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This episode is brought to you by Tina's vodka.
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My name is Whitney Bansen.
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I'm the CEO of The Wild Collective.
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And this is her table.
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Now you see her.
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You are magnificent!
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Welcome to her table, the podcast that shines a spotlight
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on the badass women who are redefining the game.
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Join hosts, Kate Foley, and Megan Martinez
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has paid a lock the secrets of success
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in the brightest female pioneers in the industry.
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Welcome back to another episode of her table.
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We are here in Las Vegas in this beautiful studio
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at level nine with our beautiful director, Scotty,
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back there, him and Casey.
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We're so excited for our next guest we have on the show today.
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Whitney Bansen, the CEO of Wild Collective,
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one of the hottest brands we're seeing in sports right now,
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from the NBA to the NFL, to NHL, to WMBA.
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And I think she might drop some news on us today
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with some new places you're gonna see her designs.
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We cannot wait to welcome on the show.
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She really does it all.
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She's been Las Vegas for 25 years
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and was formerly at Zappos.
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So let's get to it.
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Whitney pull up a seat at her table.
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(toy music)
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Well, I'm so excited you're on the show.
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Thank you so much for coming in today.
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Yeah, thanks for having me.
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Of course, we're so excited to dive into this.
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We love all things fashion and now we're fashion in sports.
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So this is gonna be one of my favorite episodes
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because I love fashion, I love color,
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I love sparkly, Megan's wearing sparkly today.
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She is. - Yeah, she is.
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- Just for me. - I love it.
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I love it. - Just for me.
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But I didn't wear my lime gray
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and thought of it amazing. - I know.
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- Next time we'll prepare.
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Usually we're in like blue and pink,
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so it's a gender reveal and everything.
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(laughing)
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So every time I'm like pink, she's like blue.
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I'm like, okay. - Yeah.
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Or what about you stayed consistent though.
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She's always wearing pink, but.
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I can't imagine. - Or blacked up.
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Yesterday I went to the grim reaper
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and I just went all black.
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And everyone's like, are you okay?
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- The black is classic. - Listen.
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- I love black. - I'm not a little classic black.
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- What are you wearing right now?
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- This is a cardigan that we did for the Milwaukee butt.
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- Oh my gosh. - I love that.
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- So yeah. - It's one of my favorite pieces.
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So it comes out this fall.
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- So it is so trendy and I didn't even realize
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that it was a bucks cardigan.
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That is what's the secret in making fashion
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for women in sports.
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- Yeah. - Key.
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- 'Cause you don't even know that it's like a sports team
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unless you like really look into it.
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- Right. - You can kind of play it down,
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play it up like anywhere you want.
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- I love that. - Yeah.
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- So tell our listeners, how did you get into this?
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You worked at Zappos.
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- Yeah, so my background's a little interesting
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in terms of like how this all came about.
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I wanted to get into fashion when I was younger,
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when I was in high school.
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But in Vegas, they didn't really have fashion schools.
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It wasn't something that we had here.
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So it wasn't really an option.
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I did graduate early.
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I was 16 when I graduated.
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- High school. - High school.
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- Went straight into Unilvy.
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- What? - Studied business.
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And then after I got my business degree,
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I was like, okay, I want to do something in beauty, fashion,
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something of the sort.
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So I created a hair make up agency
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and styling agency in Vegas called One Love Agency,
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which I still have to this day.
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We still do celebrities and we have random people
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who roll through that hit us up every time they're in town.
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So that is still ongoing.
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And through the hair make up agency,
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I ended up getting contracted
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to do all the hair and makeup
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and styling portion for Zappos.
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So Zappos is based in Vegas, downtown.
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And I had a whole team there literally seven days a week.
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So you name it, you saw something on Zappos.
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It was us doing it behind the scenes.
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And while I was at Zappos,
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I started to kind of ignite that fashion arm a bit more.
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I was like, okay, this is cool.
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I kind of want to like do something.
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I knew eventually we wouldn't be doing Zappos forever.
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Like there would be a time when I needed to transition
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into what was next for me personally.
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And I started to get into designing and manufacturing,
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doing private label collections for the hotels and the strip.
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- Wow.
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- And then it was one of the hotels kind of came to me and said,
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hey, you ever thought about doing, you know,
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Golden Knights product?
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'Cause at the time, the Golden Knights had just touched
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down in Vegas, it was a huge deal.
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But they weren't prepared for what was to come
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and the excitement from the city.
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- Yeah.
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- So all you could find was like T-shirts and jerseys.
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- Wow.
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- So at that time, a lot of my friends were going to the games
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and it's like, okay, like what are you wearing?
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What are we wearing to this Golden Knights game?
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- Yeah.
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- And there was like nothing available.
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Like you would walk in the stores
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and it was so basic and generic
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and a jersey which, as you know, a lot of women
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don't love wearing a jersey.
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- Yeah.
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- So boxy, it's weird, it's long armpits,
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it's like not a five.
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- Design for most times.
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- Yeah, exactly.
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- Yeah.
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- So it just wasn't really speaking to me and I was like,
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you know, I could do something with this.
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Like I could create something here
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and I literally fell down a rabbit hole
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and here I am five years later.
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- It's so crazy because five years ago,
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it seems like this has been like 20 years in the making.
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How does someone get into this space
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that has the same vision, passion you do?
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But like how do you get in that door?
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Because there's so many brands, there's so many designers,
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there's so many people that want to get into fashion.
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But fashion's a very small industry in itself.
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It's large but it's small as far as the people
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that are actually executing the vision for it.
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How would somebody who wants to get into it?
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How would you recommend they do that?
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- Well, the way that the Sports Apparel World works
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is it's all about obviously you have the big boys.
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You have all, you know, the Nike's and Adidas
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and underarmors of the world.
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And then you have a few smaller brands
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that have kind of come up since.
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But really it's a matter of coming to the table
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with something different, unique,
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something that no one else is doing.
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So the way that licensing is is it's very exclusive contract.
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So what you're doing, someone else can't come in
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and do what you do.
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But you can carve out different pieces of the pie
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that maybe someone's not going after
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or that there's a hole in the market.
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So that was really where we came in
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is we went after a hole in the market
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that no one was really servicing.
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We were, you know, going after that fashion forward consumer
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who for the longest time didn't really have a ton
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of options in the space.
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- Amazing.
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It's so wild.
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And when you say options, like what are those?
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'Cause I want our guests to understand like,
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this isn't just two shirts.
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Like you guys make a whole bunch of shit.
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Like what is on your roster that you're making right now?
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- Yeah, I mean, that's probably our secret sauce
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into what we do is we do a lot of curated collections.
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We do a lot of curated product.
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It could be like a one-off piece
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that we're only making for that team and that team only.
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We do leather jackets, we do denim, we do bomber jackets.
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We do really everything you could think of.
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Like we literally have a t-shirt
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that almost looks identical to the one you're wearing,
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but a black.
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So, you know, we take these concepts
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and really make them on trend and fashion forward
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and really go after that consumer.
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They're looking for something unique.
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They're looking for something that if they go to a game,
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they want to be seen.
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And we provide that.
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- I can't even tell you how many NFL games I go to.
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And I'd be like on the silent before
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and this is when I wasn't working like I would,
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you know, go to games for fun.
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And I would go through different websites
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looking for women's fits to wear to the game.
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And I could never find anything.
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And so that's why when I saw your company
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and these other little companies starting to expand and grow,
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it is so incredible for women just like me
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who want to just have a nice fit that actually fits my body
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just to see that out there.
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Now, when you were going from Zappos
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to then taking this leap and starting your own company,
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what was that like and what was the licensing?
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Like how did you even get into that?
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Because with NFL, I know it's a lot.
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- Yeah.
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It's interesting because the company was basically created
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right before COVID.
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So it was a really weird time.
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So I started to kind of get into it.
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We had just got the MLB license.
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So that was actually one of the first leagues
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that we did a deal with.
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And literally three months after me getting the license
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the entire world shut down.
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Like literally I just flown back on a plane from Miami.
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And I remember being at the Miami airport
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and like you could hear rumblings of like,
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you know, these people had just touched in Miami
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and they were like, are we gonna be able to get on our cruise?
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- Is our cruise gonna go anywhere?
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- Is our cruise gonna go anywhere?
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- It was just a very weird time.
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Literally two days after we touched down in Vegas,
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the whole world shut down.
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So I had this license.
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- Yeah, and all the time in the world.
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- All the time in the world.
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- All the time in the world.
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- No, no, no, no.
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And we literally had nothing to do.
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I mean, everything was shut down, right?
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So I used that opportunity to kind of do a few things.
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One of the things we did is we actually ended up
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making PPE bags during COVID.
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So that was a little bit of a pivot for us to say,
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okay, well, you know, I've done bags before.
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I can make bags now.
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And so we did the PPE bags across all of MGM resorts,
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properties across the country.
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- And what are PPE bags for someone who doesn't know what that is?
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- Yeah, they were the bags that they would have
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in your hotel room and had like masks in it,
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hand sanitizer, all that stuff.
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'Cause personal protection equipment.
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- Yeah, PPE.
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- PPE.
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So in Vegas, obviously being local,
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I mean, we witnessed the entire strip shut down, right?
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Which was absolutely sanity.
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- I can't even think about it.
262
00:10:06,560 --> 00:10:07,560
- Well, I'm like, if you think about it,
263
00:10:07,560 --> 00:10:09,000
everyone like, that really happened.
264
00:10:09,000 --> 00:10:09,840
- Yeah.
265
00:10:09,840 --> 00:10:10,840
- Like you question yourself, like,
266
00:10:10,840 --> 00:10:11,640
did that mean Vegas last night?
267
00:10:11,640 --> 00:10:12,960
Did that really happen?
268
00:10:12,960 --> 00:10:14,960
You've like blocked it from your mind?
269
00:10:14,960 --> 00:10:15,960
- Yeah.
270
00:10:15,960 --> 00:10:16,800
- Yeah, like it may be.
271
00:10:16,800 --> 00:10:19,200
- So the best way for Vegas to kind of come back
272
00:10:19,200 --> 00:10:22,760
from COVID was really to make people feel safe.
273
00:10:22,760 --> 00:10:25,360
So that was one of the ways that they did it is they,
274
00:10:25,360 --> 00:10:28,120
you know, they were offering all incentives
275
00:10:28,120 --> 00:10:31,120
and anything they could to really like get people
276
00:10:31,120 --> 00:10:32,040
to feel comfortable coming back.
277
00:10:32,040 --> 00:10:33,320
Hey, we have extra masks.
278
00:10:33,320 --> 00:10:35,000
We have extra hand sanitizer.
279
00:10:35,000 --> 00:10:38,280
We have been, you know, sanitizing all the rooms
280
00:10:38,280 --> 00:10:40,800
and anything they could to like get people
281
00:10:40,800 --> 00:10:41,800
to feel comfortable, right?
282
00:10:41,800 --> 00:10:42,640
- Yeah.
283
00:10:42,640 --> 00:10:45,320
- So we obviously played a big role in that in Vegas
284
00:10:45,320 --> 00:10:48,840
and, you know, consumers coming back
285
00:10:48,840 --> 00:10:52,000
and experiencing Vegas for what it is.
286
00:10:52,000 --> 00:10:56,920
And then through that, we ended up taking money
287
00:10:56,920 --> 00:10:59,880
we made off of the PPE bags
288
00:10:59,880 --> 00:11:02,600
and we rebranded the entire company.
289
00:11:02,600 --> 00:11:05,080
So I knew that like, okay, if we're gonna do this
290
00:11:05,080 --> 00:11:07,000
and we're gonna do a write, I'm gonna put all my eggs
291
00:11:07,000 --> 00:11:10,120
in this basket, let me reinvest in the business.
292
00:11:10,120 --> 00:11:13,040
We actually hired Sasha Group and VaynerMedia.
293
00:11:13,040 --> 00:11:18,040
So GaryVee and they came in and overhauled the whole brand
294
00:11:18,040 --> 00:11:21,760
and we got new logos and new messaging
295
00:11:21,760 --> 00:11:24,520
and just really everything from A to Z, our website,
296
00:11:24,520 --> 00:11:25,360
all of that.
297
00:11:25,360 --> 00:11:26,200
- Yeah.
298
00:11:26,200 --> 00:11:28,720
- It's so fantastic because it was such a pivotal time
299
00:11:28,720 --> 00:11:31,520
so many businesses collapsed during that time.
300
00:11:31,520 --> 00:11:32,800
And here you are, new business.
301
00:11:32,800 --> 00:11:35,520
Walk us through what the process is to get a license
302
00:11:35,520 --> 00:11:37,920
'cause I know what it is, but I want everybody to understand.
303
00:11:37,920 --> 00:11:41,120
It's not easy to get a licensing partnership
304
00:11:41,120 --> 00:11:43,240
and it comes with a lot of handcuffs.
305
00:11:43,240 --> 00:11:46,760
So what is that process like and then how do you navigate that?
306
00:11:46,760 --> 00:11:49,640
Like when it happened, you got the licensing deal for MLB.
307
00:11:49,640 --> 00:11:50,680
Well, they're not playing.
308
00:11:50,680 --> 00:11:51,920
So were you able to go back and be like,
309
00:11:51,920 --> 00:11:53,560
"Hey, we want a plus one year
310
00:11:53,560 --> 00:11:55,080
because we're just dead in the water."
311
00:11:55,080 --> 00:11:57,600
Walk us through what that is like
312
00:11:57,600 --> 00:12:00,160
because I want people to understand how intense that is
313
00:12:00,160 --> 00:12:01,600
to be able to get that partnership.
314
00:12:01,600 --> 00:12:03,200
- Yeah, when you do a licensing deal,
315
00:12:03,200 --> 00:12:05,080
there's always a minimum royalty guarantee
316
00:12:05,080 --> 00:12:09,120
that you have to put up or that you have to guarantee
317
00:12:09,120 --> 00:12:11,480
you're gonna do in sales.
318
00:12:11,480 --> 00:12:14,960
So for us, the MLB deal specifically,
319
00:12:14,960 --> 00:12:18,760
obviously the MLB was gracious enough to understand
320
00:12:18,760 --> 00:12:20,200
everybody was going through this.
321
00:12:20,200 --> 00:12:23,080
Now, let's also understand that I was in a much different
322
00:12:23,080 --> 00:12:24,760
situation than everyone else.
323
00:12:24,760 --> 00:12:26,560
I had orders from MLB teams,
324
00:12:26,560 --> 00:12:30,640
so I had about 500,000 in orders across MLB,
325
00:12:30,640 --> 00:12:32,840
but nothing had gone into production yet.
326
00:12:32,840 --> 00:12:35,240
So I wasn't out any money.
327
00:12:35,240 --> 00:12:37,960
I was just literally a sitting duck waiting
328
00:12:37,960 --> 00:12:39,800
for everything to kick back up.
329
00:12:39,800 --> 00:12:42,240
Whereas all these other companies
330
00:12:42,240 --> 00:12:46,240
were now sitting on inventory that they couldn't move.
331
00:12:46,240 --> 00:12:48,800
And honestly, they wouldn't be able to move for over a year.
332
00:12:48,800 --> 00:12:53,200
Some of these MLB teams were sitting on inventory pre-COVID
333
00:12:53,200 --> 00:12:56,520
for over three years before they could get rid of it.
334
00:12:56,520 --> 00:12:57,360
- Wow.
335
00:12:57,360 --> 00:12:58,520
- So then that also means that those teams
336
00:12:58,520 --> 00:13:00,040
are not buying new product.
337
00:13:00,040 --> 00:13:00,880
- Yeah, so you're right.
338
00:13:00,880 --> 00:13:04,360
- Because they need to sell the old product.
339
00:13:04,360 --> 00:13:07,560
So a lot of them were in a much different situation than us.
340
00:13:07,560 --> 00:13:11,880
So obviously we were very fortunate in our situation.
341
00:13:11,880 --> 00:13:16,120
But so MLB ended up working with us, which is great.
342
00:13:16,120 --> 00:13:20,320
We did through COVID sign more deals,
343
00:13:20,320 --> 00:13:21,720
which was the interesting part of it.
344
00:13:21,720 --> 00:13:25,800
We actually ended up signing NBA and WNBA during COVID.
345
00:13:25,800 --> 00:13:29,760
And is it true that in order to get an NBA deal,
346
00:13:29,760 --> 00:13:31,800
you have to also sign the W.
347
00:13:31,800 --> 00:13:33,680
- Yes, that's true fact.
348
00:13:33,680 --> 00:13:34,880
You can't just cherry pick.
349
00:13:34,880 --> 00:13:35,880
- You can't just.
350
00:13:35,880 --> 00:13:36,760
- You have to have one.
351
00:13:36,760 --> 00:13:38,080
So when you go into budgeting, you're like,
352
00:13:38,080 --> 00:13:41,440
"Okay, my total budget's X, but I have to allocate X
353
00:13:41,440 --> 00:13:44,880
to the W, which in hindsight is beautiful
354
00:13:44,880 --> 00:13:47,560
because probably what you paid for the W then
355
00:13:47,560 --> 00:13:50,920
is insane to get now because of the growth
356
00:13:50,920 --> 00:13:52,960
and expansion and disability for the W."
357
00:13:52,960 --> 00:13:55,120
So it's funny, as much as some of those people
358
00:13:55,120 --> 00:13:57,600
probably like, well, that's not the avenue we wanna go.
359
00:13:57,600 --> 00:13:59,680
And I was like, well, we love being here
360
00:13:59,680 --> 00:14:02,040
because your price today, it was not our price
361
00:14:02,040 --> 00:14:03,120
four years ago.
362
00:14:03,120 --> 00:14:04,360
But yeah, I think that's a fun fact.
363
00:14:04,360 --> 00:14:07,200
People don't realize that that you have to do both.
364
00:14:07,200 --> 00:14:08,760
- Yeah, yep.
365
00:14:08,760 --> 00:14:13,080
And that's obviously been a, for us, it's been great
366
00:14:13,080 --> 00:14:16,640
because we do a lot of WNBA product.
367
00:14:16,640 --> 00:14:20,560
We have really great relationships with quite a few teams.
368
00:14:20,560 --> 00:14:25,000
So it's been a great growth process for us as well.
369
00:14:25,000 --> 00:14:27,960
But yeah, these licensing deals are very,
370
00:14:27,960 --> 00:14:30,080
they're very strict, they're very exclusive.
371
00:14:30,080 --> 00:14:33,720
You can never step on toes of a Nike
372
00:14:33,720 --> 00:14:35,960
or any of these other big brands.
373
00:14:35,960 --> 00:14:38,760
They really do do a very good job.
374
00:14:38,760 --> 00:14:41,680
I will say this on protecting the licensee.
375
00:14:41,680 --> 00:14:44,480
You know, there'll be other licensees in the space
376
00:14:44,480 --> 00:14:47,160
who wanna try and copy what we're doing.
377
00:14:47,160 --> 00:14:49,000
And the leagues will come down and be like,
378
00:14:49,000 --> 00:14:50,000
absolutely not.
379
00:14:50,000 --> 00:14:52,120
Like, I don't know who you think you are doing this jacket,
380
00:14:52,120 --> 00:14:54,640
but like, that is well-clicked and slated.
381
00:14:54,640 --> 00:14:55,480
- You have a bunch of things.
382
00:14:55,480 --> 00:14:58,040
- Yeah, they're like, this is well-clicked as lane
383
00:14:58,040 --> 00:15:01,040
and you're not allowed to play in their lane.
384
00:15:01,040 --> 00:15:03,040
- How did you define them though in your contract?
385
00:15:03,040 --> 00:15:04,400
'Cause like, this is all big time contracts.
386
00:15:04,400 --> 00:15:07,000
So you have to specifically choose the verbiage.
387
00:15:07,000 --> 00:15:08,520
Very, very carefully.
388
00:15:08,520 --> 00:15:10,000
It cannot be broad.
389
00:15:10,000 --> 00:15:11,720
It needs to be specific.
390
00:15:11,720 --> 00:15:12,880
How did you-- - How did you--
391
00:15:12,880 --> 00:15:13,720
- How did you--
392
00:15:13,720 --> 00:15:14,720
- All the way down to materials.
393
00:15:14,720 --> 00:15:15,560
- Really?
394
00:15:15,560 --> 00:15:16,400
- Okay, so what is it?
395
00:15:16,400 --> 00:15:17,240
Tell us what that is.
396
00:15:17,240 --> 00:15:18,760
- Oh my god, this is so long though.
397
00:15:18,760 --> 00:15:23,760
I mean, it's so, what's so cool about the well-collective?
398
00:15:23,760 --> 00:15:28,760
Is we kind of have created our own space.
399
00:15:28,760 --> 00:15:32,280
In the sense of we do women's product, we do men's,
400
00:15:32,280 --> 00:15:33,360
we do unisex.
401
00:15:33,360 --> 00:15:35,880
And depending on the license,
402
00:15:35,880 --> 00:15:39,120
depends our distribution channels where we can sell it
403
00:15:39,120 --> 00:15:44,120
and also determines what silhouettes maybe we can and can't do.
404
00:15:44,120 --> 00:15:46,200
- What does a silhouette mean?
405
00:15:46,200 --> 00:15:50,800
- Whether it's like a sweater or a knit or a denim or a leather.
406
00:15:50,800 --> 00:15:51,640
- Okay.
407
00:15:51,640 --> 00:15:55,640
- So all of those key special T pieces are always in our contract.
408
00:15:55,640 --> 00:15:59,520
So anything leather, denim, all of that is just very unique
409
00:15:59,520 --> 00:16:01,680
to the brand and that's really what we do.
410
00:16:01,680 --> 00:16:06,360
But then sweaters, cardigans, all that kind of stuff,
411
00:16:06,360 --> 00:16:10,640
we have like carve outs for those specific silhouettes
412
00:16:10,640 --> 00:16:12,920
in different contracts so that we make sure
413
00:16:12,920 --> 00:16:15,120
that we're able to kind of do what we do.
414
00:16:15,120 --> 00:16:17,720
But I will say this,
415
00:16:17,720 --> 00:16:19,640
well, collective does things no one else does.
416
00:16:19,640 --> 00:16:23,280
So we've been able to get approval on things that,
417
00:16:23,280 --> 00:16:24,120
like what?
418
00:16:24,120 --> 00:16:25,440
- Just give us the best.
419
00:16:25,440 --> 00:16:28,800
- The best, the best approval was Steph Curry.
420
00:16:28,800 --> 00:16:29,640
- Okay.
421
00:16:29,640 --> 00:16:31,840
- So the warriors, we have an amazing relationship
422
00:16:31,840 --> 00:16:35,480
with the warriors and they had us up for a ton of stuff
423
00:16:35,480 --> 00:16:39,680
and they were doing a gift with purchase situation
424
00:16:39,680 --> 00:16:44,680
with Rakuten and they wanted to do their city edition
425
00:16:44,680 --> 00:16:47,840
I just launched and they had all this new artwork
426
00:16:47,840 --> 00:16:52,000
and they have this really cool art piece of Steph
427
00:16:52,000 --> 00:16:54,760
and it was done hand drawn by an artist
428
00:16:54,760 --> 00:16:56,720
and it just was absolutely amazing.
429
00:16:56,720 --> 00:16:59,840
And they wanted to use it on the back of a hoodie.
430
00:16:59,840 --> 00:17:01,000
And I remember when they reached out to me,
431
00:17:01,000 --> 00:17:02,840
I was like, I don't have player rights.
432
00:17:02,840 --> 00:17:04,840
Like I can't, I can't touch this.
433
00:17:04,840 --> 00:17:08,560
Like this is not in my lane and they ended up going
434
00:17:08,560 --> 00:17:10,440
to the league and they got approval on it.
435
00:17:10,440 --> 00:17:12,160
So like I don't even have player rights
436
00:17:12,160 --> 00:17:14,320
but I was able to do this 'cause Steph approved it.
437
00:17:14,320 --> 00:17:15,160
- Right.
438
00:17:15,160 --> 00:17:16,080
- Steph was part of it and was like I'm down,
439
00:17:16,080 --> 00:17:17,080
like they can do it.
440
00:17:17,080 --> 00:17:17,920
- That's so cool.
441
00:17:17,920 --> 00:17:19,600
- So that was like one of those moments
442
00:17:19,600 --> 00:17:22,880
where like typically you would probably be going
443
00:17:22,880 --> 00:17:24,960
to one of the bigger brands to do that.
444
00:17:24,960 --> 00:17:25,800
- Yeah.
445
00:17:25,800 --> 00:17:27,880
- And we got to do it so that was really cool.
446
00:17:27,880 --> 00:17:29,680
- What's been the best part about this
447
00:17:29,680 --> 00:17:31,400
as you built this company and grown?
448
00:17:31,400 --> 00:17:33,880
Like what's been a really high moment
449
00:17:33,880 --> 00:17:35,160
and a really low moment?
450
00:17:35,160 --> 00:17:40,560
- Highest moment hands down is probably just because
451
00:17:40,560 --> 00:17:45,400
I shopped the brand for so long as a young girl
452
00:17:45,400 --> 00:17:48,320
and even into my college days and even now.
453
00:17:48,320 --> 00:17:51,400
When I got the email from free people
454
00:17:51,400 --> 00:17:54,080
that they wanted to do a collection with us,
455
00:17:54,080 --> 00:17:56,160
that was ice-creamed.
456
00:17:56,160 --> 00:17:57,160
- Were you like, is this real?
457
00:17:57,160 --> 00:17:58,520
Like wait, let me read it again.
458
00:17:58,520 --> 00:17:59,520
I wanna understand that.
459
00:17:59,520 --> 00:18:01,240
- Yeah, I literally, the email comes in.
460
00:18:01,240 --> 00:18:03,560
My husband who's the CEO of the company,
461
00:18:03,560 --> 00:18:07,800
he's sitting across from me and I just like scream.
462
00:18:07,800 --> 00:18:10,200
Like I didn't, there was no other reaction
463
00:18:10,200 --> 00:18:11,280
other than to scream.
464
00:18:11,280 --> 00:18:12,120
- That's the fight with scream.
465
00:18:12,120 --> 00:18:14,640
- I think it comes over and he goes,
466
00:18:14,640 --> 00:18:15,480
what?
467
00:18:15,480 --> 00:18:16,300
- Are you okay?
468
00:18:16,300 --> 00:18:17,140
- What happened?
469
00:18:17,140 --> 00:18:19,320
- I was like, read the email.
470
00:18:19,320 --> 00:18:21,120
And he was like, oh my god.
471
00:18:21,120 --> 00:18:24,080
And even like to my best friend Katie knows,
472
00:18:24,080 --> 00:18:25,320
hub says, I'm a free people.
