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This episode of the How We Got There podcast features a conversation with Mark Rutledge, Chief Storyteller | Global ISV Partner Solutions at Salesforce. The builder advocacy program that he works on is one that every ISV should learn about and explore if they might be a fit for working with them.
Fun fact - I worked with Mark Rutledge when he as a client of my former business, GTM Guides, while he was building on the Salesforce platform for at Moody’s. Thanks to Codescience (now Bridgenext) for bringing us together.
Mark shares his journey of being in the ecosystem to working at Salesforce to bring the human aspect to partners - contemplate who we are building for vs. just what we are building. PDOs are an essential part of the ecosystem as they have a view of the technology and the market to help an ISV’s vision come to production - especially important for composite apps who don’t have Salesforce dev and architecture talent internally.
One of my favorite parts of the conversation was hearing Mark talk about constructing a hero story around the pain end customers will be feeling all the way to “the universe has been saved” in the narrative. It all starts with spending time listening to customers, approaching it with empathy. If you’re just getting started, try to end a demo of a feature with “…so you can _________” as an easy way to integrate what it actually means to your customers.
We touch on the shift from per-seat pricing to consumption-based pricing and how ISVs should be looking to adapt to the model where Salesforce is goring towards.
This episode is brought to you by ISVApp. ISVapp the usage analytics platform built specifically for Salesforce ISV and OEM applications. ISVapp is your central toolbox for reducing churn, increasing renewals, uncovering upsell opportunities, and closing more deals.
#salesforce #isv #gtm #salesforcepartners #appexchange
