00:26:33,240 --> 00:26:36,920
I realized right away, this is like you said,
on the human level, it's life.
542
00:26:37,664 --> 00:26:41,664
And I have, kind of a therapist, you know,
mentality about this.
543
00:26:41,664 --> 00:26:45,265
I'm gonna shepherd you, help you get from point
a to point b.
544
00:26:45,345 --> 00:26:48,625
What you do with what I teach you goes beyond
that.
545
00:26:48,625 --> 00:26:50,225
Like you've done with podcasting.
546
00:26:50,225 --> 00:26:52,465
That was not part of my curriculum and it still
isn't.
547
00:26:53,059 --> 00:26:53,380
Yep.
548
00:26:53,380 --> 00:26:54,660
It will be soon, though.
549
00:26:54,660 --> 00:26:55,139
Right?
550
00:26:55,700 --> 00:26:56,579
It will be soon.
551
00:26:56,579 --> 00:26:57,299
That's right.
552
00:26:57,779 --> 00:26:59,380
But That's a whole another conversation.
553
00:26:59,380 --> 00:27:02,099
I think maybe Ron will interview me for his
show.
554
00:27:02,339 --> 00:27:03,059
Right.
555
00:27:03,380 --> 00:27:08,914
So, yeah, everything grows and matures, and you
find out, like a lot of other businesses, you
556
00:27:08,914 --> 00:27:11,795
can find out there's more to this after you
graduate.
557
00:27:12,115 --> 00:27:13,315
Where is your niche?
558
00:27:13,315 --> 00:27:14,994
Where is your passions lie?
559
00:27:15,154 --> 00:27:15,795
Find out.
560
00:27:15,795 --> 00:27:19,714
Take the basic fundamentals, which are the
fundamentals, and you never lose those.
561
00:27:20,035 --> 00:27:20,674
That's what Well,
562
00:27:20,674 --> 00:27:28,119
and even when so a couple years after after I
was done with your services, you and I struck
563
00:27:28,119 --> 00:27:29,639
up again, we've always stayed connected.
564
00:27:29,639 --> 00:27:31,239
We I share successes.
565
00:27:31,319 --> 00:27:34,919
I I I, you know, I still lean on I still I
still to this day lean on you.
566
00:27:34,919 --> 00:27:36,359
I call you with questions if I have it.
567
00:27:36,359 --> 00:27:37,399
I mean, you're you're a mentor.
568
00:27:37,855 --> 00:27:42,494
And and it's, you know, it's it's not I I don't
feel like I'm ever, like, bugging the crap out
569
00:27:42,494 --> 00:27:43,615
of you where you're like, oh my gosh.
570
00:27:43,615 --> 00:27:44,654
Kyle's calling again.
571
00:27:44,734 --> 00:27:47,294
But, you know, maybe those first couple of
years, it was like that.
572
00:27:47,294 --> 00:27:53,539
But but when I see opportunities and I see
things that could help you or your services or
573
00:27:53,539 --> 00:27:57,940
I I've pointed plenty of people towards you too
when they wanna when they want me to be like,
574
00:27:57,940 --> 00:27:58,579
how did you get over?
575
00:27:58,579 --> 00:28:00,659
I'm like, gotta get a coach if you're local.
576
00:28:00,740 --> 00:28:03,139
Even if you're not local, he does he does
virtual now.
577
00:28:03,424 --> 00:28:04,464
This is his name.
578
00:28:04,464 --> 00:28:05,345
Contact him.
579
00:28:05,345 --> 00:28:07,664
Great, great, great, you know, educator.
580
00:28:07,825 --> 00:28:11,984
So one of the things that you and I did
probably a couple of years after it is you know
581
00:28:11,984 --> 00:28:17,470
that I have a heart of an educator through my
EMS stuff and teaching first responders, you
582
00:28:17,470 --> 00:28:22,029
know, anything from, you know, respiratory
stuff to to bleeding control.
583
00:28:22,029 --> 00:28:23,869
You know, I I'd like to teach.
584
00:28:24,109 --> 00:28:29,549
And I created a Fiverr class that we'd had at
your at your facility, at your place.
585
00:28:29,549 --> 00:28:33,355
And we and I and I was Ron had not dabbled in
Fiverr yet.
586
00:28:33,755 --> 00:28:34,634
Fiverr.
587
00:28:34,795 --> 00:28:37,595
And I had kind of embraced Fiverr.
588
00:28:37,595 --> 00:28:42,795
But I I did invest in coaching specifically for
learning how to to to do Fiverr.
589
00:28:43,130 --> 00:28:47,130
I had two different coaches for that because
Ron wasn't my only voiceover coach.
590
00:28:47,130 --> 00:28:51,369
I had I ended up getting, an additional,
marketing coach eventually.
591
00:28:52,250 --> 00:28:54,570
And then I got the the a Fiverr coach.
592
00:28:54,570 --> 00:28:59,434
I did I did sound audio for my studio coach.
593
00:28:59,434 --> 00:28:59,674
You know?
594
00:28:59,674 --> 00:29:05,355
So I, you know, I I did where I was struggling
and where where Ron was, you know, stretched
595
00:29:05,355 --> 00:29:08,315
too thin, I would look into other coaches.
596
00:29:08,315 --> 00:29:09,730
And and which is fine.
597
00:29:09,730 --> 00:29:13,009
I don't, I don't mind multiple mentors or
multiple coaches.
598
00:29:13,490 --> 00:29:17,490
And I was making money at, at voiceover and
every dime I made in voiceover, I just put back
599
00:29:17,490 --> 00:29:18,369
into my business.
600
00:29:18,690 --> 00:29:23,569
And, and I remember you and I having a, you
know, a conference, a little webinar in person
601
00:29:23,569 --> 00:29:26,154
webinar back before Zoom was ever a thing.
602
00:29:26,394 --> 00:29:30,715
And we did, while Zoom was still just starting,
we tried to get people to come into Zoom, but
603
00:29:30,715 --> 00:29:32,634
it wasn't as slick as it is nowadays.
604
00:29:32,955 --> 00:29:33,755
Or Riverside.
605
00:29:33,755 --> 00:29:36,715
Riverside is way better now, what we're
recording on now.
606
00:29:37,250 --> 00:29:44,289
But, we we did a class, an all day class on on
all the just it wasn't the in-depth Fiverr
607
00:29:44,289 --> 00:29:48,930
stuff, but it was definitely something to get
those those people that were being coached by
608
00:29:48,930 --> 00:29:54,654
you another avenue that they were maybe too
afraid to go into or wanted to know more about,
609
00:29:54,654 --> 00:29:55,855
but didn't know where to start.
610
00:29:55,855 --> 00:30:00,414
And it was it was a great day because here I
am, the student now becoming the teacher with
611
00:30:00,414 --> 00:30:01,375
Ron's assistance.
612
00:30:01,375 --> 00:30:03,615
And that's what that's what collaboration's all
about.