473
00:18:25,320 --> 00:18:27,560
She was like, you can literally die now.
474
00:18:27,560 --> 00:18:28,400
Like you can die.
475
00:18:28,400 --> 00:18:29,240
- But don't do it.
476
00:18:29,240 --> 00:18:32,240
- But if you do, you've been surpassed
477
00:18:32,240 --> 00:18:35,000
all your dreams in that one moment, you're good.
478
00:18:35,000 --> 00:18:35,840
- Oh my god.
479
00:18:35,840 --> 00:18:36,960
- That's so cool.
480
00:18:36,960 --> 00:18:40,280
That was probably like, highlight just because
481
00:18:40,280 --> 00:18:41,320
I shopped the brand.
482
00:18:41,320 --> 00:18:43,720
So how many retailers are you in right now?
483
00:18:43,720 --> 00:18:45,000
- Well, a lot.
484
00:18:45,000 --> 00:18:46,520
- Okay, let us know because we need to tell everybody
485
00:18:46,520 --> 00:18:47,360
where to go.
486
00:18:47,360 --> 00:18:52,360
- Yeah, so we have, we sell at Dick's sporting goods.
487
00:18:52,360 --> 00:18:56,200
And we're also launching a few more leagues
488
00:18:56,200 --> 00:18:58,400
within their house of sports concepts.
489
00:18:58,400 --> 00:19:01,160
So I think those are gonna be really monumental
490
00:19:01,160 --> 00:19:06,160
in the growth of just accessibility to great product.
491
00:19:06,160 --> 00:19:09,280
They're doing something really unique over there.
492
00:19:09,280 --> 00:19:13,200
So that's been really fun and cool to be a part of.
493
00:19:13,200 --> 00:19:15,520
We obviously sell in fanatics.
494
00:19:15,520 --> 00:19:18,680
So that's fanatics.com and that they pretty much run
495
00:19:18,680 --> 00:19:21,760
every leagues, you know, main hub of the website.
496
00:19:21,760 --> 00:19:24,200
We're in every stadium across the country.
497
00:19:24,200 --> 00:19:28,480
And then we launched a collection with free people.
498
00:19:28,480 --> 00:19:32,320
We are working on product with anthropology.
499
00:19:32,320 --> 00:19:35,680
We're working on product right now with PACS Sun.
500
00:19:35,680 --> 00:19:36,680
- Jim SuperSide is.
501
00:19:36,680 --> 00:19:37,520
- Yeah, I love that.
502
00:19:37,520 --> 00:19:38,360
- So fun.
503
00:19:38,360 --> 00:19:39,200
- Yeah.
504
00:19:39,200 --> 00:19:40,920
Also forever, 21.
505
00:19:40,920 --> 00:19:41,760
- Nice.
506
00:19:41,760 --> 00:19:42,600
- What?
507
00:19:42,600 --> 00:19:43,600
- Yeah, that's amazing.
508
00:19:43,600 --> 00:19:46,160
- So there's a lot happening.
509
00:19:46,160 --> 00:19:48,200
There's conversations with urban outfiters
510
00:19:48,200 --> 00:19:50,920
and just like really expanding the brand.
511
00:19:50,920 --> 00:19:53,400
And obviously everyone's right now is really excited
512
00:19:53,400 --> 00:19:55,560
to embrace sports, which is amazing.
513
00:19:55,560 --> 00:19:59,480
Like I could not have picked to be in this at a better time.
514
00:19:59,480 --> 00:20:01,680
And the fact that they're wanting more fashion for it stuff.
515
00:20:01,680 --> 00:20:04,080
So like I just just a win-win all around
516
00:20:04,080 --> 00:20:05,320
for the wild collective.
517
00:20:05,320 --> 00:20:08,680
And you know, what we're doing this really cool
518
00:20:08,680 --> 00:20:10,320
is each retailer we work with.
519
00:20:10,320 --> 00:20:13,600
It's a very unique collection to that consumer
520
00:20:13,600 --> 00:20:14,640
and to that retailer.
521
00:20:14,640 --> 00:20:16,320
So what we're doing for PACS Sun,
522
00:20:16,320 --> 00:20:18,200
you won't find at Forever 21.
523
00:20:18,200 --> 00:20:20,800
You won't find at Dick Sporting Goods.
524
00:20:20,800 --> 00:20:24,080
So we're very methodical in the way that we do things
525
00:20:24,080 --> 00:20:27,000
and doing our product our way,
526
00:20:27,000 --> 00:20:29,400
but having it feel exclusive.
527
00:20:29,400 --> 00:20:32,480
- How are you able to kind of differentiate yourself
528
00:20:32,480 --> 00:20:35,200
from other companies that are trying to do what you do?
529
00:20:35,200 --> 00:20:37,400
And like come up with like new fashion forward ideas
530
00:20:37,400 --> 00:20:39,800
that also blend with like the sports
531
00:20:39,800 --> 00:20:40,960
and like the companies.
532
00:20:40,960 --> 00:20:43,440
- Yeah, I think the biggest thing is really coming
533
00:20:43,440 --> 00:20:45,600
coming from it with a fashion lens
534
00:20:45,600 --> 00:20:47,840
and also coming from it from the lens
535
00:20:47,840 --> 00:20:50,040
of we didn't have sports teams here.
536
00:20:50,040 --> 00:20:51,720
I didn't grow up with it.
537
00:20:51,720 --> 00:20:56,480
So what seems very archaic to me in the industry
538
00:20:56,480 --> 00:20:59,760
is not something I was ever really aware of.
539
00:20:59,760 --> 00:21:01,520
So I think like the whole like
540
00:21:01,520 --> 00:21:03,760
t-shirt with the logo on it call it a day,
541
00:21:03,760 --> 00:21:04,920
like that industry,
542
00:21:04,920 --> 00:21:06,560
there's a lot of people still believe in that.
543
00:21:06,560 --> 00:21:07,400
- Yeah.
544
00:21:07,400 --> 00:21:09,600
- But I came in from the outside
545
00:21:09,600 --> 00:21:12,200
because I just, I didn't,
546
00:21:12,200 --> 00:21:13,280
I didn't know what they were doing.
547
00:21:13,280 --> 00:21:14,920
I was like, this is so archaic.
548
00:21:14,920 --> 00:21:16,560
Why are you guys doing product this way?
549
00:21:16,560 --> 00:21:19,280
Like you could be doing so much better.
550
00:21:19,280 --> 00:21:21,800
Especially with like now like where we are
551
00:21:21,800 --> 00:21:25,520
with fashion and trends and pop culture and everything.
552
00:21:25,520 --> 00:21:26,840
Life's out all the things.
553
00:21:26,840 --> 00:21:29,600
Like it just didn't make sense to me
554
00:21:29,600 --> 00:21:34,600
to develop product that everyone else is doing.
555
00:21:34,600 --> 00:21:35,440
- Right.
556
00:21:35,440 --> 00:21:37,960
- So you know, even my husband was at an L.A.F.C game
557
00:21:37,960 --> 00:21:40,760
yesterday he's in L.A. right now.
558
00:21:40,760 --> 00:21:42,600
And he's in L.A.
559
00:21:42,600 --> 00:21:45,240
some of the L.A. shops and he's taken photos of stuff.
560
00:21:45,240 --> 00:21:47,680
And like we're always coming up with new stuff
561
00:21:47,680 --> 00:21:49,800
and a silhouette that's really cool
562
00:21:49,800 --> 00:21:51,920
that we could flip to sports
563
00:21:51,920 --> 00:21:54,040
or that has like a really cool element to it
564
00:21:54,040 --> 00:21:56,840
that we're like, oh, no one else is doing that.
565
00:21:56,840 --> 00:21:57,680
- Yeah.
566
00:21:57,680 --> 00:21:59,520
- We can do something here.
567
00:21:59,520 --> 00:22:02,800
And again, for us it's not that it,
568
00:22:02,800 --> 00:22:04,880
we're doing it for every single team.
569
00:22:04,880 --> 00:22:07,640
There is product that makes a lot of sense in L.A.
570
00:22:07,640 --> 00:22:11,200
but doesn't mean that product makes sense in Milwaukee
571
00:22:11,200 --> 00:22:12,920
or makes sense in New York.
572
00:22:12,920 --> 00:22:14,960
And so that's the thing that I think is different
573
00:22:14,960 --> 00:22:19,400
about the wild collective is we differentiate the product.
574
00:22:19,400 --> 00:22:21,440
It's not everybody gets this.
575
00:22:21,440 --> 00:22:22,280
- Yeah.
576
00:22:22,280 --> 00:22:24,040
- And I think that's been the biggest mis-in-the-industry.
577
00:22:24,040 --> 00:22:25,920
- I think she's really actually what I'm hearing
578
00:22:25,920 --> 00:22:29,960
is she's made every guy's life that much easier
579
00:22:29,960 --> 00:22:32,640
to be able to buy gifts for their girlfriends,
580
00:22:32,640 --> 00:22:35,360
wives, partner, sisters, whatever.
581
00:22:35,360 --> 00:22:37,360
Because it's like, what do you get,
582
00:22:37,360 --> 00:22:38,240
you're sister for Christmas,
583
00:22:38,240 --> 00:22:39,400
what do you get for a birthday?
584
00:22:39,400 --> 00:22:41,320
And if you have that love of sport, right?
585
00:22:41,320 --> 00:22:43,040
You're actually not able to get something fun
586
00:22:43,040 --> 00:22:45,640
and you need, that's not just like, oh cool.
587
00:22:45,640 --> 00:22:46,720
Thank you for my book.
588
00:22:46,720 --> 00:22:47,880
Thank you for my t-shirt.
589
00:22:47,880 --> 00:22:50,000
Like there's so much more depth to it.
590
00:22:50,000 --> 00:22:51,320
You have young kids.
591
00:22:51,320 --> 00:22:52,480
How do you manage all of this?
592
00:22:52,480 --> 00:22:55,400
'Cause right now I'm hearing just like a whole bunch of shit
593
00:22:55,400 --> 00:22:57,560
and I'm like, how do you sleep?
594
00:22:57,560 --> 00:22:59,120
Do you sleep?
595
00:22:59,120 --> 00:23:00,240
And like, how do you balance that?
596
00:23:00,240 --> 00:23:01,800
Because there has to be a balance,
597
00:23:01,800 --> 00:23:03,440
not that it's healthy or achievable,
598
00:23:03,440 --> 00:23:08,440
but I'm sure there's a desire for balance like I serve.
599
00:23:08,440 --> 00:23:11,360
How do you balance that with all of these things going on?
600
00:23:11,360 --> 00:23:14,720
Yeah, it's interesting for sure.
601
00:23:14,720 --> 00:23:15,720
(laughing)
602
00:23:15,720 --> 00:23:17,640
So my husband left his corporate job
603
00:23:17,640 --> 00:23:19,520
to jump on board with us
604
00:23:19,520 --> 00:23:21,480
and really helped me grow this company.
605
00:23:21,480 --> 00:23:24,680
But I mean, there's no way I could have done it without him.
606
00:23:24,680 --> 00:23:27,240
I mean, it was to the point where I was running
607
00:23:27,240 --> 00:23:29,360
the whole company, picking the kids up from school,
608
00:23:29,360 --> 00:23:31,600
bringing them home, making dinner,
609
00:23:31,600 --> 00:23:34,360
doing their homework and like he would walk in.
610
00:23:34,360 --> 00:23:36,200
And you're like, hey.
611
00:23:36,200 --> 00:23:37,040
When he's like,
612
00:23:37,040 --> 00:23:38,280
(laughing)
613
00:23:38,280 --> 00:23:40,760
After like six months of that,
614
00:23:40,760 --> 00:23:43,000
like pretty intensely as the company was just growing
615
00:23:43,000 --> 00:23:46,080
and scaling and getting more intense and bigger and bigger,
616
00:23:46,080 --> 00:23:47,440
especially when we signed the NFL,
617
00:23:47,440 --> 00:23:49,480
that was probably like the catalyst too,
618
00:23:49,480 --> 00:23:53,560
where I was like, okay, this is taken on a new level here.
619
00:23:53,560 --> 00:23:54,400
I'm gonna need you home.
620
00:23:54,400 --> 00:23:55,280
I'm gonna need you home before 530.
621
00:23:55,280 --> 00:23:56,280
Yes.
622
00:23:56,280 --> 00:23:58,000
To help with a whole bunch of other shit.
623
00:23:58,000 --> 00:24:00,080
Yeah, the NFL deals, you know, and beauty.
624
00:24:00,080 --> 00:24:03,720
And, you know, I had piles of emails I'd still hadn't gotten to
625
00:24:03,720 --> 00:24:05,640
'cause my day would end at like two.
626
00:24:05,640 --> 00:24:06,480
Yeah.
627
00:24:06,480 --> 00:24:10,000
Like it was so critical that I would miss all these like hours
628
00:24:10,000 --> 00:24:12,480
in the day being with the kids, which was great,
629
00:24:12,480 --> 00:24:14,880
but then I had to make up for it on the back end, right?
630
00:24:14,880 --> 00:24:16,880
So him coming on board was huge.
631
00:24:16,880 --> 00:24:20,040
He's like my number one fan.
632
00:24:20,040 --> 00:24:21,440
If he was not an LA today,
633
00:24:21,440 --> 00:24:23,400
he would be here probably with a sign.
634
00:24:23,400 --> 00:24:24,240
He's that guy.
635
00:24:24,240 --> 00:24:25,240
Oh my God.
636
00:24:25,240 --> 00:24:28,240
Yeah, he's such a fan of what I'm doing
637
00:24:28,240 --> 00:24:29,360
and he's just here to support.
638
00:24:29,360 --> 00:24:31,920
So he takes on a big role with the kids,
639
00:24:31,920 --> 00:24:35,360
especially with, you know, pickups and drop-offs
640
00:24:35,360 --> 00:24:38,440
and gain them to gymnastics and all the things.
641
00:24:38,440 --> 00:24:41,280
I'm still a big home cooked meal kind of girl.
642
00:24:41,280 --> 00:24:43,920
So I do all the cooking and he kind of cleans
643
00:24:43,920 --> 00:24:46,520
and that balances our balance.
644
00:24:46,520 --> 00:24:47,760
But I cook you clean.
645
00:24:47,760 --> 00:24:48,600
I like that.
646
00:24:48,600 --> 00:24:49,600
Yeah.
647
00:24:49,600 --> 00:24:53,920
And we just, you know, try our best to navigate
648
00:24:53,920 --> 00:24:54,960
this crazy business.
649
00:24:54,960 --> 00:24:58,680
I mean, every day before he came on board,
650
00:24:58,680 --> 00:25:00,080
he would come home and I'd be like,
651
00:25:00,080 --> 00:25:01,560
oh my God, this happened, and this happened,
652
00:25:01,560 --> 00:25:02,520
and this happened, this happened.
653
00:25:02,520 --> 00:25:03,360
Yeah.
654
00:25:03,360 --> 00:25:05,960
And then I'd forget like 10 other things that happened.
655
00:25:05,960 --> 00:25:08,600
And then once he finally like came on board
656
00:25:08,600 --> 00:25:11,880
and saw how crazy this industry is
657
00:25:11,880 --> 00:25:13,360
and how like in the drop of a hat,
658
00:25:13,360 --> 00:25:14,880
something really big can happen.
659
00:25:14,880 --> 00:25:15,480
Yeah.
660
00:25:15,480 --> 00:25:17,240
He was like, oh my God.
661
00:25:17,240 --> 00:25:18,600
But speaking of how do you keep up with that?
662
00:25:18,600 --> 00:25:20,920
Because there are moments like I was actually just
663
00:25:20,920 --> 00:25:25,080
with Anta yesterday and they made an entire collection
664
00:25:25,080 --> 00:25:26,240
for Kyrie.
665
00:25:26,240 --> 00:25:27,640
That was a championship collection
666
00:25:27,640 --> 00:25:32,520
that they had to have ready to go to turn just in case
667
00:25:32,520 --> 00:25:37,200
that never went anywhere, but you have to have it just in case.
668
00:25:37,200 --> 00:25:40,360
But you don't know you need it to, you need it.
669
00:25:40,360 --> 00:25:41,200
Yeah.
670
00:25:41,200 --> 00:25:43,800
And so how do you manage that from a production
671
00:25:43,800 --> 00:25:46,520
and a scale because of all your licensing,
672
00:25:46,520 --> 00:25:47,880
all your partnerships?
673
00:25:47,880 --> 00:25:49,320
You don't know who's going to win.
674
00:25:49,320 --> 00:25:51,120
I mean, I'm sure there's conspiracy people
675
00:25:51,120 --> 00:25:53,680
that think that they've all plotted and planned five years
676
00:25:53,680 --> 00:25:54,520
this that the other.
677
00:25:54,520 --> 00:25:56,960
But like, how do you scale the business to be able
678
00:25:56,960 --> 00:26:02,240
to be the right moment in the right time with the right product?
679
00:26:02,240 --> 00:26:05,240
I think that's obviously one of the hardest parts
680
00:26:05,240 --> 00:26:09,480
of this whole industry is trying to be reactive.
681
00:26:09,480 --> 00:26:10,800
Right.
682
00:26:10,800 --> 00:26:13,200
The one difference though about while collective,
683
00:26:13,200 --> 00:26:16,520
different than a lot of the other licensees is,
684
00:26:16,520 --> 00:26:19,520
you need something handled or you need you need something approved.
685
00:26:19,520 --> 00:26:22,600
You usually have to go through five, 10, 15 people
686
00:26:22,600 --> 00:26:24,200
to get an approval on something.
687
00:26:24,200 --> 00:26:24,880
Wow.
688
00:26:24,880 --> 00:26:27,760
With us, I'm the approval.
689
00:26:27,760 --> 00:26:33,480
So, you know, what we, the reason why the brand has grown so fast
690
00:26:33,480 --> 00:26:38,120
and why so many teams and retailers love working with us
691
00:26:38,120 --> 00:26:39,240
is because we're nimble.
692
00:26:39,240 --> 00:26:40,240
Yeah.
693
00:26:40,240 --> 00:26:41,560
I can make decisions in two seconds.
694
00:26:41,560 --> 00:26:44,360
I can get stuff in production in a second.
695
00:26:44,360 --> 00:26:49,440
Like I can, I can do things that most companies just can't do.
696
00:26:49,440 --> 00:26:50,440
Yeah.
697
00:26:50,440 --> 00:26:52,600
Because they take so long because the lead time is long.
698
00:26:52,600 --> 00:26:56,480
Why do you feel like do you feel a responsibility to contribute?
699
00:26:56,480 --> 00:26:58,960
Right now there's all the craze of like fast fashion
700
00:26:58,960 --> 00:27:01,320
and just over production and mass use.
701
00:27:01,320 --> 00:27:03,040
Do you guys do anything?
702
00:27:03,040 --> 00:27:08,560
Are you implementing anything to help reduce waste or reuse,
703
00:27:08,560 --> 00:27:09,840
you know, things that don't sell?
704
00:27:09,840 --> 00:27:12,120
Do you repurpose them to underserved communities?
705
00:27:12,120 --> 00:27:13,440
Do you guys do any of those programs?
706
00:27:13,440 --> 00:27:16,840
So, the interesting part of sports is
707
00:27:16,840 --> 00:27:19,880
they're still not quite ready for sustainability.
708
00:27:19,880 --> 00:27:20,640
Yeah.
709
00:27:20,640 --> 00:27:22,480
I've talked about it a lot.
710
00:27:22,480 --> 00:27:27,680
I would love nothing more than to have a fully sustainable company
711
00:27:27,680 --> 00:27:31,080
and be using recycled products and all the things.
712
00:27:31,080 --> 00:27:33,680
But the industry is not quite there yet.
713
00:27:33,680 --> 00:27:35,280
Do I think they will get there?
714
00:27:35,280 --> 00:27:36,240
Absolutely.
715
00:27:36,240 --> 00:27:37,480
I think we will get there.
716
00:27:37,480 --> 00:27:39,120
But I think we're still good.
717
00:27:39,120 --> 00:27:41,960
To be honest with you, I think we're good three to five years
718
00:27:41,960 --> 00:27:45,360
from that actually coming to fruition.
719
00:27:45,360 --> 00:27:51,240
So we do use recycled products in some of our fabrics.
720
00:27:51,240 --> 00:27:55,080
We did a first, we actually did the first fully recycled
721
00:27:55,080 --> 00:27:57,080
collection with the Raiders.
722
00:27:57,080 --> 00:27:59,280
When we launched our collab with them,
723
00:27:59,280 --> 00:28:01,280
that whole collection was recycled.
724
00:28:01,280 --> 00:28:03,400
They didn't know when we ever really talked about it.
725
00:28:03,400 --> 00:28:04,400
Why?
726
00:28:04,400 --> 00:28:05,240
Is that someone or served?
727
00:28:05,240 --> 00:28:06,080
Oh my god.
728
00:28:06,080 --> 00:28:08,480
It was huge and no one really picked it up.
729
00:28:08,480 --> 00:28:12,560
But it was the first fully recycled collection in all the sports.
730
00:28:12,560 --> 00:28:13,560
That's amazing.
731
00:28:13,560 --> 00:28:14,560
That's so great.
732
00:28:14,560 --> 00:28:15,880
That's so incredible and constant.
733
00:28:15,880 --> 00:28:17,400
What about for somebody?
734
00:28:17,400 --> 00:28:20,800
Because yes, you got licensed with NFL.
735
00:28:20,800 --> 00:28:24,400
And I'm looking and I'm like, I want to buy shirts with this team.
736
00:28:24,400 --> 00:28:27,320
But you don't have the licenses for that team yet.
737
00:28:27,320 --> 00:28:30,520
How do you go about reaching out to those teams,
738
00:28:30,520 --> 00:28:32,120
or those companies to get those license?
739
00:28:32,120 --> 00:28:35,480
So actually when you get a license, you get every team.
740
00:28:35,480 --> 00:28:37,240
So you do get every team to get every team.
741
00:28:37,240 --> 00:28:41,280
The only team you don't get is the Dallas Cowboys.
742
00:28:41,280 --> 00:28:44,200
So the Dallas Cowboys have to opt in basically--
743
00:28:44,200 --> 00:28:45,440
Good old Jerry.
744
00:28:45,440 --> 00:28:46,880
The Luddles Jerry.
745
00:28:46,880 --> 00:28:49,840
And typically with the Cowboys, they like to see you doing
746
00:28:49,840 --> 00:28:50,760
things in other spaces.
747
00:28:50,760 --> 00:28:53,080
They like to see you already with an NFL license.
748
00:28:53,080 --> 00:28:57,880
And they kind of want to see what they can do with you.
749
00:28:57,880 --> 00:29:01,040
We do so much product with the Cowboys.
750
00:29:01,040 --> 00:29:06,160
It is one of my favorite accounts because it stars.
751
00:29:06,160 --> 00:29:08,760
I mean, I could do stuff with stars.
752
00:29:08,760 --> 00:29:12,320
And the colors are just iconic and easy to blend with silver.
753
00:29:12,320 --> 00:29:13,320
Yeah.
754
00:29:13,320 --> 00:29:14,720
Anyone can wear it.
755
00:29:14,720 --> 00:29:16,320
You can really do anything.
756
00:29:16,320 --> 00:29:17,360
It's a brand new team.
757
00:29:17,360 --> 00:29:19,240
And we have just a lot of fun.
758
00:29:19,240 --> 00:29:21,840
I were actually launching Cowboy hats.
759
00:29:21,840 --> 00:29:23,080
Oh, so fun.
760
00:29:23,080 --> 00:29:24,080
So fun.
761
00:29:24,080 --> 00:29:25,760
And they're going to wear them.
762
00:29:25,760 --> 00:29:27,360
I mean, come on.
763
00:29:27,360 --> 00:29:29,200
It's the Dallas Cowboys.
764
00:29:29,200 --> 00:29:31,400
You have to send this so we can wear it in a show.
765
00:29:31,400 --> 00:29:32,960
I mean, it's-- come on.
766
00:29:32,960 --> 00:29:33,800
It's iconic.
767
00:29:33,800 --> 00:29:34,960
Come on, you not.
768
00:29:34,960 --> 00:29:38,720
And that's kind of my point too about why we're so different.
769
00:29:38,720 --> 00:29:41,840
Why isn't anyone else in a Cowboy hat?
770
00:29:41,840 --> 00:29:46,480
I think sometimes people are scared to try things to fail.
771
00:29:46,480 --> 00:29:48,880
And I think that's the hardest part about businesses.
772
00:29:48,880 --> 00:29:51,320
Oftentimes you're going to fail more than you succeed.
773
00:29:51,320 --> 00:29:52,320
So you just have to try.
774
00:29:52,320 --> 00:29:53,320
And you have to try.
775
00:29:53,320 --> 00:29:54,840
And if you're like, OK, I didn't get it, pick yourself up,
776
00:29:54,840 --> 00:29:56,040
and keep going.
777
00:29:56,040 --> 00:29:58,240
But I also think that's the consumer.
778
00:29:58,240 --> 00:30:02,080
It's interesting to watch things that when I was younger,
779
00:30:02,080 --> 00:30:03,320
come back now.
780
00:30:03,320 --> 00:30:04,520
Like me, I'm not wearing that again.
781
00:30:04,520 --> 00:30:06,920
I already suffered through that a long time ago.
782
00:30:06,920 --> 00:30:08,520
But there are some things that come back.
783
00:30:08,520 --> 00:30:10,040
They're like, I love this.
784
00:30:10,040 --> 00:30:11,080
I'm going to try this.
785
00:30:11,080 --> 00:30:14,120
But I also think it's about education of trying new things.
786
00:30:14,120 --> 00:30:16,880
Because from my experience, the consumer and the fan
787
00:30:16,880 --> 00:30:21,240
is sticking that they are not going to try new things
788
00:30:21,240 --> 00:30:24,160
unless they're given the opportunity to try it
789
00:30:24,160 --> 00:30:26,520
and they've seen it on someone else or there's an influencer.
790
00:30:26,520 --> 00:30:27,720
That's supporting it, right?
791
00:30:27,720 --> 00:30:29,680
Because no regular person is going to the store
792
00:30:29,680 --> 00:30:34,000
being like, I want to wear a cowboy crystal hat.
793
00:30:34,000 --> 00:30:36,880
But when they see influencers wear it or celebrities wear it,
794
00:30:36,880 --> 00:30:38,760
it's like, OK, well, then it must be cool.
795
00:30:38,760 --> 00:30:41,080
If they are, which is so weird about society
796
00:30:41,080 --> 00:30:42,920
of being authentic to yourself,
797
00:30:42,920 --> 00:30:45,600
but you need someone to tell you you can be authentic to yourself.
