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On this episode of How to Grow a CMO, host Alastair Hussain is joined by Abby Gabriel, Chief Marketing Officer, North America at Schneider Electric.
Abby reflects on how her parents taught her to set ambitious goals and work towards them, and how a university professor’s blunt criticism transformed the way she communicates. She discusses the mentors who encouraged her to act as a business partner rather than a support function, challenge her own mental ceilings and remain focused on delivering the right outcome—even when that means taking a different approach from the one others expect.
They also explore Abby’s journey from accounting into marketing, the four missions that guide Schneider Electric’s marketing function, and why plain language is essential to helping the wider business understand marketing’s contribution. Abby explains how customer listening informs value propositions, why marketers should focus on solving the underlying problem rather than simply fulfilling requests, and how curiosity and a mission-led mindset can help teams embrace transformation.
How to Grow a CMO is brought to you by tmp – the global marketing agency for B2B technology brands. To find out more, visit https://www.tmpb2b.com