613
00:30:04,779 --> 00:30:05,500
So Yeah.
614
00:30:05,500 --> 00:30:06,940
That comes full circle that way too.
615
00:30:06,940 --> 00:30:07,899
I remember that.
616
00:30:08,299 --> 00:30:08,539
Yep.
617
00:30:08,539 --> 00:30:09,339
Exactly.
618
00:30:09,500 --> 00:30:10,220
So, yeah.
619
00:30:10,220 --> 00:30:12,619
So we've had a couple of full circle moments
for sure.
620
00:30:12,619 --> 00:30:17,420
And, you know, and, your your path is is a
great one, this entrepreneurial path that
621
00:30:17,420 --> 00:30:17,980
you're taking on.
622
00:30:18,214 --> 00:30:23,734
So real quick, when I typically ask some,
usually when I'm doing these interviews, when
623
00:30:23,734 --> 00:30:28,294
it comes to their people's entrepreneurial
path, what was one of the biggest struggles
624
00:30:28,295 --> 00:30:32,775
when you change from that corporate world, even
though you were using their studio sometimes?
625
00:30:33,160 --> 00:30:37,160
Like when was there an, oh boy, I'm on my own
now.
626
00:30:37,160 --> 00:30:41,960
Like talk to me about a little moment in time
that stands out to you that you realize that
627
00:30:41,960 --> 00:30:47,640
you no longer know where we're no more longer
underneath the umbrella of an employer, but
628
00:30:47,640 --> 00:30:53,815
that you were you were the boss, you were the
employee, you were the you were the the
629
00:30:53,815 --> 00:30:56,375
janitor, you were the maintenance guy.
630
00:30:56,375 --> 00:31:00,775
Like, like, talk to me about one of those times
where where it's prevalent to you that this
631
00:31:00,775 --> 00:31:03,575
wasn't, you know, an, oh my gosh, I'm on my own
moment.
632
00:31:03,575 --> 00:31:04,295
Well, you're right.
633
00:31:04,410 --> 00:31:09,929
In a, in a word, you have to be a business
owner and think like a business owner.
634
00:31:10,490 --> 00:31:13,690
You can't approach voice acting as a hobby.
635
00:31:13,690 --> 00:31:14,890
You're not gonna make it.
636
00:31:15,049 --> 00:31:18,785
You gotta treat it with respect just like any
other business.
637
00:31:18,945 --> 00:31:21,105
And that includes a business plan.
638
00:31:21,825 --> 00:31:24,464
When are you going to open your studio every
single day?
639
00:31:24,865 --> 00:31:27,984
Who's your target market you plan to serve?
640
00:31:27,984 --> 00:31:29,105
What are your prices?
641
00:31:29,505 --> 00:31:30,865
What holidays will you take off?
642
00:31:31,289 --> 00:31:37,210
Everything a business puts in writing in their
policy manual, you must do.
643
00:31:37,529 --> 00:31:41,210
If you don't, you're a dreamer, and you're not
taking it seriously.
644
00:31:41,210 --> 00:31:43,289
And nobody else will take you seriously either.
645
00:31:43,690 --> 00:31:45,130
So I had to take inventory.
646
00:31:45,744 --> 00:31:50,625
The radio station that I worked for, remember I
said mom and pop, they sold out to corporate
647
00:31:50,625 --> 00:31:51,344
America.
648
00:31:52,065 --> 00:31:57,264
And that corporate station that they went into
with already had a production director.
649
00:31:57,345 --> 00:32:00,944
They did not need me, and he'd been there a
longer time than I was.
650
00:32:01,380 --> 00:32:02,980
The writing was on the wall.
651
00:32:03,220 --> 00:32:04,179
Okay.
652
00:32:04,819 --> 00:32:11,059
I had the unfortunate experience of my parents
passing away and that left me some inheritance
653
00:32:11,059 --> 00:32:11,700
money.
654
00:32:12,500 --> 00:32:14,579
You can do what you want with your inheritance
money.
655
00:32:14,579 --> 00:32:19,394
I chose to pay off some bills and then buy this
microphone.
656
00:32:20,835 --> 00:32:21,634
Nice microphone.
657
00:32:21,634 --> 00:32:22,914
I know exactly what that is.
658
00:32:22,914 --> 00:32:23,634
It's a nice So
659
00:32:24,674 --> 00:32:25,954
I had to make that investment.
660
00:32:25,954 --> 00:32:27,394
I had to convince the wife.
661
00:32:27,394 --> 00:32:28,355
You believe in me?
662
00:32:28,529 --> 00:32:30,289
You you you've been with me a while now.
663
00:32:30,289 --> 00:32:31,170
Do you believe what my
664
00:32:31,250 --> 00:32:32,289
That's a tough one.
665
00:32:32,289 --> 00:32:32,849
Yeah.
666
00:32:33,090 --> 00:32:34,529
I have to make an investment.
667
00:32:34,529 --> 00:32:36,210
I have to buy studio equipment.
668
00:32:36,289 --> 00:32:37,809
I have a growing family.
669
00:32:37,809 --> 00:32:40,450
There's no room in this house for a studio.
670
00:32:41,170 --> 00:32:42,849
I've gotta go find a studio space.
671
00:32:43,345 --> 00:32:45,984
That's, a monthly outlay for the rent.
672
00:32:46,705 --> 00:32:47,904
Where's it gonna be?
673
00:32:48,785 --> 00:32:50,144
I gotta be a business.
674
00:32:50,144 --> 00:32:52,545
I'm gonna go rent a space, set up a studio.
675
00:32:52,945 --> 00:32:58,619
And that means I gotta show up every day and
build my clients along the way.
676
00:32:58,619 --> 00:33:02,220
I only left a radio station with two clients.
677
00:33:03,099 --> 00:33:03,740
Wow.
678
00:33:03,980 --> 00:33:09,819
One was a car dealer and the other was a Fox
Television station affiliate, which I still
679
00:33:09,819 --> 00:33:10,779
have to this day.
680
00:33:11,914 --> 00:33:16,315
Thirty years I've been serving Fox Television
in the local affiliate market.
681
00:33:16,875 --> 00:33:17,994
They need my services.
682
00:33:17,994 --> 00:33:19,194
They like my job.
683
00:33:19,674 --> 00:33:20,234
Too fine.
684
00:33:20,234 --> 00:33:20,954
Well Right.
685
00:33:21,194 --> 00:33:21,755
To build a business.
686
00:33:21,755 --> 00:33:22,474
Well, in that no.
687
00:33:22,474 --> 00:33:28,269
That kind of reminds me, you know, that whole
you're you're you chose to have a business, and
688
00:33:28,269 --> 00:33:33,070
that had to come with you know, that kind of
leads into my sponsor and and what I just
689
00:33:33,070 --> 00:33:34,029
recently did.
690
00:33:34,190 --> 00:33:38,109
And, and I'll drop a little sponsor right now,
but the legal side of things.