798
00:30:45,600 --> 00:30:49,560
It's such a microcosm of all that goes on, which is so wild.
799
00:30:49,560 --> 00:30:51,560
What-- speaking of wild.
800
00:30:51,560 --> 00:30:52,400
What?
801
00:30:52,400 --> 00:30:53,920
No pun intended.
802
00:30:53,920 --> 00:30:57,880
What's next for you guys at Wild Collective?
803
00:30:57,880 --> 00:30:58,880
A lot.
804
00:30:58,880 --> 00:31:02,160
I mean, obviously, a big focus of ours
805
00:31:02,160 --> 00:31:03,920
is actually going international.
806
00:31:03,920 --> 00:31:06,960
So we are working with some Premier League teams.
807
00:31:06,960 --> 00:31:07,480
OK.
808
00:31:07,480 --> 00:31:11,040
So that's something we feel is definitely underserved.
809
00:31:11,040 --> 00:31:12,960
And it's a great market for us.
810
00:31:12,960 --> 00:31:18,360
So we did a denim jacket for Manchester City, which--
811
00:31:18,360 --> 00:31:19,160
Wow.
812
00:31:19,160 --> 00:31:20,160
I mean, wow.
813
00:31:20,160 --> 00:31:20,760
That's cool.
814
00:31:20,760 --> 00:31:21,040
Yeah.
815
00:31:21,040 --> 00:31:22,520
You can start with Manchester City.
816
00:31:22,520 --> 00:31:24,280
I mean, Sky's the limit at that point.
817
00:31:24,280 --> 00:31:25,280
Yeah.
818
00:31:25,280 --> 00:31:28,200
So I think there's a lot of opportunity there
819
00:31:28,200 --> 00:31:30,440
with Premier League and kind of doing more stuff
820
00:31:30,440 --> 00:31:31,240
on the soccer side.
821
00:31:31,240 --> 00:31:34,800
Obviously, FIFA, World Cup is coming.
822
00:31:34,800 --> 00:31:35,760
It's going to be a big deal.
823
00:31:35,760 --> 00:31:37,400
Everyone's already kind of talking about it.
824
00:31:37,400 --> 00:31:40,640
We've been speaking with FIFA as well on developing product
825
00:31:40,640 --> 00:31:42,480
and doing some really cool stuff there.
826
00:31:42,480 --> 00:31:45,240
And then I think really the retailer relationships
827
00:31:45,240 --> 00:31:46,920
are what's really going to continue
828
00:31:46,920 --> 00:31:49,800
to drive the Wild Collective in such a cool unique way.
829
00:31:49,800 --> 00:31:55,040
Because as big as we are, there's still a lot of consumers out
830
00:31:55,040 --> 00:31:56,440
there who don't know who the Wild Collective is
831
00:31:56,440 --> 00:31:57,480
and don't know what we do.
832
00:31:57,480 --> 00:32:01,000
So I think really it's a big focus of ours
833
00:32:01,000 --> 00:32:05,840
to have that reach and be able to be a household name.
834
00:32:05,840 --> 00:32:07,640
Like we are in every stadium across the country.
835
00:32:07,640 --> 00:32:09,600
If you go in, you're seeing Wild Collective.
836
00:32:09,600 --> 00:32:12,040
You're seeing walls of Wild Collective.
837
00:32:12,040 --> 00:32:17,720
But really honing in on when a consumer sees that W
838
00:32:17,720 --> 00:32:21,240
are little W logo, they know the brand awareness.
839
00:32:21,240 --> 00:32:22,480
I think that's it.
840
00:32:22,480 --> 00:32:26,320
It's interesting because I see so many opportunities
841
00:32:26,320 --> 00:32:28,800
for you guys to grow, but so many market spaces
842
00:32:28,800 --> 00:32:30,000
that you're just owning and dominating.
843
00:32:30,000 --> 00:32:31,920
And you're changing the culture.
844
00:32:31,920 --> 00:32:35,480
What you're doing is changing the accessibility
845
00:32:35,480 --> 00:32:36,880
to being different.
846
00:32:36,880 --> 00:32:39,160
And I think that's as you guys get in those different retailers
847
00:32:39,160 --> 00:32:40,040
and different spaces.
848
00:32:40,040 --> 00:32:43,600
Like you're reaching consumers that don't watch sports.
849
00:32:43,600 --> 00:32:47,520
That might buy something just because it's cool looking.
850
00:32:47,520 --> 00:32:50,160
And now fast forward it back to someone ask them,
851
00:32:50,160 --> 00:32:52,520
oh, I love your green Bay Packer shirt.
852
00:32:52,520 --> 00:32:55,320
And the girls like I just like to say it was green and bedazzled.
853
00:32:55,320 --> 00:32:56,520
And she like, did you know it's Packers?
854
00:32:56,520 --> 00:32:59,040
No, well, you don't I mean, you're making the connection
855
00:32:59,040 --> 00:33:02,160
to sports while being in sports, which is not usually
856
00:33:02,160 --> 00:33:04,280
the norm and not usually the trend.
857
00:33:04,280 --> 00:33:07,640
So it's really cool to see a brand drive sports business
858
00:33:07,640 --> 00:33:11,880
through fashion instead of drive sports drive fashion.
859
00:33:11,880 --> 00:33:12,720
If that makes sense.
860
00:33:12,720 --> 00:33:13,560
Yeah.
861
00:33:13,560 --> 00:33:14,760
And what's interesting about part of our,
862
00:33:14,760 --> 00:33:16,880
so we have multiple demographics, obviously,
863
00:33:16,880 --> 00:33:20,240
that are our consumer base.
864
00:33:20,240 --> 00:33:22,800
Obviously you have the fan, right?
865
00:33:22,800 --> 00:33:26,000
The hardcore fan that just I love that.
866
00:33:26,000 --> 00:33:27,560
And it's hard loves it.
867
00:33:27,560 --> 00:33:32,840
But a second part of our fan base is the plus one fan.
868
00:33:32,840 --> 00:33:35,280
You're going to the games to be seen.
869
00:33:35,280 --> 00:33:36,440
You all look cute.
870
00:33:36,440 --> 00:33:39,400
You're not willing to sacrifice your fashion.
871
00:33:39,400 --> 00:33:40,240
Check.
872
00:33:40,240 --> 00:33:41,240
Check.
873
00:33:41,240 --> 00:33:43,760
You're going to socialize, right?
874
00:33:43,760 --> 00:33:44,960
You're going to hang out with people.
875
00:33:44,960 --> 00:33:46,680
You're going to have some drinks.
876
00:33:46,680 --> 00:33:50,120
You're there to be a part of the experience.
877
00:33:50,120 --> 00:33:50,720
Yes.
878
00:33:50,720 --> 00:33:51,720
Win or lose.
879
00:33:51,720 --> 00:33:54,560
Do you totally care what if your team loses?
880
00:33:54,560 --> 00:33:55,400
Right.
881
00:33:55,400 --> 00:33:56,400
Absolutely.
882
00:33:56,400 --> 00:33:57,400
Absolutely.
883
00:33:57,400 --> 00:33:59,800
But they're there for the experience of supporting
884
00:33:59,800 --> 00:34:03,240
and just being there with a group of friends or group people.
885
00:34:03,240 --> 00:34:05,680
And that's a large part of our demographic
886
00:34:05,680 --> 00:34:07,920
is the plus one fan.
887
00:34:07,920 --> 00:34:10,680
So I want to ask which product is your favorite
888
00:34:10,680 --> 00:34:13,600
that you ever released?
889
00:34:13,600 --> 00:34:14,960
Oh my god.
890
00:34:14,960 --> 00:34:15,800
That's so hard.
891
00:34:15,800 --> 00:34:17,400
I feel like we need to go to the warehouse and just see.
892
00:34:17,400 --> 00:34:19,640
It's like, you remember when Kim Kay went to her warehouse?
893
00:34:19,640 --> 00:34:20,160
Oh, yeah.
894
00:34:20,160 --> 00:34:21,480
And it was just a whole bunch of shit.
895
00:34:21,480 --> 00:34:24,400
And she knew where everything she wore it, where it went,
896
00:34:24,400 --> 00:34:25,840
what it was, what year.
897
00:34:25,840 --> 00:34:27,720
I feel like we need to go to Whits warehouse.
898
00:34:27,720 --> 00:34:29,560
Because I feel like there's some hidden gems in there
899
00:34:29,560 --> 00:34:32,000
that we would be like, yo, this is amazing.
900
00:34:32,000 --> 00:34:34,440
But we just don't know exist, because it was a different season
901
00:34:34,440 --> 00:34:35,240
or things like that.
902
00:34:35,240 --> 00:34:38,240
My favorite of all time, really?
903
00:34:38,240 --> 00:34:40,360
Oh gosh.
904
00:34:40,360 --> 00:34:41,280
I don't know.
905
00:34:41,280 --> 00:34:45,480
I mean, I would probably be something, Cowboys.
906
00:34:45,480 --> 00:34:53,280
Just because I've been able to really level up that retail
907
00:34:53,280 --> 00:34:57,040
in such a high level, like we have this crystal fringe denim
908
00:34:57,040 --> 00:34:58,880
jacket.
909
00:34:58,880 --> 00:35:00,320
I mean, so cute.
910
00:35:00,320 --> 00:35:01,720
But does it affect--
911
00:35:01,720 --> 00:35:02,600
Is we close this out?
912
00:35:02,600 --> 00:35:04,040
Because I know production will come back in.
913
00:35:04,040 --> 00:35:06,040
Does it affect what you make the price point
914
00:35:06,040 --> 00:35:07,120
and accessibility to it?
915
00:35:07,120 --> 00:35:09,840
Because not every marketplace price point
916
00:35:09,840 --> 00:35:13,880
can match the desire for a crystal denim jacket, right?
917
00:35:13,880 --> 00:35:17,360
Well, so does that factor in or does it not factor in for you?
918
00:35:17,360 --> 00:35:19,200
Well, yes and no.
919
00:35:19,200 --> 00:35:22,280
So obviously, the only thing about licensing that's
920
00:35:22,280 --> 00:35:25,720
interesting is you don't know how much they're
921
00:35:25,720 --> 00:35:27,000
going to market up.
922
00:35:27,000 --> 00:35:27,360
Right.
923
00:35:27,360 --> 00:35:28,640
They buy it from you at a cost.
924
00:35:28,640 --> 00:35:29,280
And then they get--
925
00:35:29,280 --> 00:35:32,400
But then you take the heat when it costs--
926
00:35:32,400 --> 00:35:32,920
Yes.
927
00:35:32,920 --> 00:35:36,560
So sometimes there's multiple people who
928
00:35:36,560 --> 00:35:40,840
have to have a piece of the pie.
929
00:35:40,840 --> 00:35:44,880
And so in those instances, even though I sold it to them
930
00:35:44,880 --> 00:35:49,840
for X amount, they're selling it 72% markup.
931
00:35:49,840 --> 00:35:51,840
So it just depends on--
932
00:35:51,840 --> 00:35:52,840
Do you have any saying--
933
00:35:52,840 --> 00:35:53,920
Where you're selling it?
934
00:35:53,920 --> 00:35:54,960
So you just--
935
00:35:54,960 --> 00:35:56,800
The price for them is the price.
936
00:35:56,800 --> 00:35:59,960
And then what they sell it for it is-- which is so--
937
00:35:59,960 --> 00:36:00,720
I get it.
938
00:36:00,720 --> 00:36:02,960
But it's also-- let's just say what it is.
939
00:36:02,960 --> 00:36:06,040
It's annoying because then people think you--
940
00:36:06,040 --> 00:36:09,440
Wild collective are charging $75 for a t-shirt.
941
00:36:09,440 --> 00:36:12,160
When really you're like, no, the t-shirt's $24.
942
00:36:12,160 --> 00:36:13,360
They're-- you know what I'm saying.
943
00:36:13,360 --> 00:36:16,320
And it's like, there was one instance recently
944
00:36:16,320 --> 00:36:21,960
where a hoodie that we were doing was over right under $200.
945
00:36:21,960 --> 00:36:22,800
Shot the front door.
946
00:36:22,800 --> 00:36:25,760
And I said something about it.
947
00:36:25,760 --> 00:36:27,240
And I was just told that--
948
00:36:27,240 --> 00:36:29,720
Did it come with a $100 bill in the hood?
949
00:36:29,720 --> 00:36:30,800
Like, what are we talking here?
950
00:36:30,800 --> 00:36:34,000
And I was told that it sells.
951
00:36:34,000 --> 00:36:35,240
So what are the people that--
952
00:36:35,240 --> 00:36:36,240
But then people are also--
953
00:36:36,240 --> 00:36:37,240
And too happy.
954
00:36:37,240 --> 00:36:39,360
I have to have it because it's expensive, not because it
955
00:36:39,360 --> 00:36:40,960
serves to be expensive.
956
00:36:40,960 --> 00:36:43,040
But it's that just status thing of like, you're
957
00:36:43,040 --> 00:36:45,400
wearing a $200 t-shirt.
958
00:36:45,400 --> 00:36:45,920
You know what I mean?
959
00:36:45,920 --> 00:36:47,360
A $200 hoodie.
960
00:36:47,360 --> 00:36:49,440
When we're in reality, we're all like,
961
00:36:49,440 --> 00:36:51,360
is that where we really need to spend our paycheck?
962
00:36:51,360 --> 00:36:53,880
But it's the status quo of fashion, right?
963
00:36:53,880 --> 00:36:58,880
It's the typical one person wears it and it goes.
964
00:36:58,880 --> 00:37:00,800
So I dropped it at that point.
965
00:37:00,800 --> 00:37:01,840
I was like, OK.
966
00:37:01,840 --> 00:37:06,680
But as a consumer, there are certain price points that
967
00:37:06,680 --> 00:37:07,640
make sense to me.
968
00:37:07,640 --> 00:37:08,240
And other ones there.
969
00:37:08,240 --> 00:37:09,640
We wear that seem a little--
970
00:37:09,640 --> 00:37:10,560
But that's also good.
971
00:37:10,560 --> 00:37:11,240
Because that's healthy.
972
00:37:11,240 --> 00:37:12,040
Because you care.
973
00:37:12,040 --> 00:37:14,120
You could easily not give two shits and be like,
974
00:37:14,120 --> 00:37:14,920
not my problem.
975
00:37:14,920 --> 00:37:16,440
Well, the worst part is them coming back and be like,
976
00:37:16,440 --> 00:37:18,920
oh, that one collection didn't sell very well.
977
00:37:18,920 --> 00:37:20,320
And you're like, whoa.
978
00:37:20,320 --> 00:37:22,400
It was $200 for a hoodie, a weirdo.
979
00:37:22,400 --> 00:37:24,600
Like, what'd you expect?
980
00:37:24,600 --> 00:37:27,120
So there's definitely instances like that.
981
00:37:27,120 --> 00:37:28,520
But for the most part, I mean,
982
00:37:28,520 --> 00:37:30,640
I think we do-- for what we're offering
983
00:37:30,640 --> 00:37:34,120
and the exclusivity of it, I feel like our price points
984
00:37:34,120 --> 00:37:37,560
across the board are very reasonable
985
00:37:37,560 --> 00:37:39,600
in terms of what they're getting, right?
986
00:37:39,600 --> 00:37:42,080
Like, when we do a satin jacket,
987
00:37:42,080 --> 00:37:44,280
it is not the same as when another licensee
988
00:37:44,280 --> 00:37:46,040
does a satin jacket.
989
00:37:46,040 --> 00:37:50,520
So for us, we take pride in the quality of the garment.
990
00:37:50,520 --> 00:37:51,640
I love that.
991
00:37:51,640 --> 00:37:53,320
Well, I've had so much fun having you on the show.
992
00:37:53,320 --> 00:37:53,520
Yeah.
993
00:37:53,520 --> 00:37:54,560
Two things we need to do.
994
00:37:54,560 --> 00:37:55,480
What is your--
995
00:37:55,480 --> 00:37:57,360
she's a cheat, though, on the ask for what
996
00:37:57,360 --> 00:37:58,480
is her fit for success.
997
00:37:58,480 --> 00:37:59,920
Because she's in the industry.
998
00:37:59,920 --> 00:38:01,120
So this is a cheat.
999
00:38:01,120 --> 00:38:02,400
What is a fit for success?
1000
00:38:02,400 --> 00:38:05,520
My fit for success is good American denim.
1001
00:38:05,520 --> 00:38:07,960
Because I want to look like Chloe.
1002
00:38:07,960 --> 00:38:09,800
She's got some new jeans out, by the way.
1003
00:38:09,800 --> 00:38:11,680
I swear to God that they took what--
1004
00:38:11,680 --> 00:38:14,200
I don't even understand it, because I don't look like that.
1005
00:38:14,200 --> 00:38:16,040
But you put them on, and you're like, I feel like Chloe.
1006
00:38:16,040 --> 00:38:16,800
It looks amazing.
1007
00:38:16,800 --> 00:38:18,360
It's wild.
1008
00:38:18,360 --> 00:38:19,600
It's crazy.
1009
00:38:19,600 --> 00:38:20,960
But I love good American denim.
1010
00:38:20,960 --> 00:38:22,600
I love anything that sparkles.
1011
00:38:22,600 --> 00:38:25,800
But I also just love to feel polished.
1012
00:38:25,800 --> 00:38:28,040
What's your fit for success?
1013
00:38:28,040 --> 00:38:29,960
I do shop a lot on Revolve.
1014
00:38:29,960 --> 00:38:31,120
I'm not going to lie.
1015
00:38:31,120 --> 00:38:32,640
This rompers Revolve.
1016
00:38:32,640 --> 00:38:33,640
Yes.
1017
00:38:33,640 --> 00:38:35,800
If I'm going summer or something's coming up,
1018
00:38:35,800 --> 00:38:38,160
or Naree's coming up, my go-to is always
1019
00:38:38,160 --> 00:38:39,040
to go to Revolve.
1020
00:38:39,040 --> 00:38:40,040
Yep.
1021
00:38:40,040 --> 00:38:42,280
We are talking with Revolve as well.
1022
00:38:42,280 --> 00:38:43,040
I can't.
1023
00:38:43,040 --> 00:38:43,800
What?
1024
00:38:43,800 --> 00:38:45,360
I feel like in a couple months, we're going
1025
00:38:45,360 --> 00:38:46,440
to have a whole other show.
1026
00:38:46,440 --> 00:38:47,600
I know what's coming in.
1027
00:38:47,600 --> 00:38:48,800
It's very early stage.
1028
00:38:48,800 --> 00:38:53,480
But yeah, so that's probably my go-to in terms of fit.
1029
00:38:53,480 --> 00:38:56,360
I just know I'm always going to find something awesome.
1030
00:38:56,360 --> 00:38:57,880
And something different than--
1031
00:38:57,880 --> 00:38:59,480
Everyone else is going to have.
1032
00:38:59,480 --> 00:39:00,480
Yeah.
1033
00:39:00,480 --> 00:39:01,480
No.
1034
00:39:01,480 --> 00:39:02,480
I think it's exciting.
1035
00:39:02,480 --> 00:39:03,480
Well, we're going to send you to go to American
1036
00:39:03,480 --> 00:39:04,480
to get some denim.
1037
00:39:04,480 --> 00:39:05,480
Amazing.
1038
00:39:05,480 --> 00:39:06,480
So I can't wait for you to try that on and see what you love
1039
00:39:06,480 --> 00:39:07,480
with it.
1040
00:39:07,480 --> 00:39:08,480
But then she's going to pair it with something
1041
00:39:08,480 --> 00:39:09,480
cute.
1042
00:39:09,480 --> 00:39:10,480
I know.
1043
00:39:10,480 --> 00:39:11,480
That we don't know about in the warehouse.
1044
00:39:11,480 --> 00:39:12,480
That's just iconic.
1045
00:39:12,480 --> 00:39:13,480
Can you please wear the denim with the Crystal Catboy hat?
1046
00:39:13,480 --> 00:39:14,480
Yes.
1047
00:39:14,480 --> 00:39:15,480
I need that.
1048
00:39:15,480 --> 00:39:16,480
Makes sense.
1049
00:39:16,480 --> 00:39:17,480
When you're in Dallas.
1050
00:39:17,480 --> 00:39:18,480
Definitely.
1051
00:39:18,480 --> 00:39:19,480
Well, I am going to come with you.
1052
00:39:19,480 --> 00:39:20,480
I'm going to do it.
1053
00:39:20,480 --> 00:39:21,480
Actually.
1054
00:39:21,480 --> 00:39:22,480
So there's that.
1055
00:39:22,480 --> 00:39:23,480
Oh, yeah.
1056
00:39:23,480 --> 00:39:24,480
Just in.
1057
00:39:24,480 --> 00:39:25,480
Tell us the date time.
1058
00:39:25,480 --> 00:39:26,480
We'll be the weirdos that are the plus ones.
1059
00:39:26,480 --> 00:39:27,480
Yeah.
1060
00:39:27,480 --> 00:39:29,880
We have a couple questions from you from Tina's vodka.
1061
00:39:29,880 --> 00:39:31,880
We're going to send you home with some Tina's vodka.
1062
00:39:31,880 --> 00:39:34,240
So when you have those late days, you're just like, I know,
1063
00:39:34,240 --> 00:39:35,240
dangerous.
1064
00:39:35,240 --> 00:39:37,680
Although it is, she no hangover.
1065
00:39:37,680 --> 00:39:41,680
It is gluten-free, non-GMO, super good for you, vodka.
1066
00:39:41,680 --> 00:39:43,480
If vodka can be good for you.
1067
00:39:43,480 --> 00:39:43,680
I love it.
1068
00:39:43,680 --> 00:39:44,680
I think it is.
1069
00:39:44,680 --> 00:39:47,080
God would have made it if it wasn't meant to be good for you.
1070
00:39:47,080 --> 00:39:48,680
You cringy in descent.
1071
00:39:48,680 --> 00:39:49,680
OK.
1072
00:39:49,680 --> 00:39:50,880
So I feel like--
1073
00:39:50,880 --> 00:39:51,680
I think it's there.
1074
00:39:51,680 --> 00:39:55,400
There's a lot of vodka in my past.
1075
00:39:55,400 --> 00:39:56,400
And your future too.
1076
00:39:56,400 --> 00:39:57,400
And your future too.
1077
00:39:57,400 --> 00:39:58,400
OK.
1078
00:39:58,400 --> 00:39:59,400
We're going to let you pick.
1079
00:39:59,400 --> 00:40:00,800
We don't know what's in here.
1080
00:40:00,800 --> 00:40:03,400
This is just for our guests to get to share a little bit more
1081
00:40:03,400 --> 00:40:05,000
with our fans.
1082
00:40:05,000 --> 00:40:07,400
Something fun about you.
1083
00:40:07,400 --> 00:40:09,400
Oh, that's OK.
1084
00:40:09,400 --> 00:40:10,400
All right.
1085
00:40:10,400 --> 00:40:11,400
You ready?
1086
00:40:11,400 --> 00:40:13,400
Yes.
1087
00:40:13,400 --> 00:40:17,000
If you could only eat one cuisine for the rest of your life,
1088
00:40:17,000 --> 00:40:19,000
what would it be?
1089
00:40:19,000 --> 00:40:20,000
Can I just pause?
1090
00:40:20,000 --> 00:40:21,000
No.
1091
00:40:21,000 --> 00:40:22,000
You can't pause.
1092
00:40:22,000 --> 00:40:23,000
Actually, Kate.
1093
00:40:23,000 --> 00:40:27,000
Maggie, not this question on time, but she said potatoes.
1094
00:40:27,000 --> 00:40:28,000
It's a cuisine.
1095
00:40:28,000 --> 00:40:29,000
I know.
1096
00:40:29,000 --> 00:40:31,000
I just love potatoes.
1097
00:40:31,000 --> 00:40:33,000
And then it turned into potato tacos.
1098
00:40:33,000 --> 00:40:34,000
But yeah.
1099
00:40:34,000 --> 00:40:35,000
OK.
1100
00:40:35,000 --> 00:40:36,000
OK, potato tacos.
1101
00:40:36,000 --> 00:40:37,000
OK.
1102
00:40:37,000 --> 00:40:39,000
We had been drinking at that point.
1103
00:40:39,000 --> 00:40:42,000
So all of the cuisine, though, is like a type of food.
1104
00:40:42,000 --> 00:40:43,000
Correct.
1105
00:40:43,000 --> 00:40:45,000
So there's a lot of room to go.
1106
00:40:45,000 --> 00:40:46,000
You just have to pick the--
1107
00:40:46,000 --> 00:40:49,000
I'm, honestly, I'm married a Latin man.
1108
00:40:49,000 --> 00:40:50,000
Oh, good.
1109
00:40:50,000 --> 00:40:52,000
I think I got to go with Mexican food.
1110
00:40:52,000 --> 00:40:56,000
And Latin, Spanish, all of it, Spain, all of it, all of it.
1111
00:40:56,000 --> 00:40:57,000
All of it.
1112
00:40:57,000 --> 00:40:58,000
Anywhere.
1113
00:40:58,000 --> 00:40:59,000
Yeah, all of it.
1114
00:40:59,000 --> 00:41:00,000
All of it, all things.
1115
00:41:00,000 --> 00:41:04,600
I just-- I always joke too that I do feel like I was possibly
1116
00:41:04,600 --> 00:41:06,000
Latin in my previous life.
1117
00:41:06,000 --> 00:41:07,000
Yeah.
1118
00:41:07,000 --> 00:41:08,000
I don't know.
1119
00:41:08,000 --> 00:41:10,000
There's a little part of me that feels like I might have been Latin.
1120
00:41:10,000 --> 00:41:13,400
So yeah, I'm going to go with-- she's going to go do like the--
1121
00:41:13,400 --> 00:41:16,000
what's the tree thing?
1122
00:41:16,000 --> 00:41:17,000
23 me or something.
1123
00:41:17,000 --> 00:41:18,000
Yeah.
1124
00:41:18,000 --> 00:41:19,000
I swear to God, this is true.
1125
00:41:19,000 --> 00:41:20,000
So it's in here.
1126
00:41:20,000 --> 00:41:21,000
We need to find it.
1127
00:41:21,000 --> 00:41:23,000
It's just-- it's somewhere there.
1128
00:41:23,000 --> 00:41:24,000
It has to be.
1129
00:41:24,000 --> 00:41:25,000
It has to be.
1130
00:41:25,000 --> 00:41:26,000
I love it.
1131
00:41:26,000 --> 00:41:27,000
Well, thank you so much for coming on the show today.
