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What is the NAIL Method?
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I - Implementation
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In this episode of Heart Centered Tradesmen, I am nerding out on all things MARKETING. Marketing is more about spending a little bit of time on the backend than it is about spending a lot of money on the frontend.
In fact, I would highly suggest you dial in your ORGANIC advertising and marketing before you worry about spending money on systems that don’t work. And yes, there is a major difference between advertising and marketing!
While most individuals parade around as “marketers”, they are actually just advertisers. Without setting organic marketing in place, advertising only works as long as you spend the money. However, marketing is more informative and allows potential customers know, like, and trust you before they ever spend a dime on your business.
If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 39 to learn more about the final tool: LEVERAGETopics Discussed:
- The importance of getting your customers to Know, Like, and Trust you
- Individuals are NOT revenue streams, they are human beings
- Breaking down the jargon behind “Marketing” and “Advertising”
- Relevant questions to ask yourself before spending $ on Marketing
- The importance of Brand Recognition and how to build trust with your client
- Why you need to worry about Organic Marketing ALWAYS before Paid Marketing
Download the FREE NAIL METHOD Toolbox:
The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family…
...Without the stress of having to check your phone for new jobs or follow ups before bed.
Get access to the FREE NAIL Method Tool Box: https://heartcenteredtradesmen.com/nailmethod