691
00:33:38,109 --> 00:33:38,430
Right?
692
00:33:38,430 --> 00:33:45,305
So so up until about three months ago, I never
had other than if I ever had anything I needed
693
00:33:45,305 --> 00:33:49,384
legally taken care of, I just would I would
have had to have, like, figured it out.
694
00:33:49,384 --> 00:33:50,984
I didn't have any coverage.
695
00:33:50,984 --> 00:33:57,970
And so what my sponsor is is is LegalShield,
which is a a, you know, basically a Netflix
696
00:33:57,970 --> 00:33:59,730
version of legal coverage.
697
00:33:59,730 --> 00:34:04,609
So for my family and my business, I actually
cover both of those through one LegalShield
698
00:34:04,609 --> 00:34:05,250
account.
699
00:34:05,490 --> 00:34:11,275
And that gives I pay a monthly fee, a small
monthly fee for both business and and family.
700
00:34:11,275 --> 00:34:12,635
My family is four.
701
00:34:12,795 --> 00:34:18,554
And basically what that does is it makes me
have that peace of mind that I always have a
702
00:34:18,554 --> 00:34:23,035
lawyer on my side that I can call and consult
in, that I can have write a contract for me,
703
00:34:23,190 --> 00:34:26,469
that I can have do, you know, notaries notaries
for.
704
00:34:26,949 --> 00:34:30,230
They'll they can take care of a speeding
ticket, like all these kind of things that they
705
00:34:30,230 --> 00:34:30,710
offer.
706
00:34:30,869 --> 00:34:35,349
That's who my sponsor is now for the Initiative
Path podcast because I felt that it was
707
00:34:35,349 --> 00:34:36,630
important to have a sponsor.
708
00:34:36,994 --> 00:34:41,554
And when I finally got legal coverage, a huge
weight was lifted off of me.
709
00:34:41,554 --> 00:34:45,795
So when it comes to when you started your
business and that legal coverage that you had
710
00:34:45,795 --> 00:34:50,035
to dive into back then when they well, I think
legal coverage or legal shield's been around
711
00:34:50,035 --> 00:34:52,589
since 1972, but it's not very well known.
712
00:34:52,589 --> 00:34:52,829
Right?
713
00:34:52,829 --> 00:34:54,750
So we're hoping to make it more well known.
714
00:34:54,909 --> 00:34:56,989
So what did you do on the legal side of stuff?
715
00:34:56,989 --> 00:35:02,429
Was that all OJT too on the job training or did
you have to put a lot of money into lawyers or
716
00:35:02,429 --> 00:35:02,989
whatnot?
717
00:35:03,465 --> 00:35:07,625
Well, actually, before, LegalShield, they were
known as prepaid legal.
718
00:35:07,625 --> 00:35:07,945
Yeah.
719
00:35:07,945 --> 00:35:08,664
Prepaid legal.
720
00:35:08,664 --> 00:35:08,905
Yeah.
721
00:35:08,905 --> 00:35:09,224
Yep.
722
00:35:09,224 --> 00:35:12,585
And I looked about that from somebody else who
shared it with me, and I said, yep.
723
00:35:12,585 --> 00:35:13,385
I need that.
724
00:35:13,704 --> 00:35:14,265
And I Gotcha.
725
00:35:14,345 --> 00:35:17,385
Least $16 a month at that time At that time.
726
00:35:17,385 --> 00:35:17,545
Yeah.
727
00:35:19,440 --> 00:35:21,199
To increase premium.
728
00:35:21,519 --> 00:35:21,920
Wow.
729
00:35:21,920 --> 00:35:22,239
For you?
730
00:35:22,239 --> 00:35:23,599
So you grandfathered into that.
731
00:35:23,599 --> 00:35:24,320
That's awesome.
732
00:35:24,320 --> 00:35:24,639
That.
733
00:35:24,639 --> 00:35:25,119
Right.
734
00:35:25,359 --> 00:35:31,280
But I didn't have that when I formed a three
person advertising marketing production
735
00:35:31,280 --> 00:35:32,719
business with two other friends.
736
00:35:33,135 --> 00:35:37,375
We had to hire an attorney to draw everything
up legally and get it, you know, split three
737
00:35:37,375 --> 00:35:37,614
ways.
738
00:35:37,614 --> 00:35:41,614
We had a three way agreement that all had to be
done in writing.
739
00:35:41,855 --> 00:35:43,614
Again, we're treating it like a business.
740
00:35:44,574 --> 00:35:47,614
I had most of the clients in those in those
three guys.
741
00:35:47,614 --> 00:35:48,494
I had the clients.
742
00:35:48,840 --> 00:35:51,320
So I folded my clients into our business.
743
00:35:52,039 --> 00:35:56,760
Big risk there because that means I'm sharing
the revenue from those two clients that I had
744
00:35:56,760 --> 00:35:59,160
with these two other guys and their families.
745
00:35:59,400 --> 00:35:59,800
Mhmm.
746
00:35:59,800 --> 00:36:01,320
The agreement was, okay.
747
00:36:01,320 --> 00:36:02,440
Now I've got my clients.
748
00:36:02,680 --> 00:36:06,545
You gotta bring in some clients and you gotta
bring in some We all had to be in sales
749
00:36:06,545 --> 00:36:07,425
mindset.
750
00:36:08,304 --> 00:36:09,824
You can't do anything with a business.
751
00:36:09,824 --> 00:36:11,585
You got sales and people to serve.
752
00:36:12,304 --> 00:36:13,585
So we tried that.
753
00:36:13,664 --> 00:36:18,784
I had a space that I was bartering with at the
time at The Continent in Columbus, a well known
754
00:36:18,784 --> 00:36:19,424
gathering place.
755
00:36:19,730 --> 00:36:20,449
Absolutely.
756
00:36:20,449 --> 00:36:21,809
I had a studio space there.
757
00:36:21,809 --> 00:36:24,449
We bartered for a huge suite.
758
00:36:24,449 --> 00:36:25,489
Took it as is.
759
00:36:25,489 --> 00:36:29,170
That means peeling paint and bad carpet, but we
took it.
760
00:36:29,170 --> 00:36:30,369
We had to start somewhere.
761
00:36:30,609 --> 00:36:35,535
And so that's how we started when I was forming
my business with these two other guys.
762
00:36:35,535 --> 00:36:38,494
Ultimately, they weren't pulling in the same
direction I was.
763
00:36:38,494 --> 00:36:40,655
It didn't take very long to realize that.
764
00:36:40,735 --> 00:36:43,054
I said, okay, guys, we tried this.
765
00:36:43,054 --> 00:36:44,015
It didn't work.
766
00:36:44,255 --> 00:36:48,670
I brought back my clients to my business and I
had to go back into radio.
767
00:36:49,390 --> 00:36:52,670
I went back into the radio industry in Newark,
Ohio.
768
00:36:53,070 --> 00:36:54,349
Again, I'm in the morning
769
00:36:54,510 --> 00:36:57,470
So when did when did Big Voice Productions come
about?