1132
00:41:27,000 --> 00:41:28,000
We love timing you.
1133
00:41:28,000 --> 00:41:29,000
Yeah.
1134
00:41:29,000 --> 00:41:30,000
Thank you so much.
1135
00:41:30,000 --> 00:41:31,000
I'm so excited for what's next.
1136
00:41:31,000 --> 00:41:32,000
We're coming to the warehouse.
1137
00:41:32,000 --> 00:41:33,000
It's not negotiable.
1138
00:41:33,000 --> 00:41:34,000
We're coming over.
1139
00:41:34,000 --> 00:41:35,000
All my favorite brands too.
1140
00:41:35,000 --> 00:41:37,000
Free people and anthropology, and hopefully revolve soon.
1141
00:41:37,000 --> 00:41:38,000
I can't wait to hear that.
1142
00:41:38,000 --> 00:41:40,000
Forever 21 too is going to be super fun.
1143
00:41:40,000 --> 00:41:41,000
Yeah.
1144
00:41:41,000 --> 00:41:42,000
I think that's going to be super fun for both.
1145
00:41:42,000 --> 00:41:43,000
That's going to be big.
1146
00:41:43,000 --> 00:41:44,000
Yeah.
1147
00:41:44,000 --> 00:41:45,000
Yeah.
1148
00:41:45,000 --> 00:41:46,000
Paxon.
1149
00:41:46,000 --> 00:41:47,000
I mean, I just--
1150
00:41:47,000 --> 00:41:48,000
There's so much.
1151
00:41:48,000 --> 00:41:49,000
Yeah.
1152
00:41:49,000 --> 00:41:50,000
You ever need any models?
1153
00:41:50,000 --> 00:41:51,000
Yeah.
1154
00:41:51,000 --> 00:41:52,000
I love it.
1155
00:41:52,000 --> 00:41:53,000
I love it.
1156
00:41:53,000 --> 00:41:54,000
Just send me your size.
1157
00:41:54,000 --> 00:41:55,000
Love it.
1158
00:41:55,000 --> 00:41:56,000
Thank you so much for coming on today.
1159
00:41:56,000 --> 00:41:57,000
Thank you.
1160
00:41:57,000 --> 00:41:58,000
Okay.
1161
00:41:58,000 --> 00:41:59,000
That was amazing.
1162
00:41:59,000 --> 00:42:00,000
Uh-huh.
1163
00:42:00,000 --> 00:42:01,000
And I can't wait to go to the warehouse.
1164
00:42:01,000 --> 00:42:02,000
Just to see what it is.
1165
00:42:02,000 --> 00:42:04,000
We're inviting ourselves everywhere we want to go.
1166
00:42:04,000 --> 00:42:05,000
It's like, "I will meet you there.
1167
00:42:05,000 --> 00:42:06,000
We'll meet you there."
1168
00:42:06,000 --> 00:42:07,000
It's so inspirational to hear somebody who-- first of all, stop.
1169
00:42:07,000 --> 00:42:08,000
She graduated high school at 16.
1170
00:42:08,000 --> 00:42:09,000
I know.
1171
00:42:09,000 --> 00:42:10,000
That was crazy.
1172
00:42:10,000 --> 00:42:13,000
That just shows how smart she is, and that's why her business is doing so well.
1173
00:42:13,000 --> 00:42:14,000
Yeah.
1174
00:42:14,000 --> 00:42:15,000
It's going to be a great deal.
1175
00:42:15,000 --> 00:42:16,000
It's going to be a great deal.
1176
00:42:16,000 --> 00:42:17,000
It's going to be a great deal.
1177
00:42:17,000 --> 00:42:20,000
It's going to be a great deal.
1178
00:42:20,000 --> 00:42:21,000
It's going to be a great deal.
1179
00:42:21,000 --> 00:42:22,000
It's going to be a great deal.
1180
00:42:22,000 --> 00:42:23,000
It's going to be a great deal.
1181
00:42:23,000 --> 00:42:24,000
It's going to be a great deal.
1182
00:42:24,000 --> 00:42:25,000
It's going to be a great deal.
1183
00:42:25,000 --> 00:42:26,000
It's going to be a great deal.
1184
00:42:26,000 --> 00:42:27,000
It's going to be a great deal.
1185
00:42:27,000 --> 00:42:28,000
It's going to be a great deal.
1186
00:42:28,000 --> 00:42:29,000
It's going to be a great deal.
1187
00:42:29,000 --> 00:42:30,000
It's going to be a great deal.
1188
00:42:30,000 --> 00:42:31,000
It's going to be a great deal.
1189
00:42:31,000 --> 00:42:32,000
It's going to be a great deal.
1190
00:42:32,000 --> 00:42:33,000
It's going to be a great deal.
1191
00:42:33,000 --> 00:42:34,000
It's going to be a great deal.
1192
00:42:34,000 --> 00:42:35,000
It's going to be a great deal.
1193
00:42:35,000 --> 00:42:36,000
It's going to be a great deal.
1194
00:42:36,000 --> 00:42:37,000
It's going to be a great deal.
1195
00:42:37,000 --> 00:42:38,000
It's going to be a great deal.
1196
00:42:38,000 --> 00:42:39,000
It's going to be a great deal.
1197
00:42:39,000 --> 00:42:40,000
It's going to be a great deal.
1198
00:42:40,000 --> 00:42:41,000
It's going to be a great deal.
1199
00:42:41,000 --> 00:42:42,000
It's going to be a great deal.
1200
00:42:42,000 --> 00:42:43,000
It's going to be a great deal.
1201
00:42:43,000 --> 00:42:44,000
It's going to be a great deal.
1202
00:42:44,000 --> 00:42:45,000
It's going to be a great deal.
1203
00:42:45,000 --> 00:42:46,000
It's going to be a great deal.
1204
00:42:46,000 --> 00:42:47,000
It's going to be a great deal.
1205
00:42:47,000 --> 00:42:48,000
It's going to be a great deal.
1206
00:42:48,000 --> 00:42:49,000
It's going to be a great deal.
1207
00:42:49,000 --> 00:42:50,000
It's going to be a great deal.
1208
00:42:50,000 --> 00:42:51,000
It's going to be a great deal.
1209
00:42:51,000 --> 00:42:52,000
It's going to be a great deal.
1210
00:42:52,000 --> 00:42:53,000
It's going to be a great deal.
1211
00:42:53,000 --> 00:42:54,000
It's going to be a great deal.
1212
00:42:54,000 --> 00:42:55,000
It's going to be a great deal.
1213
00:42:55,000 --> 00:42:56,000
It's going to be a great deal.
1214
00:42:56,000 --> 00:42:57,000
It's going to be a great deal.
1215
00:42:57,000 --> 00:42:58,000
It's going to be a great deal.
1216
00:42:58,000 --> 00:42:59,000
It's going to be a great deal.
1217
00:42:59,000 --> 00:43:00,000
It's going to be a great deal.
1218
00:43:00,000 --> 00:43:01,000
It's going to be a great deal.
1219
00:43:01,000 --> 00:43:02,000
It's going to be a great deal.
1220
00:43:02,000 --> 00:43:03,000
It's going to be a great deal.
1221
00:43:03,000 --> 00:43:04,000
It's going to be a great deal.
1222
00:43:04,000 --> 00:43:05,000
It's going to be a great deal.
1223
00:43:05,000 --> 00:43:06,000
It's going to be a great deal.
1224
00:43:06,000 --> 00:43:07,000
It's going to be a great deal.
1225
00:43:07,000 --> 00:43:08,000
It's going to be a great deal.
1226
00:43:08,000 --> 00:43:09,000
It's going to be a great deal.
1227
00:43:09,000 --> 00:43:10,000
It's going to be a great deal.
1228
00:43:10,000 --> 00:43:11,000
It's going to be a great deal.
1229
00:43:11,000 --> 00:43:12,000
It's going to be a great deal.
1230
00:43:12,000 --> 00:43:13,000
It's going to be a great deal.
1231
00:43:13,000 --> 00:43:14,000
It's going to be a great deal.
1232
00:43:14,000 --> 00:43:15,000
It's going to be a great deal.
1233
00:43:15,000 --> 00:43:16,000
It's going to be a great deal.
1234
00:43:16,000 --> 00:43:17,000
It's going to be a great deal.
1235
00:43:17,000 --> 00:43:18,000
It's going to be a great deal.
1236
00:43:18,000 --> 00:43:19,000
It's going to be a great deal.
1237
00:43:19,000 --> 00:43:20,000
It's going to be a great deal.
1238
00:43:20,000 --> 00:43:21,000
It's going to be a great deal.
1239
00:43:21,000 --> 00:43:22,000
It's going to be a great deal.
1240
00:43:22,000 --> 00:43:23,000
It's going to be a great deal.
1241
00:43:23,000 --> 00:43:24,000
It's going to be a great deal.
1242
00:43:24,000 --> 00:43:25,000
It's going to be a great deal.
1243
00:43:25,000 --> 00:43:26,000
It's going to be a great deal.
1244
00:43:26,000 --> 00:43:27,000
It's going to be a great deal.
1245
00:43:27,000 --> 00:43:28,000
It's going to be a great deal.
1246
00:43:28,000 --> 00:43:29,000
It's going to be a great deal.
1247
00:43:29,000 --> 00:43:30,000
It's going to be a great deal.
1248
00:43:30,000 --> 00:43:31,000
It's going to be a great deal.
1249
00:43:31,000 --> 00:43:32,000
It's going to be a great deal.
1250
00:43:32,000 --> 00:43:33,000
It's going to be a great deal.
1251
00:43:33,000 --> 00:43:34,000
It's going to be a great deal.
1252
00:43:34,000 --> 00:43:35,000
It's going to be a great deal.
1253
00:43:35,000 --> 00:43:36,000
It's going to be a great deal.
1254
00:43:36,000 --> 00:43:37,000
It's going to be a great deal.
1255
00:43:37,000 --> 00:43:38,000
It's going to be a great deal.
1256
00:43:38,000 --> 00:43:39,000
It's going to be a great deal.
1257
00:43:39,000 --> 00:43:40,000
It's going to be a great deal.
1258
00:43:40,000 --> 00:43:41,000
It's going to be a great deal.
1259
00:43:41,000 --> 00:43:42,000
It's going to be a great deal.
1260
00:43:42,000 --> 00:43:43,000
It's going to be a great deal.
1261
00:43:43,000 --> 00:43:44,000
It's going to be a great deal.
1262
00:43:44,000 --> 00:43:45,000
It's going to be a great deal.
1263
00:43:45,000 --> 00:43:46,000
It's going to be a great deal.
1264
00:43:46,000 --> 00:43:47,000
It's going to be a great deal.
1265
00:43:47,000 --> 00:43:48,000
It's going to be a great deal.
1266
00:43:48,000 --> 00:43:49,000
It's going to be a great deal.
1267
00:43:49,000 --> 00:43:50,000
It's going to be a great deal.
1268
00:43:50,000 --> 00:43:51,000
It's going to be a great deal.
1269
00:43:51,000 --> 00:43:52,000
It's going to be a great deal.
1270
00:43:52,000 --> 00:43:53,000
It's going to be a great deal.
1271
00:43:53,000 --> 00:43:54,000
It's going to be a great deal.
1272
00:43:54,000 --> 00:43:55,000
It's going to be a great deal.
1273
00:43:55,000 --> 00:43:56,000
It's going to be a great deal.
1274
00:43:56,000 --> 00:43:57,000
It's going to be a great deal.
1275
00:43:57,000 --> 00:43:58,000
It's going to be a great deal.
1276
00:43:58,000 --> 00:43:59,000
It's going to be a great deal.
1277
00:43:59,000 --> 00:44:00,000
It's going to be a great deal.
1278
00:44:00,000 --> 00:44:01,000
It's going to be a great deal.
1279
00:44:01,000 --> 00:44:02,000
It's going to be a great deal.
1280
00:44:02,000 --> 00:44:03,000
It's going to be a great deal.
1281
00:44:03,000 --> 00:44:04,000
It's going to be a great deal.
1282
00:44:04,000 --> 00:44:05,000
It's going to be a great deal.
1283
00:44:05,000 --> 00:44:06,000
It's going to be a great deal.
1284
00:44:06,000 --> 00:44:07,000
It's going to be a great deal.
1285
00:44:07,000 --> 00:44:08,000
It's going to be a great deal.
1286
00:44:08,000 --> 00:44:09,000
It's going to be a great deal.
1287
00:44:09,000 --> 00:44:10,000
It's going to be a great deal.
1288
00:44:10,000 --> 00:44:11,000
It's going to be a great deal.
1289
00:44:11,000 --> 00:44:12,000
It's going to be a great deal.
1290
00:44:12,000 --> 00:44:13,000
It's going to be a great deal.
1291
00:44:13,000 --> 00:44:14,000
It's going to be a great deal.
1292
00:44:14,000 --> 00:44:15,000
It's going to be a great deal.
1293
00:44:15,000 --> 00:44:16,000
It's going to be a great deal.
1294
00:44:16,000 --> 00:44:17,000
It's going to be a great deal.
1295
00:44:17,000 --> 00:44:18,000
It's going to be a great deal.
1296
00:44:18,000 --> 00:44:19,000
It's going to be a great deal.
1297
00:44:19,000 --> 00:44:20,000
It's going to be a great deal.
1298
00:44:20,000 --> 00:44:21,000
It's going to be a great deal.
1299
00:44:21,000 --> 00:44:22,000
It's going to be a great deal.
1300
00:44:22,000 --> 00:44:23,000
It's going to be a great deal.
1301
00:44:23,000 --> 00:44:24,000
It's going to be a great deal.
1302
00:44:24,000 --> 00:44:25,000
It's going to be a great deal.
1303
00:44:25,000 --> 00:44:26,000
It's going to be a great deal.
1304
00:44:26,000 --> 00:44:27,000
It's going to be a great deal.
1305
00:44:27,000 --> 00:44:28,000
It's going to be a great deal.
1306
00:44:28,000 --> 00:44:29,000
It's going to be a great deal.
1307
00:44:29,000 --> 00:44:30,000
It's going to be a great deal.
1308
00:44:30,000 --> 00:44:31,000
It's going to be a great deal.
1309
00:44:31,000 --> 00:44:32,000
It's going to be a great deal.
1310
00:44:32,000 --> 00:44:33,000
It's going to be a great deal.
1311
00:44:33,000 --> 00:44:34,000
It's going to be a great deal.
1312
00:44:34,000 --> 00:44:35,000
It's going to be a great deal.
1313
00:44:35,000 --> 00:44:36,000
It's going to be a great deal.
1314
00:44:36,000 --> 00:44:37,000
It's going to be a great deal.
1315
00:44:37,000 --> 00:44:38,000
It's going to be a great deal.
1316
00:44:38,000 --> 00:44:39,000
It's going to be a great deal.
1317
00:44:39,000 --> 00:44:40,000
It's going to be a great deal.
1318
00:44:40,000 --> 00:44:41,000
It's going to be a great deal.
1319
00:44:41,000 --> 00:44:42,000
It's going to be a great deal.
1320
00:44:42,000 --> 00:44:43,000
It's going to be a great deal.
1321
00:44:43,000 --> 00:44:44,000
It's going to be a great deal.
1322
00:44:44,000 --> 00:44:45,000
It's going to be a great deal.
1323
00:44:45,000 --> 00:44:46,000
It's going to be a great deal.
1324
00:44:46,000 --> 00:44:47,000
It's going to be a great deal.
1325
00:44:47,000 --> 00:44:48,000
It's going to be a great deal.
1326
00:44:48,000 --> 00:44:49,000
It's going to be a great deal.
1327
00:44:49,000 --> 00:44:50,000
It's going to be a great deal.
1328
00:44:50,000 --> 00:44:51,000
It's going to be a great deal.
1329
00:44:51,000 --> 00:44:52,000
It's going to be a great deal.
1330
00:44:52,000 --> 00:44:53,000
It's going to be a great deal.
1331
00:44:53,000 --> 00:44:54,000
It's going to be a great deal.
1332
00:44:54,000 --> 00:44:55,000
It's going to be a great deal.
1333
00:44:55,000 --> 00:44:56,000
It's going to be a great deal.
1334
00:44:56,000 --> 00:44:57,000
It's going to be a great deal.
1335
00:44:57,000 --> 00:44:58,000
It's going to be a great deal.
1336
00:44:58,000 --> 00:44:59,000
It's going to be a great deal.
1337
00:44:59,000 --> 00:45:00,000
It's going to be a great deal.
1338
00:45:00,000 --> 00:45:01,000
It's going to be a great deal.
1339
00:45:01,000 --> 00:45:02,000
It's going to be a great deal.
1340
00:45:02,000 --> 00:45:03,000
It's going to be a great deal.
1341
00:45:03,000 --> 00:45:04,000
It's going to be a great deal.
1342
00:45:04,000 --> 00:45:05,000
It's going to be a great deal.
1343
00:45:05,000 --> 00:45:06,000
It's going to be a great deal.
1344
00:45:06,000 --> 00:45:07,000
It's going to be a great deal.
1345
00:45:07,000 --> 00:45:08,000
It's going to be a great deal.
1346
00:45:08,000 --> 00:45:09,000
It's going to be a great deal.
1347
00:45:09,000 --> 00:45:10,000
It's going to be a great deal.
1348
00:45:10,000 --> 00:45:11,000
It's going to be a great deal.
1349
00:45:11,000 --> 00:45:12,000
It's going to be a great deal.
1350
00:45:12,000 --> 00:45:13,000
It's going to be a great deal.
1351
00:45:13,000 --> 00:45:14,000
It's going to be a great deal.
1352
00:45:14,000 --> 00:45:15,000
It's going to be a great deal.
1353
00:45:15,000 --> 00:45:16,000
It's going to be a great deal.
1354
00:45:16,000 --> 00:45:17,000
It's going to be a great deal.
1355
00:45:17,000 --> 00:45:18,000
It's going to be a great deal.
1356
00:45:18,000 --> 00:45:19,000
It's going to be a great deal.
1357
00:45:19,000 --> 00:45:20,000
It's not her.
1358
00:45:20,000 --> 00:45:21,000
Yeah.
1359
00:45:21,000 --> 00:45:24,000
I think that's like, but I also think she heavy as the head that wears a crown.
1360
00:45:24,000 --> 00:45:25,000
She's like, that's just not me.
1361
00:45:25,000 --> 00:45:26,000
She's not carrying that energy.
1362
00:45:26,000 --> 00:45:27,000
Right.
1363
00:45:27,000 --> 00:45:28,000
I love that.
1364
00:45:28,000 --> 00:45:29,000
I love that.
1365
00:45:29,000 --> 00:45:32,000
She also though like has that mindset where she's thinking about the consumer every day person.
1366
00:45:32,000 --> 00:45:33,000
She conscious of them.
1367
00:45:33,000 --> 00:45:34,000
She is.
1368
00:45:34,000 --> 00:45:35,000
She is aware.
1369
00:45:35,000 --> 00:45:36,000
That's great.
1370
00:45:36,000 --> 00:45:37,000
When I think part of it, it's just she's a woman.
1371
00:45:37,000 --> 00:45:39,000
So we do things just a little bit better.
1372
00:45:39,000 --> 00:45:40,000
But you know.
1373
00:45:40,000 --> 00:45:42,000
But that's it for us here at her table.
1374
00:45:42,000 --> 00:45:44,000
Thank you guys so much for joining in.
1375
00:45:44,000 --> 00:45:45,000
We are so excited.
1376
00:45:45,000 --> 00:45:46,000
You guys are here.
1377
00:45:46,000 --> 00:45:47,000
We love you guys.
1378
00:45:47,000 --> 00:45:48,000
We thank you guys.
1379
00:45:48,000 --> 00:45:49,000
We do keep tuning in.
1380
00:45:49,000 --> 00:45:50,000
Subscribe.
1381
00:45:50,000 --> 00:45:51,000
Thank you so much to our partners.
1382
00:45:51,000 --> 00:45:54,520
Dry bars on set making everybody feel beautiful.
1383
00:45:54,520 --> 00:45:56,160
Whitney got to go experience that this morning.
1384
00:45:56,160 --> 00:45:58,640
Good Americans making everybody be fit for success.
1385
00:45:58,640 --> 00:46:03,500
Tina's vodka is always a staple on our set and everyone gets to enjoy it.
1386
00:46:03,500 --> 00:46:05,760
And then we also have wild collective now.
1387
00:46:05,760 --> 00:46:06,760
Thanks to Whitney.
1388
00:46:06,760 --> 00:46:07,760
So we'll hope you guys love it.
1389
00:46:07,760 --> 00:46:08,760
Check out our partners.
1390
00:46:08,760 --> 00:46:09,560
We'll see you guys next time.
1391
00:46:09,560 --> 00:46:11,560
[Bell]
1392
00:46:11,560 --> 00:46:14,060
(bell rings)
00:00:00,000 --> 00:00:02,800
This episode is brought to you by Tina's vodka.
2
00:00:02,800 --> 00:00:05,560
My name is Whitney Bansen.
3
00:00:05,560 --> 00:00:07,800
I'm the CEO of The Wild Collective.
4
00:00:07,800 --> 00:00:09,360
And this is her table.
5
00:00:09,360 --> 00:00:10,360
Now you see her.
6
00:00:10,360 --> 00:00:14,360
You are magnificent!
7
00:00:14,360 --> 00:00:19,760
Welcome to her table, the podcast that shines a spotlight
8
00:00:19,760 --> 00:00:22,240
on the badass women who are redefining the game.
9
00:00:22,240 --> 00:00:24,920
Join hosts, Kate Foley, and Megan Martinez
10
00:00:24,920 --> 00:00:27,160
has paid a lock the secrets of success
11
00:00:27,160 --> 00:00:29,680
in the brightest female pioneers in the industry.
12
00:00:30,080 --> 00:00:32,280
Welcome back to another episode of her table.
13
00:00:32,280 --> 00:00:35,280
We are here in Las Vegas in this beautiful studio
14
00:00:35,280 --> 00:00:39,040
at level nine with our beautiful director, Scotty,
15
00:00:39,040 --> 00:00:40,400
back there, him and Casey.
16
00:00:40,400 --> 00:00:43,840
We're so excited for our next guest we have on the show today.
17
00:00:43,840 --> 00:00:47,280
Whitney Bansen, the CEO of Wild Collective,
18
00:00:47,280 --> 00:00:50,120
one of the hottest brands we're seeing in sports right now,
19
00:00:50,120 --> 00:00:55,080
from the NBA to the NFL, to NHL, to WMBA.
20
00:00:55,080 --> 00:00:57,960
And I think she might drop some news on us today
21
00:00:57,960 --> 00:01:00,440
with some new places you're gonna see her designs.
22
00:01:00,440 --> 00:01:02,360
We cannot wait to welcome on the show.
23
00:01:02,360 --> 00:01:03,960
She really does it all.
24
00:01:03,960 --> 00:01:06,200
She's been Las Vegas for 25 years
25
00:01:06,200 --> 00:01:08,440
and was formerly at Zappos.
26
00:01:08,440 --> 00:01:10,040
So let's get to it.
27
00:01:10,040 --> 00:01:12,200
Whitney pull up a seat at her table.
28
00:01:12,200 --> 00:01:13,960
(toy music)
29
00:01:13,960 --> 00:01:15,280
Well, I'm so excited you're on the show.
30
00:01:15,280 --> 00:01:16,520
Thank you so much for coming in today.
31
00:01:16,520 --> 00:01:17,800
Yeah, thanks for having me.
32
00:01:17,800 --> 00:01:19,680
Of course, we're so excited to dive into this.
33
00:01:19,680 --> 00:01:23,680
We love all things fashion and now we're fashion in sports.
34
00:01:23,680 --> 00:01:26,160
So this is gonna be one of my favorite episodes
35
00:01:26,160 --> 00:01:29,200
because I love fashion, I love color,
36
00:01:29,200 --> 00:01:31,880
I love sparkly, Megan's wearing sparkly today.
37
00:01:31,880 --> 00:01:32,720
She is. - Yeah, she is.
38
00:01:32,720 --> 00:01:33,800
- Just for me. - I love it.
39
00:01:33,800 --> 00:01:35,040
I love it. - Just for me.
40
00:01:35,040 --> 00:01:36,240
But I didn't wear my lime gray
41
00:01:36,240 --> 00:01:37,720
and thought of it amazing. - I know.
42
00:01:37,720 --> 00:01:38,840
- Next time we'll prepare.
43
00:01:38,840 --> 00:01:40,280
Usually we're in like blue and pink,
44
00:01:40,280 --> 00:01:42,120
so it's a gender reveal and everything.
45
00:01:42,120 --> 00:01:42,960
(laughing)
46
00:01:42,960 --> 00:01:45,200
So every time I'm like pink, she's like blue.
47
00:01:45,200 --> 00:01:46,360
I'm like, okay. - Yeah.
48
00:01:46,360 --> 00:01:47,680
Or what about you stayed consistent though.
49
00:01:47,680 --> 00:01:49,320
She's always wearing pink, but.
50
00:01:49,320 --> 00:01:50,320
I can't imagine. - Or blacked up.
51
00:01:50,320 --> 00:01:51,480
Yesterday I went to the grim reaper
52
00:01:51,480 --> 00:01:52,720
and I just went all black.
53
00:01:52,720 --> 00:01:54,480
And everyone's like, are you okay?
54
00:01:54,480 --> 00:01:56,320
- The black is classic. - Listen.
55
00:01:56,320 --> 00:01:59,560
- I love black. - I'm not a little classic black.
56
00:01:59,560 --> 00:02:01,120
- What are you wearing right now?
57
00:02:01,120 --> 00:02:04,560
- This is a cardigan that we did for the Milwaukee butt.
58
00:02:04,560 --> 00:02:05,960
- Oh my gosh. - I love that.
59
00:02:05,960 --> 00:02:08,080
- So yeah. - It's one of my favorite pieces.
60
00:02:08,080 --> 00:02:09,280
So it comes out this fall.
61
00:02:09,280 --> 00:02:11,400
- So it is so trendy and I didn't even realize
62
00:02:11,400 --> 00:02:13,600
that it was a bucks cardigan.
63
00:02:13,600 --> 00:02:15,680
That is what's the secret in making fashion
64
00:02:15,680 --> 00:02:16,800
for women in sports.
65
00:02:16,800 --> 00:02:17,640
- Yeah. - Key.
66
00:02:17,640 --> 00:02:19,360
- 'Cause you don't even know that it's like a sports team
67
00:02:19,360 --> 00:02:20,720
unless you like really look into it.