770
00:36:57,710 --> 00:37:02,785
Well, that formed when I was at the Smooth Jazz
radio station, like you asked about earlier.
771
00:37:02,945 --> 00:37:03,265
Okay.
772
00:37:03,265 --> 00:37:04,625
Forming that in my mind.
773
00:37:04,625 --> 00:37:08,305
And even at the AM Christian radio station, I
was forming that in my mind.
774
00:37:08,305 --> 00:37:09,744
I didn't have a business name yet.
775
00:37:09,744 --> 00:37:12,864
I was calling it RAP, Rap Productions.
776
00:37:15,230 --> 00:37:19,789
Until one day, one of the sales guys who I
worked with came into the studio that I was
777
00:37:19,789 --> 00:37:21,150
using their studio after hours.
778
00:37:21,150 --> 00:37:23,949
And he said, Hey, how are things in big voice
productions?
779
00:37:24,909 --> 00:37:25,389
What?
780
00:37:25,389 --> 00:37:26,029
And it clicked.
781
00:37:26,029 --> 00:37:26,829
And it clicked.
782
00:37:26,829 --> 00:37:27,630
I'm a bricks fella.
783
00:37:27,630 --> 00:37:29,150
I said, that's an excellent name.
784
00:37:29,150 --> 00:37:29,789
Can I use that?
785
00:37:29,789 --> 00:37:30,909
He says, yeah, was just kidding.
786
00:37:31,525 --> 00:37:32,485
I'm not kidding.
787
00:37:32,485 --> 00:37:37,684
I'm gonna get that name, make sure it's
available and make it a copyright legally, LLC,
788
00:37:37,844 --> 00:37:38,965
formed all that.
789
00:37:39,125 --> 00:37:40,324
That's when it started.
790
00:37:40,885 --> 00:37:41,605
Then Wow.
791
00:37:41,525 --> 00:37:43,925
Students came along, voiceover acting came
along.
792
00:37:43,925 --> 00:37:46,005
My little clients, I gotta get more clients.
793
00:37:46,485 --> 00:37:51,920
So when I got the inheritance money, it was
jump out there without a net and go to work.
794
00:37:51,920 --> 00:37:52,880
I bye, honey.
795
00:37:52,880 --> 00:37:54,320
I'm going to my studio now.
796
00:37:54,400 --> 00:37:56,880
I'm gonna go work eight hours for me now.
797
00:37:57,119 --> 00:37:58,400
I've got to find more clients.
798
00:37:58,764 --> 00:38:04,525
When you're not giving eight or ten hours to
the man, you've got time to find more clients.
799
00:38:05,085 --> 00:38:10,285
In my business, more clients are more auto
dealers, more TV stations, more radio stations.
800
00:38:10,605 --> 00:38:11,405
More students?
801
00:38:11,405 --> 00:38:11,565
Yeah.
802
00:38:11,699 --> 00:38:16,099
Go back to the industry that you came from
because you know the inner workings of that
803
00:38:16,099 --> 00:38:16,739
industry.
804
00:38:16,739 --> 00:38:17,059
Right.
805
00:38:17,059 --> 00:38:18,179
Makes total sense.
806
00:38:18,420 --> 00:38:18,739
Right.
807
00:38:18,739 --> 00:38:19,219
And yeah.
808
00:38:19,219 --> 00:38:22,900
Well, that's why I do I do really well with
with medical voice over.
809
00:38:22,900 --> 00:38:23,139
Yes.
810
00:38:23,139 --> 00:38:27,445
When when people get ahold of me with medical,
they're like, oh, you you kinda actually know
811
00:38:27,445 --> 00:38:28,085
what you're talking about.
812
00:38:28,085 --> 00:38:29,764
I'm like, yeah, you can say the words, you
know?
813
00:38:29,764 --> 00:38:33,684
So so I've kind of I started doing a lot in in
medical.
814
00:38:33,684 --> 00:38:37,125
I mean, of course, I've I've done a lot of
different I mean, I've done all the ones that,
815
00:38:37,125 --> 00:38:38,485
you know, I've done books.
816
00:38:38,485 --> 00:38:40,485
I've done I've done all the stuff that you
train me on.
817
00:38:40,900 --> 00:38:46,340
I've done I've done one or two in each of the
small genres and and a lot in, in advertising
818
00:38:46,340 --> 00:38:49,219
and and medical, which is because of my
background.
819
00:38:49,219 --> 00:38:50,179
But but yeah.
820
00:38:50,179 --> 00:38:53,885
So so tell us more about big voice productions
as it sits now.
821
00:38:53,885 --> 00:39:00,364
We have now walked through the path of of Ron's
career of of working for the man, now being the
822
00:39:00,364 --> 00:39:04,364
man, and tell us more about Big Voice
Productions and what you would want people to
823
00:39:04,364 --> 00:39:05,005
know about it.
824
00:39:05,005 --> 00:39:09,579
And, you know, we'll put everything in the in
the show notes below about how to get ahold of
825
00:39:09,579 --> 00:39:09,900
Ron.
826
00:39:09,900 --> 00:39:14,539
If you wanna learn how to produce, if you wanna
learn how to voice overact and all the
827
00:39:14,539 --> 00:39:19,099
different things that he teaches, will be
something that you could you could tap into by
828
00:39:19,099 --> 00:39:20,059
giving him a call.
829
00:39:20,264 --> 00:39:23,144
So talk to us about Big Voice Productions as it
sits today.
830
00:39:23,144 --> 00:39:24,025
Where are you at?
831
00:39:24,025 --> 00:39:24,744
What you doing?
832
00:39:24,744 --> 00:39:26,105
What's the what's the big goal?
833
00:39:26,105 --> 00:39:26,904
What's the plans?
834
00:39:26,904 --> 00:39:27,385
All right.
835
00:39:27,385 --> 00:39:29,944
Multifaceted as I always been in this business.
836
00:39:29,944 --> 00:39:31,945
You know, you don't put all your eggs in one
basket.
837
00:39:32,505 --> 00:39:38,130
Believe it or not, I'm still a radio
personality and not on one, but on two formats.
838
00:39:38,449 --> 00:39:38,769
Okay.
839
00:39:38,769 --> 00:39:45,650
Post a smooth jazz show, virtually not live,
recorded in Destin, Florida.
840
00:39:45,969 --> 00:39:46,690
I'm going home.
841
00:39:46,690 --> 00:39:47,730
So you're finally in Florida.
842
00:39:47,730 --> 00:39:47,969
Yeah.
843
00:39:47,969 --> 00:39:48,929
I'm finally in Florida.
844
00:39:48,929 --> 00:39:49,170
At least
845
00:39:49,170 --> 00:39:50,130
my But you're not in Florida.
846
00:39:50,235 --> 00:39:51,835
My voice You're freezing up in Michigan.
847
00:39:51,835 --> 00:39:52,715
My
848
00:39:53,595 --> 00:39:58,474
voice is in Florida hosting, Destin Florida
Smooth Jazz traditional station that also
849
00:39:58,474 --> 00:39:59,275
streams.
850
00:39:59,835 --> 00:40:05,090
Going on my ninth year there at, the first of
this year, next year.
851
00:40:05,650 --> 00:40:10,690
In addition to that, for about two years, I've
been hosting a sixties, seventies, and eighties
852
00:40:10,849 --> 00:40:17,525
streaming only radio format show called Retro
Radio, And that's through the Thesis Radio
853
00:40:17,525 --> 00:40:20,244
Network, which is all streaming.
854
00:40:20,244 --> 00:40:24,005
There's no FCC, no transmitter, no building.
855
00:40:24,005 --> 00:40:26,244
It's all streaming over the internet.
856
00:40:26,324 --> 00:40:28,005
And it's radio kinda like it used to be.
857
00:40:28,260 --> 00:40:29,300
We get to be Interesting.
858
00:40:29,300 --> 00:40:29,860
Realities.
859
00:40:29,860 --> 00:40:31,940
We actually get to choose some of our own
music.
860
00:40:32,260 --> 00:40:32,739
Wow.
861
00:40:32,739 --> 00:40:33,860
I that's a wow.
862
00:40:34,099 --> 00:40:36,980
Do you have a different name on that channel,
or are you still Ron Allen?
863
00:40:36,980 --> 00:40:37,699
I'm Ron Allen.
864
00:40:37,699 --> 00:40:38,340
I'm both Okay.
865
00:40:38,340 --> 00:40:38,900
I didn't know.
866
00:40:38,900 --> 00:40:40,500
Like you said, you get to choose your own
personality.
867
00:40:40,500 --> 00:40:43,460
You could be somebody the big popper and, like,
work on some voices.
868
00:40:43,460 --> 00:40:43,539
No.
869
00:40:43,905 --> 00:40:44,864
I could be.
870
00:40:45,025 --> 00:40:45,585
Yeah.
871
00:40:45,824 --> 00:40:46,144
Neat.
872
00:40:46,144 --> 00:40:47,265
That's a rebranding thing.
873
00:40:47,265 --> 00:40:48,304
I didn't wanna go through that.
874
00:40:48,304 --> 00:40:48,625
Sure.
875
00:40:48,625 --> 00:40:48,784
Sure.
876
00:40:48,784 --> 00:40:50,625
Few different personalities in two different
markets.
877
00:40:50,625 --> 00:40:52,704
And that's Monday through Friday.
878
00:40:52,945 --> 00:40:53,585
Wow.
879
00:40:53,905 --> 00:40:58,144
Those believe it or not, I realized along the
way, radio is voice acting.
880
00:40:59,190 --> 00:41:02,869
I'm putting on a show with my voice, hosting a
show, music show.
881
00:41:03,190 --> 00:41:07,909
Sometimes I talk to stars and still interview
stars from time to time, but it's putting on a
882
00:41:07,909 --> 00:41:12,535
show that is all make believe smoke and mirrors
cause it's all audio.
883
00:41:12,535 --> 00:41:14,615
Nobody sees me, what I'm doing.
884
00:41:15,015 --> 00:41:20,295
I'm doing it all with my voice and my
creativity, creating audio in a fun,
885
00:41:20,295 --> 00:41:21,894
entertaining way every single day.
886
00:41:21,894 --> 00:41:23,815
I'm bringing it to different audiences though.
887
00:41:24,410 --> 00:41:24,809
Okay?
888
00:41:24,809 --> 00:41:25,369
Interesting.
889
00:41:25,369 --> 00:41:29,530
When I'm not doing that, I'm doing television
voiceover for Fox Television still.
890
00:41:30,809 --> 00:41:34,970
I'm also, privately coaching students,
voiceover students.
891
00:41:35,369 --> 00:41:38,329
Every day I've got one to three students per
day.
892
00:41:39,315 --> 00:41:40,275
So Gotcha.
893
00:41:40,514 --> 00:41:43,315
There's no days off for me and no downtime, no
free time.
894
00:41:43,315 --> 00:41:43,714
Right.
895
00:41:43,714 --> 00:41:44,034
Right.
896
00:41:44,034 --> 00:41:48,835
Now are you doing that in like, I came to your
studio, and I'm I mean, I remember it's not the
897
00:41:48,835 --> 00:41:49,954
same studio you're sitting in now.
898
00:41:49,954 --> 00:41:55,159
Some of the same foam that's I can I recognize
that foam, but, and I helped you build one
899
00:41:55,159 --> 00:41:55,799
studio too?
900
00:41:55,799 --> 00:41:58,199
That's actually how I finished paying off my
studio.
901
00:41:58,359 --> 00:42:03,719
My my coaching time is, or my my student time
is I ended up you needed to move a studio, and
902
00:42:03,719 --> 00:42:09,155
you needed to get some walls built and some,
you know, wool in the into the studs and and
903
00:42:09,155 --> 00:42:10,515
and drywall put up.
904
00:42:10,515 --> 00:42:15,074
And you you knew how to do it, but you needed
that extra person to kinda help you do it
905
00:42:15,074 --> 00:42:16,835
within a really short period of time.
906
00:42:16,835 --> 00:42:21,789
And and I helped Ron build his, one of his
studios just down the street from his original
907
00:42:21,789 --> 00:42:26,110
studio or one of his original studios that
well, the studio that I met him in.
908
00:42:26,269 --> 00:42:27,309
And and yeah.
909
00:42:27,309 --> 00:42:32,989
So I remember, you know, doing my last few of
my few of my education in for voice over acting
910
00:42:32,989 --> 00:42:34,885
in that new studio that I helped you build.
911
00:42:34,885 --> 00:42:36,804
So it was kind of fun to do that.
912
00:42:36,804 --> 00:42:42,085
You know, I I had the expertise and and and you
needed help, and we we we bartered.
913
00:42:42,085 --> 00:42:45,364
We went back to that old barter system and
finished things off.
914
00:42:45,364 --> 00:42:46,644
And, so yeah.
915
00:42:46,644 --> 00:42:51,260
So when it comes to the students, do you get so
here here's a quick question.
916
00:42:51,500 --> 00:42:55,340
And and I don't know this this could be good,
bad, or indifferent.
917
00:42:55,500 --> 00:42:59,179
What part of what you're doing now for your
revenue of your business?
918
00:42:59,179 --> 00:43:02,780
So you're doing you're doing radio show you're
doing radio personality on two different shows.
919
00:43:03,114 --> 00:43:04,795
You're still doing voice over yourself.
920
00:43:04,795 --> 00:43:07,914
You're a voice over actor, still doing voice
over for TV and radio and
921
00:43:07,994 --> 00:43:08,394
An audio.
922
00:43:08,474 --> 00:43:09,835
Other, you know, other people.
923
00:43:09,835 --> 00:43:10,155
Books.