68
00:02:20,720 --> 00:02:21,960
- Right. - You can kind of play it down,
69
00:02:21,960 --> 00:02:23,400
play it up like anywhere you want.
70
00:02:23,400 --> 00:02:24,240
- I love that. - Yeah.
71
00:02:24,240 --> 00:02:25,960
- So tell our listeners, how did you get into this?
72
00:02:25,960 --> 00:02:27,680
You worked at Zappos.
73
00:02:27,680 --> 00:02:29,920
- Yeah, so my background's a little interesting
74
00:02:29,920 --> 00:02:33,000
in terms of like how this all came about.
75
00:02:33,000 --> 00:02:37,320
I wanted to get into fashion when I was younger,
76
00:02:37,320 --> 00:02:39,040
when I was in high school.
77
00:02:39,040 --> 00:02:41,920
But in Vegas, they didn't really have fashion schools.
78
00:02:41,920 --> 00:02:43,240
It wasn't something that we had here.
79
00:02:43,240 --> 00:02:46,240
So it wasn't really an option.
80
00:02:46,240 --> 00:02:47,880
I did graduate early.
81
00:02:47,880 --> 00:02:50,200
I was 16 when I graduated.
82
00:02:50,200 --> 00:02:52,120
- High school. - High school.
83
00:02:52,120 --> 00:02:54,200
- Went straight into Unilvy.
84
00:02:54,200 --> 00:02:56,200
- What? - Studied business.
85
00:02:56,200 --> 00:02:59,080
And then after I got my business degree,
86
00:02:59,080 --> 00:03:03,440
I was like, okay, I want to do something in beauty, fashion,
87
00:03:03,440 --> 00:03:04,240
something of the sort.
88
00:03:04,240 --> 00:03:07,160
So I created a hair make up agency
89
00:03:07,160 --> 00:03:09,720
and styling agency in Vegas called One Love Agency,
90
00:03:09,720 --> 00:03:11,440
which I still have to this day.
91
00:03:11,440 --> 00:03:15,520
We still do celebrities and we have random people
92
00:03:15,520 --> 00:03:18,320
who roll through that hit us up every time they're in town.
93
00:03:18,320 --> 00:03:20,600
So that is still ongoing.
94
00:03:20,600 --> 00:03:24,280
And through the hair make up agency,
95
00:03:24,280 --> 00:03:25,800
I ended up getting contracted
96
00:03:25,800 --> 00:03:27,360
to do all the hair and makeup
97
00:03:27,360 --> 00:03:29,840
and styling portion for Zappos.
98
00:03:29,840 --> 00:03:32,560
So Zappos is based in Vegas, downtown.
99
00:03:32,560 --> 00:03:36,680
And I had a whole team there literally seven days a week.
100
00:03:36,680 --> 00:03:38,520
So you name it, you saw something on Zappos.
101
00:03:38,520 --> 00:03:41,120
It was us doing it behind the scenes.
102
00:03:41,120 --> 00:03:43,200
And while I was at Zappos,
103
00:03:43,200 --> 00:03:47,480
I started to kind of ignite that fashion arm a bit more.
104
00:03:47,480 --> 00:03:49,080
I was like, okay, this is cool.
105
00:03:49,080 --> 00:03:50,280
I kind of want to like do something.
106
00:03:50,280 --> 00:03:53,360
I knew eventually we wouldn't be doing Zappos forever.
107
00:03:53,360 --> 00:03:56,040
Like there would be a time when I needed to transition
108
00:03:56,040 --> 00:03:59,000
into what was next for me personally.
109
00:03:59,000 --> 00:04:04,000
And I started to get into designing and manufacturing,
110
00:04:04,000 --> 00:04:07,440
doing private label collections for the hotels and the strip.
111
00:04:07,440 --> 00:04:08,280
- Wow.
112
00:04:08,280 --> 00:04:11,560
- And then it was one of the hotels kind of came to me and said,
113
00:04:11,560 --> 00:04:15,160
hey, you ever thought about doing, you know,
114
00:04:15,160 --> 00:04:17,080
Golden Knights product?
115
00:04:17,080 --> 00:04:19,320
'Cause at the time, the Golden Knights had just touched
116
00:04:19,320 --> 00:04:22,080
down in Vegas, it was a huge deal.
117
00:04:22,080 --> 00:04:25,560
But they weren't prepared for what was to come
118
00:04:25,560 --> 00:04:28,120
and the excitement from the city.
119
00:04:28,120 --> 00:04:28,960
- Yeah.
120
00:04:28,960 --> 00:04:32,120
- So all you could find was like T-shirts and jerseys.
121
00:04:32,120 --> 00:04:32,960
- Wow.
122
00:04:32,960 --> 00:04:36,240
- So at that time, a lot of my friends were going to the games
123
00:04:36,240 --> 00:04:39,480
and it's like, okay, like what are you wearing?
124
00:04:39,480 --> 00:04:41,080
What are we wearing to this Golden Knights game?
125
00:04:41,080 --> 00:04:42,000
- Yeah.
126
00:04:42,000 --> 00:04:44,320
- And there was like nothing available.
127
00:04:44,320 --> 00:04:45,760
Like you would walk in the stores
128
00:04:45,760 --> 00:04:48,200
and it was so basic and generic
129
00:04:48,200 --> 00:04:50,920
and a jersey which, as you know, a lot of women
130
00:04:50,920 --> 00:04:52,560
don't love wearing a jersey.
131
00:04:52,560 --> 00:04:53,400
- Yeah.
132
00:04:53,400 --> 00:04:55,920
- So boxy, it's weird, it's long armpits,
133
00:04:55,920 --> 00:04:57,080
it's like not a five.
134
00:04:57,080 --> 00:04:57,920
- Design for most times.
135
00:04:57,920 --> 00:04:58,840
- Yeah, exactly.
136
00:04:58,840 --> 00:04:59,680
- Yeah.
137
00:04:59,680 --> 00:05:03,360
- So it just wasn't really speaking to me and I was like,
138
00:05:03,360 --> 00:05:05,960
you know, I could do something with this.
139
00:05:05,960 --> 00:05:07,400
Like I could create something here
140
00:05:07,400 --> 00:05:10,720
and I literally fell down a rabbit hole
141
00:05:10,720 --> 00:05:13,720
and here I am five years later.
142
00:05:13,720 --> 00:05:15,640
- It's so crazy because five years ago,
143
00:05:15,640 --> 00:05:18,760
it seems like this has been like 20 years in the making.
144
00:05:18,760 --> 00:05:21,200
How does someone get into this space
145
00:05:21,200 --> 00:05:24,040
that has the same vision, passion you do?
146
00:05:24,040 --> 00:05:25,600
But like how do you get in that door?
147
00:05:25,600 --> 00:05:29,040
Because there's so many brands, there's so many designers,
148
00:05:29,040 --> 00:05:30,920
there's so many people that want to get into fashion.
149
00:05:30,920 --> 00:05:34,160
But fashion's a very small industry in itself.
150
00:05:34,160 --> 00:05:36,200
It's large but it's small as far as the people
151
00:05:36,200 --> 00:05:39,120
that are actually executing the vision for it.
152
00:05:39,120 --> 00:05:41,360
How would somebody who wants to get into it?
153
00:05:41,360 --> 00:05:43,800
How would you recommend they do that?
154
00:05:43,800 --> 00:05:46,400
- Well, the way that the Sports Apparel World works
155
00:05:46,400 --> 00:05:48,680
is it's all about obviously you have the big boys.
156
00:05:48,680 --> 00:05:51,360
You have all, you know, the Nike's and Adidas
157
00:05:51,360 --> 00:05:53,080
and underarmors of the world.
158
00:05:53,080 --> 00:05:56,040
And then you have a few smaller brands
159
00:05:56,040 --> 00:05:57,800
that have kind of come up since.
160
00:05:57,800 --> 00:06:01,520
But really it's a matter of coming to the table
161
00:06:01,520 --> 00:06:03,320
with something different, unique,
162
00:06:03,320 --> 00:06:05,120
something that no one else is doing.
163
00:06:05,120 --> 00:06:08,680
So the way that licensing is is it's very exclusive contract.
164
00:06:08,680 --> 00:06:11,920
So what you're doing, someone else can't come in
165
00:06:11,920 --> 00:06:13,600
and do what you do.
166
00:06:13,600 --> 00:06:17,600
But you can carve out different pieces of the pie
167
00:06:17,600 --> 00:06:20,480
that maybe someone's not going after
168
00:06:20,480 --> 00:06:21,960
or that there's a hole in the market.
169
00:06:21,960 --> 00:06:23,400
So that was really where we came in
170
00:06:23,400 --> 00:06:25,720
is we went after a hole in the market
171
00:06:25,720 --> 00:06:27,480
that no one was really servicing.
172
00:06:27,480 --> 00:06:30,960
We were, you know, going after that fashion forward consumer
173
00:06:30,960 --> 00:06:34,080
who for the longest time didn't really have a ton
174
00:06:34,080 --> 00:06:36,160
of options in the space.
175
00:06:36,160 --> 00:06:37,200
- Amazing.
176
00:06:37,200 --> 00:06:38,040
It's so wild.
177
00:06:38,040 --> 00:06:39,480
And when you say options, like what are those?
178
00:06:39,480 --> 00:06:42,000
'Cause I want our guests to understand like,
179
00:06:42,000 --> 00:06:43,760
this isn't just two shirts.
180
00:06:43,760 --> 00:06:46,320
Like you guys make a whole bunch of shit.
181
00:06:46,320 --> 00:06:48,600
Like what is on your roster that you're making right now?
182
00:06:48,600 --> 00:06:53,280
- Yeah, I mean, that's probably our secret sauce
183
00:06:53,280 --> 00:06:57,280
into what we do is we do a lot of curated collections.
184
00:06:57,280 --> 00:06:59,080
We do a lot of curated product.
185
00:06:59,080 --> 00:07:00,400
It could be like a one-off piece
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that we're only making for that team and that team only.
187
00:07:03,520 --> 00:07:07,920
We do leather jackets, we do denim, we do bomber jackets.
188
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We do really everything you could think of.
189
00:07:11,240 --> 00:07:13,480
Like we literally have a t-shirt
190
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that almost looks identical to the one you're wearing,
191
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but a black.
192
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So, you know, we take these concepts
193
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and really make them on trend and fashion forward
194
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and really go after that consumer.
195
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They're looking for something unique.
196
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They're looking for something that if they go to a game,
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they want to be seen.
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And we provide that.
199
00:07:35,800 --> 00:07:39,080
- I can't even tell you how many NFL games I go to.
200
00:07:39,080 --> 00:07:41,120
And I'd be like on the silent before
201
00:07:41,120 --> 00:07:43,000
and this is when I wasn't working like I would,
202
00:07:43,000 --> 00:07:45,080
you know, go to games for fun.
203
00:07:45,080 --> 00:07:47,320
And I would go through different websites
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looking for women's fits to wear to the game.
205
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And I could never find anything.
206
00:07:53,000 --> 00:07:55,080
And so that's why when I saw your company
207
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and these other little companies starting to expand and grow,
208
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it is so incredible for women just like me
209
00:08:00,480 --> 00:08:03,520
who want to just have a nice fit that actually fits my body
210
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just to see that out there.
211
00:08:05,000 --> 00:08:07,600
Now, when you were going from Zappos
212
00:08:07,600 --> 00:08:10,360
to then taking this leap and starting your own company,
213
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what was that like and what was the licensing?
214
00:08:12,680 --> 00:08:14,400
Like how did you even get into that?
215
00:08:14,400 --> 00:08:17,400
Because with NFL, I know it's a lot.
216
00:08:17,400 --> 00:08:18,720
- Yeah.
217
00:08:18,720 --> 00:08:22,720
It's interesting because the company was basically created
218
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right before COVID.
219
00:08:24,600 --> 00:08:26,080
So it was a really weird time.
220
00:08:26,080 --> 00:08:28,200
So I started to kind of get into it.
221
00:08:28,200 --> 00:08:30,480
We had just got the MLB license.
222
00:08:30,480 --> 00:08:32,320
So that was actually one of the first leagues
223
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that we did a deal with.
224
00:08:34,840 --> 00:08:39,840
And literally three months after me getting the license
225
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the entire world shut down.
226
00:08:41,720 --> 00:08:45,480
Like literally I just flown back on a plane from Miami.
227
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And I remember being at the Miami airport
228
00:08:47,520 --> 00:08:51,600
and like you could hear rumblings of like,
229
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you know, these people had just touched in Miami
230
00:08:53,520 --> 00:08:56,120
and they were like, are we gonna be able to get on our cruise?
231
00:08:56,120 --> 00:08:57,480
- Is our cruise gonna go anywhere?
232
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- Is our cruise gonna go anywhere?
233
00:08:58,320 --> 00:08:59,840
- It was just a very weird time.
234
00:08:59,840 --> 00:09:04,400
Literally two days after we touched down in Vegas,
235
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the whole world shut down.
236
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So I had this license.
237
00:09:08,000 --> 00:09:09,480
- Yeah, and all the time in the world.
238
00:09:09,480 --> 00:09:10,480
- All the time in the world.
239
00:09:10,480 --> 00:09:11,320
- All the time in the world.
240
00:09:11,320 --> 00:09:12,320
- No, no, no, no.
241
00:09:12,320 --> 00:09:15,320
And we literally had nothing to do.
242
00:09:15,320 --> 00:09:19,720
I mean, everything was shut down, right?
243
00:09:19,720 --> 00:09:22,880
So I used that opportunity to kind of do a few things.
244
00:09:22,880 --> 00:09:25,240
One of the things we did is we actually ended up
245
00:09:25,240 --> 00:09:28,040
making PPE bags during COVID.
246
00:09:28,040 --> 00:09:31,520
So that was a little bit of a pivot for us to say,
247
00:09:31,520 --> 00:09:34,400
okay, well, you know, I've done bags before.
248
00:09:34,400 --> 00:09:35,560
I can make bags now.
249
00:09:35,560 --> 00:09:39,480
And so we did the PPE bags across all of MGM resorts,
250
00:09:39,480 --> 00:09:41,600
properties across the country.
251
00:09:41,600 --> 00:09:44,440
- And what are PPE bags for someone who doesn't know what that is?
252
00:09:44,440 --> 00:09:46,040
- Yeah, they were the bags that they would have
253
00:09:46,040 --> 00:09:48,280
in your hotel room and had like masks in it,
254
00:09:48,280 --> 00:09:50,600
hand sanitizer, all that stuff.
255
00:09:50,600 --> 00:09:52,920
'Cause personal protection equipment.
256
00:09:52,920 --> 00:09:53,920
- Yeah, PPE.
257
00:09:53,920 --> 00:09:54,920
- PPE.
258
00:09:54,920 --> 00:09:57,520
So in Vegas, obviously being local,
259
00:09:57,520 --> 00:10:02,680
I mean, we witnessed the entire strip shut down, right?
260
00:10:02,680 --> 00:10:05,560
Which was absolutely sanity.
261
00:10:05,560 --> 00:10:06,560
- I can't even think about it.
262
00:10:06,560 --> 00:10:07,560
- Well, I'm like, if you think about it,
263
00:10:07,560 --> 00:10:09,000
everyone like, that really happened.
264
00:10:09,000 --> 00:10:09,840
- Yeah.
265
00:10:09,840 --> 00:10:10,840
- Like you question yourself, like,
266
00:10:10,840 --> 00:10:11,640
did that mean Vegas last night?
267
00:10:11,640 --> 00:10:12,960
Did that really happen?
268
00:10:12,960 --> 00:10:14,960
You've like blocked it from your mind?
269
00:10:14,960 --> 00:10:15,960
- Yeah.
270
00:10:15,960 --> 00:10:16,800
- Yeah, like it may be.
271
00:10:16,800 --> 00:10:19,200
- So the best way for Vegas to kind of come back
272
00:10:19,200 --> 00:10:22,760
from COVID was really to make people feel safe.
273
00:10:22,760 --> 00:10:25,360
So that was one of the ways that they did it is they,
274
00:10:25,360 --> 00:10:28,120
you know, they were offering all incentives
275
00:10:28,120 --> 00:10:31,120
and anything they could to really like get people
276
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to feel comfortable coming back.
277
00:10:32,040 --> 00:10:33,320
Hey, we have extra masks.
278
00:10:33,320 --> 00:10:35,000
We have extra hand sanitizer.
279
00:10:35,000 --> 00:10:38,280
We have been, you know, sanitizing all the rooms
280
00:10:38,280 --> 00:10:40,800
and anything they could to like get people
281
00:10:40,800 --> 00:10:41,800
to feel comfortable, right?
282
00:10:41,800 --> 00:10:42,640
- Yeah.
283
00:10:42,640 --> 00:10:45,320
- So we obviously played a big role in that in Vegas
284
00:10:45,320 --> 00:10:48,840
and, you know, consumers coming back
285
00:10:48,840 --> 00:10:52,000
and experiencing Vegas for what it is.
286
00:10:52,000 --> 00:10:56,920
And then through that, we ended up taking money
287
00:10:56,920 --> 00:10:59,880
we made off of the PPE bags
288
00:10:59,880 --> 00:11:02,600
and we rebranded the entire company.
289
00:11:02,600 --> 00:11:05,080
So I knew that like, okay, if we're gonna do this
290
00:11:05,080 --> 00:11:07,000
and we're gonna do a write, I'm gonna put all my eggs
291
00:11:07,000 --> 00:11:10,120
in this basket, let me reinvest in the business.
292
00:11:10,120 --> 00:11:13,040
We actually hired Sasha Group and VaynerMedia.
293
00:11:13,040 --> 00:11:18,040
So GaryVee and they came in and overhauled the whole brand
294
00:11:18,040 --> 00:11:21,760
and we got new logos and new messaging
295
00:11:21,760 --> 00:11:24,520
and just really everything from A to Z, our website,
296
00:11:24,520 --> 00:11:25,360
all of that.
297
00:11:25,360 --> 00:11:26,200
- Yeah.
298
00:11:26,200 --> 00:11:28,720
- It's so fantastic because it was such a pivotal time
299
00:11:28,720 --> 00:11:31,520
so many businesses collapsed during that time.
300
00:11:31,520 --> 00:11:32,800
And here you are, new business.
301
00:11:32,800 --> 00:11:35,520
Walk us through what the process is to get a license
302
00:11:35,520 --> 00:11:37,920
'cause I know what it is, but I want everybody to understand.
303
00:11:37,920 --> 00:11:41,120
It's not easy to get a licensing partnership
304
00:11:41,120 --> 00:11:43,240
and it comes with a lot of handcuffs.
305
00:11:43,240 --> 00:11:46,760
So what is that process like and then how do you navigate that?
306
00:11:46,760 --> 00:11:49,640
Like when it happened, you got the licensing deal for MLB.
307
00:11:49,640 --> 00:11:50,680
Well, they're not playing.
308
00:11:50,680 --> 00:11:51,920
So were you able to go back and be like,
309
00:11:51,920 --> 00:11:53,560
"Hey, we want a plus one year
310
00:11:53,560 --> 00:11:55,080
because we're just dead in the water."
311
00:11:55,080 --> 00:11:57,600
Walk us through what that is like
312
00:11:57,600 --> 00:12:00,160
because I want people to understand how intense that is
313
00:12:00,160 --> 00:12:01,600
to be able to get that partnership.
314
00:12:01,600 --> 00:12:03,200
- Yeah, when you do a licensing deal,
315
00:12:03,200 --> 00:12:05,080
there's always a minimum royalty guarantee
316
00:12:05,080 --> 00:12:09,120
that you have to put up or that you have to guarantee
317
00:12:09,120 --> 00:12:11,480
you're gonna do in sales.
318
00:12:11,480 --> 00:12:14,960
So for us, the MLB deal specifically,
319
00:12:14,960 --> 00:12:18,760
obviously the MLB was gracious enough to understand
320
00:12:18,760 --> 00:12:20,200
everybody was going through this.
321
00:12:20,200 --> 00:12:23,080
Now, let's also understand that I was in a much different
322
00:12:23,080 --> 00:12:24,760
situation than everyone else.
323
00:12:24,760 --> 00:12:26,560
I had orders from MLB teams,
324
00:12:26,560 --> 00:12:30,640
so I had about 500,000 in orders across MLB,
325
00:12:30,640 --> 00:12:32,840
but nothing had gone into production yet.
326
00:12:32,840 --> 00:12:35,240
So I wasn't out any money.
327
00:12:35,240 --> 00:12:37,960
I was just literally a sitting duck waiting
328
00:12:37,960 --> 00:12:39,800
for everything to kick back up.
329
00:12:39,800 --> 00:12:42,240
Whereas all these other companies
330
00:12:42,240 --> 00:12:46,240
were now sitting on inventory that they couldn't move.
331
00:12:46,240 --> 00:12:48,800
And honestly, they wouldn't be able to move for over a year.
332
00:12:48,800 --> 00:12:53,200
Some of these MLB teams were sitting on inventory pre-COVID
333
00:12:53,200 --> 00:12:56,520
for over three years before they could get rid of it.
334
00:12:56,520 --> 00:12:57,360
- Wow.
335
00:12:57,360 --> 00:12:58,520
- So then that also means that those teams
336
00:12:58,520 --> 00:13:00,040
are not buying new product.
337
00:13:00,040 --> 00:13:00,880
- Yeah, so you're right.
338
00:13:00,880 --> 00:13:04,360
- Because they need to sell the old product.
339
00:13:04,360 --> 00:13:07,560
So a lot of them were in a much different situation than us.
340
00:13:07,560 --> 00:13:11,880
So obviously we were very fortunate in our situation.
341
00:13:11,880 --> 00:13:16,120
But so MLB ended up working with us, which is great.
342
00:13:16,120 --> 00:13:20,320
We did through COVID sign more deals,
343
00:13:20,320 --> 00:13:21,720
which was the interesting part of it.
344
00:13:21,720 --> 00:13:25,800
We actually ended up signing NBA and WNBA during COVID.
345
00:13:25,800 --> 00:13:29,760
And is it true that in order to get an NBA deal,
346
00:13:29,760 --> 00:13:31,800
you have to also sign the W.
347
00:13:31,800 --> 00:13:33,680
- Yes, that's true fact.
348
00:13:33,680 --> 00:13:34,880
You can't just cherry pick.
349
00:13:34,880 --> 00:13:35,880
- You can't just.
350
00:13:35,880 --> 00:13:36,760
- You have to have one.
351
00:13:36,760 --> 00:13:38,080
So when you go into budgeting, you're like,
352
00:13:38,080 --> 00:13:41,440
"Okay, my total budget's X, but I have to allocate X
353
00:13:41,440 --> 00:13:44,880
to the W, which in hindsight is beautiful
354
00:13:44,880 --> 00:13:47,560
because probably what you paid for the W then
355
00:13:47,560 --> 00:13:50,920
is insane to get now because of the growth
356
00:13:50,920 --> 00:13:52,960
and expansion and disability for the W."
357
00:13:52,960 --> 00:13:55,120
So it's funny, as much as some of those people
358
00:13:55,120 --> 00:13:57,600
probably like, well, that's not the avenue we wanna go.
359
00:13:57,600 --> 00:13:59,680
And I was like, well, we love being here
360
00:13:59,680 --> 00:14:02,040
because your price today, it was not our price
361
00:14:02,040 --> 00:14:03,120
four years ago.
362
00:14:03,120 --> 00:14:04,360
But yeah, I think that's a fun fact.
363
00:14:04,360 --> 00:14:07,200
People don't realize that that you have to do both.
364
00:14:07,200 --> 00:14:08,760
- Yeah, yep.
365
00:14:08,760 --> 00:14:13,080
And that's obviously been a, for us, it's been great
366
00:14:13,080 --> 00:14:16,640
because we do a lot of WNBA product.
367
00:14:16,640 --> 00:14:20,560
We have really great relationships with quite a few teams.
368
00:14:20,560 --> 00:14:25,000
So it's been a great growth process for us as well.
369
00:14:25,000 --> 00:14:27,960
But yeah, these licensing deals are very,
370
00:14:27,960 --> 00:14:30,080
they're very strict, they're very exclusive.
371
00:14:30,080 --> 00:14:33,720
You can never step on toes of a Nike
372
00:14:33,720 --> 00:14:35,960
or any of these other big brands.
373
00:14:35,960 --> 00:14:38,760
They really do do a very good job.
374
00:14:38,760 --> 00:14:41,680
I will say this on protecting the licensee.
375
00:14:41,680 --> 00:14:44,480
You know, there'll be other licensees in the space
376
00:14:44,480 --> 00:14:47,160
who wanna try and copy what we're doing.
377
00:14:47,160 --> 00:14:49,000
And the leagues will come down and be like,
378
00:14:49,000 --> 00:14:50,000
absolutely not.
379
00:14:50,000 --> 00:14:52,120
Like, I don't know who you think you are doing this jacket,
380
00:14:52,120 --> 00:14:54,640
but like, that is well-clicked and slated.
381
00:14:54,640 --> 00:14:55,480
- You have a bunch of things.
382
00:14:55,480 --> 00:14:58,040
- Yeah, they're like, this is well-clicked as lane
383
00:14:58,040 --> 00:15:01,040
and you're not allowed to play in their lane.
384
00:15:01,040 --> 00:15:03,040
- How did you define them though in your contract?
385
00:15:03,040 --> 00:15:04,400
'Cause like, this is all big time contracts.
386
00:15:04,400 --> 00:15:07,000
So you have to specifically choose the verbiage.
387
00:15:07,000 --> 00:15:08,520
Very, very carefully.
388
00:15:08,520 --> 00:15:10,000
It cannot be broad.
389
00:15:10,000 --> 00:15:11,720
It needs to be specific.
390
00:15:11,720 --> 00:15:12,880
How did you-- - How did you--
391
00:15:12,880 --> 00:15:13,720
- How did you--
392
00:15:13,720 --> 00:15:14,720
- All the way down to materials.
393
00:15:14,720 --> 00:15:15,560
- Really?
394
00:15:15,560 --> 00:15:16,400
- Okay, so what is it?
395
00:15:16,400 --> 00:15:17,240
Tell us what that is.
396
00:15:17,240 --> 00:15:18,760
- Oh my god, this is so long though.
397
00:15:18,760 --> 00:15:23,760
I mean, it's so, what's so cool about the well-collective?
398
00:15:23,760 --> 00:15:28,760
Is we kind of have created our own space.
399
00:15:28,760 --> 00:15:32,280
In the sense of we do women's product, we do men's,
400
00:15:32,280 --> 00:15:33,360
we do unisex.