924
00:43:10,155 --> 00:43:12,635
I know you do books, you know, on call, what
have you.
925
00:43:12,715 --> 00:43:14,235
And then now you're doing the coaching.
926
00:43:14,235 --> 00:43:16,315
Which is the most fulfilling to you of those
three?
927
00:43:17,000 --> 00:43:19,319
Boy, that's a tough question because I get
928
00:43:19,400 --> 00:43:19,799
I know.
929
00:43:19,799 --> 00:43:24,119
I knew it was gonna be tough because you don't
wanna upset your your your sponsors.
930
00:43:24,199 --> 00:43:26,679
You don't wanna set up your radio station, and
you want more students.
931
00:43:26,679 --> 00:43:27,400
So Yeah.
932
00:43:27,799 --> 00:43:30,359
Radio to me, I I can do it blindfolded.
933
00:43:30,359 --> 00:43:30,920
I Gotcha.
934
00:43:31,235 --> 00:43:35,875
So, you know, it's just one of those things
where once you do it so long, you it really I
935
00:43:35,875 --> 00:43:39,474
don't have to put a whole lot of effort into
that because I just know what I'm doing.
936
00:43:39,474 --> 00:43:42,515
I just crapped mic, and I know how to put on a
show with my voice.
937
00:43:43,250 --> 00:43:46,929
What I get a lot of fulfillment out of and
maybe the most is seeing a student like
938
00:43:46,929 --> 00:43:54,289
yourself develop, grow, not just in their voice
skills, in their life skills, and help them
939
00:43:54,289 --> 00:43:58,904
develop and grow and achieve something that
they've always wanted to do.
940
00:43:58,904 --> 00:44:01,464
I hear that phrase from almost every student.
941
00:44:01,704 --> 00:44:07,944
I've always wanted to be in animation, in
audiobooks, in gaming, in radio commercials, TV
942
00:44:07,944 --> 00:44:08,344
commercials.
943
00:44:08,670 --> 00:44:12,510
And then I see them, and they get to experience
through the casting.
944
00:44:12,510 --> 00:44:16,349
I cast most of my students in actual TV and
radio spots as you did.
945
00:44:17,389 --> 00:44:18,269
I've got right there.
946
00:44:18,269 --> 00:44:18,670
Right there.
947
00:44:18,670 --> 00:44:19,230
You see it?
948
00:44:19,230 --> 00:44:19,949
Right there.
949
00:44:20,109 --> 00:44:20,829
Right there.
950
00:44:20,829 --> 00:44:24,349
That is the very the my very first paid gig as
a voice over actor.
951
00:44:24,525 --> 00:44:26,844
It's the Tennessee caregiver.
952
00:44:26,924 --> 00:44:27,324
Yep.
953
00:44:27,324 --> 00:44:30,204
Was the was the, and I was a it was a one
minute spot.
954
00:44:30,444 --> 00:44:36,684
I got paid $75, and that was for what I worked
for four or five minutes inside of the booth
955
00:44:36,684 --> 00:44:38,844
with you, and then we came out and you we
produced it.
956
00:44:39,050 --> 00:44:43,769
But that's my very first dollar that I ever
made voice over acting, and I framed it.
957
00:44:43,769 --> 00:44:47,769
And that's the kind of stuff that you taught me
as a, you know, as as my mentor.
958
00:44:47,769 --> 00:44:48,730
You're like, you know what?
959
00:44:48,730 --> 00:44:52,570
This have you ever been paid to be a a voice
over actor before or voice or whatever?
960
00:44:52,570 --> 00:44:56,025
And I said, And he's like, do like you do with
make it like any business.
961
00:44:56,025 --> 00:44:59,385
How many businesses do you see that you go in,
you see their first dollar?
962
00:44:59,385 --> 00:45:06,019
Go to a beauty beauty salon or a or a a parlor
or a, you know, a, you know, a a hair parlor or
963
00:45:06,019 --> 00:45:08,900
go to, a ice cream shop.
964
00:45:08,900 --> 00:45:10,820
They've got their first dollar on the wall.
965
00:45:10,820 --> 00:45:11,780
They're proud of it.
966
00:45:11,780 --> 00:45:13,219
And that's one of the thing that you taught me.
967
00:45:13,219 --> 00:45:14,260
You're like, hey, listen.
968
00:45:14,260 --> 00:45:19,300
When you make your first dollar in voiceover,
frame it, make it a momentous occasion.
969
00:45:19,300 --> 00:45:20,260
Be celebrated.
970
00:45:20,260 --> 00:45:21,219
Be excited about it.
971
00:45:21,315 --> 00:45:22,194
And there it is.
972
00:45:22,194 --> 00:45:23,234
It's still in my office.
973
00:45:23,234 --> 00:45:27,155
It says Tennessee caregiver, first dollar
earned.
974
00:45:27,554 --> 00:45:30,514
I will persist until I succeed is what I put on
there.
975
00:45:30,514 --> 00:45:32,034
February 12, I 20
976
00:45:32,994 --> 00:45:33,554
need a moment.
977
00:45:33,554 --> 00:45:34,434
I'm gonna cry here.
978
00:45:34,434 --> 00:45:34,675
Sorry.
979
00:45:35,949 --> 00:45:37,710
That's what I'm that's what I'm talking about.
980
00:45:37,710 --> 00:45:39,309
That's that's coming full circle.
981
00:45:39,309 --> 00:45:40,750
That's for me as a coach.
982
00:45:40,750 --> 00:45:42,590
I love to hear those stories.
983
00:45:42,829 --> 00:45:44,590
My students call me up all the time.
984
00:45:44,670 --> 00:45:46,190
Ron, I landed another gig.
985
00:45:46,190 --> 00:45:47,789
I landed I remember what you told me.
986
00:45:47,789 --> 00:45:48,670
I still got my book.
987
00:45:48,670 --> 00:45:49,789
I still read it all the time.
988
00:45:50,324 --> 00:45:51,925
That is so heartwarming.
989
00:45:51,925 --> 00:45:52,724
So as Right.
990
00:45:52,724 --> 00:45:55,764
Well, remember what I called and told you when
I got the Yahoo gig?
991
00:45:55,764 --> 00:45:56,005
Yeah.
992
00:45:56,005 --> 00:45:56,964
My national?
993
00:45:56,964 --> 00:45:59,204
I mean, that was eight months into t training.
994
00:45:59,204 --> 00:46:00,485
I got my first national.
995
00:46:01,364 --> 00:46:04,480
That was oh, it's That was like $5, wasn't it?
996
00:46:04,480 --> 00:46:08,079
And you're on during Monday Night Football and
this football season, I remember.
997
00:46:08,079 --> 00:46:08,400
Yep.
998
00:46:08,400 --> 00:46:09,760
And that was two years of that.
999
00:46:09,760 --> 00:46:14,319
They paid me another $5 the second year without
without lifting a finger.
1000
00:46:14,319 --> 00:46:18,805
And I spent one hour in a professional studio
to record that out in California.
1001
00:46:18,805 --> 00:46:23,845
I was here in Columbus, and I recorded
digitally, remotely through California, which
1002
00:46:23,845 --> 00:46:26,644
is not something that they even did back when
you first started.
1003
00:46:26,644 --> 00:46:31,699
Now that with the Internet and the, you know,
the high speed technology, I was I was with the
1004
00:46:31,699 --> 00:46:38,420
producers in California in my in my cans and my
headphones, and and I was in a random I found a
1005
00:46:38,420 --> 00:46:43,380
a really good high quality, place that was that
had the the the connect.
1006
00:46:43,380 --> 00:46:45,059
I think it was it called Source Connect?
1007
00:46:45,059 --> 00:46:45,219
Yeah.
1008
00:46:45,219 --> 00:46:45,859
Source Connect.
1009
00:46:45,859 --> 00:46:46,019
Right.
1010
00:46:46,155 --> 00:46:46,635
Yeah.
1011
00:46:46,635 --> 00:46:53,114
So they had that, and they paid they paid the
that company to for an hour for me to be there.
1012
00:46:53,195 --> 00:46:55,035
And it was it was just like I came in.
1013
00:46:55,114 --> 00:46:56,315
I did multiple takes.
1014
00:46:56,315 --> 00:46:59,195
We even changed from my original my original
audition.
1015
00:46:59,195 --> 00:46:59,835
They were like, okay.
1016
00:46:59,835 --> 00:47:00,715
You know how you auditioned?
1017
00:47:00,715 --> 00:47:01,515
And I'm like, yeah.
1018
00:47:01,515 --> 00:47:02,440
And they're like, yeah.
1019
00:47:02,440 --> 00:47:03,320
We don't want that anymore.
1020
00:47:03,320 --> 00:47:04,039
We want it different.
1021
00:47:04,039 --> 00:47:05,320
And I'm like, oh, okay.
1022
00:47:05,320 --> 00:47:06,679
And they're like, well, we hope you can do it.
1023
00:47:06,679 --> 00:47:08,280
I'm like, I'm pretty sure I can.
1024
00:47:08,280 --> 00:47:09,320
I've got a pretty good range.
1025
00:47:09,320 --> 00:47:13,320
So we went from make better choices to make
better choices.
1026
00:47:13,320 --> 00:47:13,640
You know?
1027
00:47:14,295 --> 00:47:15,255
Good words.
1028
00:47:16,614 --> 00:47:17,014
Yeah.
1029
00:47:17,014 --> 00:47:18,454
Choose Yahoo Fantasy.
1030
00:47:18,454 --> 00:47:19,175
Play for free.
1031
00:47:19,175 --> 00:47:20,215
Play for cash.
1032
00:47:20,454 --> 00:47:21,175
Those ends.
1033
00:47:21,175 --> 00:47:26,694
People are amazed that we get paid what we get
paid for saying little simple things like that,
1034
00:47:26,694 --> 00:47:28,534
but it's the art how we say it.
1035
00:47:28,949 --> 00:47:29,349
Yep.
1036
00:47:29,349 --> 00:47:30,630
They want it said.
1037
00:47:30,869 --> 00:47:31,269
Yep.
1038
00:47:31,269 --> 00:47:32,070
And then Exactly.
1039
00:47:32,070 --> 00:47:32,869
And and it changed.
1040
00:47:32,869 --> 00:47:34,550
Like, I did it five or six different ways.
1041
00:47:34,550 --> 00:47:37,109
When I finally heard the final one, I'm like,
okay.
1042
00:47:37,109 --> 00:47:40,550
I don't remember which take it was, but, you
know, it it and it's great.
1043
00:47:40,550 --> 00:47:41,670
I've it's still online.
1044
00:47:41,670 --> 00:47:44,054
It's still on my I've put it on my YouTube
channel.
1045
00:47:44,054 --> 00:47:44,295
Yeah.
1046
00:47:44,295 --> 00:47:45,414
It's that commercial.
1047
00:47:45,414 --> 00:47:46,614
And it was actually what was cool.
1048
00:47:46,614 --> 00:47:50,215
It was five different commercials, and they
tested which one worked best.
1049
00:47:50,454 --> 00:47:54,775
And then which the one that was getting more
traction, they they leaned more heavy on.
1050
00:47:55,089 --> 00:47:58,929
The other ones went away, and then the second
year, it was only the one commercial.
1051
00:47:58,929 --> 00:47:59,170
So
1052
00:47:59,329 --> 00:47:59,569
Yeah.
1053
00:47:59,569 --> 00:48:01,250
A b e d e testing.
1054
00:48:01,250 --> 00:48:01,489
Yeah.
1055
00:48:01,489 --> 00:48:02,289
Exactly.
1056
00:48:02,289 --> 00:48:04,929
But I've I had I've seen all five of them.
1057
00:48:04,929 --> 00:48:09,250
And if it's my same voice, it's just different
actors doing the beginning part before I say my
1058
00:48:09,250 --> 00:48:09,569
part.
1059
00:48:09,569 --> 00:48:09,889
You know?
1060
00:48:09,889 --> 00:48:11,324
So very interesting.
1061
00:48:11,324 --> 00:48:11,804
Very funny.
1062
00:48:11,804 --> 00:48:12,605
Very funny commercial.
1063
00:48:12,605 --> 00:48:14,525
So well, Ron, thank you so much.
1064
00:48:14,525 --> 00:48:16,204
I think that's a good way to wrap up.
1065
00:48:16,684 --> 00:48:18,204
Tell people how to find you.
1066
00:48:18,445 --> 00:48:22,605
Of course, it'll all be in the show notes, but
tell people about just real quick how to find
1067
00:48:22,605 --> 00:48:27,809
you and what you would like to if there's any
voice over actor or one or potential voice over
1068
00:48:27,809 --> 00:48:32,369
actor or people that know that people that
wanna be voice over actors, how they find you,
1069
00:48:32,690 --> 00:48:34,609
and and what they do to get ahold of you.
1070
00:48:34,609 --> 00:48:35,889
Well, you can't not find me.
1071
00:48:35,889 --> 00:48:37,489
I'm all over, the Internet.
1072
00:48:37,489 --> 00:48:38,369
Big Voice Productions.
1073
00:48:38,369 --> 00:48:38,769
You'll find him.
1074
00:48:38,994 --> 00:48:40,275
That's right.
1075
00:48:40,275 --> 00:48:41,875
Big Voice Productions.
1076
00:48:42,034 --> 00:48:44,114
Oh, I'm still Oh dot
1077
00:48:44,195 --> 00:48:44,675
I O.
1078
00:48:44,675 --> 00:48:45,074
Sorry.
1079
00:48:45,074 --> 00:48:45,554
Yeah.
1080
00:48:45,554 --> 00:48:46,275
Just have it.
1081
00:48:46,275 --> 00:48:47,954
That's until I get changed.