401
00:15:33,360 --> 00:15:35,880
And depending on the license,
402
00:15:35,880 --> 00:15:39,120
depends our distribution channels where we can sell it
403
00:15:39,120 --> 00:15:44,120
and also determines what silhouettes maybe we can and can't do.
404
00:15:44,120 --> 00:15:46,200
- What does a silhouette mean?
405
00:15:46,200 --> 00:15:50,800
- Whether it's like a sweater or a knit or a denim or a leather.
406
00:15:50,800 --> 00:15:51,640
- Okay.
407
00:15:51,640 --> 00:15:55,640
- So all of those key special T pieces are always in our contract.
408
00:15:55,640 --> 00:15:59,520
So anything leather, denim, all of that is just very unique
409
00:15:59,520 --> 00:16:01,680
to the brand and that's really what we do.
410
00:16:01,680 --> 00:16:06,360
But then sweaters, cardigans, all that kind of stuff,
411
00:16:06,360 --> 00:16:10,640
we have like carve outs for those specific silhouettes
412
00:16:10,640 --> 00:16:12,920
in different contracts so that we make sure
413
00:16:12,920 --> 00:16:15,120
that we're able to kind of do what we do.
414
00:16:15,120 --> 00:16:17,720
But I will say this,
415
00:16:17,720 --> 00:16:19,640
well, collective does things no one else does.
416
00:16:19,640 --> 00:16:23,280
So we've been able to get approval on things that,
417
00:16:23,280 --> 00:16:24,120
like what?
418
00:16:24,120 --> 00:16:25,440
- Just give us the best.
419
00:16:25,440 --> 00:16:28,800
- The best, the best approval was Steph Curry.
420
00:16:28,800 --> 00:16:29,640
- Okay.
421
00:16:29,640 --> 00:16:31,840
- So the warriors, we have an amazing relationship
422
00:16:31,840 --> 00:16:35,480
with the warriors and they had us up for a ton of stuff
423
00:16:35,480 --> 00:16:39,680
and they were doing a gift with purchase situation
424
00:16:39,680 --> 00:16:44,680
with Rakuten and they wanted to do their city edition
425
00:16:44,680 --> 00:16:47,840
I just launched and they had all this new artwork
426
00:16:47,840 --> 00:16:52,000
and they have this really cool art piece of Steph
427
00:16:52,000 --> 00:16:54,760
and it was done hand drawn by an artist
428
00:16:54,760 --> 00:16:56,720
and it just was absolutely amazing.
429
00:16:56,720 --> 00:16:59,840
And they wanted to use it on the back of a hoodie.
430
00:16:59,840 --> 00:17:01,000
And I remember when they reached out to me,
431
00:17:01,000 --> 00:17:02,840
I was like, I don't have player rights.
432
00:17:02,840 --> 00:17:04,840
Like I can't, I can't touch this.
433
00:17:04,840 --> 00:17:08,560
Like this is not in my lane and they ended up going
434
00:17:08,560 --> 00:17:10,440
to the league and they got approval on it.
435
00:17:10,440 --> 00:17:12,160
So like I don't even have player rights
436
00:17:12,160 --> 00:17:14,320
but I was able to do this 'cause Steph approved it.
437
00:17:14,320 --> 00:17:15,160
- Right.
438
00:17:15,160 --> 00:17:16,080
- Steph was part of it and was like I'm down,
439
00:17:16,080 --> 00:17:17,080
like they can do it.
440
00:17:17,080 --> 00:17:17,920
- That's so cool.
441
00:17:17,920 --> 00:17:19,600
- So that was like one of those moments
442
00:17:19,600 --> 00:17:22,880
where like typically you would probably be going
443
00:17:22,880 --> 00:17:24,960
to one of the bigger brands to do that.
444
00:17:24,960 --> 00:17:25,800
- Yeah.
445
00:17:25,800 --> 00:17:27,880
- And we got to do it so that was really cool.
446
00:17:27,880 --> 00:17:29,680
- What's been the best part about this
447
00:17:29,680 --> 00:17:31,400
as you built this company and grown?
448
00:17:31,400 --> 00:17:33,880
Like what's been a really high moment
449
00:17:33,880 --> 00:17:35,160
and a really low moment?
450
00:17:35,160 --> 00:17:40,560
- Highest moment hands down is probably just because
451
00:17:40,560 --> 00:17:45,400
I shopped the brand for so long as a young girl
452
00:17:45,400 --> 00:17:48,320
and even into my college days and even now.
453
00:17:48,320 --> 00:17:51,400
When I got the email from free people
454
00:17:51,400 --> 00:17:54,080
that they wanted to do a collection with us,
455
00:17:54,080 --> 00:17:56,160
that was ice-creamed.
456
00:17:56,160 --> 00:17:57,160
- Were you like, is this real?
457
00:17:57,160 --> 00:17:58,520
Like wait, let me read it again.
458
00:17:58,520 --> 00:17:59,520
I wanna understand that.
459
00:17:59,520 --> 00:18:01,240
- Yeah, I literally, the email comes in.
460
00:18:01,240 --> 00:18:03,560
My husband who's the CEO of the company,
461
00:18:03,560 --> 00:18:07,800
he's sitting across from me and I just like scream.
462
00:18:07,800 --> 00:18:10,200
Like I didn't, there was no other reaction
463
00:18:10,200 --> 00:18:11,280
other than to scream.
464
00:18:11,280 --> 00:18:12,120
- That's the fight with scream.
465
00:18:12,120 --> 00:18:14,640
- I think it comes over and he goes,
466
00:18:14,640 --> 00:18:15,480
what?
467
00:18:15,480 --> 00:18:16,300
- Are you okay?
468
00:18:16,300 --> 00:18:17,140
- What happened?
469
00:18:17,140 --> 00:18:19,320
- I was like, read the email.
470
00:18:19,320 --> 00:18:21,120
And he was like, oh my god.
471
00:18:21,120 --> 00:18:24,080
And even like to my best friend Katie knows,
472
00:18:24,080 --> 00:18:25,320
hub says, I'm a free people.
473
00:18:25,320 --> 00:18:27,560
She was like, you can literally die now.
474
00:18:27,560 --> 00:18:28,400
Like you can die.
475
00:18:28,400 --> 00:18:29,240
- But don't do it.
476
00:18:29,240 --> 00:18:32,240
- But if you do, you've been surpassed
477
00:18:32,240 --> 00:18:35,000
all your dreams in that one moment, you're good.
478
00:18:35,000 --> 00:18:35,840
- Oh my god.
479
00:18:35,840 --> 00:18:36,960
- That's so cool.
480
00:18:36,960 --> 00:18:40,280
That was probably like, highlight just because
481
00:18:40,280 --> 00:18:41,320
I shopped the brand.
482
00:18:41,320 --> 00:18:43,720
So how many retailers are you in right now?
483
00:18:43,720 --> 00:18:45,000
- Well, a lot.
484
00:18:45,000 --> 00:18:46,520
- Okay, let us know because we need to tell everybody
485
00:18:46,520 --> 00:18:47,360
where to go.
486
00:18:47,360 --> 00:18:52,360
- Yeah, so we have, we sell at Dick's sporting goods.
487
00:18:52,360 --> 00:18:56,200
And we're also launching a few more leagues
488
00:18:56,200 --> 00:18:58,400
within their house of sports concepts.
489
00:18:58,400 --> 00:19:01,160
So I think those are gonna be really monumental
490
00:19:01,160 --> 00:19:06,160
in the growth of just accessibility to great product.
491
00:19:06,160 --> 00:19:09,280
They're doing something really unique over there.
492
00:19:09,280 --> 00:19:13,200
So that's been really fun and cool to be a part of.
493
00:19:13,200 --> 00:19:15,520
We obviously sell in fanatics.
494
00:19:15,520 --> 00:19:18,680
So that's fanatics.com and that they pretty much run
495
00:19:18,680 --> 00:19:21,760
every leagues, you know, main hub of the website.
496
00:19:21,760 --> 00:19:24,200
We're in every stadium across the country.
497
00:19:24,200 --> 00:19:28,480
And then we launched a collection with free people.
498
00:19:28,480 --> 00:19:32,320
We are working on product with anthropology.
499
00:19:32,320 --> 00:19:35,680
We're working on product right now with PACS Sun.
500
00:19:35,680 --> 00:19:36,680
- Jim SuperSide is.
501
00:19:36,680 --> 00:19:37,520
- Yeah, I love that.
502
00:19:37,520 --> 00:19:38,360
- So fun.
503
00:19:38,360 --> 00:19:39,200
- Yeah.
504
00:19:39,200 --> 00:19:40,920
Also forever, 21.
505
00:19:40,920 --> 00:19:41,760
- Nice.
506
00:19:41,760 --> 00:19:42,600
- What?
507
00:19:42,600 --> 00:19:43,600
- Yeah, that's amazing.
508
00:19:43,600 --> 00:19:46,160
- So there's a lot happening.
509
00:19:46,160 --> 00:19:48,200
There's conversations with urban outfiters
510
00:19:48,200 --> 00:19:50,920
and just like really expanding the brand.
511
00:19:50,920 --> 00:19:53,400
And obviously everyone's right now is really excited
512
00:19:53,400 --> 00:19:55,560
to embrace sports, which is amazing.
513
00:19:55,560 --> 00:19:59,480
Like I could not have picked to be in this at a better time.
514
00:19:59,480 --> 00:20:01,680
And the fact that they're wanting more fashion for it stuff.
515
00:20:01,680 --> 00:20:04,080
So like I just just a win-win all around
516
00:20:04,080 --> 00:20:05,320
for the wild collective.
517
00:20:05,320 --> 00:20:08,680
And you know, what we're doing this really cool
518
00:20:08,680 --> 00:20:10,320
is each retailer we work with.
519
00:20:10,320 --> 00:20:13,600
It's a very unique collection to that consumer
520
00:20:13,600 --> 00:20:14,640
and to that retailer.
521
00:20:14,640 --> 00:20:16,320
So what we're doing for PACS Sun,
522
00:20:16,320 --> 00:20:18,200
you won't find at Forever 21.
523
00:20:18,200 --> 00:20:20,800
You won't find at Dick Sporting Goods.
524
00:20:20,800 --> 00:20:24,080
So we're very methodical in the way that we do things
525
00:20:24,080 --> 00:20:27,000
and doing our product our way,
526
00:20:27,000 --> 00:20:29,400
but having it feel exclusive.
527
00:20:29,400 --> 00:20:32,480
- How are you able to kind of differentiate yourself
528
00:20:32,480 --> 00:20:35,200
from other companies that are trying to do what you do?
529
00:20:35,200 --> 00:20:37,400
And like come up with like new fashion forward ideas
530
00:20:37,400 --> 00:20:39,800
that also blend with like the sports
531
00:20:39,800 --> 00:20:40,960
and like the companies.
532
00:20:40,960 --> 00:20:43,440
- Yeah, I think the biggest thing is really coming
533
00:20:43,440 --> 00:20:45,600
coming from it with a fashion lens
534
00:20:45,600 --> 00:20:47,840
and also coming from it from the lens
535
00:20:47,840 --> 00:20:50,040
of we didn't have sports teams here.
536
00:20:50,040 --> 00:20:51,720
I didn't grow up with it.
537
00:20:51,720 --> 00:20:56,480
So what seems very archaic to me in the industry
538
00:20:56,480 --> 00:20:59,760
is not something I was ever really aware of.
539
00:20:59,760 --> 00:21:01,520
So I think like the whole like
540
00:21:01,520 --> 00:21:03,760
t-shirt with the logo on it call it a day,
541
00:21:03,760 --> 00:21:04,920
like that industry,
542
00:21:04,920 --> 00:21:06,560
there's a lot of people still believe in that.
543
00:21:06,560 --> 00:21:07,400
- Yeah.
544
00:21:07,400 --> 00:21:09,600
- But I came in from the outside
545
00:21:09,600 --> 00:21:12,200
because I just, I didn't,
546
00:21:12,200 --> 00:21:13,280
I didn't know what they were doing.
547
00:21:13,280 --> 00:21:14,920
I was like, this is so archaic.
548
00:21:14,920 --> 00:21:16,560
Why are you guys doing product this way?
549
00:21:16,560 --> 00:21:19,280
Like you could be doing so much better.
550
00:21:19,280 --> 00:21:21,800
Especially with like now like where we are
551
00:21:21,800 --> 00:21:25,520
with fashion and trends and pop culture and everything.
552
00:21:25,520 --> 00:21:26,840
Life's out all the things.
553
00:21:26,840 --> 00:21:29,600
Like it just didn't make sense to me
554
00:21:29,600 --> 00:21:34,600
to develop product that everyone else is doing.
555
00:21:34,600 --> 00:21:35,440
- Right.
556
00:21:35,440 --> 00:21:37,960
- So you know, even my husband was at an L.A.F.C game
557
00:21:37,960 --> 00:21:40,760
yesterday he's in L.A. right now.
558
00:21:40,760 --> 00:21:42,600
And he's in L.A.
559
00:21:42,600 --> 00:21:45,240
some of the L.A. shops and he's taken photos of stuff.
560
00:21:45,240 --> 00:21:47,680
And like we're always coming up with new stuff
561
00:21:47,680 --> 00:21:49,800
and a silhouette that's really cool
562
00:21:49,800 --> 00:21:51,920
that we could flip to sports
563
00:21:51,920 --> 00:21:54,040
or that has like a really cool element to it
564
00:21:54,040 --> 00:21:56,840
that we're like, oh, no one else is doing that.
565
00:21:56,840 --> 00:21:57,680
- Yeah.
566
00:21:57,680 --> 00:21:59,520
- We can do something here.
567
00:21:59,520 --> 00:22:02,800
And again, for us it's not that it,
568
00:22:02,800 --> 00:22:04,880
we're doing it for every single team.
569
00:22:04,880 --> 00:22:07,640
There is product that makes a lot of sense in L.A.
570
00:22:07,640 --> 00:22:11,200
but doesn't mean that product makes sense in Milwaukee
571
00:22:11,200 --> 00:22:12,920
or makes sense in New York.
572
00:22:12,920 --> 00:22:14,960
And so that's the thing that I think is different
573
00:22:14,960 --> 00:22:19,400
about the wild collective is we differentiate the product.
574
00:22:19,400 --> 00:22:21,440
It's not everybody gets this.
575
00:22:21,440 --> 00:22:22,280
- Yeah.
576
00:22:22,280 --> 00:22:24,040
- And I think that's been the biggest mis-in-the-industry.
577
00:22:24,040 --> 00:22:25,920
- I think she's really actually what I'm hearing
578
00:22:25,920 --> 00:22:29,960
is she's made every guy's life that much easier
579
00:22:29,960 --> 00:22:32,640
to be able to buy gifts for their girlfriends,
580
00:22:32,640 --> 00:22:35,360
wives, partner, sisters, whatever.
581
00:22:35,360 --> 00:22:37,360
Because it's like, what do you get,
582
00:22:37,360 --> 00:22:38,240
you're sister for Christmas,
583
00:22:38,240 --> 00:22:39,400
what do you get for a birthday?
584
00:22:39,400 --> 00:22:41,320
And if you have that love of sport, right?
585
00:22:41,320 --> 00:22:43,040
You're actually not able to get something fun
586
00:22:43,040 --> 00:22:45,640
and you need, that's not just like, oh cool.
587
00:22:45,640 --> 00:22:46,720
Thank you for my book.
588
00:22:46,720 --> 00:22:47,880
Thank you for my t-shirt.
589
00:22:47,880 --> 00:22:50,000
Like there's so much more depth to it.
590
00:22:50,000 --> 00:22:51,320
You have young kids.
591
00:22:51,320 --> 00:22:52,480
How do you manage all of this?
592
00:22:52,480 --> 00:22:55,400
'Cause right now I'm hearing just like a whole bunch of shit
593
00:22:55,400 --> 00:22:57,560
and I'm like, how do you sleep?
594
00:22:57,560 --> 00:22:59,120
Do you sleep?
595
00:22:59,120 --> 00:23:00,240
And like, how do you balance that?
596
00:23:00,240 --> 00:23:01,800
Because there has to be a balance,
597
00:23:01,800 --> 00:23:03,440
not that it's healthy or achievable,
598
00:23:03,440 --> 00:23:08,440
but I'm sure there's a desire for balance like I serve.
599
00:23:08,440 --> 00:23:11,360
How do you balance that with all of these things going on?
600
00:23:11,360 --> 00:23:14,720
Yeah, it's interesting for sure.
601
00:23:14,720 --> 00:23:15,720
(laughing)
602
00:23:15,720 --> 00:23:17,640
So my husband left his corporate job
603
00:23:17,640 --> 00:23:19,520
to jump on board with us
604
00:23:19,520 --> 00:23:21,480
and really helped me grow this company.
605
00:23:21,480 --> 00:23:24,680
But I mean, there's no way I could have done it without him.
606
00:23:24,680 --> 00:23:27,240
I mean, it was to the point where I was running
607
00:23:27,240 --> 00:23:29,360
the whole company, picking the kids up from school,
608
00:23:29,360 --> 00:23:31,600
bringing them home, making dinner,
609
00:23:31,600 --> 00:23:34,360
doing their homework and like he would walk in.
610
00:23:34,360 --> 00:23:36,200
And you're like, hey.
611
00:23:36,200 --> 00:23:37,040
When he's like,
612
00:23:37,040 --> 00:23:38,280
(laughing)
613
00:23:38,280 --> 00:23:40,760
After like six months of that,
614
00:23:40,760 --> 00:23:43,000
like pretty intensely as the company was just growing
615
00:23:43,000 --> 00:23:46,080
and scaling and getting more intense and bigger and bigger,
616
00:23:46,080 --> 00:23:47,440
especially when we signed the NFL,
617
00:23:47,440 --> 00:23:49,480
that was probably like the catalyst too,
618
00:23:49,480 --> 00:23:53,560
where I was like, okay, this is taken on a new level here.
619
00:23:53,560 --> 00:23:54,400
I'm gonna need you home.
620
00:23:54,400 --> 00:23:55,280
I'm gonna need you home before 530.
621
00:23:55,280 --> 00:23:56,280
Yes.
622
00:23:56,280 --> 00:23:58,000
To help with a whole bunch of other shit.
623
00:23:58,000 --> 00:24:00,080
Yeah, the NFL deals, you know, and beauty.
624
00:24:00,080 --> 00:24:03,720
And, you know, I had piles of emails I'd still hadn't gotten to
625
00:24:03,720 --> 00:24:05,640
'cause my day would end at like two.
626
00:24:05,640 --> 00:24:06,480
Yeah.
627
00:24:06,480 --> 00:24:10,000
Like it was so critical that I would miss all these like hours
628
00:24:10,000 --> 00:24:12,480
in the day being with the kids, which was great,
629
00:24:12,480 --> 00:24:14,880
but then I had to make up for it on the back end, right?
630
00:24:14,880 --> 00:24:16,880
So him coming on board was huge.
631
00:24:16,880 --> 00:24:20,040
He's like my number one fan.
632
00:24:20,040 --> 00:24:21,440
If he was not an LA today,
633
00:24:21,440 --> 00:24:23,400
he would be here probably with a sign.
634
00:24:23,400 --> 00:24:24,240
He's that guy.
635
00:24:24,240 --> 00:24:25,240
Oh my God.
636
00:24:25,240 --> 00:24:28,240
Yeah, he's such a fan of what I'm doing
637
00:24:28,240 --> 00:24:29,360
and he's just here to support.
638
00:24:29,360 --> 00:24:31,920
So he takes on a big role with the kids,
639
00:24:31,920 --> 00:24:35,360
especially with, you know, pickups and drop-offs
640
00:24:35,360 --> 00:24:38,440
and gain them to gymnastics and all the things.
641
00:24:38,440 --> 00:24:41,280
I'm still a big home cooked meal kind of girl.
642
00:24:41,280 --> 00:24:43,920
So I do all the cooking and he kind of cleans
643
00:24:43,920 --> 00:24:46,520
and that balances our balance.
644
00:24:46,520 --> 00:24:47,760
But I cook you clean.
645
00:24:47,760 --> 00:24:48,600
I like that.
646
00:24:48,600 --> 00:24:49,600
Yeah.
647
00:24:49,600 --> 00:24:53,920
And we just, you know, try our best to navigate
648
00:24:53,920 --> 00:24:54,960
this crazy business.
649
00:24:54,960 --> 00:24:58,680
I mean, every day before he came on board,
650
00:24:58,680 --> 00:25:00,080
he would come home and I'd be like,
651
00:25:00,080 --> 00:25:01,560
oh my God, this happened, and this happened,
652
00:25:01,560 --> 00:25:02,520
and this happened, this happened.
653
00:25:02,520 --> 00:25:03,360
Yeah.
654
00:25:03,360 --> 00:25:05,960
And then I'd forget like 10 other things that happened.
655
00:25:05,960 --> 00:25:08,600
And then once he finally like came on board
656
00:25:08,600 --> 00:25:11,880
and saw how crazy this industry is
657
00:25:11,880 --> 00:25:13,360
and how like in the drop of a hat,
658
00:25:13,360 --> 00:25:14,880
something really big can happen.
659
00:25:14,880 --> 00:25:15,480
Yeah.
660
00:25:15,480 --> 00:25:17,240
He was like, oh my God.
661
00:25:17,240 --> 00:25:18,600
But speaking of how do you keep up with that?
662
00:25:18,600 --> 00:25:20,920
Because there are moments like I was actually just
663
00:25:20,920 --> 00:25:25,080
with Anta yesterday and they made an entire collection
664
00:25:25,080 --> 00:25:26,240
for Kyrie.
665
00:25:26,240 --> 00:25:27,640
That was a championship collection
666
00:25:27,640 --> 00:25:32,520
that they had to have ready to go to turn just in case
667
00:25:32,520 --> 00:25:37,200
that never went anywhere, but you have to have it just in case.
668
00:25:37,200 --> 00:25:40,360
But you don't know you need it to, you need it.
669
00:25:40,360 --> 00:25:41,200
Yeah.
670
00:25:41,200 --> 00:25:43,800
And so how do you manage that from a production
671
00:25:43,800 --> 00:25:46,520
and a scale because of all your licensing,
672
00:25:46,520 --> 00:25:47,880
all your partnerships?
673
00:25:47,880 --> 00:25:49,320
You don't know who's going to win.
674
00:25:49,320 --> 00:25:51,120
I mean, I'm sure there's conspiracy people
675
00:25:51,120 --> 00:25:53,680
that think that they've all plotted and planned five years
676
00:25:53,680 --> 00:25:54,520
this that the other.
677
00:25:54,520 --> 00:25:56,960
But like, how do you scale the business to be able
678
00:25:56,960 --> 00:26:02,240
to be the right moment in the right time with the right product?
679
00:26:02,240 --> 00:26:05,240
I think that's obviously one of the hardest parts
680
00:26:05,240 --> 00:26:09,480
of this whole industry is trying to be reactive.
681
00:26:09,480 --> 00:26:10,800
Right.
682
00:26:10,800 --> 00:26:13,200
The one difference though about while collective,
683
00:26:13,200 --> 00:26:16,520
different than a lot of the other licensees is,
684
00:26:16,520 --> 00:26:19,520
you need something handled or you need you need something approved.
685
00:26:19,520 --> 00:26:22,600
You usually have to go through five, 10, 15 people
686
00:26:22,600 --> 00:26:24,200
to get an approval on something.
687
00:26:24,200 --> 00:26:24,880
Wow.
688
00:26:24,880 --> 00:26:27,760
With us, I'm the approval.
689
00:26:27,760 --> 00:26:33,480
So, you know, what we, the reason why the brand has grown so fast
690
00:26:33,480 --> 00:26:38,120
and why so many teams and retailers love working with us
691
00:26:38,120 --> 00:26:39,240
is because we're nimble.
692
00:26:39,240 --> 00:26:40,240
Yeah.
693
00:26:40,240 --> 00:26:41,560
I can make decisions in two seconds.
694
00:26:41,560 --> 00:26:44,360
I can get stuff in production in a second.
695
00:26:44,360 --> 00:26:49,440
Like I can, I can do things that most companies just can't do.
696
00:26:49,440 --> 00:26:50,440
Yeah.
697
00:26:50,440 --> 00:26:52,600
Because they take so long because the lead time is long.
698
00:26:52,600 --> 00:26:56,480
Why do you feel like do you feel a responsibility to contribute?
699
00:26:56,480 --> 00:26:58,960
Right now there's all the craze of like fast fashion
700
00:26:58,960 --> 00:27:01,320
and just over production and mass use.
701
00:27:01,320 --> 00:27:03,040
Do you guys do anything?
702
00:27:03,040 --> 00:27:08,560
Are you implementing anything to help reduce waste or reuse,
703
00:27:08,560 --> 00:27:09,840
you know, things that don't sell?
704
00:27:09,840 --> 00:27:12,120
Do you repurpose them to underserved communities?
705
00:27:12,120 --> 00:27:13,440
Do you guys do any of those programs?
706
00:27:13,440 --> 00:27:16,840
So, the interesting part of sports is
707
00:27:16,840 --> 00:27:19,880
they're still not quite ready for sustainability.
708
00:27:19,880 --> 00:27:20,640
Yeah.
709
00:27:20,640 --> 00:27:22,480
I've talked about it a lot.
710
00:27:22,480 --> 00:27:27,680
I would love nothing more than to have a fully sustainable company
711
00:27:27,680 --> 00:27:31,080
and be using recycled products and all the things.
712
00:27:31,080 --> 00:27:33,680
But the industry is not quite there yet.
713
00:27:33,680 --> 00:27:35,280
Do I think they will get there?
714
00:27:35,280 --> 00:27:36,240
Absolutely.
715
00:27:36,240 --> 00:27:37,480
I think we will get there.
716
00:27:37,480 --> 00:27:39,120
But I think we're still good.
717
00:27:39,120 --> 00:27:41,960
To be honest with you, I think we're good three to five years
718
00:27:41,960 --> 00:27:45,360
from that actually coming to fruition.
719
00:27:45,360 --> 00:27:51,240
So we do use recycled products in some of our fabrics.
720
00:27:51,240 --> 00:27:55,080
We did a first, we actually did the first fully recycled
721
00:27:55,080 --> 00:27:57,080
collection with the Raiders.
722
00:27:57,080 --> 00:27:59,280
When we launched our collab with them,
723
00:27:59,280 --> 00:28:01,280
that whole collection was recycled.
724
00:28:01,280 --> 00:28:03,400
They didn't know when we ever really talked about it.
725
00:28:03,400 --> 00:28:04,400
Why?
726
00:28:04,400 --> 00:28:05,240
Is that someone or served?
727
00:28:05,240 --> 00:28:06,080
Oh my god.
728
00:28:06,080 --> 00:28:08,480
It was huge and no one really picked it up.
729
00:28:08,480 --> 00:28:12,560
But it was the first fully recycled collection in all the sports.
730
00:28:12,560 --> 00:28:13,560
That's amazing.
731
00:28:13,560 --> 00:28:14,560
That's so great.
732
00:28:14,560 --> 00:28:15,880
That's so incredible and constant.
733
00:28:15,880 --> 00:28:17,400
What about for somebody?
734
00:28:17,400 --> 00:28:20,800
Because yes, you got licensed with NFL.
735
00:28:20,800 --> 00:28:24,400
And I'm looking and I'm like, I want to buy shirts with this team.
736
00:28:24,400 --> 00:28:27,320
But you don't have the licenses for that team yet.
737
00:28:27,320 --> 00:28:30,520
How do you go about reaching out to those teams,
738
00:28:30,520 --> 00:28:32,120
or those companies to get those license?
739
00:28:32,120 --> 00:28:35,480
So actually when you get a license, you get every team.
740
00:28:35,480 --> 00:28:37,240
So you do get every team to get every team.
741
00:28:37,240 --> 00:28:41,280
The only team you don't get is the Dallas Cowboys.
742
00:28:41,280 --> 00:28:44,200
So the Dallas Cowboys have to opt in basically--
743
00:28:44,200 --> 00:28:45,440
Good old Jerry.
744
00:28:45,440 --> 00:28:46,880
The Luddles Jerry.
745
00:28:46,880 --> 00:28:49,840
And typically with the Cowboys, they like to see you doing
746
00:28:49,840 --> 00:28:50,760
things in other spaces.
747
00:28:50,760 --> 00:28:53,080
They like to see you already with an NFL license.
748
00:28:53,080 --> 00:28:57,880
And they kind of want to see what they can do with you.
749
00:28:57,880 --> 00:29:01,040
We do so much product with the Cowboys.
750
00:29:01,040 --> 00:29:06,160
It is one of my favorite accounts because it stars.
751
00:29:06,160 --> 00:29:08,760
I mean, I could do stuff with stars.
752
00:29:08,760 --> 00:29:12,320
And the colors are just iconic and easy to blend with silver.
753
00:29:12,320 --> 00:29:13,320
Yeah.
754
00:29:13,320 --> 00:29:14,720
Anyone can wear it.
755
00:29:14,720 --> 00:29:16,320
You can really do anything.
756
00:29:16,320 --> 00:29:17,360
It's a brand new team.
757
00:29:17,360 --> 00:29:19,240
And we have just a lot of fun.
758
00:29:19,240 --> 00:29:21,840
I were actually launching Cowboy hats.
759
00:29:21,840 --> 00:29:23,080
Oh, so fun.
760
00:29:23,080 --> 00:29:24,080
So fun.
761
00:29:24,080 --> 00:29:25,760
And they're going to wear them.
762
00:29:25,760 --> 00:29:27,360
I mean, come on.
763
00:29:27,360 --> 00:29:29,200
It's the Dallas Cowboys.
764
00:29:29,200 --> 00:29:31,400
You have to send this so we can wear it in a show.
765
00:29:31,400 --> 00:29:32,960
I mean, it's-- come on.
766
00:29:32,960 --> 00:29:33,800
It's iconic.
767
00:29:33,800 --> 00:29:34,960
Come on, you not.
768
00:29:34,960 --> 00:29:38,720
And that's kind of my point too about why we're so different.
769
00:29:38,720 --> 00:29:41,840
Why isn't anyone else in a Cowboy hat?
770
00:29:41,840 --> 00:29:46,480
I think sometimes people are scared to try things to fail.
771
00:29:46,480 --> 00:29:48,880
And I think that's the hardest part about businesses.
772
00:29:48,880 --> 00:29:51,320
Oftentimes you're going to fail more than you succeed.
773
00:29:51,320 --> 00:29:52,320
So you just have to try.
774
00:29:52,320 --> 00:29:53,320
And you have to try.
775
00:29:53,320 --> 00:29:54,840
And if you're like, OK, I didn't get it, pick yourself up,
776
00:29:54,840 --> 00:29:56,040
and keep going.
777
00:29:56,040 --> 00:29:58,240
But I also think that's the consumer.
778
00:29:58,240 --> 00:30:02,080
It's interesting to watch things that when I was younger,
779
00:30:02,080 --> 00:30:03,320
come back now.
780
00:30:03,320 --> 00:30:04,520
Like me, I'm not wearing that again.
781
00:30:04,520 --> 00:30:06,920
I already suffered through that a long time ago.
782
00:30:06,920 --> 00:30:08,520
But there are some things that come back.
783
00:30:08,520 --> 00:30:10,040
They're like, I love this.
784
00:30:10,040 --> 00:30:11,080
I'm going to try this.
785
00:30:11,080 --> 00:30:14,120
But I also think it's about education of trying new things.
786
00:30:14,120 --> 00:30:16,880
Because from my experience, the consumer and the fan
787
00:30:16,880 --> 00:30:21,240
is sticking that they are not going to try new things
788
00:30:21,240 --> 00:30:24,160
unless they're given the opportunity to try it
789
00:30:24,160 --> 00:30:26,520
and they've seen it on someone else or there's an influencer.
790
00:30:26,520 --> 00:30:27,720
That's supporting it, right?
791
00:30:27,720 --> 00:30:29,680
Because no regular person is going to the store
792
00:30:29,680 --> 00:30:34,000
being like, I want to wear a cowboy crystal hat.
793
00:30:34,000 --> 00:30:36,880
But when they see influencers wear it or celebrities wear it,
794
00:30:36,880 --> 00:30:38,760
it's like, OK, well, then it must be cool.
795
00:30:38,760 --> 00:30:41,080
If they are, which is so weird about society
796
00:30:41,080 --> 00:30:42,920
of being authentic to yourself,
797
00:30:42,920 --> 00:30:45,600
but you need someone to tell you you can be authentic to yourself.
798
00:30:45,600 --> 00:30:49,560
It's such a microcosm of all that goes on, which is so wild.
799
00:30:49,560 --> 00:30:51,560
What-- speaking of wild.
800
00:30:51,560 --> 00:30:52,400
What?
801
00:30:52,400 --> 00:30:53,920
No pun intended.
802
00:30:53,920 --> 00:30:57,880
What's next for you guys at Wild Collective?
803
00:30:57,880 --> 00:30:58,880
A lot.
804
00:30:58,880 --> 00:31:02,160
I mean, obviously, a big focus of ours
805
00:31:02,160 --> 00:31:03,920
is actually going international.
806
00:31:03,920 --> 00:31:06,960
So we are working with some Premier League teams.
807
00:31:06,960 --> 00:31:07,480
OK.
808
00:31:07,480 --> 00:31:11,040
So that's something we feel is definitely underserved.
809
00:31:11,040 --> 00:31:12,960
And it's a great market for us.
810
00:31:12,960 --> 00:31:18,360
So we did a denim jacket for Manchester City, which--
811
00:31:18,360 --> 00:31:19,160
Wow.
812
00:31:19,160 --> 00:31:20,160
I mean, wow.
813
00:31:20,160 --> 00:31:20,760
That's cool.
814
00:31:20,760 --> 00:31:21,040
Yeah.
815
00:31:21,040 --> 00:31:22,520
You can start with Manchester City.
816
00:31:22,520 --> 00:31:24,280
I mean, Sky's the limit at that point.
817
00:31:24,280 --> 00:31:25,280
Yeah.
818
00:31:25,280 --> 00:31:28,200
So I think there's a lot of opportunity there
819
00:31:28,200 --> 00:31:30,440
with Premier League and kind of doing more stuff
820
00:31:30,440 --> 00:31:31,240
on the soccer side.
821
00:31:31,240 --> 00:31:34,800
Obviously, FIFA, World Cup is coming.
822
00:31:34,800 --> 00:31:35,760
It's going to be a big deal.
823
00:31:35,760 --> 00:31:37,400
Everyone's already kind of talking about it.
824
00:31:37,400 --> 00:31:40,640
We've been speaking with FIFA as well on developing product
825
00:31:40,640 --> 00:31:42,480
and doing some really cool stuff there.
826
00:31:42,480 --> 00:31:45,240
And then I think really the retailer relationships
827
00:31:45,240 --> 00:31:46,920
are what's really going to continue
828
00:31:46,920 --> 00:31:49,800
to drive the Wild Collective in such a cool unique way.
829
00:31:49,800 --> 00:31:55,040
Because as big as we are, there's still a lot of consumers out
830
00:31:55,040 --> 00:31:56,440
there who don't know who the Wild Collective is
831
00:31:56,440 --> 00:31:57,480
and don't know what we do.
832
00:31:57,480 --> 00:32:01,000
So I think really it's a big focus of ours
833
00:32:01,000 --> 00:32:05,840
to have that reach and be able to be a household name.
834
00:32:05,840 --> 00:32:07,640
Like we are in every stadium across the country.
835
00:32:07,640 --> 00:32:09,600
If you go in, you're seeing Wild Collective.
836
00:32:09,600 --> 00:32:12,040
You're seeing walls of Wild Collective.
837
00:32:12,040 --> 00:32:17,720
But really honing in on when a consumer sees that W
838
00:32:17,720 --> 00:32:21,240
are little W logo, they know the brand awareness.
839
00:32:21,240 --> 00:32:22,480
I think that's it.
840
00:32:22,480 --> 00:32:26,320
It's interesting because I see so many opportunities
841
00:32:26,320 --> 00:32:28,800
for you guys to grow, but so many market spaces
842
00:32:28,800 --> 00:32:30,000
that you're just owning and dominating.
843
00:32:30,000 --> 00:32:31,920
And you're changing the culture.
844
00:32:31,920 --> 00:32:35,480
What you're doing is changing the accessibility
845
00:32:35,480 --> 00:32:36,880
to being different.
846
00:32:36,880 --> 00:32:39,160
And I think that's as you guys get in those different retailers
847
00:32:39,160 --> 00:32:40,040
and different spaces.
848
00:32:40,040 --> 00:32:43,600
Like you're reaching consumers that don't watch sports.
849
00:32:43,600 --> 00:32:47,520
That might buy something just because it's cool looking.
850
00:32:47,520 --> 00:32:50,160
And now fast forward it back to someone ask them,
851
00:32:50,160 --> 00:32:52,520
oh, I love your green Bay Packer shirt.
852
00:32:52,520 --> 00:32:55,320
And the girls like I just like to say it was green and bedazzled.
853
00:32:55,320 --> 00:32:56,520
And she like, did you know it's Packers?
854
00:32:56,520 --> 00:32:59,040
No, well, you don't I mean, you're making the connection
855
00:32:59,040 --> 00:33:02,160
to sports while being in sports, which is not usually
856
00:33:02,160 --> 00:33:04,280
the norm and not usually the trend.
857
00:33:04,280 --> 00:33:07,640
So it's really cool to see a brand drive sports business
858
00:33:07,640 --> 00:33:11,880
through fashion instead of drive sports drive fashion.
859
00:33:11,880 --> 00:33:12,720
If that makes sense.
860
00:33:12,720 --> 00:33:13,560
Yeah.
861
00:33:13,560 --> 00:33:14,760
And what's interesting about part of our,
862
00:33:14,760 --> 00:33:16,880
so we have multiple demographics, obviously,
863
00:33:16,880 --> 00:33:20,240
that are our consumer base.
864
00:33:20,240 --> 00:33:22,800
Obviously you have the fan, right?
865
00:33:22,800 --> 00:33:26,000
The hardcore fan that just I love that.
866
00:33:26,000 --> 00:33:27,560
And it's hard loves it.
867
00:33:27,560 --> 00:33:32,840
But a second part of our fan base is the plus one fan.
868
00:33:32,840 --> 00:33:35,280
You're going to the games to be seen.
869
00:33:35,280 --> 00:33:36,440
You all look cute.
870
00:33:36,440 --> 00:33:39,400
You're not willing to sacrifice your fashion.
871
00:33:39,400 --> 00:33:40,240
Check.
872
00:33:40,240 --> 00:33:41,240
Check.
873
00:33:41,240 --> 00:33:43,760
You're going to socialize, right?
874
00:33:43,760 --> 00:33:44,960
You're going to hang out with people.
875
00:33:44,960 --> 00:33:46,680
You're going to have some drinks.
876
00:33:46,680 --> 00:33:50,120
You're there to be a part of the experience.
877
00:33:50,120 --> 00:33:50,720
Yes.
878
00:33:50,720 --> 00:33:51,720
Win or lose.
879
00:33:51,720 --> 00:33:54,560
Do you totally care what if your team loses?
880
00:33:54,560 --> 00:33:55,400
Right.
881
00:33:55,400 --> 00:33:56,400
Absolutely.
882
00:33:56,400 --> 00:33:57,400
Absolutely.
883
00:33:57,400 --> 00:33:59,800
But they're there for the experience of supporting
884
00:33:59,800 --> 00:34:03,240
and just being there with a group of friends or group people.
885
00:34:03,240 --> 00:34:05,680
And that's a large part of our demographic
886
00:34:05,680 --> 00:34:07,920
is the plus one fan.
887
00:34:07,920 --> 00:34:10,680
So I want to ask which product is your favorite
888
00:34:10,680 --> 00:34:13,600
that you ever released?
889
00:34:13,600 --> 00:34:14,960
Oh my god.
890
00:34:14,960 --> 00:34:15,800
That's so hard.
891
00:34:15,800 --> 00:34:17,400
I feel like we need to go to the warehouse and just see.
892
00:34:17,400 --> 00:34:19,640
It's like, you remember when Kim Kay went to her warehouse?
893
00:34:19,640 --> 00:34:20,160
Oh, yeah.
894
00:34:20,160 --> 00:34:21,480
And it was just a whole bunch of shit.
895
00:34:21,480 --> 00:34:24,400
And she knew where everything she wore it, where it went,
896
00:34:24,400 --> 00:34:25,840
what it was, what year.
897
00:34:25,840 --> 00:34:27,720
I feel like we need to go to Whits warehouse.
898
00:34:27,720 --> 00:34:29,560
Because I feel like there's some hidden gems in there
899
00:34:29,560 --> 00:34:32,000
that we would be like, yo, this is amazing.
900
00:34:32,000 --> 00:34:34,440
But we just don't know exist, because it was a different season
901
00:34:34,440 --> 00:34:35,240
or things like that.
902
00:34:35,240 --> 00:34:38,240
My favorite of all time, really?
903
00:34:38,240 --> 00:34:40,360
Oh gosh.
904
00:34:40,360 --> 00:34:41,280
I don't know.
905
00:34:41,280 --> 00:34:45,480
I mean, I would probably be something, Cowboys.
906
00:34:45,480 --> 00:34:53,280
Just because I've been able to really level up that retail
907
00:34:53,280 --> 00:34:57,040
in such a high level, like we have this crystal fringe denim
908
00:34:57,040 --> 00:34:58,880
jacket.
909
00:34:58,880 --> 00:35:00,320
I mean, so cute.
910
00:35:00,320 --> 00:35:01,720
But does it affect--
911
00:35:01,720 --> 00:35:02,600
Is we close this out?
912
00:35:02,600 --> 00:35:04,040
Because I know production will come back in.
913
00:35:04,040 --> 00:35:06,040
Does it affect what you make the price point
914
00:35:06,040 --> 00:35:07,120
and accessibility to it?
915
00:35:07,120 --> 00:35:09,840
Because not every marketplace price point
916
00:35:09,840 --> 00:35:13,880
can match the desire for a crystal denim jacket, right?
917
00:35:13,880 --> 00:35:17,360
Well, so does that factor in or does it not factor in for you?
918
00:35:17,360 --> 00:35:19,200
Well, yes and no.
919
00:35:19,200 --> 00:35:22,280
So obviously, the only thing about licensing that's
920
00:35:22,280 --> 00:35:25,720
interesting is you don't know how much they're
921
00:35:25,720 --> 00:35:27,000
going to market up.
922
00:35:27,000 --> 00:35:27,360
Right.
923
00:35:27,360 --> 00:35:28,640
They buy it from you at a cost.
924
00:35:28,640 --> 00:35:29,280
And then they get--
925
00:35:29,280 --> 00:35:32,400
But then you take the heat when it costs--
926
00:35:32,400 --> 00:35:32,920
Yes.
927
00:35:32,920 --> 00:35:36,560
So sometimes there's multiple people who
928
00:35:36,560 --> 00:35:40,840
have to have a piece of the pie.
929
00:35:40,840 --> 00:35:44,880
And so in those instances, even though I sold it to them
930
00:35:44,880 --> 00:35:49,840
for X amount, they're selling it 72% markup.
931
00:35:49,840 --> 00:35:51,840
So it just depends on--
932
00:35:51,840 --> 00:35:52,840
Do you have any saying--
933
00:35:52,840 --> 00:35:53,920
Where you're selling it?
934
00:35:53,920 --> 00:35:54,960
So you just--
935
00:35:54,960 --> 00:35:56,800
The price for them is the price.
936
00:35:56,800 --> 00:35:59,960
And then what they sell it for it is-- which is so--
937
00:35:59,960 --> 00:36:00,720
I get it.
938
00:36:00,720 --> 00:36:02,960
But it's also-- let's just say what it is.
939
00:36:02,960 --> 00:36:06,040
It's annoying because then people think you--
940
00:36:06,040 --> 00:36:09,440
Wild collective are charging $75 for a t-shirt.
941
00:36:09,440 --> 00:36:12,160
When really you're like, no, the t-shirt's $24.
942
00:36:12,160 --> 00:36:13,360
They're-- you know what I'm saying.
943
00:36:13,360 --> 00:36:16,320
And it's like, there was one instance recently
944
00:36:16,320 --> 00:36:21,960
where a hoodie that we were doing was over right under $200.
945
00:36:21,960 --> 00:36:22,800
Shot the front door.
946
00:36:22,800 --> 00:36:25,760
And I said something about it.
947
00:36:25,760 --> 00:36:27,240
And I was just told that--
948
00:36:27,240 --> 00:36:29,720
Did it come with a $100 bill in the hood?
949
00:36:29,720 --> 00:36:30,800
Like, what are we talking here?
950
00:36:30,800 --> 00:36:34,000
And I was told that it sells.
951
00:36:34,000 --> 00:36:35,240
So what are the people that--
952
00:36:35,240 --> 00:36:36,240
But then people are also--
953
00:36:36,240 --> 00:36:37,240
And too happy.
954
00:36:37,240 --> 00:36:39,360
I have to have it because it's expensive, not because it
955
00:36:39,360 --> 00:36:40,960
serves to be expensive.
956
00:36:40,960 --> 00:36:43,040
But it's that just status thing of like, you're
957
00:36:43,040 --> 00:36:45,400
wearing a $200 t-shirt.
958
00:36:45,400 --> 00:36:45,920
You know what I mean?
959
00:36:45,920 --> 00:36:47,360
A $200 hoodie.
960
00:36:47,360 --> 00:36:49,440
When we're in reality, we're all like,
961
00:36:49,440 --> 00:36:51,360
is that where we really need to spend our paycheck?
962
00:36:51,360 --> 00:36:53,880
But it's the status quo of fashion, right?
963
00:36:53,880 --> 00:36:58,880
It's the typical one person wears it and it goes.
964
00:36:58,880 --> 00:37:00,800
So I dropped it at that point.
965
00:37:00,800 --> 00:37:01,840
I was like, OK.
966
00:37:01,840 --> 00:37:06,680
But as a consumer, there are certain price points that
967
00:37:06,680 --> 00:37:07,640
make sense to me.
968
00:37:07,640 --> 00:37:08,240
And other ones there.
969
00:37:08,240 --> 00:37:09,640
We wear that seem a little--
970
00:37:09,640 --> 00:37:10,560
But that's also good.
971
00:37:10,560 --> 00:37:11,240
Because that's healthy.
972
00:37:11,240 --> 00:37:12,040
Because you care.
973
00:37:12,040 --> 00:37:14,120
You could easily not give two shits and be like,
974
00:37:14,120 --> 00:37:14,920
not my problem.
975
00:37:14,920 --> 00:37:16,440
Well, the worst part is them coming back and be like,
976
00:37:16,440 --> 00:37:18,920
oh, that one collection didn't sell very well.
977
00:37:18,920 --> 00:37:20,320
And you're like, whoa.
978
00:37:20,320 --> 00:37:22,400
It was $200 for a hoodie, a weirdo.
979
00:37:22,400 --> 00:37:24,600
Like, what'd you expect?
980
00:37:24,600 --> 00:37:27,120
So there's definitely instances like that.
981
00:37:27,120 --> 00:37:28,520
But for the most part, I mean,
982
00:37:28,520 --> 00:37:30,640
I think we do-- for what we're offering
983
00:37:30,640 --> 00:37:34,120
and the exclusivity of it, I feel like our price points
984
00:37:34,120 --> 00:37:37,560
across the board are very reasonable
985
00:37:37,560 --> 00:37:39,600
in terms of what they're getting, right?
986
00:37:39,600 --> 00:37:42,080
Like, when we do a satin jacket,
987
00:37:42,080 --> 00:37:44,280
it is not the same as when another licensee
988
00:37:44,280 --> 00:37:46,040
does a satin jacket.
989
00:37:46,040 --> 00:37:50,520
So for us, we take pride in the quality of the garment.
990
00:37:50,520 --> 00:37:51,640
I love that.
991
00:37:51,640 --> 00:37:53,320
Well, I've had so much fun having you on the show.
992
00:37:53,320 --> 00:37:53,520
Yeah.
993
00:37:53,520 --> 00:37:54,560
Two things we need to do.
994
00:37:54,560 --> 00:37:55,480
What is your--
995
00:37:55,480 --> 00:37:57,360
she's a cheat, though, on the ask for what
996
00:37:57,360 --> 00:37:58,480
is her fit for success.
997
00:37:58,480 --> 00:37:59,920
Because she's in the industry.
998
00:37:59,920 --> 00:38:01,120
So this is a cheat.
999
00:38:01,120 --> 00:38:02,400
What is a fit for success?
1000
00:38:02,400 --> 00:38:05,520
My fit for success is good American denim.
1001
00:38:05,520 --> 00:38:07,960
Because I want to look like Chloe.
1002
00:38:07,960 --> 00:38:09,800
She's got some new jeans out, by the way.
1003
00:38:09,800 --> 00:38:11,680
I swear to God that they took what--
1004
00:38:11,680 --> 00:38:14,200
I don't even understand it, because I don't look like that.
1005
00:38:14,200 --> 00:38:16,040
But you put them on, and you're like, I feel like Chloe.
1006
00:38:16,040 --> 00:38:16,800
It looks amazing.
1007
00:38:16,800 --> 00:38:18,360
It's wild.
1008
00:38:18,360 --> 00:38:19,600
It's crazy.
1009
00:38:19,600 --> 00:38:20,960
But I love good American denim.
1010
00:38:20,960 --> 00:38:22,600
I love anything that sparkles.
1011
00:38:22,600 --> 00:38:25,800
But I also just love to feel polished.
1012
00:38:25,800 --> 00:38:28,040
What's your fit for success?
1013
00:38:28,040 --> 00:38:29,960
I do shop a lot on Revolve.
1014
00:38:29,960 --> 00:38:31,120
I'm not going to lie.
1015
00:38:31,120 --> 00:38:32,640
This rompers Revolve.
1016
00:38:32,640 --> 00:38:33,640
Yes.
1017
00:38:33,640 --> 00:38:35,800
If I'm going summer or something's coming up,
1018
00:38:35,800 --> 00:38:38,160
or Naree's coming up, my go-to is always
1019
00:38:38,160 --> 00:38:39,040
to go to Revolve.
1020
00:38:39,040 --> 00:38:40,040
Yep.
1021
00:38:40,040 --> 00:38:42,280
We are talking with Revolve as well.
1022
00:38:42,280 --> 00:38:43,040
I can't.
1023
00:38:43,040 --> 00:38:43,800
What?
1024
00:38:43,800 --> 00:38:45,360
I feel like in a couple months, we're going
1025
00:38:45,360 --> 00:38:46,440
to have a whole other show.
1026
00:38:46,440 --> 00:38:47,600
I know what's coming in.
1027
00:38:47,600 --> 00:38:48,800
It's very early stage.
1028
00:38:48,800 --> 00:38:53,480
But yeah, so that's probably my go-to in terms of fit.
1029
00:38:53,480 --> 00:38:56,360
I just know I'm always going to find something awesome.
1030
00:38:56,360 --> 00:38:57,880
And something different than--
1031
00:38:57,880 --> 00:38:59,480
Everyone else is going to have.
1032
00:38:59,480 --> 00:39:00,480
Yeah.
1033
00:39:00,480 --> 00:39:01,480
No.
1034
00:39:01,480 --> 00:39:02,480
I think it's exciting.
1035
00:39:02,480 --> 00:39:03,480
Well, we're going to send you to go to American
1036
00:39:03,480 --> 00:39:04,480
to get some denim.
1037
00:39:04,480 --> 00:39:05,480
Amazing.
1038
00:39:05,480 --> 00:39:06,480
So I can't wait for you to try that on and see what you love
1039
00:39:06,480 --> 00:39:07,480
with it.
1040
00:39:07,480 --> 00:39:08,480
But then she's going to pair it with something
1041
00:39:08,480 --> 00:39:09,480
cute.
1042
00:39:09,480 --> 00:39:10,480
I know.
1043
00:39:10,480 --> 00:39:11,480
That we don't know about in the warehouse.
1044
00:39:11,480 --> 00:39:12,480
That's just iconic.
1045
00:39:12,480 --> 00:39:13,480
Can you please wear the denim with the Crystal Catboy hat?
1046
00:39:13,480 --> 00:39:14,480
Yes.
1047
00:39:14,480 --> 00:39:15,480
I need that.
1048
00:39:15,480 --> 00:39:16,480
Makes sense.
1049
00:39:16,480 --> 00:39:17,480
When you're in Dallas.
1050
00:39:17,480 --> 00:39:18,480
Definitely.
1051
00:39:18,480 --> 00:39:19,480
Well, I am going to come with you.
1052
00:39:19,480 --> 00:39:20,480
I'm going to do it.
1053
00:39:20,480 --> 00:39:21,480
Actually.
1054
00:39:21,480 --> 00:39:22,480
So there's that.
1055
00:39:22,480 --> 00:39:23,480
Oh, yeah.
1056
00:39:23,480 --> 00:39:24,480
Just in.
1057
00:39:24,480 --> 00:39:25,480
Tell us the date time.