1082
00:48:48,434 --> 00:48:48,755
Yeah.
1083
00:48:48,755 --> 00:48:49,635
I'm all over that.
1084
00:48:49,635 --> 00:48:51,795
I'm all over Facebook, LinkedIn.
1085
00:48:52,949 --> 00:48:54,469
I'm on ACX too.
1086
00:48:54,469 --> 00:48:58,309
ACX is the audiobook, website where authors
meet us.
1087
00:48:58,630 --> 00:49:01,750
I recently won my fifth audiobook award.
1088
00:49:02,550 --> 00:49:03,349
Congratulations.
1089
00:49:03,429 --> 00:49:03,750
Closed
1090
00:49:03,750 --> 00:49:04,150
my mind.
1091
00:49:04,795 --> 00:49:05,195
Right.
1092
00:49:05,195 --> 00:49:08,394
Trying for an award, but I'm a five time
audiobook award winner.
1093
00:49:08,394 --> 00:49:12,394
So if authors wanna find me, they can find me
on my profile on acx.com.
1094
00:49:12,875 --> 00:49:15,994
You can call me, you can text me, you can email
me.
1095
00:49:15,994 --> 00:49:17,114
That's the best way.
1096
00:49:17,195 --> 00:49:21,490
And all that stuff is on my website,
bigvoiceproductionsoh.com.
1097
00:49:21,890 --> 00:49:22,690
Awesome.
1098
00:49:22,690 --> 00:49:23,250
Awesome.
1099
00:49:23,250 --> 00:49:24,210
Well, thanks, Ron.
1100
00:49:24,210 --> 00:49:28,849
Appreciate you coming on to the Ignition Path
podcast, walking through those old memories and
1101
00:49:28,849 --> 00:49:30,289
and where it all started.
1102
00:49:30,289 --> 00:49:32,450
That's what the Ignition Path podcast is all
about.
1103
00:49:33,085 --> 00:49:38,525
It's it's meant for entrepreneurs to see and
get support, to listen to these podcasts, to
1104
00:49:38,525 --> 00:49:43,164
see and hear successes and struggles as people
go through their entrepreneurial path.
1105
00:49:43,164 --> 00:49:46,045
That's why I started it, along with, you know,
collaborating.
1106
00:49:46,045 --> 00:49:50,160
I've been with anybody who wants to collaborate
with me with voice over, with podcasting, feel
1107
00:49:50,160 --> 00:49:50,880
free to reach out.
1108
00:49:50,880 --> 00:49:52,640
That's kind of my own little shameless plug.
1109
00:49:52,640 --> 00:49:56,000
Of course, don't forget if you wanna know more
about LegalShield and how to protect your
1110
00:49:56,000 --> 00:50:00,559
family and your business and on the legal side
of things for, it's up to a whole $37 a month
1111
00:50:00,559 --> 00:50:04,605
now, Ron, for for the family, the whole family,
all four of us.
1112
00:50:04,605 --> 00:50:06,204
And I and and and it says family.
1113
00:50:06,204 --> 00:50:08,605
So if you have a bigger family, it's even more
of a value.
1114
00:50:08,605 --> 00:50:10,845
I've got adult children up until they're 26.
1115
00:50:10,845 --> 00:50:14,125
They're covered as long as they're living in my
house or if they're going to college.
1116
00:50:14,539 --> 00:50:16,859
So and right now, nobody's moving out.
1117
00:50:16,859 --> 00:50:18,539
No children are moving out right now.
1118
00:50:18,539 --> 00:50:21,579
I don't think because of the economy and and
the housing market.
1119
00:50:21,739 --> 00:50:25,500
But nonetheless, get go ahead and find out more
about LegalShield.
1120
00:50:25,500 --> 00:50:27,019
Don't hesitate to reach out and ask me.
1121
00:50:27,244 --> 00:50:31,005
I've got a great, personal story about how it's
already helped me already.
1122
00:50:31,085 --> 00:50:35,965
I've got a great personal story about how I
wasn't covered back when my mom passed away and
1123
00:50:35,965 --> 00:50:39,724
what struggles that my father and I went
through when that all happened with our, with
1124
00:50:39,724 --> 00:50:40,364
our estate.
1125
00:50:40,364 --> 00:50:44,250
When I say estate, we had like three houses,
but you know, like we had two rental houses in
1126
00:50:44,250 --> 00:50:47,369
a in a in a live in house, but mom took care of
all of that.
1127
00:50:47,369 --> 00:50:51,610
And, and it was a two year nightmare because we
didn't know where to go.
1128
00:50:51,610 --> 00:50:54,410
And a year of it was just trying to find the
right person to talk to.
1129
00:50:54,489 --> 00:50:59,594
LegalShield will give you that ability to reach
out to someone in the moment in real time, talk
1130
00:50:59,594 --> 00:51:02,954
to a lawyer in your local area and give you
guidance.
1131
00:51:02,954 --> 00:51:05,195
And then then everything is above and beyond
that.
1132
00:51:05,195 --> 00:51:09,994
If if it if it all you need more, legal
coverage above and beyond that.
1133
00:51:09,994 --> 00:51:11,355
So don't hesitate to look up that.
1134
00:51:11,650 --> 00:51:14,050
And, Ron, once again, appreciate you coming on.
1135
00:51:14,210 --> 00:51:18,289
Big Voice Productions getting ready to do some
collaboration with me with podcasting.
1136
00:51:18,690 --> 00:51:22,530
I think we landed on BVP podcast, the Big Voice
Production podcast.
1137
00:51:22,530 --> 00:51:25,184
So, be be stay in tune for that.
1138
00:51:25,184 --> 00:51:28,625
The the next time you see Ron, he'll be we're
gonna flip the script.
1139
00:51:28,625 --> 00:51:29,904
He's gonna interview me.
1140
00:51:29,904 --> 00:51:35,585
So he's gonna interview a an ex student about
his, you know, whatever questions he has for a
1141
00:51:35,585 --> 00:51:41,369
student that has has had success and and has,
you know, taken what he's taught me and
1142
00:51:41,369 --> 00:51:42,410
expanded on that.
1143
00:51:42,410 --> 00:51:44,969
So be on the lookout for the BVP podcast.
1144
00:51:45,210 --> 00:51:46,329
It's gonna be a great one.
1145
00:51:46,329 --> 00:51:48,650
And everybody, thanks so much for listening.
1146
00:51:48,730 --> 00:51:49,449
I appreciate it.
1147
00:51:49,449 --> 00:51:50,969
Don't forget to like, share, and subscribe.
1148
00:51:51,474 --> 00:51:53,234
Ron, I appreciate your time, buddy.
1149
00:51:53,234 --> 00:51:53,795
Thank you, Kyle.
1150
00:51:53,795 --> 00:51:54,914
Appreciate you being here.
1151
00:51:55,155 --> 00:51:59,954
Thank you for listening to ignition path,
fueling the entrepreneurial fire.