1058
00:39:25,480 --> 00:39:26,480
We'll be the weirdos that are the plus ones.
1059
00:39:26,480 --> 00:39:27,480
Yeah.
1060
00:39:27,480 --> 00:39:29,880
We have a couple questions from you from Tina's vodka.
1061
00:39:29,880 --> 00:39:31,880
We're going to send you home with some Tina's vodka.
1062
00:39:31,880 --> 00:39:34,240
So when you have those late days, you're just like, I know,
1063
00:39:34,240 --> 00:39:35,240
dangerous.
1064
00:39:35,240 --> 00:39:37,680
Although it is, she no hangover.
1065
00:39:37,680 --> 00:39:41,680
It is gluten-free, non-GMO, super good for you, vodka.
1066
00:39:41,680 --> 00:39:43,480
If vodka can be good for you.
1067
00:39:43,480 --> 00:39:43,680
I love it.
1068
00:39:43,680 --> 00:39:44,680
I think it is.
1069
00:39:44,680 --> 00:39:47,080
God would have made it if it wasn't meant to be good for you.
1070
00:39:47,080 --> 00:39:48,680
You cringy in descent.
1071
00:39:48,680 --> 00:39:49,680
OK.
1072
00:39:49,680 --> 00:39:50,880
So I feel like--
1073
00:39:50,880 --> 00:39:51,680
I think it's there.
1074
00:39:51,680 --> 00:39:55,400
There's a lot of vodka in my past.
1075
00:39:55,400 --> 00:39:56,400
And your future too.
1076
00:39:56,400 --> 00:39:57,400
And your future too.
1077
00:39:57,400 --> 00:39:58,400
OK.
1078
00:39:58,400 --> 00:39:59,400
We're going to let you pick.
1079
00:39:59,400 --> 00:40:00,800
We don't know what's in here.
1080
00:40:00,800 --> 00:40:03,400
This is just for our guests to get to share a little bit more
1081
00:40:03,400 --> 00:40:05,000
with our fans.
1082
00:40:05,000 --> 00:40:07,400
Something fun about you.
1083
00:40:07,400 --> 00:40:09,400
Oh, that's OK.
1084
00:40:09,400 --> 00:40:10,400
All right.
1085
00:40:10,400 --> 00:40:11,400
You ready?
1086
00:40:11,400 --> 00:40:13,400
Yes.
1087
00:40:13,400 --> 00:40:17,000
If you could only eat one cuisine for the rest of your life,
1088
00:40:17,000 --> 00:40:19,000
what would it be?
1089
00:40:19,000 --> 00:40:20,000
Can I just pause?
1090
00:40:20,000 --> 00:40:21,000
No.
1091
00:40:21,000 --> 00:40:22,000
You can't pause.
1092
00:40:22,000 --> 00:40:23,000
Actually, Kate.
1093
00:40:23,000 --> 00:40:27,000
Maggie, not this question on time, but she said potatoes.
1094
00:40:27,000 --> 00:40:28,000
It's a cuisine.
1095
00:40:28,000 --> 00:40:29,000
I know.
1096
00:40:29,000 --> 00:40:31,000
I just love potatoes.
1097
00:40:31,000 --> 00:40:33,000
And then it turned into potato tacos.
1098
00:40:33,000 --> 00:40:34,000
But yeah.
1099
00:40:34,000 --> 00:40:35,000
OK.
1100
00:40:35,000 --> 00:40:36,000
OK, potato tacos.
1101
00:40:36,000 --> 00:40:37,000
OK.
1102
00:40:37,000 --> 00:40:39,000
We had been drinking at that point.
1103
00:40:39,000 --> 00:40:42,000
So all of the cuisine, though, is like a type of food.
1104
00:40:42,000 --> 00:40:43,000
Correct.
1105
00:40:43,000 --> 00:40:45,000
So there's a lot of room to go.
1106
00:40:45,000 --> 00:40:46,000
You just have to pick the--
1107
00:40:46,000 --> 00:40:49,000
I'm, honestly, I'm married a Latin man.
1108
00:40:49,000 --> 00:40:50,000
Oh, good.
1109
00:40:50,000 --> 00:40:52,000
I think I got to go with Mexican food.
1110
00:40:52,000 --> 00:40:56,000
And Latin, Spanish, all of it, Spain, all of it, all of it.
1111
00:40:56,000 --> 00:40:57,000
All of it.
1112
00:40:57,000 --> 00:40:58,000
Anywhere.
1113
00:40:58,000 --> 00:40:59,000
Yeah, all of it.
1114
00:40:59,000 --> 00:41:00,000
All of it, all things.
1115
00:41:00,000 --> 00:41:04,600
I just-- I always joke too that I do feel like I was possibly
1116
00:41:04,600 --> 00:41:06,000
Latin in my previous life.
1117
00:41:06,000 --> 00:41:07,000
Yeah.
1118
00:41:07,000 --> 00:41:08,000
I don't know.
1119
00:41:08,000 --> 00:41:10,000
There's a little part of me that feels like I might have been Latin.
1120
00:41:10,000 --> 00:41:13,400
So yeah, I'm going to go with-- she's going to go do like the--
1121
00:41:13,400 --> 00:41:16,000
what's the tree thing?
1122
00:41:16,000 --> 00:41:17,000
23 me or something.
1123
00:41:17,000 --> 00:41:18,000
Yeah.
1124
00:41:18,000 --> 00:41:19,000
I swear to God, this is true.
1125
00:41:19,000 --> 00:41:20,000
So it's in here.
1126
00:41:20,000 --> 00:41:21,000
We need to find it.
1127
00:41:21,000 --> 00:41:23,000
It's just-- it's somewhere there.
1128
00:41:23,000 --> 00:41:24,000
It has to be.
1129
00:41:24,000 --> 00:41:25,000
It has to be.
1130
00:41:25,000 --> 00:41:26,000
I love it.
1131
00:41:26,000 --> 00:41:27,000
Well, thank you so much for coming on the show today.
1132
00:41:27,000 --> 00:41:28,000
We love timing you.
1133
00:41:28,000 --> 00:41:29,000
Yeah.
1134
00:41:29,000 --> 00:41:30,000
Thank you so much.
1135
00:41:30,000 --> 00:41:31,000
I'm so excited for what's next.
1136
00:41:31,000 --> 00:41:32,000
We're coming to the warehouse.
1137
00:41:32,000 --> 00:41:33,000
It's not negotiable.
1138
00:41:33,000 --> 00:41:34,000
We're coming over.
1139
00:41:34,000 --> 00:41:35,000
All my favorite brands too.
1140
00:41:35,000 --> 00:41:37,000
Free people and anthropology, and hopefully revolve soon.
1141
00:41:37,000 --> 00:41:38,000
I can't wait to hear that.
1142
00:41:38,000 --> 00:41:40,000
Forever 21 too is going to be super fun.
1143
00:41:40,000 --> 00:41:41,000
Yeah.
1144
00:41:41,000 --> 00:41:42,000
I think that's going to be super fun for both.
1145
00:41:42,000 --> 00:41:43,000
That's going to be big.
1146
00:41:43,000 --> 00:41:44,000
Yeah.
1147
00:41:44,000 --> 00:41:45,000
Yeah.
1148
00:41:45,000 --> 00:41:46,000
Paxon.
1149
00:41:46,000 --> 00:41:47,000
I mean, I just--
1150
00:41:47,000 --> 00:41:48,000
There's so much.
1151
00:41:48,000 --> 00:41:49,000
Yeah.
1152
00:41:49,000 --> 00:41:50,000
You ever need any models?
1153
00:41:50,000 --> 00:41:51,000
Yeah.
1154
00:41:51,000 --> 00:41:52,000
I love it.
1155
00:41:52,000 --> 00:41:53,000
I love it.
1156
00:41:53,000 --> 00:41:54,000
Just send me your size.
1157
00:41:54,000 --> 00:41:55,000
Love it.
1158
00:41:55,000 --> 00:41:56,000
Thank you so much for coming on today.
1159
00:41:56,000 --> 00:41:57,000
Thank you.
1160
00:41:57,000 --> 00:41:58,000
Okay.
1161
00:41:58,000 --> 00:41:59,000
That was amazing.
1162
00:41:59,000 --> 00:42:00,000
Uh-huh.
1163
00:42:00,000 --> 00:42:01,000
And I can't wait to go to the warehouse.
1164
00:42:01,000 --> 00:42:02,000
Just to see what it is.
1165
00:42:02,000 --> 00:42:04,000
We're inviting ourselves everywhere we want to go.
1166
00:42:04,000 --> 00:42:05,000
It's like, "I will meet you there.
1167
00:42:05,000 --> 00:42:06,000
We'll meet you there."
1168
00:42:06,000 --> 00:42:07,000
It's so inspirational to hear somebody who-- first of all, stop.
1169
00:42:07,000 --> 00:42:08,000
She graduated high school at 16.
1170
00:42:08,000 --> 00:42:09,000
I know.
1171
00:42:09,000 --> 00:42:10,000
That was crazy.
1172
00:42:10,000 --> 00:42:13,000
That just shows how smart she is, and that's why her business is doing so well.
1173
00:42:13,000 --> 00:42:14,000
Yeah.
1174
00:42:14,000 --> 00:42:15,000
It's going to be a great deal.
1175
00:42:15,000 --> 00:42:16,000
It's going to be a great deal.
1176
00:42:16,000 --> 00:42:17,000
It's going to be a great deal.
1177
00:42:17,000 --> 00:42:20,000
It's going to be a great deal.
1178
00:42:20,000 --> 00:42:21,000
It's going to be a great deal.
1179
00:42:21,000 --> 00:42:22,000
It's going to be a great deal.
1180
00:42:22,000 --> 00:42:23,000
It's going to be a great deal.
1181
00:42:23,000 --> 00:42:24,000
It's going to be a great deal.
1182
00:42:24,000 --> 00:42:25,000
It's going to be a great deal.
1183
00:42:25,000 --> 00:42:26,000
It's going to be a great deal.
1184
00:42:26,000 --> 00:42:27,000
It's going to be a great deal.
1185
00:42:27,000 --> 00:42:28,000
It's going to be a great deal.
1186
00:42:28,000 --> 00:42:29,000
It's going to be a great deal.
1187
00:42:29,000 --> 00:42:30,000
It's going to be a great deal.
1188
00:42:30,000 --> 00:42:31,000
It's going to be a great deal.
1189
00:42:31,000 --> 00:42:32,000
It's going to be a great deal.
1190
00:42:32,000 --> 00:42:33,000
It's going to be a great deal.
1191
00:42:33,000 --> 00:42:34,000
It's going to be a great deal.
1192
00:42:34,000 --> 00:42:35,000
It's going to be a great deal.
1193
00:42:35,000 --> 00:42:36,000
It's going to be a great deal.
1194
00:42:36,000 --> 00:42:37,000
It's going to be a great deal.
1195
00:42:37,000 --> 00:42:38,000
It's going to be a great deal.
1196
00:42:38,000 --> 00:42:39,000
It's going to be a great deal.
1197
00:42:39,000 --> 00:42:40,000
It's going to be a great deal.
1198
00:42:40,000 --> 00:42:41,000
It's going to be a great deal.
1199
00:42:41,000 --> 00:42:42,000
It's going to be a great deal.
1200
00:42:42,000 --> 00:42:43,000
It's going to be a great deal.
1201
00:42:43,000 --> 00:42:44,000
It's going to be a great deal.
1202
00:42:44,000 --> 00:42:45,000
It's going to be a great deal.
1203
00:42:45,000 --> 00:42:46,000
It's going to be a great deal.
1204
00:42:46,000 --> 00:42:47,000
It's going to be a great deal.
1205
00:42:47,000 --> 00:42:48,000
It's going to be a great deal.
1206
00:42:48,000 --> 00:42:49,000
It's going to be a great deal.
1207
00:42:49,000 --> 00:42:50,000
It's going to be a great deal.
1208
00:42:50,000 --> 00:42:51,000
It's going to be a great deal.
1209
00:42:51,000 --> 00:42:52,000
It's going to be a great deal.
1210
00:42:52,000 --> 00:42:53,000
It's going to be a great deal.
1211
00:42:53,000 --> 00:42:54,000
It's going to be a great deal.
1212
00:42:54,000 --> 00:42:55,000
It's going to be a great deal.
1213
00:42:55,000 --> 00:42:56,000
It's going to be a great deal.
1214
00:42:56,000 --> 00:42:57,000
It's going to be a great deal.
1215
00:42:57,000 --> 00:42:58,000
It's going to be a great deal.
1216
00:42:58,000 --> 00:42:59,000
It's going to be a great deal.
1217
00:42:59,000 --> 00:43:00,000
It's going to be a great deal.
1218
00:43:00,000 --> 00:43:01,000
It's going to be a great deal.
1219
00:43:01,000 --> 00:43:02,000
It's going to be a great deal.
1220
00:43:02,000 --> 00:43:03,000
It's going to be a great deal.
1221
00:43:03,000 --> 00:43:04,000
It's going to be a great deal.
1222
00:43:04,000 --> 00:43:05,000
It's going to be a great deal.
1223
00:43:05,000 --> 00:43:06,000
It's going to be a great deal.
1224
00:43:06,000 --> 00:43:07,000
It's going to be a great deal.
1225
00:43:07,000 --> 00:43:08,000
It's going to be a great deal.
1226
00:43:08,000 --> 00:43:09,000
It's going to be a great deal.
1227
00:43:09,000 --> 00:43:10,000
It's going to be a great deal.
1228
00:43:10,000 --> 00:43:11,000
It's going to be a great deal.
1229
00:43:11,000 --> 00:43:12,000
It's going to be a great deal.
1230
00:43:12,000 --> 00:43:13,000
It's going to be a great deal.
1231
00:43:13,000 --> 00:43:14,000
It's going to be a great deal.
1232
00:43:14,000 --> 00:43:15,000
It's going to be a great deal.
1233
00:43:15,000 --> 00:43:16,000
It's going to be a great deal.
1234
00:43:16,000 --> 00:43:17,000
It's going to be a great deal.
1235
00:43:17,000 --> 00:43:18,000
It's going to be a great deal.
1236
00:43:18,000 --> 00:43:19,000
It's going to be a great deal.
1237
00:43:19,000 --> 00:43:20,000
It's going to be a great deal.
1238
00:43:20,000 --> 00:43:21,000
It's going to be a great deal.
1239
00:43:21,000 --> 00:43:22,000
It's going to be a great deal.
1240
00:43:22,000 --> 00:43:23,000
It's going to be a great deal.
1241
00:43:23,000 --> 00:43:24,000
It's going to be a great deal.
1242
00:43:24,000 --> 00:43:25,000
It's going to be a great deal.
1243
00:43:25,000 --> 00:43:26,000
It's going to be a great deal.
1244
00:43:26,000 --> 00:43:27,000
It's going to be a great deal.
1245
00:43:27,000 --> 00:43:28,000
It's going to be a great deal.
1246
00:43:28,000 --> 00:43:29,000
It's going to be a great deal.
1247
00:43:29,000 --> 00:43:30,000
It's going to be a great deal.
1248
00:43:30,000 --> 00:43:31,000
It's going to be a great deal.
1249
00:43:31,000 --> 00:43:32,000
It's going to be a great deal.
1250
00:43:32,000 --> 00:43:33,000
It's going to be a great deal.
1251
00:43:33,000 --> 00:43:34,000
It's going to be a great deal.
1252
00:43:34,000 --> 00:43:35,000
It's going to be a great deal.
1253
00:43:35,000 --> 00:43:36,000
It's going to be a great deal.
1254
00:43:36,000 --> 00:43:37,000
It's going to be a great deal.
1255
00:43:37,000 --> 00:43:38,000
It's going to be a great deal.
1256
00:43:38,000 --> 00:43:39,000
It's going to be a great deal.
1257
00:43:39,000 --> 00:43:40,000
It's going to be a great deal.
1258
00:43:40,000 --> 00:43:41,000
It's going to be a great deal.
1259
00:43:41,000 --> 00:43:42,000
It's going to be a great deal.
1260
00:43:42,000 --> 00:43:43,000
It's going to be a great deal.
1261
00:43:43,000 --> 00:43:44,000
It's going to be a great deal.
1262
00:43:44,000 --> 00:43:45,000
It's going to be a great deal.
1263
00:43:45,000 --> 00:43:46,000
It's going to be a great deal.
1264
00:43:46,000 --> 00:43:47,000
It's going to be a great deal.
1265
00:43:47,000 --> 00:43:48,000
It's going to be a great deal.
1266
00:43:48,000 --> 00:43:49,000
It's going to be a great deal.
1267
00:43:49,000 --> 00:43:50,000
It's going to be a great deal.
1268
00:43:50,000 --> 00:43:51,000
It's going to be a great deal.
1269
00:43:51,000 --> 00:43:52,000
It's going to be a great deal.
1270
00:43:52,000 --> 00:43:53,000
It's going to be a great deal.
1271
00:43:53,000 --> 00:43:54,000
It's going to be a great deal.
1272
00:43:54,000 --> 00:43:55,000
It's going to be a great deal.
1273
00:43:55,000 --> 00:43:56,000
It's going to be a great deal.
1274
00:43:56,000 --> 00:43:57,000
It's going to be a great deal.
1275
00:43:57,000 --> 00:43:58,000
It's going to be a great deal.
1276
00:43:58,000 --> 00:43:59,000
It's going to be a great deal.
1277
00:43:59,000 --> 00:44:00,000
It's going to be a great deal.
1278
00:44:00,000 --> 00:44:01,000
It's going to be a great deal.
1279
00:44:01,000 --> 00:44:02,000
It's going to be a great deal.
1280
00:44:02,000 --> 00:44:03,000
It's going to be a great deal.
1281
00:44:03,000 --> 00:44:04,000
It's going to be a great deal.
1282
00:44:04,000 --> 00:44:05,000
It's going to be a great deal.
1283
00:44:05,000 --> 00:44:06,000
It's going to be a great deal.
1284
00:44:06,000 --> 00:44:07,000
It's going to be a great deal.
1285
00:44:07,000 --> 00:44:08,000
It's going to be a great deal.
1286
00:44:08,000 --> 00:44:09,000
It's going to be a great deal.
1287
00:44:09,000 --> 00:44:10,000
It's going to be a great deal.
1288
00:44:10,000 --> 00:44:11,000
It's going to be a great deal.
1289
00:44:11,000 --> 00:44:12,000
It's going to be a great deal.
1290
00:44:12,000 --> 00:44:13,000
It's going to be a great deal.
1291
00:44:13,000 --> 00:44:14,000
It's going to be a great deal.
1292
00:44:14,000 --> 00:44:15,000
It's going to be a great deal.
1293
00:44:15,000 --> 00:44:16,000
It's going to be a great deal.
1294
00:44:16,000 --> 00:44:17,000
It's going to be a great deal.
1295
00:44:17,000 --> 00:44:18,000
It's going to be a great deal.
1296
00:44:18,000 --> 00:44:19,000
It's going to be a great deal.
1297
00:44:19,000 --> 00:44:20,000
It's going to be a great deal.
1298
00:44:20,000 --> 00:44:21,000
It's going to be a great deal.
1299
00:44:21,000 --> 00:44:22,000
It's going to be a great deal.
1300
00:44:22,000 --> 00:44:23,000
It's going to be a great deal.
1301
00:44:23,000 --> 00:44:24,000
It's going to be a great deal.
1302
00:44:24,000 --> 00:44:25,000
It's going to be a great deal.
1303
00:44:25,000 --> 00:44:26,000
It's going to be a great deal.
1304
00:44:26,000 --> 00:44:27,000
It's going to be a great deal.
1305
00:44:27,000 --> 00:44:28,000
It's going to be a great deal.
1306
00:44:28,000 --> 00:44:29,000
It's going to be a great deal.
1307
00:44:29,000 --> 00:44:30,000
It's going to be a great deal.
1308
00:44:30,000 --> 00:44:31,000
It's going to be a great deal.
1309
00:44:31,000 --> 00:44:32,000
It's going to be a great deal.
1310
00:44:32,000 --> 00:44:33,000
It's going to be a great deal.
1311
00:44:33,000 --> 00:44:34,000
It's going to be a great deal.
1312
00:44:34,000 --> 00:44:35,000
It's going to be a great deal.
1313
00:44:35,000 --> 00:44:36,000
It's going to be a great deal.
1314
00:44:36,000 --> 00:44:37,000
It's going to be a great deal.
1315
00:44:37,000 --> 00:44:38,000
It's going to be a great deal.
1316
00:44:38,000 --> 00:44:39,000
It's going to be a great deal.
1317
00:44:39,000 --> 00:44:40,000
It's going to be a great deal.
1318
00:44:40,000 --> 00:44:41,000
It's going to be a great deal.
1319
00:44:41,000 --> 00:44:42,000
It's going to be a great deal.
1320
00:44:42,000 --> 00:44:43,000
It's going to be a great deal.
1321
00:44:43,000 --> 00:44:44,000
It's going to be a great deal.
1322
00:44:44,000 --> 00:44:45,000
It's going to be a great deal.
1323
00:44:45,000 --> 00:44:46,000
It's going to be a great deal.
1324
00:44:46,000 --> 00:44:47,000
It's going to be a great deal.
1325
00:44:47,000 --> 00:44:48,000
It's going to be a great deal.
1326
00:44:48,000 --> 00:44:49,000
It's going to be a great deal.
1327
00:44:49,000 --> 00:44:50,000
It's going to be a great deal.
1328
00:44:50,000 --> 00:44:51,000
It's going to be a great deal.
1329
00:44:51,000 --> 00:44:52,000
It's going to be a great deal.
1330
00:44:52,000 --> 00:44:53,000
It's going to be a great deal.
1331
00:44:53,000 --> 00:44:54,000
It's going to be a great deal.
1332
00:44:54,000 --> 00:44:55,000
It's going to be a great deal.
1333
00:44:55,000 --> 00:44:56,000
It's going to be a great deal.
1334
00:44:56,000 --> 00:44:57,000
It's going to be a great deal.
1335
00:44:57,000 --> 00:44:58,000
It's going to be a great deal.
1336
00:44:58,000 --> 00:44:59,000
It's going to be a great deal.
1337
00:44:59,000 --> 00:45:00,000
It's going to be a great deal.
1338
00:45:00,000 --> 00:45:01,000
It's going to be a great deal.
1339
00:45:01,000 --> 00:45:02,000
It's going to be a great deal.
1340
00:45:02,000 --> 00:45:03,000
It's going to be a great deal.
1341
00:45:03,000 --> 00:45:04,000
It's going to be a great deal.
1342
00:45:04,000 --> 00:45:05,000
It's going to be a great deal.
1343
00:45:05,000 --> 00:45:06,000
It's going to be a great deal.
1344
00:45:06,000 --> 00:45:07,000
It's going to be a great deal.
1345
00:45:07,000 --> 00:45:08,000
It's going to be a great deal.
1346
00:45:08,000 --> 00:45:09,000
It's going to be a great deal.
1347
00:45:09,000 --> 00:45:10,000
It's going to be a great deal.
1348
00:45:10,000 --> 00:45:11,000
It's going to be a great deal.
1349
00:45:11,000 --> 00:45:12,000
It's going to be a great deal.
1350
00:45:12,000 --> 00:45:13,000
It's going to be a great deal.
1351
00:45:13,000 --> 00:45:14,000
It's going to be a great deal.
1352
00:45:14,000 --> 00:45:15,000
It's going to be a great deal.
1353
00:45:15,000 --> 00:45:16,000
It's going to be a great deal.
1354
00:45:16,000 --> 00:45:17,000
It's going to be a great deal.
1355
00:45:17,000 --> 00:45:18,000
It's going to be a great deal.
1356
00:45:18,000 --> 00:45:19,000
It's going to be a great deal.
1357
00:45:19,000 --> 00:45:20,000
It's not her.
1358
00:45:20,000 --> 00:45:21,000
Yeah.
1359
00:45:21,000 --> 00:45:24,000
I think that's like, but I also think she heavy as the head that wears a crown.
1360
00:45:24,000 --> 00:45:25,000
She's like, that's just not me.
1361
00:45:25,000 --> 00:45:26,000
She's not carrying that energy.
1362
00:45:26,000 --> 00:45:27,000
Right.
1363
00:45:27,000 --> 00:45:28,000
I love that.
1364
00:45:28,000 --> 00:45:29,000
I love that.
1365
00:45:29,000 --> 00:45:32,000
She also though like has that mindset where she's thinking about the consumer every day person.
1366
00:45:32,000 --> 00:45:33,000
She conscious of them.
1367
00:45:33,000 --> 00:45:34,000
She is.
1368
00:45:34,000 --> 00:45:35,000
She is aware.
1369
00:45:35,000 --> 00:45:36,000
That's great.
1370
00:45:36,000 --> 00:45:37,000
When I think part of it, it's just she's a woman.
1371
00:45:37,000 --> 00:45:39,000
So we do things just a little bit better.
1372
00:45:39,000 --> 00:45:40,000
But you know.
1373
00:45:40,000 --> 00:45:42,000
But that's it for us here at her table.
1374
00:45:42,000 --> 00:45:44,000
Thank you guys so much for joining in.
1375
00:45:44,000 --> 00:45:45,000
We are so excited.
1376
00:45:45,000 --> 00:45:46,000
You guys are here.
1377
00:45:46,000 --> 00:45:47,000
We love you guys.
1378
00:45:47,000 --> 00:45:48,000
We thank you guys.
1379
00:45:48,000 --> 00:45:49,000
We do keep tuning in.
1380
00:45:49,000 --> 00:45:50,000
Subscribe.
1381
00:45:50,000 --> 00:45:51,000
Thank you so much to our partners.
1382
00:45:51,000 --> 00:45:54,520
Dry bars on set making everybody feel beautiful.
1383
00:45:54,520 --> 00:45:56,160
Whitney got to go experience that this morning.
1384
00:45:56,160 --> 00:45:58,640
Good Americans making everybody be fit for success.
1385
00:45:58,640 --> 00:46:03,500
Tina's vodka is always a staple on our set and everyone gets to enjoy it.
1386
00:46:03,500 --> 00:46:05,760
And then we also have wild collective now.
1387
00:46:05,760 --> 00:46:06,760
Thanks to Whitney.
1388
00:46:06,760 --> 00:46:07,760
So we'll hope you guys love it.
1389
00:46:07,760 --> 00:46:08,760
Check out our partners.
1390
00:46:08,760 --> 00:46:09,560
We'll see you guys next time.
1391
00:46:09,560 --> 00:46:11,560
[Bell]
1392
00:46:11,560 --> 00:46:14,060
(bell rings)